Direct Mail Production Blog Tag How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance info Posted August 13, 2019 by David Klempke, PMP in Dynamic Content Management My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...] + Read More Implementing Our Strategy to Reduce Front-End Process Cycle Times info Posted July 19, 2019 by Diana Hvistendahl, PMP in Announcements Since the Front-End project’s initiation in 2017, IWCO Direct has been on a mission to streamline our front-end process. Several system enhancements, coupled with extensive training on new processes, helped our teams reduce Front-End process cycle time by 30% in 2018. We’ve been able to continue that trend through the first half of 2019. The Front-End process cycle time is measured [...] + Read More Idealliance’s G7 Expert & Professional Training Returns to IWCO Direct info Posted June 25, 2019 by Mike Todryk in Announcements In a little over a month, IWCO Direct will once again host Idealliance’s G7 Expert & Professional training at our Chanhassen facilities. When we hosted the event in May of last year it sold out in almost record time, and the feedback Idealliance received from attendees was excellent. Even the lead instructor, Don Hutcheson, made a point to tell us, “I have been doing this for 12 years, and this was by far the best, most professional facility we have ever trained at.” [...] + Read More How IWCO Direct Sizes Up New Direct Marketing Technologies info Posted June 19, 2019 by Matt Shanahan in Direct Mail Marketing As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients [...] + Read More How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day info Posted April 26, 2019 by Karen Weil in Direct Mail Marketing, Sustainability Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […] + Read More Front-End: Making Our Workflow Tools Work for Us info Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […] + Read More Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is) info Posted March 15, 2019 by Steve Malec in Direct Mail Marketing With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...] + Read More How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients) info Posted February 22, 2019 by Diana Hvistendahl, PMP in Announcements Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...] + Read More Three More Tips to Make Your Mailpiece Design More Engaging info Posted February 1, 2019 by Mike Dietz in Creative A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...] + Read More Fresh Faces and Fresh Technology Stood Out at the 2019 PIA Color Conference info Posted January 29, 2019 by Steve Malec in Direct Mail Marketing With subzero temperatures hitting the Midwest, it seems like almost a lifetime ago that I was in San Diego for the 2019 PIA Color Conference. This event is an annual destination for members of our Color Technical Support (CTS) team, and not just because of its warm location in January. Being able to meet with industry leaders who have been in the forefront of developing graphic art standards is very beneficial. It allows our team to maintain our competitive edge [...] + Read More Pages: First Page12345678910111213141516Last PageLoad More Articles
How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance info Posted August 13, 2019 by David Klempke, PMP in Dynamic Content Management My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...] + Read More
Implementing Our Strategy to Reduce Front-End Process Cycle Times info Posted July 19, 2019 by Diana Hvistendahl, PMP in Announcements Since the Front-End project’s initiation in 2017, IWCO Direct has been on a mission to streamline our front-end process. Several system enhancements, coupled with extensive training on new processes, helped our teams reduce Front-End process cycle time by 30% in 2018. We’ve been able to continue that trend through the first half of 2019. The Front-End process cycle time is measured [...] + Read More
Idealliance’s G7 Expert & Professional Training Returns to IWCO Direct info Posted June 25, 2019 by Mike Todryk in Announcements In a little over a month, IWCO Direct will once again host Idealliance’s G7 Expert & Professional training at our Chanhassen facilities. When we hosted the event in May of last year it sold out in almost record time, and the feedback Idealliance received from attendees was excellent. Even the lead instructor, Don Hutcheson, made a point to tell us, “I have been doing this for 12 years, and this was by far the best, most professional facility we have ever trained at.” [...] + Read More
How IWCO Direct Sizes Up New Direct Marketing Technologies info Posted June 19, 2019 by Matt Shanahan in Direct Mail Marketing As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients [...] + Read More
How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day info Posted April 26, 2019 by Karen Weil in Direct Mail Marketing, Sustainability Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […] + Read More
Front-End: Making Our Workflow Tools Work for Us info Posted April 12, 2019 by Diana Hvistendahl, PMP in Announcements As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and […] + Read More
Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is) info Posted March 15, 2019 by Steve Malec in Direct Mail Marketing With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century [...] + Read More
How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients) info Posted February 22, 2019 by Diana Hvistendahl, PMP in Announcements Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...] + Read More
Three More Tips to Make Your Mailpiece Design More Engaging info Posted February 1, 2019 by Mike Dietz in Creative A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...] + Read More
Fresh Faces and Fresh Technology Stood Out at the 2019 PIA Color Conference info Posted January 29, 2019 by Steve Malec in Direct Mail Marketing With subzero temperatures hitting the Midwest, it seems like almost a lifetime ago that I was in San Diego for the 2019 PIA Color Conference. This event is an annual destination for members of our Color Technical Support (CTS) team, and not just because of its warm location in January. Being able to meet with industry leaders who have been in the forefront of developing graphic art standards is very beneficial. It allows our team to maintain our competitive edge [...] + Read More
