Direct Mail Production Blog Tag Canon Solutions America Future of Inkjet Customer Event Unveils Amazing Technology and Partnership info Posted June 26, 2015 by Jim Andersen in Announcements, Direct Marketing Trends On Wednesday we had the honor of hosting the Canon Solutions America’s Future of Inkjet Customer Event at our headquarters in Chanhassen, MN. It was an opportunity for Canon to unveil two of its latest […] + Read More From Satisfactory to Sublime: How Our Education Center Helps Clients Evolve info Posted June 24, 2015 by Debora Haskel in Announcements Early on in my career, I had a great manager who demonstrated the value of taking nothing for granted. He had an extraordinary knack for recognizing the difference between doing your job well (which he expected every day) and doing something he referred to as “kick-ass” or “sublime” or “remarkable.” A few weeks ago, following […] + Read More From Nowhere to Know How – Our Interns’ Story info Posted June 17, 2015 by Chris Knoll, Joey Puk and Mitch Millard in Announcements, Careers IWCO Direct has hired 23 summer interns to work in various areas of our operations. We invited the three supporting the Marketing team, Mitch Millard, Chris Knoll and Joey Puk, to share some of their initial impressions as they learn what direct marketing is all about. + Read More Automated Marketing Programs Optimize Message Delivery info Posted June 9, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends Automated marketing is curing headaches for marketers and consumers alike. Let me give you an example with a common scenario: Have you ever sent an important text message only to be left wondering if the message was received? Instead of just hoping for a response, you might send an email, too. If you are really […] + Read More 2015 Inkjet Summit Recap Part 2: Sessions & Awards info Posted May 12, 2015 by Dave Johannes in Direct Marketing Trends In Part 1 of my 2015 Inkjet Summit recap, I reviewed the key trends at this year’s event and how production inkjet technology is heating up, particularly with workflow enhancements and improvements in paper stocks for inkjet printing. I wanted to close with some final thoughts on this great event and a few personal […] + Read More 2015 Inkjet Summit: Technology Heats Up info Posted May 8, 2015 by Dave Johannes in Direct Marketing Trends Digital inkjet technology has been a hot topic in recent years. Thanks to the accelerating rate of adoption and continuous innovation in software and hardware, the subject became white hot as the Inkjet Summit kicked off last Monday. Digital inkjet technology is important to the success of our clients’ direct marketing efforts, so we wanted […] + Read More Leveraging Print and Digital in a ‘Tale of Two Technologies’ info Posted March 27, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends It’s no secret that bridging the gap between print and digital media has been a hot topic in the direct marketing industry for some time. In fact, we’ve written about this topic at length—and even Google’s Anthony Phalen reminded marketers to stop putting print and digital in separate silos. We recently had the opportunity […] + Read More Improving Workplace Productivity Beyond March Madness info Posted March 25, 2015 by Patrick Sondreal in Direct Marketing Trends, Sustainability It’s easy to get wrapped up in March Madness. Some treat the NCAA Men’s Division I Basketball Championship like an extended national holiday—and even the most casual of sports fans can fill out a bracket and follow along. But with so much action taking place during the first week of the tournament (a combined 32 […] + Read More The 2015 USPS Promotions are Coming: Are You Ready? info Posted March 6, 2015 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates There are four USPS promotions lined-up for 2015. All four are concepts that have been offered previously, but this year they will run for longer periods, usually six months, which will offer more opportunity for mailers to participate. The goal is to demonstrate the value of reply mail, grow the value of First-Class Mail, and […] + Read More The Wait is Over: IWCO Direct is the First to Purchase the Highly Anticipated Océ VarioPrint® i300 and Océ ImageStream® 3500 info Posted March 2, 2015 by Jim Andersen in Announcements, Direct Marketing Trends Two of the most highly anticipated digital inkjet technologies to enter the market in recent memory are the full-color cut-sheet Océ VarioPrint® i300 (formerly called the Niagara) and the full-color continuous feed Océ ImageStream® 3500 from Canon Solutions America. This morning we announced we are the first company in the United States to […] + Read More Pages: First Page12345678910111213141516Last PageLoad More Articles
