Direct Mail Design Blog Tag Using Direct Mail Designs to Improve Response info Posted April 16, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Last month, at the 2013 National Postal Forum, Debora Haskel and I introduced the concept of official, hybrid and promotional direct mail designs, and how they increase open and response rates, during our “Creative Inspiration for Making Mail Irresistible” presentation. There was excellent audience participation, and one individual asked for guidance on deciding which […] + Read More Make Sure Your Direct Mail Offers Don’t Make Prospects Feel Foolish info Posted April 3, 2013 by Mike Dietz in Direct Mail Tips While we hope you didn’t fall for any April Fools’ jokes on Monday, this annual day of pranks got us thinking about the best ways to drive response to your direct mail offers that don’t make customers and prospects feel frustrated and downright foolish. Responding to your offer should be clear, simple and easy. With […] + Read More 5 Simple Tips to Make Your Direct Mail Designs Stand Out info Posted February 27, 2013 by Mike Dietz in Direct Mail Tips What makes a potential customer decide whether or not to open a piece of direct mail? The consumer ultimately needs to be in the market for your services, but is there a way to spark that curiosity? Every day people head to the mailbox and collect their mail. As they take that initial glance while […] + Read More Direct Mail Design: Color Boosts Overall Performance, Response info Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […] + Read More Design for Digital Printing Part 2: It’s All in the Color info Posted December 14, 2012 by Mike Dietz in Direct Mail Tips On Wednesday, I shared differences between design for digital and conventional presses and how a selective approach can turn the digital solution into a tool that will build strong direct mail campaigns. Today the focus shifts to another factor you should consider in design for digital printing: color reproduction. As traditional direct mail designs transition […] + Read More Design for Digital Printing Part 1: Choose Wisely info Posted December 12, 2012 by Mike Dietz in Direct Mail Tips The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […] + Read More Choosing Paper Stocks for Offset and Digital Printing info Posted October 5, 2012 by Karen Weil in Direct Mail Tips Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […] + Read More Winning Direct Mail Tips To Help You Go for the Gold info Posted July 18, 2012 by Mike Dietz in Direct Mail Tips Next Friday marks the Opening Ceremony for the 2012 Summer Olympics in London. Soon, athletes will put years of training, discipline and talent to the ultimate test to determine who is the best in the world at their sport. While the day-to-day work of direct marketers doesn’t get global television coverage, there’s no question […] + Read More Four Direct Mail Best Practices: Getting Back to Basics info Posted June 6, 2012 by Mike Dietz in Direct Mail Tips As marketers, we’re always on the lookout for the next big idea. Sometimes it’s so easy to get caught up in the latest trends that we forget about fundamentals. Now and then it’s good to get back to basics. So whether you’re new to paper-based marketing or you haven’t been satisfied with previous campaigns, consider […] + Read More Focus on Five Fundamentals For Format Development info Posted February 22, 2012 by Mike Dietz in Direct Mail Tips Our Creative Services team is often challenged to develop new formats and designs for our clients’ direct mail campaigns. One trend we’re seeing is an increase in requests that integrate QR codes (due in part to the upcoming mobile barcode discount), pURLs or other multichannel components into new package formats. Whenever we start developing […] + Read More Pages: First Page1234567891011Load More Articles
Using Direct Mail Designs to Improve Response info Posted April 16, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Last month, at the 2013 National Postal Forum, Debora Haskel and I introduced the concept of official, hybrid and promotional direct mail designs, and how they increase open and response rates, during our “Creative Inspiration for Making Mail Irresistible” presentation. There was excellent audience participation, and one individual asked for guidance on deciding which […] + Read More
Make Sure Your Direct Mail Offers Don’t Make Prospects Feel Foolish info Posted April 3, 2013 by Mike Dietz in Direct Mail Tips While we hope you didn’t fall for any April Fools’ jokes on Monday, this annual day of pranks got us thinking about the best ways to drive response to your direct mail offers that don’t make customers and prospects feel frustrated and downright foolish. Responding to your offer should be clear, simple and easy. With […] + Read More
5 Simple Tips to Make Your Direct Mail Designs Stand Out info Posted February 27, 2013 by Mike Dietz in Direct Mail Tips What makes a potential customer decide whether or not to open a piece of direct mail? The consumer ultimately needs to be in the market for your services, but is there a way to spark that curiosity? Every day people head to the mailbox and collect their mail. As they take that initial glance while […] + Read More
Direct Mail Design: Color Boosts Overall Performance, Response info Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […] + Read More
Design for Digital Printing Part 2: It’s All in the Color info Posted December 14, 2012 by Mike Dietz in Direct Mail Tips On Wednesday, I shared differences between design for digital and conventional presses and how a selective approach can turn the digital solution into a tool that will build strong direct mail campaigns. Today the focus shifts to another factor you should consider in design for digital printing: color reproduction. As traditional direct mail designs transition […] + Read More
Design for Digital Printing Part 1: Choose Wisely info Posted December 12, 2012 by Mike Dietz in Direct Mail Tips The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […] + Read More
Choosing Paper Stocks for Offset and Digital Printing info Posted October 5, 2012 by Karen Weil in Direct Mail Tips Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […] + Read More
Winning Direct Mail Tips To Help You Go for the Gold info Posted July 18, 2012 by Mike Dietz in Direct Mail Tips Next Friday marks the Opening Ceremony for the 2012 Summer Olympics in London. Soon, athletes will put years of training, discipline and talent to the ultimate test to determine who is the best in the world at their sport. While the day-to-day work of direct marketers doesn’t get global television coverage, there’s no question […] + Read More
Four Direct Mail Best Practices: Getting Back to Basics info Posted June 6, 2012 by Mike Dietz in Direct Mail Tips As marketers, we’re always on the lookout for the next big idea. Sometimes it’s so easy to get caught up in the latest trends that we forget about fundamentals. Now and then it’s good to get back to basics. So whether you’re new to paper-based marketing or you haven’t been satisfied with previous campaigns, consider […] + Read More
Focus on Five Fundamentals For Format Development info Posted February 22, 2012 by Mike Dietz in Direct Mail Tips Our Creative Services team is often challenged to develop new formats and designs for our clients’ direct mail campaigns. One trend we’re seeing is an increase in requests that integrate QR codes (due in part to the upcoming mobile barcode discount), pURLs or other multichannel components into new package formats. Whenever we start developing […] + Read More
