Direct Mail Campaign Strategy
Blog Tag
Direct Mail Advice for Marketers Planning Fall Mailings
On Wednesday, we took a high-level look at concerns about operational changes that are happening at the U.S. Postal Service and have been a prominent part of recent news cycles. Today, we’re offering direct mail advice to marketers on what they need to understand about working with the Postal Service while planning their fall direct […]
The Postal Service Will be Here Tomorrow – Despite What You’ve Seen in the Media
The U.S. Postal Service has been the trending story in the news cycle for the last few weeks, raising questions about a variety of Postal Service issues including mail delivery, operational changes, removal of equipment, and USPS finances. As a result, marketers are asking questions about what to expect in the coming weeks and months, […]
Earn a Postage Discount While Enhancing Your Marketing Campaign with Informed Delivery
In a little more than a month, the Postal Service’s Informed Delivery mailing promotion will give marketers the opportunity to earn a two percent postage discount while expanding the reach of their direct mail campaigns. Informed Delivery is a USPS product that seamlessly links your mailpiece to digital experiences. It works by sending subscribers an […]
Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9
We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […]
An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6
Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for Target Marketing a few years ago. Let’s move on to questions four through six. All […]
An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?
We’re always on the lookout for and appreciative of essential advice for direct mail producers. A tip of the hat, then, to Paul Mcquillan and an unnamed marketing seminar speaker, whose direct mail checklist I recently came across in a piece Paul wrote for Target Marketing.
How Direct Mail Enhances the Customer Journey
When working on a marketing plan or strategy, you may hear these questions: “Do we really need to include direct mail?” or “Can we scale back on direct mail?” And while the response should be that, yes, we definitely want to include direct mail in the customer journey, it should also be noted that […]
3 Things to Keep in Mind When Marketing to Gen Z
My generation has a lot of names, including “post-millennials,” “the homeland generation,” and my personal favorite, “the iGeneration.” Whatever you call us, Generation Z is coming of age—and so are our wallets. Gen Z is the generation born from the mid-1990s to the early 2000s […]
Reel in Customers with Personalized Direct Mail
As this summer was coming to a close, my daughter and I recently decided to hit the water for some fishing. As I watched her peer into the tackle box and inspect all of the various lures she asked, “What kind of fish are we going to try to catch, Dad?” After I replied, “try…?!” […]
Play by the 3:33 Rule for Direct Mail Success
You just launched a big direct mail acquisition campaign. Close to a million pieces are fanning out to carefully segmented audiences in areas where your research indicates high concentrations of verified prospects. Will it be a hit or a miss? Grab a stopwatch (or your mobile phone with its many timing apps) and let’s consider. […]
