Direct Mail Production Blog Tag Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More Free Webinar: ‘Anatomy of a Direct Marketing Campaign’ info Posted April 30, 2013 by Debora Haskel in Announcements, Direct Marketing Trends It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll […] + Read More Inaugural Inkjet Summit Explores the Future of Inkjet Printing info Posted April 17, 2013 by Dave Johannes in Direct Marketing Trends Last week I traveled to Ponte Vedra Beach, FL, to attend the Inkjet Summit 2013. This invitation-only event was the first of its kind to focus solely on inkjet printing technology, which is typically just one of many topics covered at large printing tradeshows. Because this was the inaugural event, I went in with […] + Read More Insurance Direct Mail on the Rise: Best Practices for Successful Campaigns info Posted March 8, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The insurance industry, specifically the Property and Casualty Insurance category, is poised for sustained growth according to Deloitte’s 2013 Property and Casualty Insurance Industry Outlook. And companies within the insurance industry are finding direct mail to be highly effective in supporting their sales and marketing goals. Nearly 7 billion pieces of mail were sent […] + Read More Direct Mail Design: Color Boosts Overall Performance, Response info Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […] + Read More Océ 3500 Delivers Unrivaled Personalization and Relevance to Customers info Posted February 13, 2013 by Dave Johannes in Direct Mail Tips, Direct Marketing Trends We often talk about the important ways technology allows direct marketers to create more personalized and relevant direct mail offers. A little more than a year ago, IWCO Direct became the first company in the U.S. to install the Océ ColorStream® 3500. We wanted to share a video Océ recently created on how the ColorStream […] + Read More A Sneak Peek at the 2013 PODi AppForum info Posted January 4, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Now that it’s January, we’re only a few short weeks away from the 2013 PODi AppForum. If one of your New Year’s resolutions is to learn more about using digital printing technology to increase the relevance of your direct marketing campaigns, there’s still time to register for the event. Yesterday we announced that […] + Read More Lean Journey Recap Part 2: Goals for 2013 info Posted December 19, 2012 by Steve Myrvold in Announcements, Sustainability On Monday we posted Part 1 of our Lean Journey Recap, which focused on the key achievements we made this year toward our Lean Manufacturing goals as we continuously pursue becoming more efficient for our customers’ benefit. Now that the new year is almost upon us we decided to write the last chapter in […] + Read More Lean Journey Recap Part 1: Improving Response Time in 2012 info Posted December 17, 2012 by Steve Myrvold in Announcements, Sustainability IWCO Direct’s Lean Journey continues as we strive to become more efficient for our customers. It’s been a busy year; so active in fact, that we haven’t written about our progress in a while. When we left off, our Lean efforts had shifted to Hamburg and were quickly showing positive results. Today we highlight the […] + Read More Pages: 1234567891011121314151617Load More Articles
Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More
Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More
Free Webinar: ‘Anatomy of a Direct Marketing Campaign’ info Posted April 30, 2013 by Debora Haskel in Announcements, Direct Marketing Trends It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll […] + Read More
Inaugural Inkjet Summit Explores the Future of Inkjet Printing info Posted April 17, 2013 by Dave Johannes in Direct Marketing Trends Last week I traveled to Ponte Vedra Beach, FL, to attend the Inkjet Summit 2013. This invitation-only event was the first of its kind to focus solely on inkjet printing technology, which is typically just one of many topics covered at large printing tradeshows. Because this was the inaugural event, I went in with […] + Read More
Insurance Direct Mail on the Rise: Best Practices for Successful Campaigns info Posted March 8, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The insurance industry, specifically the Property and Casualty Insurance category, is poised for sustained growth according to Deloitte’s 2013 Property and Casualty Insurance Industry Outlook. And companies within the insurance industry are finding direct mail to be highly effective in supporting their sales and marketing goals. Nearly 7 billion pieces of mail were sent […] + Read More
Direct Mail Design: Color Boosts Overall Performance, Response info Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […] + Read More
Océ 3500 Delivers Unrivaled Personalization and Relevance to Customers info Posted February 13, 2013 by Dave Johannes in Direct Mail Tips, Direct Marketing Trends We often talk about the important ways technology allows direct marketers to create more personalized and relevant direct mail offers. A little more than a year ago, IWCO Direct became the first company in the U.S. to install the Océ ColorStream® 3500. We wanted to share a video Océ recently created on how the ColorStream […] + Read More
A Sneak Peek at the 2013 PODi AppForum info Posted January 4, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Now that it’s January, we’re only a few short weeks away from the 2013 PODi AppForum. If one of your New Year’s resolutions is to learn more about using digital printing technology to increase the relevance of your direct marketing campaigns, there’s still time to register for the event. Yesterday we announced that […] + Read More
Lean Journey Recap Part 2: Goals for 2013 info Posted December 19, 2012 by Steve Myrvold in Announcements, Sustainability On Monday we posted Part 1 of our Lean Journey Recap, which focused on the key achievements we made this year toward our Lean Manufacturing goals as we continuously pursue becoming more efficient for our customers’ benefit. Now that the new year is almost upon us we decided to write the last chapter in […] + Read More
Lean Journey Recap Part 1: Improving Response Time in 2012 info Posted December 17, 2012 by Steve Myrvold in Announcements, Sustainability IWCO Direct’s Lean Journey continues as we strive to become more efficient for our customers. It’s been a busy year; so active in fact, that we haven’t written about our progress in a while. When we left off, our Lean efforts had shifted to Hamburg and were quickly showing positive results. Today we highlight the […] + Read More
