Direct Mail Production Blog Tag How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day info Posted April 26, 2019 by Karen Weil in Direct Mail Marketing, Sustainability Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […] + Read More Front-End: Making Our Workflow Tools Work for Us info Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […] + Read More Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is) info Posted March 15, 2019 by Steve Malec in Direct Mail Marketing With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...] + Read More How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients) info Posted February 22, 2019 by Diana Hvistendahl, PMP in Announcements Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...] + Read More Three More Tips to Make Your Mailpiece Design More Engaging info Posted February 1, 2019 by Mike Dietz in Creative A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...] + Read More Pages: 1 2 3 4 5 6 7 8»Load More Articles
How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day info Posted April 26, 2019 by Karen Weil in Direct Mail Marketing, Sustainability Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […] + Read More
Front-End: Making Our Workflow Tools Work for Us info Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […] + Read More
Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is) info Posted March 15, 2019 by Steve Malec in Direct Mail Marketing With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...] + Read More
How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients) info Posted February 22, 2019 by Diana Hvistendahl, PMP in Announcements Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...] + Read More
Three More Tips to Make Your Mailpiece Design More Engaging info Posted February 1, 2019 by Mike Dietz in Creative A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...] + Read More
