Direct Mail Design Blog Tag Leveraging Dynamic Content Management to Grow Your Marketing Program info Posted August 26, 2016 by Aaron Rasset in Direct Mail Tips, Direct Marketing Trends Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an […] + Read More Get Creative, Keep It Simple – 4 Ways to Improve Your Direct Mail Design and Messaging info Posted August 16, 2016 by Mike Dietz in Creative, Direct Mail Tips Clients often ask us to look at their direct mail pieces to see if we can find any areas that could be improved. These pieces may be new designs from the client’s internal marketing department before they are sent to production or they could be the client’s current mailpiece after it has been in the […] + Read More Idealliance Supports Direct Mail Industry by Strengthening Supply Chain info Posted August 12, 2016 by David Steinhardt in Announcements On July 1st, two of the industry’s leading associations, Epicomm and Idealliance, merged to form the “new” Idealliance, a comprehensive association of about 3,000 member companies from all segments of the graphic and visual communications supply chain [...] + Read More Color is Crucial: That’s Why We’ve Expanded Our G7 Master Qualification info Posted August 2, 2016 by Jim Andersen in Announcements Color consistency and accuracy is something marketers take very seriously. With significant resources invested in corporate identities, they want to ensure their specific colors are reproduced correctly. For instance, it’s likely that you recognize Target, John Deere and UPS as much by their distinct color as the shape of their logo. That’s why today’s announcement […] + Read More It’s Time to Evaluate our 2016 Direct Marketing Trend Predictions info Posted July 6, 2016 by Mike Ertel in Direct Marketing Trends Trends are generally thought of as general likes and dislikes, but they can be difficult to predict and are sometimes fleeting. Take fashion for example. Colorful dress socks with suits is a current trend that I’m becoming more comfortable with. I’m actually enjoying wearing them (though I’m probably at the back end of that particular […] + Read More Our Product Engineering Initiative Moves into Next Phase of Development info Posted June 28, 2016 by Matt Shanahan in Announcements IWCO Direct’s Product Engineering Initiative was developed to enhance creativity and innovation through the support of new technologies and capabilities. One of the ways in which it does this is by defining and categorizing the products being requested and associating them with the possible manufacturing methods and equipment required. It also identifies the products as […] + Read More Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More Let’s Peek Into Window Envelopes as They Turn 114 Years Old info Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Fun fact: on June 10th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […] + Read More Data, Strategy & Creative: The Triple Crown of Successful Direct Mail info Posted May 6, 2016 by Alan Sherman in Direct Mail Tips I’m no aficionado, but I know enough about horse racing to identify the three points of the Triple Crown, one of the most coveted awards in all of sports. Earning the Crown means achieving victory in three prestigious events: the Kentucky Derby (taking place tomorrow), Preakness Stakes and Belmont Stakes. Like the Triple Crown, we […] + Read More Head East, Young Job Seekers: IWCO Direct at Cal Poly Graphic Communications Career Day info Posted April 19, 2016 by Megan Lester in Announcements, Direct Marketing Trends “Go West, young man” was a phrase used by 19th Century newspaper editor Horace Greeley to encourage America’s youth to seek opportunity on the western frontier. On April 28 and 29, Terri Gerber, HR Generalist, Laura Karels, Designer, and I will be meeting with students at the Cal Poly Graphic Communications (GrC) Career Day […] + Read More Pages: First Page123456789101112Last PageLoad More Articles
Leveraging Dynamic Content Management to Grow Your Marketing Program info Posted August 26, 2016 by Aaron Rasset in Direct Mail Tips, Direct Marketing Trends Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an […] + Read More
Get Creative, Keep It Simple – 4 Ways to Improve Your Direct Mail Design and Messaging info Posted August 16, 2016 by Mike Dietz in Creative, Direct Mail Tips Clients often ask us to look at their direct mail pieces to see if we can find any areas that could be improved. These pieces may be new designs from the client’s internal marketing department before they are sent to production or they could be the client’s current mailpiece after it has been in the […] + Read More
Idealliance Supports Direct Mail Industry by Strengthening Supply Chain info Posted August 12, 2016 by David Steinhardt in Announcements On July 1st, two of the industry’s leading associations, Epicomm and Idealliance, merged to form the “new” Idealliance, a comprehensive association of about 3,000 member companies from all segments of the graphic and visual communications supply chain [...] + Read More
Color is Crucial: That’s Why We’ve Expanded Our G7 Master Qualification info Posted August 2, 2016 by Jim Andersen in Announcements Color consistency and accuracy is something marketers take very seriously. With significant resources invested in corporate identities, they want to ensure their specific colors are reproduced correctly. For instance, it’s likely that you recognize Target, John Deere and UPS as much by their distinct color as the shape of their logo. That’s why today’s announcement […] + Read More
It’s Time to Evaluate our 2016 Direct Marketing Trend Predictions info Posted July 6, 2016 by Mike Ertel in Direct Marketing Trends Trends are generally thought of as general likes and dislikes, but they can be difficult to predict and are sometimes fleeting. Take fashion for example. Colorful dress socks with suits is a current trend that I’m becoming more comfortable with. I’m actually enjoying wearing them (though I’m probably at the back end of that particular […] + Read More
Our Product Engineering Initiative Moves into Next Phase of Development info Posted June 28, 2016 by Matt Shanahan in Announcements IWCO Direct’s Product Engineering Initiative was developed to enhance creativity and innovation through the support of new technologies and capabilities. One of the ways in which it does this is by defining and categorizing the products being requested and associating them with the possible manufacturing methods and equipment required. It also identifies the products as […] + Read More
Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More
Let’s Peek Into Window Envelopes as They Turn 114 Years Old info Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Fun fact: on June 10th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […] + Read More
Data, Strategy & Creative: The Triple Crown of Successful Direct Mail info Posted May 6, 2016 by Alan Sherman in Direct Mail Tips I’m no aficionado, but I know enough about horse racing to identify the three points of the Triple Crown, one of the most coveted awards in all of sports. Earning the Crown means achieving victory in three prestigious events: the Kentucky Derby (taking place tomorrow), Preakness Stakes and Belmont Stakes. Like the Triple Crown, we […] + Read More
Head East, Young Job Seekers: IWCO Direct at Cal Poly Graphic Communications Career Day info Posted April 19, 2016 by Megan Lester in Announcements, Direct Marketing Trends “Go West, young man” was a phrase used by 19th Century newspaper editor Horace Greeley to encourage America’s youth to seek opportunity on the western frontier. On April 28 and 29, Terri Gerber, HR Generalist, Laura Karels, Designer, and I will be meeting with students at the Cal Poly Graphic Communications (GrC) Career Day […] + Read More
