Direct Mail Production Blog Tag Education Center: What Clients Are Interested in Learning About info Posted August 7, 2013 by Michelle Peel in Announcements At IWCO Direct, we truly believe in adding value to our customers’ direct marketing programs. It’s something we strive to offer whenever and wherever possible. One example of this philosophy put into action is our Education Center, which we offer to customers looking for assistance in training staff in the direct marketing production cycle. Through […] + Read More 4 Frequently Asked Questions on Using Digital Print info Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Last week we announced the installation of our new Océ ColorStream® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […] + Read More [VIDEO] Interactive Devices Increase Direct Mail Open Rates info Posted July 10, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut! [sc:youtube id=”cKofzwTVqlM”] […] + Read More Maximize Value with These Effective Direct Mail Techniques info Posted June 12, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Even though it may not feel like June across much of the country, the calendar doesn’t lie. With June being Effective Communications Month, we’d like to share some of our experience on what makes direct mail most effective and answer some common questions. If you’re looking for effective direct mail techniques to boost open and […] + Read More Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More Free Webinar: ‘Anatomy of a Direct Marketing Campaign’ info Posted April 30, 2013 by Debora Haskel in Announcements, Direct Marketing Trends It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll […] + Read More Inaugural Inkjet Summit Explores the Future of Inkjet Printing info Posted April 17, 2013 by Dave Johannes in Direct Marketing Trends Last week I traveled to Ponte Vedra Beach, FL, to attend the Inkjet Summit 2013. This invitation-only event was the first of its kind to focus solely on inkjet printing technology, which is typically just one of many topics covered at large printing tradeshows. Because this was the inaugural event, I went in with […] + Read More Insurance Direct Mail on the Rise: Best Practices for Successful Campaigns info Posted March 8, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The insurance industry, specifically the Property and Casualty Insurance category, is poised for sustained growth according to Deloitte’s 2013 Property and Casualty Insurance Industry Outlook. And companies within the insurance industry are finding direct mail to be highly effective in supporting their sales and marketing goals. Nearly 7 billion pieces of mail were sent […] + Read More Direct Mail Design: Color Boosts Overall Performance, Response info Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […] + Read More Pages: First Page1234567891011121314151617Last PageLoad More Articles
Education Center: What Clients Are Interested in Learning About info Posted August 7, 2013 by Michelle Peel in Announcements At IWCO Direct, we truly believe in adding value to our customers’ direct marketing programs. It’s something we strive to offer whenever and wherever possible. One example of this philosophy put into action is our Education Center, which we offer to customers looking for assistance in training staff in the direct marketing production cycle. Through […] + Read More
4 Frequently Asked Questions on Using Digital Print info Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Last week we announced the installation of our new Océ ColorStream® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […] + Read More
[VIDEO] Interactive Devices Increase Direct Mail Open Rates info Posted July 10, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut! [sc:youtube id=”cKofzwTVqlM”] […] + Read More
Maximize Value with These Effective Direct Mail Techniques info Posted June 12, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Even though it may not feel like June across much of the country, the calendar doesn’t lie. With June being Effective Communications Month, we’d like to share some of our experience on what makes direct mail most effective and answer some common questions. If you’re looking for effective direct mail techniques to boost open and […] + Read More
Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More
Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More
Free Webinar: ‘Anatomy of a Direct Marketing Campaign’ info Posted April 30, 2013 by Debora Haskel in Announcements, Direct Marketing Trends It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll […] + Read More
Inaugural Inkjet Summit Explores the Future of Inkjet Printing info Posted April 17, 2013 by Dave Johannes in Direct Marketing Trends Last week I traveled to Ponte Vedra Beach, FL, to attend the Inkjet Summit 2013. This invitation-only event was the first of its kind to focus solely on inkjet printing technology, which is typically just one of many topics covered at large printing tradeshows. Because this was the inaugural event, I went in with […] + Read More
Insurance Direct Mail on the Rise: Best Practices for Successful Campaigns info Posted March 8, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The insurance industry, specifically the Property and Casualty Insurance category, is poised for sustained growth according to Deloitte’s 2013 Property and Casualty Insurance Industry Outlook. And companies within the insurance industry are finding direct mail to be highly effective in supporting their sales and marketing goals. Nearly 7 billion pieces of mail were sent […] + Read More
Direct Mail Design: Color Boosts Overall Performance, Response info Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […] + Read More
