Maximizing Customer Experience with Generative AI

a data analyst using AI technology on computer

In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences […]

Growing the Mail Channel

Woman grabbing mail from mailbox

Using new USPS growth incentives to grow your mail channel  Fall typically means marketers are busy with budget and strategic planning for the coming year. And the new 2024 growth incentives from the U.S. Postal Service (USPS) provide a great opportunity to take a hard and strategic look at 2024 mailing plans. Marketers can use […]

Connecting with Hispanic and Latinx audiences through effective campaigns

Family shopping at the mall

Hispanic Heritage Month ends on October 15. While this month serves as an opportunity to recognize and celebrate Hispanic and Latinx culture, marketers can adopt best practices to ensure they are effectively reaching this impactful audience any time of the year. Balance cultural trends with personal preferences Hispanic culture is not a monolith. With approximately 63 […]

IWCO Shows Clients How to Mail Smarter

man giving presentation in warehouse

IWCO welcomed more than 60 clients representing a range of industries and many Fortune 500 companies to an Open House and Education Event July 26 – 27 to share our excitement about our more than $40 million investment in expanded marketing agency services, best-in-class postal optimization, and our industry-leading direct mail production platform. The event […]

Making Better Happen for Mortgage Marketers

family sitting down smiling

Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predicitve Analytics By utilizing predictive […]

Making Better Happen for Medicare AEP Marketers

elderly couple looking at mail

The use of the direct mail channel is crucial to revenue generation for major health insurance companies during the Medicare Annual Enrollment Period (AEP). The AEP season runs from October 15 to December 7. In 2022, these companies sent out 483 million mailpieces to consumers who are 65 or better to promote their Medicare Advantage […]

Direct Mail Offers a Lightbulb Moment for Email-Weary Consumers

Teenage Girl collecting mail from mailbox

When I explain to people what IWCO does, there’s often a bit of head-scratching when I get to our mail services. There’s an automatic assumption that mail is a dying marketing channel. This happened just recently, when I went to my sister’s house to watch a hockey game with her and my brother-in-law, Mike. (I […]

We’re Making Better Happen with Industry Leading Color Management

Designer working with color samples and color wheel high angle view

The world of color is constantly changing and advancing. New technologies and equipment require continuous improvement in education and implementation. During the 8 years that I have been at IWCO, we have seen many, many changes. My colleague realized early on in the process of onboarding our first digital inkjet presses that IWCO was going […]

We’re Making Better Happen With Compelling Creative And Copy

Group of employees brainstorming and working together on a poster

Let’s have a contest. The theme is “What do you hate more than direct mail?” Talk among yourselves. Okay, to be fair, maybe that’s too glib. Low hanging fruit and all that. But it’s no surprise to those of us in the direct mail business that direct mail probably has a higher bar to clear […]