Direct Mail Design Blog Tag Play by the 3:33 Rule for Direct Mail Success info Posted July 2, 2019 by Marcus Johnson in Strategy and Analysis You just launched a big direct mail acquisition campaign. Close to a million pieces are fanning out to carefully segmented audiences in areas where your research indicates high concentrations of verified prospects. Will it be a hit or a miss? Grab a stopwatch (or your mobile phone with its many timing apps) and let’s consider. […] + Read More APTech’s PRINT Innovation Exchange Shares How Print Can Engage the “Bi-Literate Brain” info Posted June 26, 2019 by Debora Haskel in Direct Marketing Trends When Julie Shaffer from APTech invited me on April 1 via LinkedIn to speak at the PRINT Innovation Exchange, I thought it might be an April Fool’s joke. She said it was my post on CCPA and taxing of professional services that caused her to reach out [...] + Read More How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More The Outer Envelope is Key to Getting Your Direct Mail Opened info Posted May 21, 2019 by Marcus Johnson in Direct Mail Tips Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them [...] + Read More 5 Questions a Designer Asks About Direct Mail Formats info Posted March 6, 2019 by Mike Dietz in Creative Those who have ever designed direct mail before—or even those who pay attention to what’s in their mailbox—know there are plenty of direct mail format options out there. Self-mailers, #10 envelopes, snap-packs, monarch-sized pieces… the list goes on and on. Likewise, there are a lot of factors in choosing a direct mail format for your […] + Read More Pages: 1 2 3 4 5 6 7 8»Load More Articles
Play by the 3:33 Rule for Direct Mail Success info Posted July 2, 2019 by Marcus Johnson in Strategy and Analysis You just launched a big direct mail acquisition campaign. Close to a million pieces are fanning out to carefully segmented audiences in areas where your research indicates high concentrations of verified prospects. Will it be a hit or a miss? Grab a stopwatch (or your mobile phone with its many timing apps) and let’s consider. […] + Read More
APTech’s PRINT Innovation Exchange Shares How Print Can Engage the “Bi-Literate Brain” info Posted June 26, 2019 by Debora Haskel in Direct Marketing Trends When Julie Shaffer from APTech invited me on April 1 via LinkedIn to speak at the PRINT Innovation Exchange, I thought it might be an April Fool’s joke. She said it was my post on CCPA and taxing of professional services that caused her to reach out [...] + Read More
How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More
The Outer Envelope is Key to Getting Your Direct Mail Opened info Posted May 21, 2019 by Marcus Johnson in Direct Mail Tips Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them [...] + Read More
5 Questions a Designer Asks About Direct Mail Formats info Posted March 6, 2019 by Mike Dietz in Creative Those who have ever designed direct mail before—or even those who pay attention to what’s in their mailbox—know there are plenty of direct mail format options out there. Self-mailers, #10 envelopes, snap-packs, monarch-sized pieces… the list goes on and on. Likewise, there are a lot of factors in choosing a direct mail format for your […] + Read More