Canon Solutions America Future of Inkjet Customer Event Unveils Amazing Technology and Partnership info Posted June 26, 2015 by Jim Andersen in Announcements, Direct Marketing Trends On Wednesday we had the honor of hosting the Canon Solutions America’s Future of Inkjet Customer Event at our headquarters in Chanhassen, MN. It was an opportunity for Canon to unveil two of its latest […] + Read More
From Satisfactory to Sublime: How Our Education Center Helps Clients Evolve info Posted June 24, 2015 by Debora Haskel in Announcements Early on in my career, I had a great manager who demonstrated the value of taking nothing for granted. He had an extraordinary knack for recognizing the difference between doing your job well (which he expected every day) and doing something he referred to as “kick-ass” or “sublime” or “remarkable.” A few weeks ago, following […] + Read More
From Nowhere to Know How – Our Interns’ Story info Posted June 17, 2015 by Chris Knoll, Joey Puk and Mitch Millard in Announcements, Careers IWCO Direct has hired 23 summer interns to work in various areas of our operations. We invited the three supporting the Marketing team, Mitch Millard, Chris Knoll and Joey Puk, to share some of their initial impressions as they learn what direct marketing is all about. + Read More
Automated Marketing Programs Optimize Message Delivery info Posted June 9, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends Automated marketing is curing headaches for marketers and consumers alike. Let me give you an example with a common scenario: Have you ever sent an important text message only to be left wondering if the message was received? Instead of just hoping for a response, you might send an email, too. If you are really […] + Read More
2015 Inkjet Summit Recap Part 2: Sessions & Awards info Posted May 12, 2015 by Dave Johannes in Direct Marketing Trends In Part 1 of my 2015 Inkjet Summit recap, I reviewed the key trends at this year’s event and how production inkjet technology is heating up, particularly with workflow enhancements and improvements in paper stocks for inkjet printing. I wanted to close with some final thoughts on this great event and a few personal […] + Read More
2015 Inkjet Summit: Technology Heats Up info Posted May 8, 2015 by Dave Johannes in Direct Marketing Trends Digital inkjet technology has been a hot topic in recent years. Thanks to the accelerating rate of adoption and continuous innovation in software and hardware, the subject became white hot as the Inkjet Summit kicked off last Monday. Digital inkjet technology is important to the success of our clients’ direct marketing efforts, so we wanted […] + Read More
Leveraging Print and Digital in a ‘Tale of Two Technologies’ info Posted March 27, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends It’s no secret that bridging the gap between print and digital media has been a hot topic in the direct marketing industry for some time. In fact, we’ve written about this topic at length—and even Google’s Anthony Phalen reminded marketers to stop putting print and digital in separate silos. We recently had the opportunity […] + Read More
Improving Workplace Productivity Beyond March Madness info Posted March 25, 2015 by Patrick Sondreal in Direct Marketing Trends, Sustainability It’s easy to get wrapped up in March Madness. Some treat the NCAA Men’s Division I Basketball Championship like an extended national holiday—and even the most casual of sports fans can fill out a bracket and follow along. But with so much action taking place during the first week of the tournament (a combined 32 […] + Read More
The 2015 USPS Promotions are Coming: Are You Ready? info Posted March 6, 2015 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates There are four USPS promotions lined-up for 2015. All four are concepts that have been offered previously, but this year they will run for longer periods, usually six months, which will offer more opportunity for mailers to participate. The goal is to demonstrate the value of reply mail, grow the value of First-Class Mail, and […] + Read More
The Wait is Over: IWCO Direct is the First to Purchase the Highly Anticipated Océ VarioPrint® i300 and Océ ImageStream® 3500 info Posted March 2, 2015 by Jim Andersen in Announcements, Direct Marketing Trends Two of the most highly anticipated digital inkjet technologies to enter the market in recent memory are the full-color cut-sheet Océ VarioPrint® i300 (formerly called the Niagara) and the full-color continuous feed Océ ImageStream® 3500 from Canon Solutions America. This morning we announced we are the first company in the United States to […] + Read More
