Direct Mail Production Blog Tag Our Personalization Equipment Upgrades Keep Us Ahead of the Curve info Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […] + Read More Staff Training Makes Our New Workflow More Efficient Right Off the Bat info Posted October 26, 2018 by Diana Hvistendahl, PMP in Announcements As Pat Sondreal mentioned in his September 21 post, we started the rollout of our new and improved front-end system this year, which is designed to enhance our direct marketing workflow. Every process, from initial request for quote to a job’s release to production, was analyzed and streamlined, and IT implemented several technology enhancements […] + Read More How We Ensure Optimal Color Reproduction—Even for Digital Printing info Posted September 18, 2018 by Steve Malec in Direct Mail Marketing Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […] + Read More How Our Learning Management System Supports Efficiency info Posted September 11, 2018 by Diana Hvistendahl, PMP in Announcements Providing the best service possible for our clients requires having a highly educated workforce. Our new learning management system (LMS) supports that focus, letting us load eLearning courses, assign them to employees, track their progress, and report training status to leadership—and increase efficiency in the work we do with our clients. Integrating a Learning Management […] + Read More Direct Mail Best Practices: An Update for 2018 info Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […] + Read More Pages: « 2 3 4 5 6 7 8 9»Load More Articles
Our Personalization Equipment Upgrades Keep Us Ahead of the Curve info Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […] + Read More
Staff Training Makes Our New Workflow More Efficient Right Off the Bat info Posted October 26, 2018 by Diana Hvistendahl, PMP in Announcements As Pat Sondreal mentioned in his September 21 post, we started the rollout of our new and improved front-end system this year, which is designed to enhance our direct marketing workflow. Every process, from initial request for quote to a job’s release to production, was analyzed and streamlined, and IT implemented several technology enhancements […] + Read More
How We Ensure Optimal Color Reproduction—Even for Digital Printing info Posted September 18, 2018 by Steve Malec in Direct Mail Marketing Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […] + Read More
How Our Learning Management System Supports Efficiency info Posted September 11, 2018 by Diana Hvistendahl, PMP in Announcements Providing the best service possible for our clients requires having a highly educated workforce. Our new learning management system (LMS) supports that focus, letting us load eLearning courses, assign them to employees, track their progress, and report training status to leadership—and increase efficiency in the work we do with our clients. Integrating a Learning Management […] + Read More
Direct Mail Best Practices: An Update for 2018 info Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […] + Read More
