Direct Mail Production Blog Tag Océ 3500 Delivers Unrivaled Personalization and Relevance to Customers info Posted February 13, 2013 by Dave Johannes in Direct Mail Tips, Direct Marketing Trends We often talk about the important ways technology allows direct marketers to create more personalized and relevant direct mail offers. A little more than a year ago, IWCO Direct became the first company in the U.S. to install the Océ ColorStream® 3500. We wanted to share a video Océ recently created on how the ColorStream […] + Read More A Sneak Peek at the 2013 PODi AppForum info Posted January 4, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Now that it’s January, we’re only a few short weeks away from the 2013 PODi AppForum. If one of your New Year’s resolutions is to learn more about using digital printing technology to increase the relevance of your direct marketing campaigns, there’s still time to register for the event. Yesterday we announced that […] + Read More Lean Journey Recap Part 2: Goals for 2013 info Posted December 19, 2012 by Steve Myrvold in Announcements, Sustainability On Monday we posted Part 1 of our Lean Journey Recap, which focused on the key achievements we made this year toward our Lean Manufacturing goals as we continuously pursue becoming more efficient for our customers’ benefit. Now that the new year is almost upon us we decided to write the last chapter in […] + Read More Lean Journey Recap Part 1: Improving Response Time in 2012 info Posted December 17, 2012 by Steve Myrvold in Announcements, Sustainability IWCO Direct’s Lean Journey continues as we strive to become more efficient for our customers. It’s been a busy year; so active in fact, that we haven’t written about our progress in a while. When we left off, our Lean efforts had shifted to Hamburg and were quickly showing positive results. Today we highlight the […] + Read More Design for Digital Printing Part 2: It’s All in the Color info Posted December 14, 2012 by Mike Dietz in Direct Mail Tips On Wednesday, I shared differences between design for digital and conventional presses and how a selective approach can turn the digital solution into a tool that will build strong direct mail campaigns. Today the focus shifts to another factor you should consider in design for digital printing: color reproduction. As traditional direct mail designs transition […] + Read More Design for Digital Printing Part 1: Choose Wisely info Posted December 12, 2012 by Mike Dietz in Direct Mail Tips The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […] + Read More Recyclable Plastic Cards for Direct Mail info Posted November 16, 2012 by Karen Weil in Direct Marketing Trends, Sustainability As many of you know, yesterday was America Recycles Day – an annual program which takes place across the country in an effort to raise awareness and promote recycling efforts. Participants can sign up to host their own event on Nov. 15 (or throughout the fall based on convenience) or search by location to find […] + Read More The Results are In: Direct Marketing Remains Prominent in 2012 Elections info Posted November 7, 2012 by Joe Morrison in Direct Marketing Trends By now our ballots have been cast, final results have been tallied (or soon to be tallied in smaller local elections or in the event of a November surprise) and most of us are glad the election cycle is over. Pundits are calling this the most expensive presidential campaign in history, and the price tag […] + Read More Choosing Paper Stocks for Offset and Digital Printing info Posted October 5, 2012 by Karen Weil in Direct Mail Tips Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […] + Read More IWCO Direct Hosts Tour for Océ TPAC Visitors info Posted September 26, 2012 by Dave Johannes in Announcements IWCO Direct participates in a wide range of printing and mailing industry groups to ensure that we are providing leading-edge technology for our customers. One such group is the Transactional Printers Advisory Council (TPAC), a select group of digital print executives that is convened by Océ Print Production Systems of North America. The 12-person team […] + Read More Pages: First Page1234567891011121314151617Last PageLoad More Articles
Océ 3500 Delivers Unrivaled Personalization and Relevance to Customers info Posted February 13, 2013 by Dave Johannes in Direct Mail Tips, Direct Marketing Trends We often talk about the important ways technology allows direct marketers to create more personalized and relevant direct mail offers. A little more than a year ago, IWCO Direct became the first company in the U.S. to install the Océ ColorStream® 3500. We wanted to share a video Océ recently created on how the ColorStream […] + Read More
A Sneak Peek at the 2013 PODi AppForum info Posted January 4, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Now that it’s January, we’re only a few short weeks away from the 2013 PODi AppForum. If one of your New Year’s resolutions is to learn more about using digital printing technology to increase the relevance of your direct marketing campaigns, there’s still time to register for the event. Yesterday we announced that […] + Read More
Lean Journey Recap Part 2: Goals for 2013 info Posted December 19, 2012 by Steve Myrvold in Announcements, Sustainability On Monday we posted Part 1 of our Lean Journey Recap, which focused on the key achievements we made this year toward our Lean Manufacturing goals as we continuously pursue becoming more efficient for our customers’ benefit. Now that the new year is almost upon us we decided to write the last chapter in […] + Read More
Lean Journey Recap Part 1: Improving Response Time in 2012 info Posted December 17, 2012 by Steve Myrvold in Announcements, Sustainability IWCO Direct’s Lean Journey continues as we strive to become more efficient for our customers. It’s been a busy year; so active in fact, that we haven’t written about our progress in a while. When we left off, our Lean efforts had shifted to Hamburg and were quickly showing positive results. Today we highlight the […] + Read More
Design for Digital Printing Part 2: It’s All in the Color info Posted December 14, 2012 by Mike Dietz in Direct Mail Tips On Wednesday, I shared differences between design for digital and conventional presses and how a selective approach can turn the digital solution into a tool that will build strong direct mail campaigns. Today the focus shifts to another factor you should consider in design for digital printing: color reproduction. As traditional direct mail designs transition […] + Read More
Design for Digital Printing Part 1: Choose Wisely info Posted December 12, 2012 by Mike Dietz in Direct Mail Tips The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […] + Read More
Recyclable Plastic Cards for Direct Mail info Posted November 16, 2012 by Karen Weil in Direct Marketing Trends, Sustainability As many of you know, yesterday was America Recycles Day – an annual program which takes place across the country in an effort to raise awareness and promote recycling efforts. Participants can sign up to host their own event on Nov. 15 (or throughout the fall based on convenience) or search by location to find […] + Read More
The Results are In: Direct Marketing Remains Prominent in 2012 Elections info Posted November 7, 2012 by Joe Morrison in Direct Marketing Trends By now our ballots have been cast, final results have been tallied (or soon to be tallied in smaller local elections or in the event of a November surprise) and most of us are glad the election cycle is over. Pundits are calling this the most expensive presidential campaign in history, and the price tag […] + Read More
Choosing Paper Stocks for Offset and Digital Printing info Posted October 5, 2012 by Karen Weil in Direct Mail Tips Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […] + Read More
IWCO Direct Hosts Tour for Océ TPAC Visitors info Posted September 26, 2012 by Dave Johannes in Announcements IWCO Direct participates in a wide range of printing and mailing industry groups to ensure that we are providing leading-edge technology for our customers. One such group is the Transactional Printers Advisory Council (TPAC), a select group of digital print executives that is convened by Océ Print Production Systems of North America. The 12-person team […] + Read More
