Direct Mail Production Blog Tag IWCO Direct’s Plans for 2021: Enhancing Technology and Expanding Our Team info Posted December 30, 2020 by John Ashe in Announcements, Direct Mail Marketing When I joined IWCO Direct in May, I looked forward to the challenge of continuing to advance our highly effective, data-driven marketing solutions and help our clients achieve even greater marketing success. While the persistence of the COVID-19 pandemic has made pursuing this goal more challenging than any of us could have anticipated, I’m pleased to report that the IWCO Direct team has stepped up and stayed focused on powering the success of our clients’ marketing programs. + Read More 2020 G7 Color Management Accomplishments Ensure Client Brand Standards Are Met info Posted November 25, 2020 by Mike Todryk in Direct Mail Marketing While 2020 will go down as one of the most difficult years in recent memory, the IWCO Direct Color Technical Support (CTS) team has continued to find ways to succeed and ensure client brand standards are met. Our team has moved forward with projects that provide the service our clients and partners continue to rely […] + Read More Measuring and Improving Our Environmental Footprint info Posted September 9, 2020 by Karen Weil in Sustainability The data has been collected and numbers have been crunched, and we are proud to announce the publication of our 2019 Environmental Snapshot. This annual infographic has been a one-page representation of some of the many metrics we monitor when evaluating our environmental performance over the past few years. It’s been fun for our team to look back to see how much we’ve improved and how our focus has shifted to different aspects of sustainability over time. + Read More Check Out Our Latest Color Management Projects info Posted September 2, 2020 by Mike Todryk in Direct Mail Marketing IWCO Direct’s Color Technical Support (CTS) team has had an active year continuing to sharpen our color management tools to ensure even better color fidelity for our clients’ printed products. Here are some of the latest projects that have been keeping us busy: New Calibration Method One of our biggest color management achievements this year […] + Read More Enhanced Marketing Technology Drives Capability, Capacity, and Efficiency info Posted July 1, 2020 by Matt Shanahan in Strategy and Analysis We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us […] + Read More How pressSIGN Helps Press Operators Manage Color Requirements info Posted May 6, 2020 by Mike Todryk in Direct Mail Marketing Anyone who has been in the industry for a while has come to realize that evaluating color can be a funny thing. While people are very passionate about their brand colors, we also see a lot of subjectivity and misinformation about color. I had a designer at a press check once tell me they needed […] + Read More The Importance of Color Quality Process Controls info Posted January 8, 2020 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls. + Read More Understanding Color Quality Process Controls info Posted December 11, 2019 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical … + Read More Supporting Graphic Arts Education with Printing Industry Midwest’s Paper Drive info Posted October 25, 2019 by Karen Weil in Sustainability Fall brings with it a special opportunity to give back to the community by sharing resources with teachers. We have been donating paper to the Printing Industry Midwest (PIM) Paper Drive for the past ten years. PIM members donate paper to support the needs of teachers from schools across the Midwest [...] + Read More thINK Ahead Drives Collaboration and Innovation for Production Inkjet info Posted September 27, 2019 by Steve Malec in Direct Mail Marketing In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions. + Read More Pages: 1234567891011121314151617Load More Articles
IWCO Direct’s Plans for 2021: Enhancing Technology and Expanding Our Team info Posted December 30, 2020 by John Ashe in Announcements, Direct Mail Marketing When I joined IWCO Direct in May, I looked forward to the challenge of continuing to advance our highly effective, data-driven marketing solutions and help our clients achieve even greater marketing success. While the persistence of the COVID-19 pandemic has made pursuing this goal more challenging than any of us could have anticipated, I’m pleased to report that the IWCO Direct team has stepped up and stayed focused on powering the success of our clients’ marketing programs. + Read More
2020 G7 Color Management Accomplishments Ensure Client Brand Standards Are Met info Posted November 25, 2020 by Mike Todryk in Direct Mail Marketing While 2020 will go down as one of the most difficult years in recent memory, the IWCO Direct Color Technical Support (CTS) team has continued to find ways to succeed and ensure client brand standards are met. Our team has moved forward with projects that provide the service our clients and partners continue to rely […] + Read More
Measuring and Improving Our Environmental Footprint info Posted September 9, 2020 by Karen Weil in Sustainability The data has been collected and numbers have been crunched, and we are proud to announce the publication of our 2019 Environmental Snapshot. This annual infographic has been a one-page representation of some of the many metrics we monitor when evaluating our environmental performance over the past few years. It’s been fun for our team to look back to see how much we’ve improved and how our focus has shifted to different aspects of sustainability over time. + Read More
Check Out Our Latest Color Management Projects info Posted September 2, 2020 by Mike Todryk in Direct Mail Marketing IWCO Direct’s Color Technical Support (CTS) team has had an active year continuing to sharpen our color management tools to ensure even better color fidelity for our clients’ printed products. Here are some of the latest projects that have been keeping us busy: New Calibration Method One of our biggest color management achievements this year […] + Read More
Enhanced Marketing Technology Drives Capability, Capacity, and Efficiency info Posted July 1, 2020 by Matt Shanahan in Strategy and Analysis We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us […] + Read More
How pressSIGN Helps Press Operators Manage Color Requirements info Posted May 6, 2020 by Mike Todryk in Direct Mail Marketing Anyone who has been in the industry for a while has come to realize that evaluating color can be a funny thing. While people are very passionate about their brand colors, we also see a lot of subjectivity and misinformation about color. I had a designer at a press check once tell me they needed […] + Read More
The Importance of Color Quality Process Controls info Posted January 8, 2020 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls. + Read More
Understanding Color Quality Process Controls info Posted December 11, 2019 by Mike Todryk in Direct Mail Marketing, Direct Marketing Trends As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical … + Read More
Supporting Graphic Arts Education with Printing Industry Midwest’s Paper Drive info Posted October 25, 2019 by Karen Weil in Sustainability Fall brings with it a special opportunity to give back to the community by sharing resources with teachers. We have been donating paper to the Printing Industry Midwest (PIM) Paper Drive for the past ten years. PIM members donate paper to support the needs of teachers from schools across the Midwest [...] + Read More
thINK Ahead Drives Collaboration and Innovation for Production Inkjet info Posted September 27, 2019 by Steve Malec in Direct Mail Marketing In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions. + Read More
