Direct Mail Production Blog Tag Resetting Our Platform info Posted March 23, 2012 by Jim Andersen in Announcements This morning we announced plans to invest $4 million to reset our production platform over the next 60-120 days. In many ways this was an obvious decision: fully deploy the new equipment we purchased from DGI Services, LLC in a manner that allows us to produce more mail at fewer facilities. When the reset […] + Read More Focus on Five Fundamentals For Format Development info Posted February 22, 2012 by Mike Dietz in Direct Mail Tips Our Creative Services team is often challenged to develop new formats and designs for our clients’ direct mail campaigns. One trend we’re seeing is an increase in requests that integrate QR codes (due in part to the upcoming mobile barcode discount), pURLs or other multichannel components into new package formats. Whenever we start developing […] + Read More The Océ ColorStream® 3500 is Now Installed info Posted September 28, 2011 by Dave Johannes in Announcements In a previous blog, Jim Andersen discussed the strategy behind our recent purchase of an Océ ColorStream® 3500 and how it will benefit our customers’ direct mail campaigns. Since the initial announcement in August, our team has been involved with the installation process and training our staff to get the ColorStream up and running. I’m […] + Read More Océ Installation Delivers Innovation for Our Customers info Posted August 10, 2011 by Jim Andersen in Announcements Last week we announced our commitment to being the first company in the United States to install the Océ ColorStream® 3500 at our Chanhassen facility later next month. Both our employees and customers are excited to get this high-speed, high-volume digital color press installed and running. There are numerous reasons we made this strategic investment: […] + Read More Forests, Paper and Direct Mail info Posted June 2, 2010 by Pat Deck in Sustainability Fans of the Minnesota Twins have probably noticed the “Break a Bat, Plant a Tree” campaign during telecasts. The premise is simple. Every time a Twins pitcher breaks an opponent’s bat, 100 trees will be planted in Minnesota. This is a great initiative that got me thinking about the relationship between forests, paper and direct […] + Read More Ideas To Navigate Rising Paper Costs info Posted May 12, 2010 by Mary Hyland in Direct Mail Tips All indications point to another increase in paper costs this summer. With budgets already tightened, direct marketers will need to get creative in their efficient use of paper in order to deflect these rising prices. On the bright side, being more efficient with paper can be better for the environment and your budget. With that […] + Read More How to Pick Up the Production Pace Without Leaving You Breathless info Posted May 5, 2010 by Mike Ertel in Direct Mail Tips In a previous post, we talked about trigger mail and the importance of timing for a trigger marketing program to be effective. Whether you’re running a trigger program or a traditional direct mail campaign, there continues to be an increased emphasis on streamlining production processes to get your offer in front of audiences faster and […] + Read More Adding Color to Direct Mail, Without Breaking the Bank info Posted March 17, 2010 by Luke Teboul in Direct Mail Tips Color can be a powerful addition to the effectiveness of direct mail campaigns. It increases brand identity, readership and most importantly, has been proven to increase response rates compared to black-and-white printing. And with the improvements of today’s color digital printing technology, adding a little color to your campaign shouldn’t push your budget into the […] + Read More Pages: 1234567891011121314151617Load More Articles
Resetting Our Platform info Posted March 23, 2012 by Jim Andersen in Announcements This morning we announced plans to invest $4 million to reset our production platform over the next 60-120 days. In many ways this was an obvious decision: fully deploy the new equipment we purchased from DGI Services, LLC in a manner that allows us to produce more mail at fewer facilities. When the reset […] + Read More
Focus on Five Fundamentals For Format Development info Posted February 22, 2012 by Mike Dietz in Direct Mail Tips Our Creative Services team is often challenged to develop new formats and designs for our clients’ direct mail campaigns. One trend we’re seeing is an increase in requests that integrate QR codes (due in part to the upcoming mobile barcode discount), pURLs or other multichannel components into new package formats. Whenever we start developing […] + Read More
The Océ ColorStream® 3500 is Now Installed info Posted September 28, 2011 by Dave Johannes in Announcements In a previous blog, Jim Andersen discussed the strategy behind our recent purchase of an Océ ColorStream® 3500 and how it will benefit our customers’ direct mail campaigns. Since the initial announcement in August, our team has been involved with the installation process and training our staff to get the ColorStream up and running. I’m […] + Read More
Océ Installation Delivers Innovation for Our Customers info Posted August 10, 2011 by Jim Andersen in Announcements Last week we announced our commitment to being the first company in the United States to install the Océ ColorStream® 3500 at our Chanhassen facility later next month. Both our employees and customers are excited to get this high-speed, high-volume digital color press installed and running. There are numerous reasons we made this strategic investment: […] + Read More
Forests, Paper and Direct Mail info Posted June 2, 2010 by Pat Deck in Sustainability Fans of the Minnesota Twins have probably noticed the “Break a Bat, Plant a Tree” campaign during telecasts. The premise is simple. Every time a Twins pitcher breaks an opponent’s bat, 100 trees will be planted in Minnesota. This is a great initiative that got me thinking about the relationship between forests, paper and direct […] + Read More
Ideas To Navigate Rising Paper Costs info Posted May 12, 2010 by Mary Hyland in Direct Mail Tips All indications point to another increase in paper costs this summer. With budgets already tightened, direct marketers will need to get creative in their efficient use of paper in order to deflect these rising prices. On the bright side, being more efficient with paper can be better for the environment and your budget. With that […] + Read More
How to Pick Up the Production Pace Without Leaving You Breathless info Posted May 5, 2010 by Mike Ertel in Direct Mail Tips In a previous post, we talked about trigger mail and the importance of timing for a trigger marketing program to be effective. Whether you’re running a trigger program or a traditional direct mail campaign, there continues to be an increased emphasis on streamlining production processes to get your offer in front of audiences faster and […] + Read More
Adding Color to Direct Mail, Without Breaking the Bank info Posted March 17, 2010 by Luke Teboul in Direct Mail Tips Color can be a powerful addition to the effectiveness of direct mail campaigns. It increases brand identity, readership and most importantly, has been proven to increase response rates compared to black-and-white printing. And with the improvements of today’s color digital printing technology, adding a little color to your campaign shouldn’t push your budget into the […] + Read More
