Direct Mail Design Blog Tag The Right Way to Use Color Personalization in Your Envelope Design info Posted July 18, 2018 by Mike Dietz in Creative, Direct Mail Tips In a world where consumers are bombarded with hundreds of ads a day, we’ve been conditioned to make snap decisions on what deserves our attention and what doesn’t. When you think about it that way, envelopes are everything when it comes to direct mail design. The envelope needs to capture your recipient’s attention and spark […] + Read More This is Your Brain on Direct Marketing info Posted June 26, 2018 by Erin McGinnis in Direct Marketing Trends Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […] + Read More A Human Touch Makes All the Difference for Personalized Direct Mail info Posted June 12, 2018 by Mike Dietz in Direct Mail Tips We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […] + Read More Effective Direct Mail Designs Must Follow Best Practices info Posted May 16, 2018 by Mike Dietz in Direct Mail Tips Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure the direct mail we develop can be economically produced, but we also focus on designing […] + Read More How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More How Mailpiece Design is Evolving to Support Data-Driven Marketing info Posted May 4, 2018 by Krista Black in Direct Mail Tips, Strategy and Analysis In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […] + Read More Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More You Can’t Judge a Book by its Cover, But Envelopes Tell All info Posted March 16, 2018 by Mike Dietz in Direct Mail Tips When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […] + Read More Open Rates Rely on These Surprisingly Similar Elements—in Both the Mailbox and Inbox info Posted January 31, 2018 by Mike Dietz in Direct Mail Tips Whether it’s in the mailbox or the inbox, marketers everywhere know the importance of standing out amongst the competition to boost open rates and drive response. Getting a letter or email opened is the first barrier brands need to overcome in order to gain new customers or deepen their loyalty. Strong Subject Lines are Crucial […] + Read More These Factors Will Influence Direct Mail Design Trends the Most in 2018 info Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […] + Read More Pages: First Page1234567891011Last PageLoad More Articles
The Right Way to Use Color Personalization in Your Envelope Design info Posted July 18, 2018 by Mike Dietz in Creative, Direct Mail Tips In a world where consumers are bombarded with hundreds of ads a day, we’ve been conditioned to make snap decisions on what deserves our attention and what doesn’t. When you think about it that way, envelopes are everything when it comes to direct mail design. The envelope needs to capture your recipient’s attention and spark […] + Read More
This is Your Brain on Direct Marketing info Posted June 26, 2018 by Erin McGinnis in Direct Marketing Trends Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […] + Read More
A Human Touch Makes All the Difference for Personalized Direct Mail info Posted June 12, 2018 by Mike Dietz in Direct Mail Tips We talk a lot about personalized marketing at IWCO Direct, including last week’s post from Alan Sherman on best practices when using personal information. One-to-one marketing is the way of the future—and technology is catching up to our desire to market to every consumer in a personalized, meaningful way. But personalization is only effective […] + Read More
Effective Direct Mail Designs Must Follow Best Practices info Posted May 16, 2018 by Mike Dietz in Direct Mail Tips Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure the direct mail we develop can be economically produced, but we also focus on designing […] + Read More
How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance) info Posted May 11, 2018 by Matt Shanahan in Direct Mail Tips I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […] + Read More
How Mailpiece Design is Evolving to Support Data-Driven Marketing info Posted May 4, 2018 by Krista Black in Direct Mail Tips, Strategy and Analysis In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […] + Read More
Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More
You Can’t Judge a Book by its Cover, But Envelopes Tell All info Posted March 16, 2018 by Mike Dietz in Direct Mail Tips When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […] + Read More
Open Rates Rely on These Surprisingly Similar Elements—in Both the Mailbox and Inbox info Posted January 31, 2018 by Mike Dietz in Direct Mail Tips Whether it’s in the mailbox or the inbox, marketers everywhere know the importance of standing out amongst the competition to boost open rates and drive response. Getting a letter or email opened is the first barrier brands need to overcome in order to gain new customers or deepen their loyalty. Strong Subject Lines are Crucial […] + Read More
These Factors Will Influence Direct Mail Design Trends the Most in 2018 info Posted December 5, 2017 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends At IWCO Direct, when we’re not overeating and celebrating the holidays, we find ourselves thinking about trends we can expect to be hot in the new year. For me, that means trends that will be hot in direct mail design. This can be a tricky subject, because it’s hard to generalize about trends when you […] + Read More
