Direct Mail Production Blog Tag Design for Digital Printing Part 1: Choose Wisely info Posted December 12, 2012 by Mike Dietz in Direct Mail Tips The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […] + Read More Recyclable Plastic Cards for Direct Mail info Posted November 16, 2012 by Karen Weil in Direct Marketing Trends, Sustainability As many of you know, yesterday was America Recycles Day – an annual program which takes place across the country in an effort to raise awareness and promote recycling efforts. Participants can sign up to host their own event on Nov. 15 (or throughout the fall based on convenience) or search by location to find […] + Read More The Results are In: Direct Marketing Remains Prominent in 2012 Elections info Posted November 7, 2012 by Joe Morrison in Direct Marketing Trends By now our ballots have been cast, final results have been tallied (or soon to be tallied in smaller local elections or in the event of a November surprise) and most of us are glad the election cycle is over. Pundits are calling this the most expensive presidential campaign in history, and the price tag […] + Read More Choosing Paper Stocks for Offset and Digital Printing info Posted October 5, 2012 by Karen Weil in Direct Mail Tips Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […] + Read More IWCO Direct Hosts Tour for Océ TPAC Visitors info Posted September 26, 2012 by Dave Johannes in Announcements IWCO Direct participates in a wide range of printing and mailing industry groups to ensure that we are providing leading-edge technology for our customers. One such group is the Transactional Printers Advisory Council (TPAC), a select group of digital print executives that is convened by Océ Print Production Systems of North America. The 12-person team […] + Read More Chanhassen Campus Expansion Nears Completion info Posted September 12, 2012 by Steve Myrvold in Announcements, Business Continuity and Disaster Recovery A few months ago we announced a number of platform enhancements designed to expand services, reduce costs and provide greater postal benefits for our customers. These enhancements include the expansion of our Chanhassen campus by utilizing a 150,000 sq. ft. facility (adjacent to our current headquarters) as well as the installation of more than 60 […] + Read More Winning Direct Mail Tips To Help You Go for the Gold info Posted July 18, 2012 by Mike Dietz in Direct Mail Tips Next Friday marks the Opening Ceremony for the 2012 Summer Olympics in London. Soon, athletes will put years of training, discipline and talent to the ultimate test to determine who is the best in the world at their sport. While the day-to-day work of direct marketers doesn’t get global television coverage, there’s no question […] + Read More Green is Golden: Boost Your Bottom Line with Sustainable Direct Mail info Posted May 30, 2012 by Debora Haskel in Sustainability I recently had the pleasure of contributing an article titled, “Send Green, Save Green” to the April issue of Target Marketing Magazine. It introduced 10 practical ways to promote sustainability and profitability throughout each stage of a direct mail campaign. There are three primary areas of focus when looking to make direct mail more […] + Read More Platform Enhancements Benefit Customers and Position Us for Growth info Posted May 21, 2012 by Jim Andersen in Announcements This morning we announced we’re implementing the next phase of our strategic platform enhancements by expanding our Chanhassen campus with an eye to greater speed and more options for customers. As marketers are well aware, timing and relevance have become the most important factors to the success of a direct mail campaign. Our platform […] + Read More Resetting Our Platform info Posted March 23, 2012 by Jim Andersen in Announcements This morning we announced plans to invest $4 million to reset our production platform over the next 60-120 days. In many ways this was an obvious decision: fully deploy the new equipment we purchased from DGI Services, LLC in a manner that allows us to produce more mail at fewer facilities. When the reset […] + Read More Pages: First Page12345678910111213141516Last PageLoad More Articles
Design for Digital Printing Part 1: Choose Wisely info Posted December 12, 2012 by Mike Dietz in Direct Mail Tips The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […] + Read More
Recyclable Plastic Cards for Direct Mail info Posted November 16, 2012 by Karen Weil in Direct Marketing Trends, Sustainability As many of you know, yesterday was America Recycles Day – an annual program which takes place across the country in an effort to raise awareness and promote recycling efforts. Participants can sign up to host their own event on Nov. 15 (or throughout the fall based on convenience) or search by location to find […] + Read More
The Results are In: Direct Marketing Remains Prominent in 2012 Elections info Posted November 7, 2012 by Joe Morrison in Direct Marketing Trends By now our ballots have been cast, final results have been tallied (or soon to be tallied in smaller local elections or in the event of a November surprise) and most of us are glad the election cycle is over. Pundits are calling this the most expensive presidential campaign in history, and the price tag […] + Read More
Choosing Paper Stocks for Offset and Digital Printing info Posted October 5, 2012 by Karen Weil in Direct Mail Tips Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […] + Read More
IWCO Direct Hosts Tour for Océ TPAC Visitors info Posted September 26, 2012 by Dave Johannes in Announcements IWCO Direct participates in a wide range of printing and mailing industry groups to ensure that we are providing leading-edge technology for our customers. One such group is the Transactional Printers Advisory Council (TPAC), a select group of digital print executives that is convened by Océ Print Production Systems of North America. The 12-person team […] + Read More
Chanhassen Campus Expansion Nears Completion info Posted September 12, 2012 by Steve Myrvold in Announcements, Business Continuity and Disaster Recovery A few months ago we announced a number of platform enhancements designed to expand services, reduce costs and provide greater postal benefits for our customers. These enhancements include the expansion of our Chanhassen campus by utilizing a 150,000 sq. ft. facility (adjacent to our current headquarters) as well as the installation of more than 60 […] + Read More
Winning Direct Mail Tips To Help You Go for the Gold info Posted July 18, 2012 by Mike Dietz in Direct Mail Tips Next Friday marks the Opening Ceremony for the 2012 Summer Olympics in London. Soon, athletes will put years of training, discipline and talent to the ultimate test to determine who is the best in the world at their sport. While the day-to-day work of direct marketers doesn’t get global television coverage, there’s no question […] + Read More
Green is Golden: Boost Your Bottom Line with Sustainable Direct Mail info Posted May 30, 2012 by Debora Haskel in Sustainability I recently had the pleasure of contributing an article titled, “Send Green, Save Green” to the April issue of Target Marketing Magazine. It introduced 10 practical ways to promote sustainability and profitability throughout each stage of a direct mail campaign. There are three primary areas of focus when looking to make direct mail more […] + Read More
Platform Enhancements Benefit Customers and Position Us for Growth info Posted May 21, 2012 by Jim Andersen in Announcements This morning we announced we’re implementing the next phase of our strategic platform enhancements by expanding our Chanhassen campus with an eye to greater speed and more options for customers. As marketers are well aware, timing and relevance have become the most important factors to the success of a direct mail campaign. Our platform […] + Read More
Resetting Our Platform info Posted March 23, 2012 by Jim Andersen in Announcements This morning we announced plans to invest $4 million to reset our production platform over the next 60-120 days. In many ways this was an obvious decision: fully deploy the new equipment we purchased from DGI Services, LLC in a manner that allows us to produce more mail at fewer facilities. When the reset […] + Read More
