Direct Mail Production Blog Tag What Keeps Clients Awake at Night (and How We Cure Their Insomnia) info Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers. + Read More IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail info Posted September 24, 2019 by Karen Weil in Sustainability It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […] + Read More How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance info Posted August 13, 2019 by David Klempke, PMP in Dynamic Content Management My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...] + Read More Implementing Our Strategy to Reduce Front-End Process Cycle Times info Posted July 19, 2019 by Diana Hvistendahl, PMP in Announcements Since the Front-End project’s initiation in 2017, IWCO Direct has been on a mission to streamline our front-end process. Several system enhancements, coupled with extensive training on new processes, helped our teams reduce Front-End process cycle time by 30% in 2018. We’ve been able to continue that trend through the first half of 2019. The Front-End process cycle time is measured [...] + Read More Idealliance’s G7 Expert & Professional Training Returns to IWCO Direct info Posted June 25, 2019 by Mike Todryk in Announcements In a little over a month, IWCO Direct will once again host Idealliance’s G7 Expert & Professional training at our Chanhassen facilities. When we hosted the event in May of last year it sold out in almost record time, and the feedback Idealliance received from attendees was excellent. Even the lead instructor, Don Hutcheson, made a point to tell us, “I have been doing this for 12 years, and this was by far the best, most professional facility we have ever trained at.” [...] + Read More How IWCO Direct Sizes Up New Direct Marketing Technologies info Posted June 19, 2019 by Matt Shanahan in Direct Mail Marketing As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients [...] + Read More How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day info Posted April 26, 2019 by Karen Weil in Direct Mail Marketing, Sustainability Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […] + Read More Front-End: Making Our Workflow Tools Work for Us info Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […] + Read More Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is) info Posted March 15, 2019 by Steve Malec in Direct Mail Marketing With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...] + Read More How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients) info Posted February 22, 2019 by Diana Hvistendahl, PMP in Announcements Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...] + Read More Pages: 1234567891011121314151617Load More Articles
What Keeps Clients Awake at Night (and How We Cure Their Insomnia) info Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers. + Read More
IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail info Posted September 24, 2019 by Karen Weil in Sustainability It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […] + Read More
How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance info Posted August 13, 2019 by David Klempke, PMP in Dynamic Content Management My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...] + Read More
Implementing Our Strategy to Reduce Front-End Process Cycle Times info Posted July 19, 2019 by Diana Hvistendahl, PMP in Announcements Since the Front-End project’s initiation in 2017, IWCO Direct has been on a mission to streamline our front-end process. Several system enhancements, coupled with extensive training on new processes, helped our teams reduce Front-End process cycle time by 30% in 2018. We’ve been able to continue that trend through the first half of 2019. The Front-End process cycle time is measured [...] + Read More
Idealliance’s G7 Expert & Professional Training Returns to IWCO Direct info Posted June 25, 2019 by Mike Todryk in Announcements In a little over a month, IWCO Direct will once again host Idealliance’s G7 Expert & Professional training at our Chanhassen facilities. When we hosted the event in May of last year it sold out in almost record time, and the feedback Idealliance received from attendees was excellent. Even the lead instructor, Don Hutcheson, made a point to tell us, “I have been doing this for 12 years, and this was by far the best, most professional facility we have ever trained at.” [...] + Read More
How IWCO Direct Sizes Up New Direct Marketing Technologies info Posted June 19, 2019 by Matt Shanahan in Direct Mail Marketing As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients [...] + Read More
How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day info Posted April 26, 2019 by Karen Weil in Direct Mail Marketing, Sustainability Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […] + Read More
Front-End: Making Our Workflow Tools Work for Us info Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […] + Read More
Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is) info Posted March 15, 2019 by Steve Malec in Direct Mail Marketing With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...] + Read More
How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients) info Posted February 22, 2019 by Diana Hvistendahl, PMP in Announcements Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...] + Read More
