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APTech Sponsored Amplify Show Coming to Minneapolis

Posted May 4, 2022 by in Announcements, Direct Mail Production

During my more than 30 years in the print industry, I have seen direct mail as a media form constantly evolve and change. You must adapt and grow with the advances in technology, or be left out in the cold (and I am not just saying that as a resident of Minnesota.) As a board member of the Association for Print Technology (APTech), and VP of Operations at IWCO Direct, I feel it is important to share information on the new technology, latest trends, and events in the print industry with our valued clients.

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Creating Order from Chaos: How IWCO Direct 1to1 Simplifies AEP

Posted March 23, 2022 by in Dynamic Content Management

There is a tendency to view technology merely as supporting work activities. Without question, technology enables efficient workflow and simplifies activities. But technology is not just a supporting player in high performance marketing campaigns. The limit on what technology can accomplish is not functional capability, but rather the lack of vision to imagine what’s possible.  […]

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How Our Expanding Tech Stack Powers Omnichannel Marketing Programs

Posted September 15, 2021 by in Direct Marketing Trends, Dynamic Content Management

In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a  […]

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Stressed office worker blown away and overwhelmed by paper flying from his desktop computer monitor. An information overload.

To Achieve Email Best Practices, Look No Further than Direct Mail

Posted June 18, 2019 by in Strategy and Analysis

As a direct and digital marketing strategist, I frequently get asked questions about the relationship between direct mail and email best practices. Questions about email creative and frequency pop-up, particularly due to email’s low cost to send. How much email is too much? That answer varies by business and product, and there’s no one good  […]

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Marketing Trends for 2019 – IWCO Direct

Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom

Posted January 15, 2019 by in Direct Marketing Trends

When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found  […]

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2019 written on a highway with an arrow pointing forward

Where IWCO Direct is Headed in 2019

Posted January 2, 2019 by in Announcements

When IWCO Direct was acquired by ModusLink (now Steel Connect) 380 days ago, we shared our excitement about becoming part of the Steel Partners family. One year and fifteen days later, we are pleased to report that excitement was justified. Steel Partners’ commitment to fueling our profitable growth with a capital investment strategy designed to  […]

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Dscoop Unleashing Print 2018

Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives

Posted April 4, 2018 by in Direct Marketing Trends

Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet and learn from HP users, graphic artists, marketers, and anyone with an eye toward the  […]

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Data-Driven Marketing Trends

Data-Driven Marketing Trends for 2018

Posted January 10, 2018 by in Direct Marketing Trends

Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing  […]

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The Latest Paper Trends for Inkjet Printing

Posted December 6, 2017 by in Direct Marketing Trends

A lot can happen in seven years. When color digital inkjet technology was first introduced, it could only be used with treated paper stocks. There were a limited number of them, and they were not as readily available as their conventional equivalents. In other words, when asked about the challenges of persuading direct marketing clients  […]

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