Direct Mail Design Blog Tag Designing Mail with Informed Delivery in Mind info Posted November 1, 2017 by Mike Dietz in Direct Mail Tips The U.S. Postal Service recently rolled out Informed Delivery, a new program that gives subscribers a digital preview of the mail they will receive later that day, either through an email, mobile app, or online dashboard. It also provides marketers with the ability to use their mailpiece to make an additional digital connection with […] + Read More Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates info Posted September 12, 2017 by Mike Dietz in Direct Mail Tips The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct mail response rates. They may become dated by a graphic that is irrelevant to a […] + Read More How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns info Posted August 23, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […] + Read More 3 Simple Ways to Make Your Mail Irresistible info Posted August 16, 2017 by Mike Dietz in Direct Mail Tips Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web, […] + Read More How to Create a Family of Campaign Design Elements to Stay On-Brand Across Channels info Posted June 21, 2017 by Mike Dietz in Creative A mailpiece rarely exists in a vacuum. Typically, there are other marketing channels to consider, current campaigns to utilize, or other branding efforts to take into account. Many times, we’re tasked with developing an entire campaign, whether it’s part of a direct mail promotion, multi-channel campaign, or a mixture of the two. When one of […] + Read More How Our Product Design Guide Provides Continuing Education for Product Development info Posted June 14, 2017 by Matt Shanahan in Direct Mail Tips Continuing education is an excellent way to keep pace with the latest products and technology. Regardless of your career path, there are many ways to stay current with a vast array or courses and information available. Designing direct mail is no different, as new technology and automation continually impacts design considerations. Traditionally, learning about the […] + Read More Test It, You Might Like It: The Importance of Testing Direct Mail Formats info Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […] + Read More The Palette Process: How to Choose Effective Brand Colors info Posted April 28, 2017 by Mike Dietz in Creative Every year, Pantone releases a Color of the Year, which is meant to be a symbolic choice that captures the mood and attitude of the upcoming year. This year, they announced Greenery, a bright yellow-green, to be 2017’s Color of the Year. Pantone is a company that has successfully created a system for effectively […] + Read More Increased Response Rates Are in the Cards: Designing Promotional Cards info Posted March 28, 2017 by Mike Dietz in Direct Mail Tips We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The inclusion of a plastic or paper promotional card has been shown to consistently give a […] + Read More The Value of Planning: Sticking to an Approved Format and Direct Mail Template info Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […] + Read More Pages: First Page1234567891011Last PageLoad More Articles
Designing Mail with Informed Delivery in Mind info Posted November 1, 2017 by Mike Dietz in Direct Mail Tips The U.S. Postal Service recently rolled out Informed Delivery, a new program that gives subscribers a digital preview of the mail they will receive later that day, either through an email, mobile app, or online dashboard. It also provides marketers with the ability to use their mailpiece to make an additional digital connection with […] + Read More
Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates info Posted September 12, 2017 by Mike Dietz in Direct Mail Tips The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to drive direct mail response rates. They may become dated by a graphic that is irrelevant to a […] + Read More
How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns info Posted August 23, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […] + Read More
3 Simple Ways to Make Your Mail Irresistible info Posted August 16, 2017 by Mike Dietz in Direct Mail Tips Designing mailpieces has moved way beyond picking an envelope and inserting a form or two. Today, it’s more critical than ever to have your mailpiece stand out—not only in the mailbox, but across all channels. That’s because our attention is split in so many directions at any point in time—including email, text, social media, web, […] + Read More
How to Create a Family of Campaign Design Elements to Stay On-Brand Across Channels info Posted June 21, 2017 by Mike Dietz in Creative A mailpiece rarely exists in a vacuum. Typically, there are other marketing channels to consider, current campaigns to utilize, or other branding efforts to take into account. Many times, we’re tasked with developing an entire campaign, whether it’s part of a direct mail promotion, multi-channel campaign, or a mixture of the two. When one of […] + Read More
How Our Product Design Guide Provides Continuing Education for Product Development info Posted June 14, 2017 by Matt Shanahan in Direct Mail Tips Continuing education is an excellent way to keep pace with the latest products and technology. Regardless of your career path, there are many ways to stay current with a vast array or courses and information available. Designing direct mail is no different, as new technology and automation continually impacts design considerations. Traditionally, learning about the […] + Read More
Test It, You Might Like It: The Importance of Testing Direct Mail Formats info Posted May 17, 2017 by Matt Shanahan in Direct Mail Tips, Strategy and Analysis Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […] + Read More
The Palette Process: How to Choose Effective Brand Colors info Posted April 28, 2017 by Mike Dietz in Creative Every year, Pantone releases a Color of the Year, which is meant to be a symbolic choice that captures the mood and attitude of the upcoming year. This year, they announced Greenery, a bright yellow-green, to be 2017’s Color of the Year. Pantone is a company that has successfully created a system for effectively […] + Read More
Increased Response Rates Are in the Cards: Designing Promotional Cards info Posted March 28, 2017 by Mike Dietz in Direct Mail Tips We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The inclusion of a plastic or paper promotional card has been shown to consistently give a […] + Read More
The Value of Planning: Sticking to an Approved Format and Direct Mail Template info Posted March 24, 2017 by Matt Shanahan in Direct Mail Tips In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […] + Read More
