Direct Mail Design Blog Tag APTech’s PRINT Innovation Exchange Shares How Print Can Engage the “Bi-Literate Brain” info Posted June 26, 2019 by Debora Haskel in Direct Marketing Trends When Julie Shaffer from APTech invited me on April 1 via LinkedIn to speak at the PRINT Innovation Exchange, I thought it might be an April Fool’s joke. She said it was my post on CCPA and taxing of professional services that caused her to reach out [...] + Read More How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More The Outer Envelope is Key to Getting Your Direct Mail Opened info Posted May 21, 2019 by Marcus Johnson in Direct Mail Tips Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them [...] + Read More 5 Questions a Designer Asks About Direct Mail Formats info Posted March 6, 2019 by Mike Dietz in Creative Those who have ever designed direct mail before—or even those who pay attention to what’s in their mailbox—know there are plenty of direct mail format options out there. Self-mailers, #10 envelopes, snap-packs, monarch-sized pieces… the list goes on and on. Likewise, there are a lot of factors in choosing a direct mail format for your […] + Read More Three More Tips to Make Your Mailpiece Design More Engaging info Posted February 1, 2019 by Mike Dietz in Creative A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...] + Read More Direct Mail Can Work for Any Business—Including Yours info Posted January 4, 2019 by Alan Sherman in Strategy and Analysis For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […] + Read More Mintel Showcases Innovative 2018 Direct Mail Campaigns info Posted November 2, 2018 by Michelle Peel in Direct Mail Marketing Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of […] + Read More Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing info Posted September 14, 2018 by Alan Sherman in Strategy and Analysis If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […] + Read More The Right Way to Use Color Personalization in Your Envelope Design info Posted July 18, 2018 by Mike Dietz in Creative, Direct Mail Tips In a world where consumers are bombarded with hundreds of ads a day, we’ve been conditioned to make snap decisions on what deserves our attention and what doesn’t. When you think about it that way, envelopes are everything when it comes to direct mail design. The envelope needs to capture your recipient’s attention and spark […] + Read More This is Your Brain on Direct Marketing info Posted June 26, 2018 by Erin McGinnis in Direct Marketing Trends Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […] + Read More Pages: First Page1234567891011Last PageLoad More Articles
APTech’s PRINT Innovation Exchange Shares How Print Can Engage the “Bi-Literate Brain” info Posted June 26, 2019 by Debora Haskel in Direct Marketing Trends When Julie Shaffer from APTech invited me on April 1 via LinkedIn to speak at the PRINT Innovation Exchange, I thought it might be an April Fool’s joke. She said it was my post on CCPA and taxing of professional services that caused her to reach out [...] + Read More
How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More
The Outer Envelope is Key to Getting Your Direct Mail Opened info Posted May 21, 2019 by Marcus Johnson in Direct Mail Tips Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them [...] + Read More
5 Questions a Designer Asks About Direct Mail Formats info Posted March 6, 2019 by Mike Dietz in Creative Those who have ever designed direct mail before—or even those who pay attention to what’s in their mailbox—know there are plenty of direct mail format options out there. Self-mailers, #10 envelopes, snap-packs, monarch-sized pieces… the list goes on and on. Likewise, there are a lot of factors in choosing a direct mail format for your […] + Read More
Three More Tips to Make Your Mailpiece Design More Engaging info Posted February 1, 2019 by Mike Dietz in Creative A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...] + Read More
Direct Mail Can Work for Any Business—Including Yours info Posted January 4, 2019 by Alan Sherman in Strategy and Analysis For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […] + Read More
Mintel Showcases Innovative 2018 Direct Mail Campaigns info Posted November 2, 2018 by Michelle Peel in Direct Mail Marketing Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of […] + Read More
Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing info Posted September 14, 2018 by Alan Sherman in Strategy and Analysis If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […] + Read More
The Right Way to Use Color Personalization in Your Envelope Design info Posted July 18, 2018 by Mike Dietz in Creative, Direct Mail Tips In a world where consumers are bombarded with hundreds of ads a day, we’ve been conditioned to make snap decisions on what deserves our attention and what doesn’t. When you think about it that way, envelopes are everything when it comes to direct mail design. The envelope needs to capture your recipient’s attention and spark […] + Read More
This is Your Brain on Direct Marketing info Posted June 26, 2018 by Erin McGinnis in Direct Marketing Trends Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […] + Read More
