Direct Mail Design Blog Tag Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More Let’s Peek Into Window Envelopes as They Turn 114 Years Old info Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Fun fact: on June 10th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […] + Read More Data, Strategy & Creative: The Triple Crown of Successful Direct Mail info Posted May 6, 2016 by Alan Sherman in Direct Mail Tips I’m no aficionado, but I know enough about horse racing to identify the three points of the Triple Crown, one of the most coveted awards in all of sports. Earning the Crown means achieving victory in three prestigious events: the Kentucky Derby (taking place tomorrow), Preakness Stakes and Belmont Stakes. Like the Triple Crown, we […] + Read More Head East, Young Job Seekers: IWCO Direct at Cal Poly Graphic Communications Career Day info Posted April 19, 2016 by Megan Lester in Announcements, Direct Marketing Trends “Go West, young man” was a phrase used by 19th Century newspaper editor Horace Greeley to encourage America’s youth to seek opportunity on the western frontier. On April 28 and 29, Terri Gerber, HR Generalist, Laura Karels, Designer, and I will be meeting with students at the Cal Poly Graphic Communications (GrC) Career Day […] + Read More An Update on the Product Engineering Initiative info Posted April 6, 2016 by Matt Shanahan in Announcements IWCO Direct has always been on the cutting edge of direct marketing technology. However, with all our technological initiatives, we have one goal in mind: making the process of developing a custom direct marketing campaign easier for our customers while delivering amazing results. This year, we’ve created an ambitious new Operations initiative that will make […] + Read More The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More Direct Mail Frequency: How Many Times Should You Mail the Same Offer? info Posted October 20, 2015 by Wes Sparling in Direct Mail Tips Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […] + Read More Your 4-Step Guide to Using Visual Elements in Direct Mail info Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […] + Read More Pages: First Page1234567891011Last PageLoad More Articles
Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More
Let’s Peek Into Window Envelopes as They Turn 114 Years Old info Posted June 8, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Fun fact: on June 10th, 1902, a man named Americus F. Callahan received the first patent for a window envelope. If math isn’t your strongest suit, this Friday is the 114th anniversary of windows appearing in envelopes. I’m not a huge celebrator of little-known holidays, but this one deserves a shoutout. […] + Read More
Data, Strategy & Creative: The Triple Crown of Successful Direct Mail info Posted May 6, 2016 by Alan Sherman in Direct Mail Tips I’m no aficionado, but I know enough about horse racing to identify the three points of the Triple Crown, one of the most coveted awards in all of sports. Earning the Crown means achieving victory in three prestigious events: the Kentucky Derby (taking place tomorrow), Preakness Stakes and Belmont Stakes. Like the Triple Crown, we […] + Read More
Head East, Young Job Seekers: IWCO Direct at Cal Poly Graphic Communications Career Day info Posted April 19, 2016 by Megan Lester in Announcements, Direct Marketing Trends “Go West, young man” was a phrase used by 19th Century newspaper editor Horace Greeley to encourage America’s youth to seek opportunity on the western frontier. On April 28 and 29, Terri Gerber, HR Generalist, Laura Karels, Designer, and I will be meeting with students at the Cal Poly Graphic Communications (GrC) Career Day […] + Read More
An Update on the Product Engineering Initiative info Posted April 6, 2016 by Matt Shanahan in Announcements IWCO Direct has always been on the cutting edge of direct marketing technology. However, with all our technological initiatives, we have one goal in mind: making the process of developing a custom direct marketing campaign easier for our customers while delivering amazing results. This year, we’ve created an ambitious new Operations initiative that will make […] + Read More
The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More
Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More
Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More
Direct Mail Frequency: How Many Times Should You Mail the Same Offer? info Posted October 20, 2015 by Wes Sparling in Direct Mail Tips Your team puts a tremendous amount of time and effort into every direct mail campaign. You’re meticulous about the offer, the creative, the timing, the list and the proper response channels. So you’re not going to put all that energy into creating a single piece without getting as much value as possible out of it. […] + Read More
Your 4-Step Guide to Using Visual Elements in Direct Mail info Posted October 14, 2015 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends Last week we talked about the importance of visual data in direct mail. Either directly or indirectly, 50 percent of your brain is dedicated to visual interpretation at any given time, which makes direct marketing channels a great place to include images and graphics. This is important for several reasons: It allows the brain […] + Read More
