Direct Mail Production Blog Tag Interns Put New Skills to Work for IWCO Direct and United Way info Posted August 19, 2015 by Joey Puk and Mitch Millard in Announcements IWCO Direct hired 23 interns to work in various areas of our operations this summer. In today’s post, two of them – Mitch Millard and Joey Puk – share their final thoughts on what they learned as they head back to school. This summer, IWCO Direct offered us and 20 other fortunate young professionals internships […] + Read More Dynamic Content vs. Variable Content and What it Means to Design and Production info Posted August 14, 2015 by Chris Van Houtte in Announcements, Direct Marketing Trends As the ability to personalize direct mail messaging to each recipient has grown we’ve found there is an important distinction between variable content and dynamic messaging content. Variable content consists of chunks of text or images that are swapped in and out of a letter based on basic 1-to-1 matches/lookups from data values representing larger […] + Read More Partnership with Videk Helps Assure Consistent, High-Quality Production info Posted August 7, 2015 by Dave Johannes in Announcements, Direct Marketing Trends We’ve mentioned before that digital inkjet is the future of direct mail. In fact, in one of my recent posts I discussed the Inkjet Summit and highlighted some of the trends in digital print, including the importance of workflow and the emergence of new technology that supports complex digital platforms. But, as I said in […] + Read More Driving Marketing Success from Strategy through Execution info Posted July 17, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Although we’re proud of our capital investments in printing technology, we don’t want to be thought of as simply being a printer or mailer. Those who are just getting to know us may ask, “What are you then?” The answer is IWCO Direct is a vertically integrated direct marketing services provider who focuses as much […] + Read More Our New Blog Compilation: The Best Direct Marketing Tips & Trends from IWCO Direct info Posted July 14, 2015 by Ashley Leone in Announcements, Direct Mail Tips This past June marked two years since joining IWCO Direct. Back then, I was a Marketing Intern with a blogging record circling right around the zero mark. A lot has changed in two years. I’m no longer an intern (I have fancy business cards to prove it), and my blogging experience has skyrocketed. Really, the […] + Read More My Biggest Takeaways from the Inkjet Unveiling with Canon Solutions America info Posted July 10, 2015 by Dave Johannes in Announcements The recent Canon Solutions America’s Future of Inkjet Customer Event was a tremendous success. Not only did it give us an opportunity to showcase our new equipment during the inkjet unveiling, it gave me an opportunity to have numerous in-depth conversations with many of the attendees. I wanted to share a few final thoughts and […] + Read More Canon Solutions America Future of Inkjet Customer Event Unveils Amazing Technology and Partnership info Posted June 26, 2015 by Jim Andersen in Announcements, Direct Marketing Trends On Wednesday we had the honor of hosting the Canon Solutions America’s Future of Inkjet Customer Event at our headquarters in Chanhassen, MN. It was an opportunity for Canon to unveil two of its latest […] + Read More From Satisfactory to Sublime: How Our Education Center Helps Clients Evolve info Posted June 24, 2015 by Debora Haskel in Announcements Early on in my career, I had a great manager who demonstrated the value of taking nothing for granted. He had an extraordinary knack for recognizing the difference between doing your job well (which he expected every day) and doing something he referred to as “kick-ass” or “sublime” or “remarkable.” A few weeks ago, following […] + Read More From Nowhere to Know How – Our Interns’ Story info Posted June 17, 2015 by Chris Knoll, Joey Puk and Mitch Millard in Announcements, Careers IWCO Direct has hired 23 summer interns to work in various areas of our operations. We invited the three supporting the Marketing team, Mitch Millard, Chris Knoll and Joey Puk, to share some of their initial impressions as they learn what direct marketing is all about. + Read More Automated Marketing Programs Optimize Message Delivery info Posted June 9, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends Automated marketing is curing headaches for marketers and consumers alike. Let me give you an example with a common scenario: Have you ever sent an important text message only to be left wondering if the message was received? Instead of just hoping for a response, you might send an email, too. If you are really […] + Read More Pages: First Page1234567891011121314151617Last PageLoad More Articles
