Direct Mail Design Blog Tag The Value of Planning: Sticking to an Approved Format and Direct Mail Template info Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […] + Read More A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns info Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […] + Read More Why We Use Visuals to Account for a Lack of Standardized Print Terminology info Posted January 27, 2017 by Matt Shanahan in Direct Mail Tips, Direct Marketing Trends Have you ever been bitten by a change bug? You know, one of those annoying bugs that cause pricing changes and delays on your print and mail projects, or any type of project for that matter. I think we would all be happier without them. So where do they come from and how can we […] + Read More Orange Element Has Sweet Praise for Our Education Center info Posted December 6, 2016 by Michelle Peel in Announcements, Direct Mail Tips Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company? On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject […] + Read More The Little Things Matter a Lot: Designing Direct Mail for Cost-Effective Production info Posted December 2, 2016 by Matt Shanahan in Direct Mail Tips I’m sure most of you have heard the saying, “anything can be done for a price.” However, it’s often the price that stops projects from moving forward. When it comes to cost-effective direct mail design and production, there are a number of elements that must be accounted for in order to align production costs with […] + Read More Pages: « 4 5 6 7 8 9 10 11»Load More Articles
The Value of Planning: Sticking to an Approved Format and Direct Mail Template info Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […] + Read More
A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns info Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […] + Read More
Why We Use Visuals to Account for a Lack of Standardized Print Terminology info Posted January 27, 2017 by Matt Shanahan in Direct Mail Tips, Direct Marketing Trends Have you ever been bitten by a change bug? You know, one of those annoying bugs that cause pricing changes and delays on your print and mail projects, or any type of project for that matter. I think we would all be happier without them. So where do they come from and how can we […] + Read More
Orange Element Has Sweet Praise for Our Education Center info Posted December 6, 2016 by Michelle Peel in Announcements, Direct Mail Tips Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company? On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject […] + Read More
The Little Things Matter a Lot: Designing Direct Mail for Cost-Effective Production info Posted December 2, 2016 by Matt Shanahan in Direct Mail Tips I’m sure most of you have heard the saying, “anything can be done for a price.” However, it’s often the price that stops projects from moving forward. When it comes to cost-effective direct mail design and production, there are a number of elements that must be accounted for in order to align production costs with […] + Read More
