Direct Mail Production Blog Tag The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More PI 400 and the Outlook for Direct Mail Services in 2016 info Posted December 22, 2015 by Jim Andersen in Announcements, Direct Marketing Trends IWCO Direct has transitioned to a full service direct marketing provider. Even so, one of our favorite annual traditions is reviewing the December issue of Printing Impressions magazine, which includes the PI 400 list of the largest printers in North America, along with the “Direct Mail Outlook” feature story, which includes a ranking of […] + Read More Evolution of Inkjet Paper for Direct Mail and Marketing info Posted December 1, 2015 by John Crumbaugh in Direct Mail Tips Inkjet production is the single most dramatic change to enter the printing marketplace since DTP and computer to plate. Inside the trade there is much excitement and talk about production inkjet and how it is changing... + Read More IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More Please Your Prospects and Mother Nature: Making Direct Mail More Sustainable info Posted September 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability As companies continue to develop corporate sustainability plans focused on being better stewards of the environment, we are often asked for ideas on making direct mail more sustainable in efforts to help achieve specific sustainability goals. Because the direct marketing industry has been proactive in adapting to this growing concern, we’re able to offer clients […] + Read More Interns Put New Skills to Work for IWCO Direct and United Way info Posted August 19, 2015 by Joey Puk and Mitch Millard in Announcements IWCO Direct hired 23 interns to work in various areas of our operations this summer. In today’s post, two of them – Mitch Millard and Joey Puk – share their final thoughts on what they learned as they head back to school. This summer, IWCO Direct offered us and 20 other fortunate young professionals internships […] + Read More Dynamic Content vs. Variable Content and What it Means to Design and Production info Posted August 14, 2015 by Chris Van Houtte in Announcements, Direct Marketing Trends As the ability to personalize direct mail messaging to each recipient has grown we’ve found there is an important distinction between variable content and dynamic messaging content. Variable content consists of chunks of text or images that are swapped in and out of a letter based on basic 1-to-1 matches/lookups from data values representing larger […] + Read More Partnership with Videk Helps Assure Consistent, High-Quality Production info Posted August 7, 2015 by Dave Johannes in Announcements, Direct Marketing Trends We’ve mentioned before that digital inkjet is the future of direct mail. In fact, in one of my recent posts I discussed the Inkjet Summit and highlighted some of the trends in digital print, including the importance of workflow and the emergence of new technology that supports complex digital platforms. But, as I said in […] + Read More Driving Marketing Success from Strategy through Execution info Posted July 17, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Although we’re proud of our capital investments in printing technology, we don’t want to be thought of as simply being a printer or mailer. Those who are just getting to know us may ask, “What are you then?” The answer is IWCO Direct is a vertically integrated direct marketing services provider who focuses as much […] + Read More Pages: 1234567891011121314151617Load More Articles
The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More
Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More
PI 400 and the Outlook for Direct Mail Services in 2016 info Posted December 22, 2015 by Jim Andersen in Announcements, Direct Marketing Trends IWCO Direct has transitioned to a full service direct marketing provider. Even so, one of our favorite annual traditions is reviewing the December issue of Printing Impressions magazine, which includes the PI 400 list of the largest printers in North America, along with the “Direct Mail Outlook” feature story, which includes a ranking of […] + Read More
Evolution of Inkjet Paper for Direct Mail and Marketing info Posted December 1, 2015 by John Crumbaugh in Direct Mail Tips Inkjet production is the single most dramatic change to enter the printing marketplace since DTP and computer to plate. Inside the trade there is much excitement and talk about production inkjet and how it is changing... + Read More
IWCO Direct’s Full Direct Marketing Execution Toolbox info Posted October 9, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Many of the posts in SpeakingDIRECT this year have been about exciting new additions to our industry-leading color digital print platform and the growth of our marketing services platform. Together, these additions enhance Return on Marketing Investment (ROMI) through Marketing Strategy and Marketing Execution. And as much as we like our fun new “toys,” […] + Read More
Please Your Prospects and Mother Nature: Making Direct Mail More Sustainable info Posted September 23, 2015 by Karen Weil in Direct Marketing Trends, Sustainability As companies continue to develop corporate sustainability plans focused on being better stewards of the environment, we are often asked for ideas on making direct mail more sustainable in efforts to help achieve specific sustainability goals. Because the direct marketing industry has been proactive in adapting to this growing concern, we’re able to offer clients […] + Read More
Interns Put New Skills to Work for IWCO Direct and United Way info Posted August 19, 2015 by Joey Puk and Mitch Millard in Announcements IWCO Direct hired 23 interns to work in various areas of our operations this summer. In today’s post, two of them – Mitch Millard and Joey Puk – share their final thoughts on what they learned as they head back to school. This summer, IWCO Direct offered us and 20 other fortunate young professionals internships […] + Read More
Dynamic Content vs. Variable Content and What it Means to Design and Production info Posted August 14, 2015 by Chris Van Houtte in Announcements, Direct Marketing Trends As the ability to personalize direct mail messaging to each recipient has grown we’ve found there is an important distinction between variable content and dynamic messaging content. Variable content consists of chunks of text or images that are swapped in and out of a letter based on basic 1-to-1 matches/lookups from data values representing larger […] + Read More
Partnership with Videk Helps Assure Consistent, High-Quality Production info Posted August 7, 2015 by Dave Johannes in Announcements, Direct Marketing Trends We’ve mentioned before that digital inkjet is the future of direct mail. In fact, in one of my recent posts I discussed the Inkjet Summit and highlighted some of the trends in digital print, including the importance of workflow and the emergence of new technology that supports complex digital platforms. But, as I said in […] + Read More
Driving Marketing Success from Strategy through Execution info Posted July 17, 2015 by Joe Morrison in Announcements, Direct Marketing Trends Although we’re proud of our capital investments in printing technology, we don’t want to be thought of as simply being a printer or mailer. Those who are just getting to know us may ask, “What are you then?” The answer is IWCO Direct is a vertically integrated direct marketing services provider who focuses as much […] + Read More
