Direct Mail Design Blog Tag Test It, You Might Like It: The Importance of Testing Direct Mail Formats info Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […] + Read More The Palette Process: How to Choose Effective Brand Colors info Posted April 28, 2017 by Mike Dietz in Creative Every year, Pantone releases a Color of the Year, which is meant to be a symbolic choice that captures the mood and attitude of the upcoming year. This year, they announced Greenery, a bright yellow-green, to be 2017’s Color of the Year. Pantone is a company that has successfully created a system for effectively […] + Read More Increased Response Rates Are in the Cards: Designing Promotional Cards info Posted March 28, 2017 by Mike Dietz in Direct Mail Tips We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The inclusion of a plastic or paper promotional card has been shown to consistently give a […] + Read More The Value of Planning: Sticking to an Approved Format and Direct Mail Template info Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […] + Read More A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns info Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […] + Read More Pages: « 4 5 6 7 8 9 10 11»Load More Articles
Test It, You Might Like It: The Importance of Testing Direct Mail Formats info Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […] + Read More
The Palette Process: How to Choose Effective Brand Colors info Posted April 28, 2017 by Mike Dietz in Creative Every year, Pantone releases a Color of the Year, which is meant to be a symbolic choice that captures the mood and attitude of the upcoming year. This year, they announced Greenery, a bright yellow-green, to be 2017’s Color of the Year. Pantone is a company that has successfully created a system for effectively […] + Read More
Increased Response Rates Are in the Cards: Designing Promotional Cards info Posted March 28, 2017 by Mike Dietz in Direct Mail Tips We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The inclusion of a plastic or paper promotional card has been shown to consistently give a […] + Read More
The Value of Planning: Sticking to an Approved Format and Direct Mail Template info Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […] + Read More
A Thousand Words for Free: How to Select the Right Direct Mail Images for Your Campaigns info Posted February 22, 2017 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Everyone knows the old saying that “a picture is worth a thousand words”—and in some cases, that’s true. In terms of advertising, a picture can capture attention, set the tone of the messaging, act as a point of entry or understanding for the prospect, and more. When it comes to direct mail images, it’s especially […] + Read More
