What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why.
People tend to think of data security as an online issue, with attempts to access important information being conducted from remote locations. Whether it’s a movie or TV show about an information heist or a news article about a data breach, such stories tend to present the culprit as a hooded scoundrel, hunched over a […]
Every year, without fail, marketing experts release their lists of the ‘hot marketing trends’ that marketers must pay attention to in order to be successful. For 2019, artificial intelligence, influencer marketing, and chatbots seem to be the most popular new additions. What I find interesting is that personalization, the use of direct mail as a […]
What if I was able to customize this blog by starting out with your name and specifically what’s interesting to you about personalization? I think I might have your attention. And that’s exactly the goal of personalized marketing [...]
With the days of falling victim to April Fools’ Day pranks largely behind me (no more notes on my back like in middle school, at least I hope), the first of April has mostly become a day for chuckling at whatever wacky jokes companies like Google, Netflix, and countless others come up with. However, some […]