Direct Mail Design Blog Tag Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates info Posted September 12, 2017 by Mike Dietz in Direct Mail Tips The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct mail response rates. They may become dated by a graphic that is irrelevant to a […] + Read More How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns info Posted August 23, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […] + Read More 3 Simple Ways to Make Your Mail Irresistible info Posted August 16, 2017 by Mike Dietz in Direct Mail Tips Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web, […] + Read More How to Create a Family of Campaign Design Elements to Stay On-Brand Across Channels info Posted June 21, 2017 by Mike Dietz in Creative A mailpiece rarely exists in a vacuum. Typically, there are other marketing channels to consider, current campaigns to utilize, or other branding efforts to take into account. Many times, we’re tasked with developing an entire campaign, whether it’s part of a direct mail promotion, multi-channel campaign, or a mixture of the two. When one of […] + Read More How Our Product Design Guide Provides Continuing Education for Product Development info Posted June 14, 2017 by Matt Shanahan in Direct Mail Tips Continuing education is an excellent way to keep pace with the latest products and technology. Regardless of your career path, there are many ways to stay current with a vast array or courses and information available. Designing direct mail is no different, as new technology and automation continually impacts design considerations. Traditionally, learning about the […] + Read More Pages: « 3 4 5 6 7 8 9 10»Load More Articles
Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates info Posted September 12, 2017 by Mike Dietz in Direct Mail Tips The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct mail response rates. They may become dated by a graphic that is irrelevant to a […] + Read More
How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns info Posted August 23, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […] + Read More
3 Simple Ways to Make Your Mail Irresistible info Posted August 16, 2017 by Mike Dietz in Direct Mail Tips Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web, […] + Read More
How to Create a Family of Campaign Design Elements to Stay On-Brand Across Channels info Posted June 21, 2017 by Mike Dietz in Creative A mailpiece rarely exists in a vacuum. Typically, there are other marketing channels to consider, current campaigns to utilize, or other branding efforts to take into account. Many times, we’re tasked with developing an entire campaign, whether it’s part of a direct mail promotion, multi-channel campaign, or a mixture of the two. When one of […] + Read More
How Our Product Design Guide Provides Continuing Education for Product Development info Posted June 14, 2017 by Matt Shanahan in Direct Mail Tips Continuing education is an excellent way to keep pace with the latest products and technology. Regardless of your career path, there are many ways to stay current with a vast array or courses and information available. Designing direct mail is no different, as new technology and automation continually impacts design considerations. Traditionally, learning about the […] + Read More
