Maximizing Customer Experience with Generative AI

a data analyst using AI technology on computer

In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences […]

IWCO Shows Clients How to Mail Smarter

man giving presentation in warehouse

IWCO welcomed more than 60 clients representing a range of industries and many Fortune 500 companies to an Open House and Education Event July 26 – 27 to share our excitement about our more than $40 million investment in expanded marketing agency services, best-in-class postal optimization, and our industry-leading direct mail production platform. The event […]

Making Better Happen for Medicare AEP Marketers

elderly couple looking at mail

The use of the direct mail channel is crucial to revenue generation for major health insurance companies during the Medicare Annual Enrollment Period (AEP). The AEP season runs from October 15 to December 7. In 2022, these companies sent out 483 million mailpieces to consumers who are 65 or better to promote their Medicare Advantage […]

Making Better Happen: IWCO Shines at Printing Industry Midwest’s Star Awards

PIM Star awards

At IWCO, we take immense pride in our talented team members and their dedication to excellence. On June 15, 2023, we had the pleasure of celebrating our team’s outstanding achievements at the Printing Industry Midwest’s (PIM) Star Awards ceremony. This event showcases commitment to excellence and innovation within the print industry. Among our many nominations, […]

Direct Mail Offers a Lightbulb Moment for Email-Weary Consumers

Teenage Girl collecting mail from mailbox

When I explain to people what IWCO does, there’s often a bit of head-scratching when I get to our mail services. There’s an automatic assumption that mail is a dying marketing channel. This happened just recently, when I went to my sister’s house to watch a hockey game with her and my brother-in-law, Mike. (I […]

We’re Making Better Happen with Industry Leading Color Management

Designer working with color samples and color wheel high angle view

The world of color is constantly changing and advancing. New technologies and equipment require continuous improvement in education and implementation. During the 8 years that I have been at IWCO, we have seen many, many changes. My colleague realized early on in the process of onboarding our first digital inkjet presses that IWCO was going […]

Effective Marketing Is a Balance

Effective marketing is a two-pronged effort. There’s marketing for the purpose of brand building and positioning, and marketing for the purpose of getting, keeping, and growing customers. While both approaches have the goal of improving corporate revenue by increasing sales, these two types of marketing efforts are distinctively different from one another. Historically, Direct Response […]

Making Better Happen Can Be a Simple Thing

Better Impact System Logo

Show of hands. Who thinks life is getting simpler? Anyone? No? That’s what I thought…oh wait…you in the back. Extra points for being able to raise your hand while your head is buried in the sand. Now take the complexity of just everyday life and try being a marketing director. You gotta deal with data […]

Seven Rules to Get the Most from Your Direct Mail Envelope

People looking at letter

I know what you’re thinking. “Hmm. It’s not from anyone I know, at least I think it isn’t. It looks kind of important. I should probably open it. If I don’t, I’ll wonder all day what it is.” Amazing how much power that brown kraft paper envelope — empty of information except your address and […]