Direct Mail Production Blog Tag How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day info Posted April 26, 2019 by Karen Weil in Direct Mail Marketing, Sustainability Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […] + Read More Front-End: Making Our Workflow Tools Work for Us info Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […] + Read More Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is) info Posted March 15, 2019 by Steve Malec in Direct Mail Marketing With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...] + Read More How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients) info Posted February 22, 2019 by Diana Hvistendahl, PMP in Announcements Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...] + Read More Three More Tips to Make Your Mailpiece Design More Engaging info Posted February 1, 2019 by Mike Dietz in Creative A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...] + Read More Fresh Faces and Fresh Technology Stood Out at the 2019 PIA Color Conference info Posted January 29, 2019 by Steve Malec in Direct Mail Marketing With subzero temperatures hitting the Midwest, it seems like almost a lifetime ago that I was in San Diego for the 2019 PIA Color Conference. This event is an annual destination for members of our Color Technical Support (CTS) team, and not just because of its warm location in January. Being able to meet with industry leaders who have been in the forefront of developing graphic art standards is very beneficial. It allows our team to maintain our competitive edge [...] + Read More How We’re Preparing for the Changing Paper Market in 2019 info Posted December 19, 2018 by Karen Weil in Direct Mail Marketing 2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […] + Read More Five Creative Tips for Folded Self-Mailers info Posted December 14, 2018 by Mike Dietz in Creative We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […] + Read More Lessons from Launching a Learning Management System info Posted December 5, 2018 by Diana Hvistendahl, PMP in Announcements Back in September, I introduced readers to our Learning Management System (LMS), a tool that helps us train new employees and empower existing ones with new skills. This system allows IWCO Direct to provide more efficient service to our clients as well as influence the long-term direction of the company through the education of our […] + Read More Achieving G7 Colorspace Master Qualification is Further Proof of Color Excellence info Posted December 4, 2018 by Jim Andersen in Announcements The heightened value marketers place on color accuracy across their marketing communications makes our announcement from earlier today very important. IWCO Direct has achieved G7 Colorspace Master Qualification for our web and sheet-fed lithographic presses, continuous and cut-sheet digital equipment, and proofing devices at all facilities. This is the most stringent level of G7 compliance […] + Read More Pages: First Page1234567891011121314151617Last PageLoad More Articles
How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day info Posted April 26, 2019 by Karen Weil in Direct Mail Marketing, Sustainability Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […] + Read More
Front-End: Making Our Workflow Tools Work for Us info Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […] + Read More
Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is) info Posted March 15, 2019 by Steve Malec in Direct Mail Marketing With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...] + Read More
How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients) info Posted February 22, 2019 by Diana Hvistendahl, PMP in Announcements Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...] + Read More
Three More Tips to Make Your Mailpiece Design More Engaging info Posted February 1, 2019 by Mike Dietz in Creative A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...] + Read More
Fresh Faces and Fresh Technology Stood Out at the 2019 PIA Color Conference info Posted January 29, 2019 by Steve Malec in Direct Mail Marketing With subzero temperatures hitting the Midwest, it seems like almost a lifetime ago that I was in San Diego for the 2019 PIA Color Conference. This event is an annual destination for members of our Color Technical Support (CTS) team, and not just because of its warm location in January. Being able to meet with industry leaders who have been in the forefront of developing graphic art standards is very beneficial. It allows our team to maintain our competitive edge [...] + Read More
How We’re Preparing for the Changing Paper Market in 2019 info Posted December 19, 2018 by Karen Weil in Direct Mail Marketing 2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […] + Read More
Five Creative Tips for Folded Self-Mailers info Posted December 14, 2018 by Mike Dietz in Creative We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […] + Read More
Lessons from Launching a Learning Management System info Posted December 5, 2018 by Diana Hvistendahl, PMP in Announcements Back in September, I introduced readers to our Learning Management System (LMS), a tool that helps us train new employees and empower existing ones with new skills. This system allows IWCO Direct to provide more efficient service to our clients as well as influence the long-term direction of the company through the education of our […] + Read More
Achieving G7 Colorspace Master Qualification is Further Proof of Color Excellence info Posted December 4, 2018 by Jim Andersen in Announcements The heightened value marketers place on color accuracy across their marketing communications makes our announcement from earlier today very important. IWCO Direct has achieved G7 Colorspace Master Qualification for our web and sheet-fed lithographic presses, continuous and cut-sheet digital equipment, and proofing devices at all facilities. This is the most stringent level of G7 compliance […] + Read More
