Direct Mail Design Blog Tag These Factors Will Influence Direct Mail Design Trends the Most in 2018 info Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […] + Read More Designing Mail with Informed Delivery in Mind info Posted November 1, 2017 by Mike Dietz in Direct Mail Tips The U.S. Postal Service recently rolled out Informed Delivery, a new program that gives subscribers a digital preview of the mail they will receive later that day, either through an email, mobile app, or online dashboard. It also provides marketers with the ability to use their mailpiece to make an additional digital connection with […] + Read More Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates info Posted September 12, 2017 by Mike Dietz in Direct Mail Tips The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct mail response rates. They may become dated by a graphic that is irrelevant to a […] + Read More How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns info Posted August 23, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […] + Read More 3 Simple Ways to Make Your Mail Irresistible info Posted August 16, 2017 by Mike Dietz in Direct Mail Tips Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web, […] + Read More Pages: « 3 4 5 6 7 8 9 10»Load More Articles
These Factors Will Influence Direct Mail Design Trends the Most in 2018 info Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […] + Read More
Designing Mail with Informed Delivery in Mind info Posted November 1, 2017 by Mike Dietz in Direct Mail Tips The U.S. Postal Service recently rolled out Informed Delivery, a new program that gives subscribers a digital preview of the mail they will receive later that day, either through an email, mobile app, or online dashboard. It also provides marketers with the ability to use their mailpiece to make an additional digital connection with […] + Read More
Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates info Posted September 12, 2017 by Mike Dietz in Direct Mail Tips The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct mail response rates. They may become dated by a graphic that is irrelevant to a […] + Read More
How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns info Posted August 23, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […] + Read More
3 Simple Ways to Make Your Mail Irresistible info Posted August 16, 2017 by Mike Dietz in Direct Mail Tips Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web, […] + Read More
