Postal Roundup
National Postal Forum is Back After a two-year COVID break and a smaller in-person iteration last year in Phoenix, the National Postal Forum (NPF) was back to its full size and energy level when we gathered in Charlotte, NC at the end of May. There were more than 4,300 attendees and nearly 900 companies exhibiting […]
We’re Making Better Happen with Effective Marketing to Hispanic Audiences
Want to expand your business and extend your market to include a rapidly growing segment of the U.S. population? If your business is not tailoring marketing efforts to meet the needs of Hispanic consumers, you are already leaving $100 million on the table, and McKinsey & Company anticipates Hispanic buying power will grow six-fold to […]
Direct Mail Offers a Lightbulb Moment for Email-Weary Consumers
When I explain to people what IWCO does, there’s often a bit of head-scratching when I get to our mail services. There’s an automatic assumption that mail is a dying marketing channel. This happened just recently, when I went to my sister’s house to watch a hockey game with her and my brother-in-law, Mike. (I […]
We’re Making Better Happen with Continuous Improvement and Lean Management
At IWCO, Continuous Improvement (CI) means getting a little bit better every day! Last year was a transformative one, and all of our teams have done an amazing job of embracing change and using Lean to “work smarter, not harder.” As we walk through our facilities, we are excited about our new equipment and […]
We’re Making Better Happen℠ with Industry-Leading Postal Optimization and Logistics
Anyone who has read my past blogs knows IWCO has a long history of helping our clients optimize their postage spend. Now it is even more important to mail smarter and make every dollar count! Mailing Smarter As rising postage costs drive marketers to streamline mailing programs and mail more efficiently, our marketing and creative […]
Effective Marketing Is a Balance
Effective marketing is a two-pronged effort. There’s marketing for the purpose of brand building and positioning, and marketing for the purpose of getting, keeping, and growing customers. While both approaches have the goal of improving corporate revenue by increasing sales, these two types of marketing efforts are distinctively different from one another. Historically, Direct Response […]
We’re Making Better Happen with Enhanced Data and Analytics
Successful new customer acquisition depends on delivering the right message to the right prospect through the right channel at the right time. Significantly higher year-over-year marketing expenses coupled with intense competition for new customers has substantially increased our clients’ cost-per-acquisition (CPA) while decreasing potential customer lifetime value. To mitigate the impact of these trends it […]
Making Cybersecurity a Habit You Practice Every Day
Last month, I was asked to contribute a blog showcasing October as Cybersecurity Awareness Month. I agreed to write the blog, but I didn’t want it to post in October. Since 2004, October has been Cybersecurity Awareness Month. This works to make individuals aware of the need to protect themselves against threats as technology and […]
Transforming IWCO to Elevate Our Clients’ Marketing Performance
I’ve been saying since I joined the company as CEO, and it’s never been more true: it’s an exciting time at IWCO. I’ve spent the majority of the last few months meeting with teams across our platform to discover what’s working, where we can improve performance for our clients, and how we can continue to […]
The Critical Importance of Data and Creative Best Practices to Drive Marketing Success
A few years back, I was out on a sailing trip with other dads and their young sons in the Gulf of Mexico. The afternoon wind had died, so our captain suggested we take down the big sails and try our luck catching some dinner. My son and I eagerly dropped in our lines and […]
