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Direct Mail Can Work for Any Business—Including Yours

Posted January 4, 2019 by in Strategy and Analysis

For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they  […]

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Mintel Showcases Innovative 2018 Direct Mail Campaigns

Posted November 2, 2018 by in Direct Mail Marketing

Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of  […]

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Neuroscience and Direct Mail – IWCO Direct

This is Your Brain on Direct Marketing

Posted June 26, 2018 by in Direct Marketing Trends

Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the  […]

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