Digital Adoption
Blog Tag
To Achieve Email Best Practices, Look No Further than Direct Mail
As a direct and digital marketing strategist, I frequently get asked questions about the relationship between direct mail and email best practices. Questions about email creative and frequency pop-up, particularly due to email’s low cost to send. How much email is too much? That answer varies by business and product, and there’s no one good […]
We’re Not Your Father’s Direct Marketing Agency
Happy Father’s Day to all of the dads out there. I’m so grateful for all of the things my dad taught me over the years, and I’m hopeful I’ve been able to pass some of it on to my boys. (They’ve certainly picked up some of my bad habits.) It’s appropriate to be writing this […]
Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom
When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […]
Where IWCO Direct is Headed in 2019
When IWCO Direct was acquired by ModusLink (now Steel Connect) 380 days ago, we shared our excitement about becoming part of the Steel Partners family. One year and fifteen days later, we are pleased to report that excitement was justified. Steel Partners’ commitment to fueling our profitable growth with a capital investment strategy designed to […]
Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives
Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet and learn from HP users, graphic artists, marketers, and anyone with an eye toward the […]
