Direct Mail Production Blog Tag IWCO Direct Participates in Canon Customer Steering Team info Posted November 26, 2014 by Dave Johannes in Announcements, Direct Marketing Trends Earlier this month I attended the Canon Customer Steering Team meeting in Charleston, SC. IWCO Direct was chosen last November to be one of eight industry representatives to help advise and create an industry users group for Canon’s production digital printing platform. As the industry leader in production digital printing, Canon believes that a key […] + Read More Statewide Tour of Manufacturing Stops at IWCO Direct info Posted November 5, 2014 by Bev Lohs in Announcements IWCO Direct has been a member of our local chamber of commerce for more than 20 years. We recently had the opportunity to host tours of our facilities as part of that membership and in conjunction with the statewide tour of manufacturing facilities in Minnesota. Our goal was to showcase the value in what […] + Read More Graph Expo 14 Dazzles with Interactive Print & New Finishing Technologies info Posted October 8, 2014 by Steve Myrvold in Direct Marketing Trends Last week IWCO Direct sent a diverse team of operations leaders, content development specialists and marketers to Graph Expo, the premier North American graphic communications show. Our goal was to meet with key suppliers and check out the latest technology trends. The exhibit hall was a bit smaller this year than it has been […] + Read More Discussing Direct Mail and Dodging Bicyclists at NEDMA Conference info Posted October 3, 2014 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I’ve been joking with colleagues that the highlight of this week’s New England Direct Marketing Association (NEDMA) conference in Cambridge, MA was that I didn’t hit a bicyclist as I drove to the meeting, but perhaps that’s better described as a small miracle with all the cyclists out enjoying the fall weather. My colleague Hank […] + Read More New FICO 9 Scoring System Equals More Direct Mail Loan Offers info Posted October 1, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Fair Isaac recently announced changes to its credit scoring system, named FICO 9, which is welcomed news for consumers and lenders. A recent article in the Wall Street Journal entitled, “Changes Could Lead to More Bank Lending, Easier Credit for Some Consumers,” described changes in how the most widely used credit score in the U.S. […] + Read More Digital Inkjet Printing Isn’t Magic, But The Lift in Response Rates Can Be info Posted July 23, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends As I wrote in part one of our “Designing for Digital” series, one of our most important responsibilities is helping customers use digital inkjet printing to drive a higher return on their marketing investment. One of the things that excites me most about this new technology and the development work we’re doing with Canon Solutions […] + Read More The Dos and Don’ts of Designing for Digital Inkjet Printing info Posted July 11, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Our good friends at Canon Solutions America (CSA) recently led a workshop for IWCO Direct focused on best practices for designing direct mail that will be produced using our continuous digital inkjet platform. One of our most important responsibilities is helping customers use this exciting new technology to drive a higher return on marketing investment […] + Read More How Our Creative Services Differentiates Us info Posted April 30, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends At IWCO Direct, we know it’s not about creating the flashiest direct mail package; it’s about creating a package that works. We also know that in order for a direct mail package to work, it has to be both measurable and scalable. While we are often praised for our innovation and creativity, clients tell us […] + Read More Convergence to Digital Drives Strategic Investments info Posted November 12, 2013 by Joe Morrison in Direct Marketing Trends It’s no secret that the direct marketing community is in the midst of a dramatic shift toward digital printing technology. We have embraced this “disruptive force,” and it drives our investment strategy. Marketers today need their messaging to be more personalized and relevant to the recipient, and we strive to lead the way for our […] + Read More The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More Pages: First Page1234567891011121314151617Last PageLoad More Articles
IWCO Direct Participates in Canon Customer Steering Team info Posted November 26, 2014 by Dave Johannes in Announcements, Direct Marketing Trends Earlier this month I attended the Canon Customer Steering Team meeting in Charleston, SC. IWCO Direct was chosen last November to be one of eight industry representatives to help advise and create an industry users group for Canon’s production digital printing platform. As the industry leader in production digital printing, Canon believes that a key […] + Read More
Statewide Tour of Manufacturing Stops at IWCO Direct info Posted November 5, 2014 by Bev Lohs in Announcements IWCO Direct has been a member of our local chamber of commerce for more than 20 years. We recently had the opportunity to host tours of our facilities as part of that membership and in conjunction with the statewide tour of manufacturing facilities in Minnesota. Our goal was to showcase the value in what […] + Read More
Graph Expo 14 Dazzles with Interactive Print & New Finishing Technologies info Posted October 8, 2014 by Steve Myrvold in Direct Marketing Trends Last week IWCO Direct sent a diverse team of operations leaders, content development specialists and marketers to Graph Expo, the premier North American graphic communications show. Our goal was to meet with key suppliers and check out the latest technology trends. The exhibit hall was a bit smaller this year than it has been […] + Read More
Discussing Direct Mail and Dodging Bicyclists at NEDMA Conference info Posted October 3, 2014 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I’ve been joking with colleagues that the highlight of this week’s New England Direct Marketing Association (NEDMA) conference in Cambridge, MA was that I didn’t hit a bicyclist as I drove to the meeting, but perhaps that’s better described as a small miracle with all the cyclists out enjoying the fall weather. My colleague Hank […] + Read More
New FICO 9 Scoring System Equals More Direct Mail Loan Offers info Posted October 1, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Fair Isaac recently announced changes to its credit scoring system, named FICO 9, which is welcomed news for consumers and lenders. A recent article in the Wall Street Journal entitled, “Changes Could Lead to More Bank Lending, Easier Credit for Some Consumers,” described changes in how the most widely used credit score in the U.S. […] + Read More
Digital Inkjet Printing Isn’t Magic, But The Lift in Response Rates Can Be info Posted July 23, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends As I wrote in part one of our “Designing for Digital” series, one of our most important responsibilities is helping customers use digital inkjet printing to drive a higher return on their marketing investment. One of the things that excites me most about this new technology and the development work we’re doing with Canon Solutions […] + Read More
The Dos and Don’ts of Designing for Digital Inkjet Printing info Posted July 11, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Our good friends at Canon Solutions America (CSA) recently led a workshop for IWCO Direct focused on best practices for designing direct mail that will be produced using our continuous digital inkjet platform. One of our most important responsibilities is helping customers use this exciting new technology to drive a higher return on marketing investment […] + Read More
How Our Creative Services Differentiates Us info Posted April 30, 2014 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends At IWCO Direct, we know it’s not about creating the flashiest direct mail package; it’s about creating a package that works. We also know that in order for a direct mail package to work, it has to be both measurable and scalable. While we are often praised for our innovation and creativity, clients tell us […] + Read More
Convergence to Digital Drives Strategic Investments info Posted November 12, 2013 by Joe Morrison in Direct Marketing Trends It’s no secret that the direct marketing community is in the midst of a dramatic shift toward digital printing technology. We have embraced this “disruptive force,” and it drives our investment strategy. Marketers today need their messaging to be more personalized and relevant to the recipient, and we strive to lead the way for our […] + Read More
The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More