Interns Put New Skills to Work for IWCO Direct and United Way info Posted August 19, 2015 by Joey Puk and Mitch Millard in Announcements IWCO Direct hired 23 interns to work in various areas of our operations this summer. In today’s post, two of them – Mitch Millard and Joey Puk – share their final thoughts on what they learned as they head back to school. This summer, IWCO Direct offered us and 20 other fortunate young professionals internships […] + Read More
Dynamic Content vs. Variable Content and What it Means to Design and Production info Posted August 14, 2015 by Chris Van Houtte in Announcements, Direct Marketing Trends As the ability to personalize direct mail messaging to each recipient has grown we’ve found there is an important distinction between variable content and dynamic messaging content. Variable content consists of chunks of text or images that are swapped in and out of a letter based on basic 1-to-1 matches/lookups from data values representing larger […] + Read More
Partnership with Videk Helps Assure Consistent, High-Quality Production info Posted August 7, 2015 by Dave Johannes in Announcements, Direct Marketing Trends We’ve mentioned before that digital inkjet is the future of direct mail. In fact, in one of my recent posts I discussed the Inkjet Summit and highlighted some of the trends in digital print, including the importance of workflow and the emergence of new technology that supports complex digital platforms. But, as I said in […] + Read More
Driving Marketing Success from Strategy through Execution info Posted July 17, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Although we’re proud of our capital investments in printing technology, we don’t want to be thought of as simply being a printer or mailer. Those who are just getting to know us may ask, “What are you then?” The answer is IWCO Direct is a vertically integrated direct marketing services provider who focuses as much […] + Read More
Our New Blog Compilation: The Best Direct Marketing Tips & Trends from IWCO Direct info Posted July 14, 2015 by Ashley Leone in Announcements, Direct Mail Tips This past June marked two years since joining IWCO Direct. Back then, I was a Marketing Intern with a blogging record circling right around the zero mark. A lot has changed in two years. I’m no longer an intern (I have fancy business cards to prove it), and my blogging experience has skyrocketed. Really, the […] + Read More
My Biggest Takeaways from the Inkjet Unveiling with Canon Solutions America info Posted July 10, 2015 by Dave Johannes in Announcements The recent Canon Solutions America’s Future of Inkjet Customer Event was a tremendous success. Not only did it give us an opportunity to showcase our new equipment during the inkjet unveiling, it gave me an opportunity to have numerous in-depth conversations with many of the attendees. I wanted to share a few final thoughts and […] + Read More
Canon Solutions America Future of Inkjet Customer Event Unveils Amazing Technology and Partnership info Posted June 26, 2015 by Jim Andersen in Announcements, Direct Marketing Trends On Wednesday we had the honor of hosting the Canon Solutions America’s Future of Inkjet Customer Event at our headquarters in Chanhassen, MN. It was an opportunity for Canon to unveil two of its latest […] + Read More
From Satisfactory to Sublime: How Our Education Center Helps Clients Evolve info Posted June 24, 2015 by Debora Haskel in Announcements Early on in my career, I had a great manager who demonstrated the value of taking nothing for granted. He had an extraordinary knack for recognizing the difference between doing your job well (which he expected every day) and doing something he referred to as “kick-ass” or “sublime” or “remarkable.” A few weeks ago, following […] + Read More
From Nowhere to Know How – Our Interns’ Story info Posted June 17, 2015 by Chris Knoll, Joey Puk and Mitch Millard in Announcements, Careers IWCO Direct has hired 23 summer interns to work in various areas of our operations. We invited the three supporting the Marketing team, Mitch Millard, Chris Knoll and Joey Puk, to share some of their initial impressions as they learn what direct marketing is all about. + Read More
Automated Marketing Programs Optimize Message Delivery info Posted June 9, 2015 by Chris Van Houtte in Direct Mail Tips, Direct Marketing Trends Automated marketing is curing headaches for marketers and consumers alike. Let me give you an example with a common scenario: Have you ever sent an important text message only to be left wondering if the message was received? Instead of just hoping for a response, you might send an email, too. If you are really […] + Read More
