Direct Mail Design Blog Tag Head East, Young Job Seekers: IWCO Direct at Cal Poly Graphic Communications Career Day info Posted April 19, 2016 by Megan Lester in Announcements, Direct Marketing Trends “Go West, young man” was a phrase used by 19th Century newspaper editor Horace Greeley to encourage America’s youth to seek opportunity on the western frontier. On April 28 and 29, Terri Gerber, HR Generalist, Laura Karels, Designer, and I will be meeting with students at the Cal Poly Graphic Communications (GrC) Career Day […] + Read More An Update on the Product Engineering Initiative info Posted April 6, 2016 by Matt Shanahan in Announcements IWCO Direct has always been on the cutting edge of direct marketing technology. However, with all our technological initiatives, we have one goal in mind: making the process of developing a custom direct marketing campaign easier for our customers while delivering amazing results. This year, we’ve created an ambitious new Operations initiative that will make […] + Read More The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More Pages: « 8 9 10 11 12 13 14 15»Load More Articles
Head East, Young Job Seekers: IWCO Direct at Cal Poly Graphic Communications Career Day info Posted April 19, 2016 by Megan Lester in Announcements, Direct Marketing Trends “Go West, young man” was a phrase used by 19th Century newspaper editor Horace Greeley to encourage America’s youth to seek opportunity on the western frontier. On April 28 and 29, Terri Gerber, HR Generalist, Laura Karels, Designer, and I will be meeting with students at the Cal Poly Graphic Communications (GrC) Career Day […] + Read More
An Update on the Product Engineering Initiative info Posted April 6, 2016 by Matt Shanahan in Announcements IWCO Direct has always been on the cutting edge of direct marketing technology. However, with all our technological initiatives, we have one goal in mind: making the process of developing a custom direct marketing campaign easier for our customers while delivering amazing results. This year, we’ve created an ambitious new Operations initiative that will make […] + Read More
The Need for a Dynamic Content Management Solution info Posted January 29, 2016 by Aaron Rasset in Announcements In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […] + Read More
Introduction to the IWCO Direct Product Engineering Initiative info Posted January 13, 2016 by Matt Shanahan in Announcements Yesterday, Mike Dietz discussed how digital printing influences design. Today, I’m unveiling our Product Engineering Initiative which will help designers like Mike understand the full range of opportunities that our equipment affords creative formats. There’s a saying that you’re only limited by your imagination, but some realists might argue that point when it comes […] + Read More
Designing with Dietz: The Major Direct Mail Trend for 2016 info Posted January 12, 2016 by Mike Dietz in Creative, Direct Mail Tips, Direct Marketing Trends If you ever watch a morning show when you’re getting ready for work, you’ve probably seen a multitude of “trends for 2016” lists. So far, I’ve learned about fitness trends, financial trends, technology trends and fashion trends. The news stations never seem to cover direct mail trends though, perhaps because it’s the fundamentals of direct […] + Read More
