Direct Mail Production Blog Tag Direct Mail Best Practices: An Update for 2018 info Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […] + Read More How We Use Delta E2000 to Enhance Color Fidelity info Posted August 7, 2018 by Steve Malec in Creative, Direct Mail Marketing Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […] + Read More How BI Tools Help Our Clients Tell Better Stories, Faster info Posted July 24, 2018 by Diana Hvistendahl, PMP in Announcements At IWCO Direct, we recently started using a Business Intelligence (BI) tool called Qlik Sense. Many internal groups have been instrumental in getting our organization acquainted with its capabilities: our Continuous Improvement and Quality teams started using it to analyze data; our Client Services group uses it to keep client schedules on track; and […] + Read More How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More How SharePoint Team Sites Help Us Keep Clients’ Campaigns on Track info Posted May 9, 2018 by Diana Hvistendahl, PMP in Announcements I recently wrote about how we’re using SharePoint to monitor and improve our workflow in real time across our platform. To be even more efficient, we’ve also created SharePoint team sites to help our teams communicate better, increase productivity, and ultimately decrease project cycle times for client campaigns. SharePoint Team Sites Enable Access, Collaboration, and […] + Read More A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More Meeting Big Goals for Workflow Improvement info Posted April 13, 2018 by Diana Hvistendahl, PMP in Announcements One nice thing about working for IWCO Direct is leadership’s focus on continuous improvement, quality, and Lean principles. Steel Partners also encourages us to set Big Hairy Audacious Goals—and that’s just what we’re doing by investing in a large project to change our systems (tools) and processes, and also investing in our people through […] + Read More Changes to Front-End Workflows Change the Game at IWCO Direct info Posted April 10, 2018 by Patrick Sondreal in Announcements With advancing technology, we have seen client expectations also increase, which requires IWCO Direct to be even more adaptable to their needs. We know that our clients require high quality marketing messaging that is in their customers’ hands at the right time. To do that, we’re working to improve our ability to execute on front-end […] + Read More You Wouldn’t Believe the Engineering Required to Make Direct Mail Work info Posted February 27, 2018 by Matt Shanahan in Direct Marketing Trends Did you know this past week was National Engineers Week? It is a week dedicated to helping the public discover engineering and celebrate how engineers make a difference in our world. While engineering plays a significant role in many industries, direct mail probably isn’t one that comes to mind for many people. However, it’s […] + Read More How We Use SharePoint to Improve Workflow info Posted February 6, 2018 by Diana Hvistendahl, PMP in Announcements Every once in a while, a new technology or tool comes along that makes you wonder how you ever did your job effectively without it. For those of us at IWCO Direct, SharePoint is one of those tools. In recent years, as our teams have expanded and often include members working from different locations, some […] + Read More Pages: 1234567891011121314151617Load More Articles
Direct Mail Best Practices: An Update for 2018 info Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […] + Read More
How We Use Delta E2000 to Enhance Color Fidelity info Posted August 7, 2018 by Steve Malec in Creative, Direct Mail Marketing Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […] + Read More
How BI Tools Help Our Clients Tell Better Stories, Faster info Posted July 24, 2018 by Diana Hvistendahl, PMP in Announcements At IWCO Direct, we recently started using a Business Intelligence (BI) tool called Qlik Sense. Many internal groups have been instrumental in getting our organization acquainted with its capabilities: our Continuous Improvement and Quality teams started using it to analyze data; our Client Services group uses it to keep client schedules on track; and […] + Read More
How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More
How SharePoint Team Sites Help Us Keep Clients’ Campaigns on Track info Posted May 9, 2018 by Diana Hvistendahl, PMP in Announcements I recently wrote about how we’re using SharePoint to monitor and improve our workflow in real time across our platform. To be even more efficient, we’ve also created SharePoint team sites to help our teams communicate better, increase productivity, and ultimately decrease project cycle times for client campaigns. SharePoint Team Sites Enable Access, Collaboration, and […] + Read More
A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More
Meeting Big Goals for Workflow Improvement info Posted April 13, 2018 by Diana Hvistendahl, PMP in Announcements One nice thing about working for IWCO Direct is leadership’s focus on continuous improvement, quality, and Lean principles. Steel Partners also encourages us to set Big Hairy Audacious Goals—and that’s just what we’re doing by investing in a large project to change our systems (tools) and processes, and also investing in our people through […] + Read More
Changes to Front-End Workflows Change the Game at IWCO Direct info Posted April 10, 2018 by Patrick Sondreal in Announcements With advancing technology, we have seen client expectations also increase, which requires IWCO Direct to be even more adaptable to their needs. We know that our clients require high quality marketing messaging that is in their customers’ hands at the right time. To do that, we’re working to improve our ability to execute on front-end […] + Read More
You Wouldn’t Believe the Engineering Required to Make Direct Mail Work info Posted February 27, 2018 by Matt Shanahan in Direct Marketing Trends Did you know this past week was National Engineers Week? It is a week dedicated to helping the public discover engineering and celebrate how engineers make a difference in our world. While engineering plays a significant role in many industries, direct mail probably isn’t one that comes to mind for many people. However, it’s […] + Read More
How We Use SharePoint to Improve Workflow info Posted February 6, 2018 by Diana Hvistendahl, PMP in Announcements Every once in a while, a new technology or tool comes along that makes you wonder how you ever did your job effectively without it. For those of us at IWCO Direct, SharePoint is one of those tools. In recent years, as our teams have expanded and often include members working from different locations, some […] + Read More
