Direct Mail Production Blog Tag Our Personalization Equipment Upgrades Keep Us Ahead of the Curve info Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […] + Read More Staff Training Makes Our New Workflow More Efficient Right Off the Bat info Posted October 26, 2018 by Diana Hvistendahl, PMP in Announcements As Pat Sondreal mentioned in his September 21 post, we started the rollout of our new and improved front-end system this year, which is designed to enhance our direct marketing workflow. Every process, from initial request for quote to a job’s release to production, was analyzed and streamlined, and IT implemented several technology enhancements […] + Read More How We Ensure Optimal Color Reproduction—Even for Digital Printing info Posted September 18, 2018 by Steve Malec in Direct Mail Marketing Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […] + Read More How Our Learning Management System Supports Efficiency info Posted September 11, 2018 by Diana Hvistendahl, PMP in Announcements Providing the best service possible for our clients requires having a highly educated workforce. Our new learning management system (LMS) supports that focus, letting us load eLearning courses, assign them to employees, track their progress, and report training status to leadership—and increase efficiency in the work we do with our clients. Integrating a Learning Management […] + Read More Direct Mail Best Practices: An Update for 2018 info Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […] + Read More How We Use Delta E2000 to Enhance Color Fidelity info Posted August 7, 2018 by Steve Malec in Creative, Direct Mail Marketing Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […] + Read More How BI Tools Help Our Clients Tell Better Stories, Faster info Posted July 24, 2018 by Diana Hvistendahl, PMP in Announcements At IWCO Direct, we recently started using a Business Intelligence (BI) tool called Qlik Sense. Many internal groups have been instrumental in getting our organization acquainted with its capabilities: our Continuous Improvement and Quality teams started using it to analyze data; our Client Services group uses it to keep client schedules on track; and […] + Read More How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More How SharePoint Team Sites Help Us Keep Clients’ Campaigns on Track info Posted May 9, 2018 by Diana Hvistendahl, PMP in Announcements I recently wrote about how we’re using SharePoint to monitor and improve our workflow in real time across our platform. To be even more efficient, we’ve also created SharePoint team sites to help our teams communicate better, increase productivity, and ultimately decrease project cycle times for client campaigns. SharePoint Team Sites Enable Access, Collaboration, and […] + Read More A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More Pages: First Page1234567891011121314151617Last PageLoad More Articles
Our Personalization Equipment Upgrades Keep Us Ahead of the Curve info Posted November 28, 2018 by Matt Shanahan in Direct Mail Marketing At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […] + Read More
Staff Training Makes Our New Workflow More Efficient Right Off the Bat info Posted October 26, 2018 by Diana Hvistendahl, PMP in Announcements As Pat Sondreal mentioned in his September 21 post, we started the rollout of our new and improved front-end system this year, which is designed to enhance our direct marketing workflow. Every process, from initial request for quote to a job’s release to production, was analyzed and streamlined, and IT implemented several technology enhancements […] + Read More
How We Ensure Optimal Color Reproduction—Even for Digital Printing info Posted September 18, 2018 by Steve Malec in Direct Mail Marketing Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […] + Read More
How Our Learning Management System Supports Efficiency info Posted September 11, 2018 by Diana Hvistendahl, PMP in Announcements Providing the best service possible for our clients requires having a highly educated workforce. Our new learning management system (LMS) supports that focus, letting us load eLearning courses, assign them to employees, track their progress, and report training status to leadership—and increase efficiency in the work we do with our clients. Integrating a Learning Management […] + Read More
Direct Mail Best Practices: An Update for 2018 info Posted September 5, 2018 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […] + Read More
How We Use Delta E2000 to Enhance Color Fidelity info Posted August 7, 2018 by Steve Malec in Creative, Direct Mail Marketing Brand colors are the cornerstone of many companies’ identities. Companies often make a considerable investment in choosing colors to best represent their brand values. When you think of Coca-Cola, for example, what color comes to mind? Their iconic red, right? When it comes to color fidelity, you can be assured Coca-Cola expects an accurate reproduction […] + Read More
How BI Tools Help Our Clients Tell Better Stories, Faster info Posted July 24, 2018 by Diana Hvistendahl, PMP in Announcements At IWCO Direct, we recently started using a Business Intelligence (BI) tool called Qlik Sense. Many internal groups have been instrumental in getting our organization acquainted with its capabilities: our Continuous Improvement and Quality teams started using it to analyze data; our Client Services group uses it to keep client schedules on track; and […] + Read More
How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More
How SharePoint Team Sites Help Us Keep Clients’ Campaigns on Track info Posted May 9, 2018 by Diana Hvistendahl, PMP in Announcements I recently wrote about how we’re using SharePoint to monitor and improve our workflow in real time across our platform. To be even more efficient, we’ve also created SharePoint team sites to help our teams communicate better, increase productivity, and ultimately decrease project cycle times for client campaigns. SharePoint Team Sites Enable Access, Collaboration, and […] + Read More
A Three-Step Process for Navigating Today’s Changing Paper Market info Posted May 8, 2018 by Karen Weil in Direct Mail Tips, Direct Marketing Trends Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] + Read More
