Not too long ago, a new client asked us suggestions to make their programs stronger. They scanned a bunch of mail samples we had on the table and leaned back in their chair, asking, “So, what templates do you suggest?” Our answer? “None.”
You know from our reporting on direct mail response rates that direct mail works better than other channels for getting response. That doesn’t mean there aren’t ways to improve it even further. Today’s topic: using cards to captivate your audience …
Hands down, one of the coolest features in IWCO Direct’s Creative Services offices are our whiteboard walls. When we were redesigning some of our office space a few years ago, the Creative Services team got the opportunity to provide input into what we wanted and what would make the workspace more efficient [...]
Are you a reader or a scanner? The world is full of both. That matters to those of us who include direct mail and direct response advertising as part of our marketing mix. If we don’t create direct mail designs that account for both of those information intake preferences, we risk losing a big chunk of our audience and their potential to respond.
We’ve talked a lot in the past about finding the right tone and format for your direct marketing message—for instance, keeping financial offers in official formats like a #10 envelope, and entertainment offers in promotional layouts with brighter colors and graphics. What we don’t often talk about is the fact that we often present a […]