Power your Marketing.


Digital Adoption

Blog Tag


Marketing Trends for 2019 – IWCO Direct

Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom

Posted January 15, 2019 by in Direct Marketing Trends

When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found  […]

Read More

2019 written on a highway with an arrow pointing forward

Where IWCO Direct is Headed in 2019

Posted January 2, 2019 by in Announcements

When IWCO Direct was acquired by ModusLink (now Steel Connect) 380 days ago, we shared our excitement about becoming part of the Steel Partners family. One year and fifteen days later, we are pleased to report that excitement was justified. Steel Partners’ commitment to fueling our profitable growth with a capital investment strategy designed to  […]

Read More

Dscoop Unleashing Print 2018

Dscoop Unleashing Print 2018 Offered a Look at Print from Multiple Perspectives

Posted April 4, 2018 by in Direct Marketing Trends

Last week I traveled to Dallas with Robbie Clark, Manager, Digital Print Operations, for the Dscoop Unleashing Print conference. Dscoop is a cooperative of HP users focused on the future of integrated communications. As first-time attendees, we went to meet and learn from HP users, graphic artists, marketers, and anyone with an eye toward the  […]

Read More

Data-Driven Marketing Trends

Data-Driven Marketing Trends for 2018

Posted January 10, 2018 by in Direct Marketing Trends

Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing  […]

Read More

The Latest Paper Trends for Inkjet Printing

Posted December 6, 2017 by in Direct Marketing Trends

A lot can happen in seven years. When color digital inkjet technology was first introduced, it could only be used with treated paper stocks. There were a limited number of them, and they were not as readily available as their conventional equivalents. In other words, when asked about the challenges of persuading direct marketing clients  […]

Read More

keyboard_arrow_upBack to top