Direct Mail Production Blog Tag Three More Tips to Make Your Mailpiece Design More Engaging info Posted February 1, 2019 by Mike Dietz in Creative A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...] + Read More Fresh Faces and Fresh Technology Stood Out at the 2019 PIA Color Conference info Posted January 29, 2019 by Steve Malec in Direct Mail Marketing With subzero temperatures hitting the Midwest, it seems like almost a lifetime ago that I was in San Diego for the 2019 PIA Color Conference. This event is an annual destination for members of our Color Technical Support (CTS) team, and not just because of its warm location in January. Being able to meet with industry leaders who have been in the forefront of developing graphic art standards is very beneficial. It allows our team to maintain our competitive edge [...] + Read More How We’re Preparing for the Changing Paper Market in 2019 info Posted December 19, 2018 by Karen Weil in Direct Mail Marketing 2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […] + Read More Five Creative Tips for Folded Self-Mailers info Posted December 14, 2018 by Mike Dietz in Creative We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […] + Read More Lessons from Launching a Learning Management System info Posted December 5, 2018 by Diana Hvistendahl, PMP in Announcements Back in September, I introduced readers to our Learning Management System (LMS), a tool that helps us train new employees and empower existing ones with new skills. This system allows IWCO Direct to provide more efficient service to our clients as well as influence the long-term direction of the company through the education of our […] + Read More Achieving G7 Colorspace Master Qualification is Further Proof of Color Excellence info Posted December 4, 2018 by Jim Andersen in Announcements The heightened value marketers place on color accuracy across their marketing communications makes our announcement from earlier today very important. IWCO Direct has achieved G7 Colorspace Master Qualification for our web and sheet-fed lithographic presses, continuous and cut-sheet digital equipment, and proofing devices at all facilities. This is the most stringent level of G7 compliance […] + Read More Our Personalization Equipment Upgrades Keep Us Ahead of the Curve info Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […] + Read More Staff Training Makes Our New Workflow More Efficient Right Off the Bat info Posted October 26, 2018 by Diana Hvistendahl, PMP in Announcements As Pat Sondreal mentioned in his September 21 post, we started the rollout of our new and improved front-end system this year, which is designed to enhance our direct marketing workflow. Every process, from initial request for quote to a job’s release to production, was analyzed and streamlined, and IT implemented several technology enhancements […] + Read More How We Ensure Optimal Color Reproduction—Even for Digital Printing info Posted September 18, 2018 by Steve Malec in Direct Mail Marketing Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […] + Read More How Our Learning Management System Supports Efficiency info Posted September 11, 2018 by Diana Hvistendahl, PMP in Announcements Providing the best service possible for our clients requires having a highly educated workforce. Our new learning management system (LMS) supports that focus, letting us load eLearning courses, assign them to employees, track their progress, and report training status to leadership—and increase efficiency in the work we do with our clients. Integrating a Learning Management […] + Read More Pages: 1234567891011121314151617Load More Articles
Three More Tips to Make Your Mailpiece Design More Engaging info Posted February 1, 2019 by Mike Dietz in Creative A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...] + Read More
Fresh Faces and Fresh Technology Stood Out at the 2019 PIA Color Conference info Posted January 29, 2019 by Steve Malec in Direct Mail Marketing With subzero temperatures hitting the Midwest, it seems like almost a lifetime ago that I was in San Diego for the 2019 PIA Color Conference. This event is an annual destination for members of our Color Technical Support (CTS) team, and not just because of its warm location in January. Being able to meet with industry leaders who have been in the forefront of developing graphic art standards is very beneficial. It allows our team to maintain our competitive edge [...] + Read More
How We’re Preparing for the Changing Paper Market in 2019 info Posted December 19, 2018 by Karen Weil in Direct Mail Marketing 2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […] + Read More
Five Creative Tips for Folded Self-Mailers info Posted December 14, 2018 by Mike Dietz in Creative We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […] + Read More
Lessons from Launching a Learning Management System info Posted December 5, 2018 by Diana Hvistendahl, PMP in Announcements Back in September, I introduced readers to our Learning Management System (LMS), a tool that helps us train new employees and empower existing ones with new skills. This system allows IWCO Direct to provide more efficient service to our clients as well as influence the long-term direction of the company through the education of our […] + Read More
Achieving G7 Colorspace Master Qualification is Further Proof of Color Excellence info Posted December 4, 2018 by Jim Andersen in Announcements The heightened value marketers place on color accuracy across their marketing communications makes our announcement from earlier today very important. IWCO Direct has achieved G7 Colorspace Master Qualification for our web and sheet-fed lithographic presses, continuous and cut-sheet digital equipment, and proofing devices at all facilities. This is the most stringent level of G7 compliance […] + Read More
Our Personalization Equipment Upgrades Keep Us Ahead of the Curve info Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […] + Read More
Staff Training Makes Our New Workflow More Efficient Right Off the Bat info Posted October 26, 2018 by Diana Hvistendahl, PMP in Announcements As Pat Sondreal mentioned in his September 21 post, we started the rollout of our new and improved front-end system this year, which is designed to enhance our direct marketing workflow. Every process, from initial request for quote to a job’s release to production, was analyzed and streamlined, and IT implemented several technology enhancements […] + Read More
How We Ensure Optimal Color Reproduction—Even for Digital Printing info Posted September 18, 2018 by Steve Malec in Direct Mail Marketing Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […] + Read More
How Our Learning Management System Supports Efficiency info Posted September 11, 2018 by Diana Hvistendahl, PMP in Announcements Providing the best service possible for our clients requires having a highly educated workforce. Our new learning management system (LMS) supports that focus, letting us load eLearning courses, assign them to employees, track their progress, and report training status to leadership—and increase efficiency in the work we do with our clients. Integrating a Learning Management […] + Read More
