Direct Mail Strategies to Engage a Hispanic Audience
Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear […]
Are you “Woke” to Slang? (and why those who know what “woke” means think that’s a bad blog title)
Not too long ago, my younger sister and I were talking to our dad when he grumbled something about us being “woke.” We looked at each other and telepathically decided in a way that only sisters can that our father had no idea what “woke” meant. In a weird parent-child freaky-Friday reversal, we asked him […]
The Seven Magic Words of Direct Mail
Magic words in direct mail? That seems a little “out there” for such a hardworking marketing tool. Especially with the strategic, data-driven approach IWCO Direct uses for performance marketing. But, yes, there are magic words you can use in direct mail; they’re “magic” because they can cause a dramatic increase in response to your mailing. […]
The Johnson Box—What, Why, Where, and How
Before we dive into the value and inner workings of the Johnson Box, a little family history. The Johnson Box was invented by my great great great grandfather Eustice Aristotle Johnson, a pioneer in direct mail. This breakthrough in marketing occurred shortly after he created boxed cereal and sliced bread. I’m a little fuzzy on […]
