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IWCO Direct Enjoyed an Exciting 2021 and is Poised for an Even More Exciting 2022

Posted December 29, 2021 by in Announcements, Direct Mail Marketing

It’s been an exciting year at IWCO Direct. Last June, we announced a $50 million strategic investment designed to accelerate our evolution as a leading strategic solutions partner―the largest single investment in the company’s 52-year history. A major portion of that investment is transforming our production platform to allow us to meet the ever-evolving needs of performance marketers.

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Where is the Paper Market Headed in 2022?

Posted December 10, 2021 by in Direct Mail Production

In 2021, the direct mail industry saw rapid and consistent change. Key influences of these changes included a shift in the U.S. remote workforce, global supply chain disruptions (particularly the paper market), and national labor shortages, which drove evolution as companies looked for new ways to reach consumers. We expect this period of rapid change  […]

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We Are Ushering in A Golden Age of Color Accuracy and Consistency

Posted October 27, 2021 by in Direct Mail Marketing

Companies invest tremendous resources into developing the colors that represent their brand. With brand identity such an important matter, it’s no surprise they demand color accuracy and consistency across all their materials. However, this can create quite a challenge when various pieces are produced on different equipment, which are all calibrated differently, not to mention  […]

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IWCO Direct Recognized for Sustainability Efforts

Posted July 22, 2021 by in Sustainability

We were recently honored to learn that IWCO Direct was recognized by Canopy, an international environmental non-governmental organization (NGO), for our sustainability efforts and continuing to prioritize forest conservation and low-footprint, sustainable paper sourcing throughout the challenges of the last year.

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Accelerating Speed to Market for Direct Marketing Campaigns

Posted May 27, 2021 by in Dynamic Content Management

The goal of any marketer is to achieve greater marketing ROI by “hitting the mark” with relevant, personalized messaging to drive response with cost efficiency. An increasingly important component of production efficiency is to develop marketing communications as rapidly as possible across all channels. Obviously, e-delivery (email, web, SMS/MMS) affords the opportunity to go quickly  […]

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IWCO Direct 1to1℠ Customer Communications Management Updates Enhance Speed, Flexibility, and Performance

Posted February 10, 2021 by in Dynamic Content Management

How do you keep customer communications relevant in an ever-changing landscape? The answer is to keep moving forward. And that’s what we’ve done by adding greater speed, flexibility, and performance to our technology solution. The IWCO Direct 1to1℠ solution team has the primary mission of continually expanding features and functions to provide responsive innovation. The  […]

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IWCO Direct’s Plans for 2021: Enhancing Technology and Expanding Our Team

Posted December 30, 2020 by in Announcements, Direct Mail Marketing

When I joined IWCO Direct in May, I looked forward to the challenge of continuing to advance our highly effective, data-driven marketing solutions and help our clients achieve even greater marketing success. While the persistence of the COVID-19 pandemic has made pursuing this goal more challenging than any of us could have anticipated, I’m pleased to report that the IWCO Direct team has stepped up and stayed focused on powering the success of our clients’ marketing programs.

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Measuring and Improving Our Environmental Footprint

Posted September 9, 2020 by in Sustainability

The data has been collected and numbers have been crunched, and we are proud to announce the publication of our 2019 Environmental Snapshot. This annual infographic has been a one-page representation of some of the many metrics we monitor when evaluating our environmental performance over the past few years. It’s been fun for our team to look back to see how much we’ve improved and how our focus has shifted to different aspects of sustainability over time.

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