Direct Mail Production
Blog Tag
thINK Ahead Drives Collaboration and Innovation for Production Inkjet
In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions.
What Keeps Clients Awake at Night (and How We Cure Their Insomnia)
Cost, cycle time, and response. It’s interesting that these three topics are always brought up, and always in this order, when we ask our clients what keeps them up at night. We would expect them to be listed in the reverse order. Here’s how it usually breaks down for marketers.
IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail
It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […]
How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance
My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...]
Implementing Our Strategy to Reduce Front-End Process Cycle Times
Since the Front-End project’s initiation in 2017, IWCO Direct has been on a mission to streamline our front-end process. Several system enhancements, coupled with extensive training on new processes, helped our teams reduce Front-End process cycle time by 30% in 2018. We’ve been able to continue that trend through the first half of 2019. The Front-End process cycle time is measured [...]
