Direct Mail Production Blog Tag The Importance of Color Quality Process Controls info Posted January 8, 2020 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls. + Read More Understanding Color Quality Process Controls info Posted December 11, 2019 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical … + Read More Supporting Graphic Arts Education with Printing Industry Midwest’s Paper Drive info Posted October 25, 2019 by Karen Weil in Sustainability Fall brings with it a special opportunity to give back to the community by sharing resources with teachers. We have been donating paper to the Printing Industry Midwest (PIM) Paper Drive for the past ten years. PIM members donate paper to support the needs of teachers from schools across the Midwest [...] + Read More thINK Ahead Drives Collaboration and Innovation for Production Inkjet info Posted September 27, 2019 by Steve Malec in Direct Mail Marketing In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions. + Read More What Keeps Clients Awake at Night (and How We Cure Their Insomnia) info Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers. + Read More IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail info Posted September 24, 2019 by Karen Weil in Sustainability It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […] + Read More How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance info Posted August 13, 2019 by David Klempke, PMP in Dynamic Content Management My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...] + Read More Implementing Our Strategy to Reduce Front-End Process Cycle Times info Posted July 19, 2019 by Diana Hvistendahl, PMP in Announcements Since the Front-End project’s initiation in 2017, IWCO Direct has been on a mission to streamline our front-end process. Several system enhancements, coupled with extensive training on new processes, helped our teams reduce Front-End process cycle time by 30% in 2018. We’ve been able to continue that trend through the first half of 2019. The Front-End process cycle time is measured [...] + Read More Idealliance’s G7 Expert & Professional Training Returns to IWCO Direct info Posted June 25, 2019 by Mike Todryk in Announcements In a little over a month, IWCO Direct will once again host Idealliance’s G7 Expert & Professional training at our Chanhassen facilities. When we hosted the event in May of last year it sold out in almost record time, and the feedback Idealliance received from attendees was excellent. Even the lead instructor, Don Hutcheson, made a point to tell us, “I have been doing this for 12 years, and this was by far the best, most professional facility we have ever trained at.” [...] + Read More How IWCO Direct Sizes Up New Direct Marketing Technologies info Posted June 19, 2019 by Matt Shanahan in Direct Mail Marketing As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients [...] + Read More Pages: First Page1234567891011121314151617Last PageLoad More Articles
The Importance of Color Quality Process Controls info Posted January 8, 2020 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls. + Read More
Understanding Color Quality Process Controls info Posted December 11, 2019 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical … + Read More
Supporting Graphic Arts Education with Printing Industry Midwest’s Paper Drive info Posted October 25, 2019 by Karen Weil in Sustainability Fall brings with it a special opportunity to give back to the community by sharing resources with teachers. We have been donating paper to the Printing Industry Midwest (PIM) Paper Drive for the past ten years. PIM members donate paper to support the needs of teachers from schools across the Midwest [...] + Read More
thINK Ahead Drives Collaboration and Innovation for Production Inkjet info Posted September 27, 2019 by Steve Malec in Direct Mail Marketing In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions. + Read More
What Keeps Clients Awake at Night (and How We Cure Their Insomnia) info Posted September 25, 2019 by Tom Hexamer in Direct Mail Marketing Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers. + Read More
IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail info Posted September 24, 2019 by Karen Weil in Sustainability It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […] + Read More
How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance info Posted August 13, 2019 by David Klempke, PMP in Dynamic Content Management My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...] + Read More
Implementing Our Strategy to Reduce Front-End Process Cycle Times info Posted July 19, 2019 by Diana Hvistendahl, PMP in Announcements Since the Front-End project’s initiation in 2017, IWCO Direct has been on a mission to streamline our front-end process. Several system enhancements, coupled with extensive training on new processes, helped our teams reduce Front-End process cycle time by 30% in 2018. We’ve been able to continue that trend through the first half of 2019. The Front-End process cycle time is measured [...] + Read More
Idealliance’s G7 Expert & Professional Training Returns to IWCO Direct info Posted June 25, 2019 by Mike Todryk in Announcements In a little over a month, IWCO Direct will once again host Idealliance’s G7 Expert & Professional training at our Chanhassen facilities. When we hosted the event in May of last year it sold out in almost record time, and the feedback Idealliance received from attendees was excellent. Even the lead instructor, Don Hutcheson, made a point to tell us, “I have been doing this for 12 years, and this was by far the best, most professional facility we have ever trained at.” [...] + Read More
How IWCO Direct Sizes Up New Direct Marketing Technologies info Posted June 19, 2019 by Matt Shanahan in Direct Mail Marketing As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients [...] + Read More
