Direct Mail Design Blog Tag 3 Reasons Visual Data is Essential to Direct Mail info Posted October 6, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance […] + Read More How to Make Your Direct Mail Feel High-End Without Breaking the Budget info Posted October 2, 2015 by Mike Dietz in Creative, Direct Mail Tips Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it looks expensive, it must be expensive, but when it comes to high-end direct mail, that’s not necessarily […] + Read More Stack the Deck: Increase Response by Using Plastic Cards info Posted September 2, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Why do plastic cards have such a powerful impact on open rates for direct mail? The proverb, “Curiosity killed the cat but satisfaction brought it back,” comes to mind. Why Plastic Cards Make the ‘Keep’ Pile We’ve written at length about how the feel of a plastic card in a mailpiece piques the curiosity of […] + Read More Size Matters: DMA Response Rate Report on Direct Mail Formats info Posted August 4, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct mail formats and size will impact your results. For example, the […] + Read More The Ultimate Call-to-Action Checklist info Posted July 29, 2015 by Mike Dietz in Creative, Direct Mail Tips The importance of a Call-to-Action (CTA) in a direct marketing campaign cannot be overstated. Next to the offer, it’s the most significant aspect of any mailpiece. It’s the how in the 5 W’s. You could have done everything right—used a paper stock and picked an envelope that stands out in the mailbox, created an […] + Read More Our New Blog Compilation: The Best Direct Marketing Tips & Trends from IWCO Direct info Posted July 14, 2015 by Ashley Leone in Announcements, Direct Mail Tips This past June marked two years since joining IWCO Direct. Back then, I was a Marketing Intern with a blogging record circling right around the zero mark. A lot has changed in two years. I’m no longer an intern (I have fancy business cards to prove it), and my blogging experience has skyrocketed. Really, the […] + Read More A Direct Mail Strategy to Engage the Senses info Posted July 8, 2015 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Your direct mail package is competing for attention with other media channels and other mail pieces. To get your message noticed, consider whether your direct mail strategy engages all five senses of the recipient. After all, the greatest advantage of direct mail is that someone is going to physically touch your offer, even if only […] + Read More Start Selling with Our Best Direct Mail Copywriting Tips info Posted June 12, 2015 by Debora Haskel in Direct Mail Tips I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and advises budding copywriters (as I was when I first heard the term) that telling the whole […] + Read More Increase Response Rates with These 5 Design Tips for Variable Data & Content info Posted June 5, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends With advances in digital printing, variable data and content has had a dramatic impact on direct mail response rates in recent years. But what some marketers may not realize is that this shift to integrating data and variable content also has an effect on direct mail design, which—for better or worse—has a say in the […] + Read More Direct Marketing Case Study: Protecting P&C Insurance Response Rates info Posted May 29, 2015 by Wes Sparling in Direct Marketing Trends We’ve come to our final direct marketing case study of the week. This example looks at the property and casualty insurance market and one client’s efforts to increase the success of direct mail campaigns through unique package sizes and highly focused testing. Overview Property and casualty insurance is all about protecting people and their assets. […] + Read More Pages: First Page1234567891011Last PageLoad More Articles
3 Reasons Visual Data is Essential to Direct Mail info Posted October 6, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends They say a picture is worth a thousand words, and if you look around at all the visual data that surrounds us, you would see it’s true. For example, take the humble road sign. Pedestrian crossings, railroad tracks and even back roads known for their high-traffic deer are all indicated using visuals without any assistance […] + Read More
How to Make Your Direct Mail Feel High-End Without Breaking the Budget info Posted October 2, 2015 by Mike Dietz in Creative, Direct Mail Tips Some clients have a misconception that they can’t afford to have luxurious mailpieces that evoke a sense of high-end elegance. Or, they think that they have to sacrifice quantity for quality. We’re conditioned to believe that if it looks expensive, it must be expensive, but when it comes to high-end direct mail, that’s not necessarily […] + Read More
Stack the Deck: Increase Response by Using Plastic Cards info Posted September 2, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Why do plastic cards have such a powerful impact on open rates for direct mail? The proverb, “Curiosity killed the cat but satisfaction brought it back,” comes to mind. Why Plastic Cards Make the ‘Keep’ Pile We’ve written at length about how the feel of a plastic card in a mailpiece piques the curiosity of […] + Read More
Size Matters: DMA Response Rate Report on Direct Mail Formats info Posted August 4, 2015 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends It didn’t surprise us to read in the 2015 DMA Response Rate Report that the format and size of the mailpiece used in your direct marketing campaign can impact your results. In fact, we have a lot of evidence and analysis that says direct mail formats and size will impact your results. For example, the […] + Read More
The Ultimate Call-to-Action Checklist info Posted July 29, 2015 by Mike Dietz in Creative, Direct Mail Tips The importance of a Call-to-Action (CTA) in a direct marketing campaign cannot be overstated. Next to the offer, it’s the most significant aspect of any mailpiece. It’s the how in the 5 W’s. You could have done everything right—used a paper stock and picked an envelope that stands out in the mailbox, created an […] + Read More
Our New Blog Compilation: The Best Direct Marketing Tips & Trends from IWCO Direct info Posted July 14, 2015 by Ashley Leone in Announcements, Direct Mail Tips This past June marked two years since joining IWCO Direct. Back then, I was a Marketing Intern with a blogging record circling right around the zero mark. A lot has changed in two years. I’m no longer an intern (I have fancy business cards to prove it), and my blogging experience has skyrocketed. Really, the […] + Read More
A Direct Mail Strategy to Engage the Senses info Posted July 8, 2015 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Your direct mail package is competing for attention with other media channels and other mail pieces. To get your message noticed, consider whether your direct mail strategy engages all five senses of the recipient. After all, the greatest advantage of direct mail is that someone is going to physically touch your offer, even if only […] + Read More
Start Selling with Our Best Direct Mail Copywriting Tips info Posted June 12, 2015 by Debora Haskel in Direct Mail Tips I know I am not alone in learning the term “verisimilitude” from Herschell Gordon Lewis, and the concept is one of the greatest direct mail copywriting tips of all time. Lewis defines it as “the appearance of truth” and advises budding copywriters (as I was when I first heard the term) that telling the whole […] + Read More
Increase Response Rates with These 5 Design Tips for Variable Data & Content info Posted June 5, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends With advances in digital printing, variable data and content has had a dramatic impact on direct mail response rates in recent years. But what some marketers may not realize is that this shift to integrating data and variable content also has an effect on direct mail design, which—for better or worse—has a say in the […] + Read More
Direct Marketing Case Study: Protecting P&C Insurance Response Rates info Posted May 29, 2015 by Wes Sparling in Direct Marketing Trends We’ve come to our final direct marketing case study of the week. This example looks at the property and casualty insurance market and one client’s efforts to increase the success of direct mail campaigns through unique package sizes and highly focused testing. Overview Property and casualty insurance is all about protecting people and their assets. […] + Read More
