Direct Mail Design Blog Tag [VIDEO] Self-Mailer Show and Tell: The Keys to Effective Design info Posted September 11, 2013 by Mike Dietz in Direct Mail Tips, Postal Issues Updates Despite their simple concept, we get a lot of questions about how to properly design self-mailers to avoid damage in the mail stream and qualify for postal automation discounts. Today I’d like to showcase some of the most popular formats and key concepts to keep in mind from a design perspective. Tomorrow Kurt Ruppel will […] + Read More The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More [VIDEO] Interactive Devices Increase Direct Mail Open Rates info Posted July 10, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut! [sc:youtube id=”cKofzwTVqlM”] […] + Read More Three Direct Mail Trends in the Telecommunications Industry info Posted June 7, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The telecommunications industry is growing. Significant investments were made to install the most efficient communications networks worldwide resulting in unprecedented growth of high-speed mobile Internet traffic. Consumers are seeing an increase in the amount of telecommunications industry mail in their mailboxes, too. In fact, a recent article from Zacks Equity Research identified the telecommunications industry […] + Read More Using Direct Mail Designs to Improve Response info Posted April 16, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Last month, at the 2013 National Postal Forum, Debora Haskel and I introduced the concept of official, hybrid and promotional direct mail designs, and how they increase open and response rates, during our “Creative Inspiration for Making Mail Irresistible” presentation. There was excellent audience participation, and one individual asked for guidance on deciding which […] + Read More Make Sure Your Direct Mail Offers Don’t Make Prospects Feel Foolish info Posted April 3, 2013 by Mike Dietz in Direct Mail Tips While we hope you didn’t fall for any April Fools’ jokes on Monday, this annual day of pranks got us thinking about the best ways to drive response to your direct mail offers that don’t make customers and prospects feel frustrated and downright foolish. Responding to your offer should be clear, simple and easy. With […] + Read More 5 Simple Tips to Make Your Direct Mail Designs Stand Out info Posted February 27, 2013 by Mike Dietz in Direct Mail Tips What makes a potential customer decide whether or not to open a piece of direct mail? The consumer ultimately needs to be in the market for your services, but is there a way to spark that curiosity? Every day people head to the mailbox and collect their mail. As they take that initial glance while […] + Read More Direct Mail Design: Color Boosts Overall Performance, Response info Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […] + Read More Design for Digital Printing Part 2: It’s All in the Color info Posted December 14, 2012 by Mike Dietz in Direct Mail Tips On Wednesday, I shared differences between design for digital and conventional presses and how a selective approach can turn the digital solution into a tool that will build strong direct mail campaigns. Today the focus shifts to another factor you should consider in design for digital printing: color reproduction. As traditional direct mail designs transition […] + Read More Design for Digital Printing Part 1: Choose Wisely info Posted December 12, 2012 by Mike Dietz in Direct Mail Tips The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […] + Read More Pages: First Page123456789101112Last PageLoad More Articles
[VIDEO] Self-Mailer Show and Tell: The Keys to Effective Design info Posted September 11, 2013 by Mike Dietz in Direct Mail Tips, Postal Issues Updates Despite their simple concept, we get a lot of questions about how to properly design self-mailers to avoid damage in the mail stream and qualify for postal automation discounts. Today I’d like to showcase some of the most popular formats and key concepts to keep in mind from a design perspective. Tomorrow Kurt Ruppel will […] + Read More
The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More
[VIDEO] Interactive Devices Increase Direct Mail Open Rates info Posted July 10, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut! [sc:youtube id=”cKofzwTVqlM”] […] + Read More
Three Direct Mail Trends in the Telecommunications Industry info Posted June 7, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The telecommunications industry is growing. Significant investments were made to install the most efficient communications networks worldwide resulting in unprecedented growth of high-speed mobile Internet traffic. Consumers are seeing an increase in the amount of telecommunications industry mail in their mailboxes, too. In fact, a recent article from Zacks Equity Research identified the telecommunications industry […] + Read More
Using Direct Mail Designs to Improve Response info Posted April 16, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends Last month, at the 2013 National Postal Forum, Debora Haskel and I introduced the concept of official, hybrid and promotional direct mail designs, and how they increase open and response rates, during our “Creative Inspiration for Making Mail Irresistible” presentation. There was excellent audience participation, and one individual asked for guidance on deciding which […] + Read More
Make Sure Your Direct Mail Offers Don’t Make Prospects Feel Foolish info Posted April 3, 2013 by Mike Dietz in Direct Mail Tips While we hope you didn’t fall for any April Fools’ jokes on Monday, this annual day of pranks got us thinking about the best ways to drive response to your direct mail offers that don’t make customers and prospects feel frustrated and downright foolish. Responding to your offer should be clear, simple and easy. With […] + Read More
5 Simple Tips to Make Your Direct Mail Designs Stand Out info Posted February 27, 2013 by Mike Dietz in Direct Mail Tips What makes a potential customer decide whether or not to open a piece of direct mail? The consumer ultimately needs to be in the market for your services, but is there a way to spark that curiosity? Every day people head to the mailbox and collect their mail. As they take that initial glance while […] + Read More
Direct Mail Design: Color Boosts Overall Performance, Response info Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […] + Read More
Design for Digital Printing Part 2: It’s All in the Color info Posted December 14, 2012 by Mike Dietz in Direct Mail Tips On Wednesday, I shared differences between design for digital and conventional presses and how a selective approach can turn the digital solution into a tool that will build strong direct mail campaigns. Today the focus shifts to another factor you should consider in design for digital printing: color reproduction. As traditional direct mail designs transition […] + Read More
Design for Digital Printing Part 1: Choose Wisely info Posted December 12, 2012 by Mike Dietz in Direct Mail Tips The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […] + Read More
