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Digital Printing

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APTech Sponsored Amplify Show Coming to Minneapolis

Posted May 4, 2022 by in Announcements, Direct Mail Production

During my more than 30 years in the print industry, I have seen direct mail as a media form constantly evolve and change. You must adapt and grow with the advances in technology, or be left out in the cold (and I am not just saying that as a resident of Minnesota.) As a board member of the Association for Print Technology (APTech), and VP of Operations at IWCO Direct, I feel it is important to share information on the new technology, latest trends, and events in the print industry with our valued clients.

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We Are Ushering in A Golden Age of Color Accuracy and Consistency

Posted October 27, 2021 by in Direct Mail Marketing

Companies invest tremendous resources into developing the colors that represent their brand. With brand identity such an important matter, it’s no surprise they demand color accuracy and consistency across all their materials. However, this can create quite a challenge when various pieces are produced on different equipment, which are all calibrated differently, not to mention  […]

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Accelerating the Speed from Data to Delivery

Posted October 6, 2021 by in Direct Mail Production

Marketers’ needs are evolving. Our clients tell us they require even more focus on data and analytics to drive enhanced personalization and relevance in their messaging; they’re looking for automated tools to streamline the management of marketing content and creative across channels; and their most pressing need is to accelerate speed-to-market. Utilizing the latest in  […]

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3 Questions to Ask When Designing for Digital Printing

Posted April 29, 2020 by in Creative

We talk a lot about the benefits of digital printing and how you can maximize your creative direct mail design through its benefits. What we haven’t touched on is a specific concern when designing for digital printing: how to stop yourself from overusing or maxing out on the features that make digital printing great.

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thINK Ahead Drives Collaboration and Innovation for Production Inkjet

Posted September 27, 2019 by in Direct Mail Marketing

In 2015, Canon Solutions America created thINK, an independent forum for users of its production inkjet technology. IWCO Direct has been involved with thINK from the beginning, sending attendees to the conference as participants, panelists, and presenters. It’s been a great way to network with peers and check our “experience barometer” while sharing our ideas and solutions.

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