Normally, I preach about the benefits of marketing to the newest generations of buyers, Gen Z and millennials, and for good reason—these two generations represent $165 billion in spending, and earning their loyalty now could mean decades of repeat purchases in the future. But that’s not to say that the young bucks are the only generations you should be marketing to. Today, we take a couple steps back to look at the importance of marketing to baby boomers.
September 15 to October 15 is Hispanic Heritage month in the United States. Hispanic Americans have had a big influence on all aspects of American culture―everything from food to music to sports. This influence has become something marketers must embrace as the multicultural majority shift is happening faster than anticipated (based on a non-Hispanic white […]
As we head into Labor Day Weekend, the telltale signs of fall are beginning to appear and brands are starting to think about next year’s marketing plans and strategies. One continuing issue for direct marketers is finding the right balance between data and personalization to power successful campaigns. I was recently asked to write an […]
In case you’ve missed it, millennials are no longer the new kids on the block. While they are still a generation with massive purchasing power and sway, Gen Z is the newest “unknown” for marketers. Unfortunately, the time for marketers to get a head start on understanding Gen Z and figuring out the wants and […]
As we take advantage of the joys of summer―sunshine, concerts, vacation time―astute marketers start heating up their direct marketing strategy planning for high-performing fall and holiday campaigns! You may be saying to yourself, “Are they crazy? I just put on my new bathing suit and am setting out to the beach to catch some rays.” […]
A few years back, I was out on a sailing trip with other dads and their young sons in the Gulf of Mexico. The afternoon wind had died, so our captain suggested we take down the big sails and try our luck catching some dinner. My son and I eagerly dropped in our lines and […]
Financial service providers have a tremendous opportunity to gain market share by marketing to Hispanic American consumers. According to the Pew Research Center, “Multicultural groups accounted for 91.7% of the nation’s population growth over the past decade.” Hispanics were the fastest-growing segment of the American population, accounting for 57% of the growth, yet Hispanic American […]
Medicare results from the 2021 Annual Enrollment Period (AEP) campaigns are in and analysis is in full swing as marketers begin their 2022 campaign planning, looking for ways to improve the results of their Medicare marketing efforts. Reviewing 2021 Medicare Marketing Campaigns 2021 Medicare Marketing campaigns focused on “standing out” among competitors during the AEP. […]
In my last post, Direct Mail Strategies to Engage a Hispanic Audience, I introduced the concept that just translating your marketing message from English to Spanish is not enough to engage Hispanic-American consumers. Now, I would like to expand on this and discuss how you must adapt your Hispanic marketing efforts to reach this audience, earn their trust, and turn them into loyal customers.
Over the past four or five years we have been on a journey to build and improve IWCO Direct 1to1℠, our dynamic content management system powered by Messagepoint. The ability to provide our clients with the tools they need to deliver highly personalized offers across channels at “the Speed of E” is incredibly important and has been a pursuit our team has worked on tirelessly. As a result of our efforts, IWCO Direct was recently included in the prestigious Aspire Leaderboard for CCM-CXM Service Providers (free registration required).