Direct Mail Campaign Strategy
Blog Tag
How Direct Mail Enhances the Customer Journey
When working on a marketing plan or strategy, you may hear these questions: “Do we really need to include direct mail?” or “Can we scale back on direct mail?” And while the response should be that, yes, we definitely want to include direct mail in the customer journey, it should also be noted that […]
3 Things to Keep in Mind When Marketing to Gen Z
My generation has a lot of names, including “post-millennials,” “the homeland generation,” and my personal favorite, “the iGeneration.” Whatever you call us, Generation Z is coming of age—and so are our wallets. Gen Z is the generation born from the mid-1990s to the early 2000s […]
Reel in Customers with Personalized Direct Mail
As this summer was coming to a close, my daughter and I recently decided to hit the water for some fishing. As I watched her peer into the tackle box and inspect all of the various lures she asked, “What kind of fish are we going to try to catch, Dad?” After I replied, “try…?!” […]
Play by the 3:33 Rule for Direct Mail Success
You just launched a big direct mail acquisition campaign. Close to a million pieces are fanning out to carefully segmented audiences in areas where your research indicates high concentrations of verified prospects. Will it be a hit or a miss? Grab a stopwatch (or your mobile phone with its many timing apps) and let’s consider. […]
How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies
Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See […]
