Leveraging data analytics to predict and fulfill campaign success is at the heart of performance marketing. The data that drives these campaigns is a powerful tool and it is more important than ever to protect it. At IWCO Direct, we use multiple security controls and frameworks to guide our data security practices.
Like most new jobs, I was excited, but wasn’t entirely sure what to expect when I joined IWCO Direct about a month ago. I began my career at an agency with direct marketing in its blood, Ogilvy & Mather. And I knew IWCO Direct would give me the opportunity to rekindle that DM experience by […]
In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a […]
By now you have more than likely seen headlines declaring in one form or another the death of the third-party cookie. You may also have questions about what this means to your marketing programs and what adjustments you’ll need to make. What marketers should know is that while this one door of available data is […]
This past week, many members of our team were able to attend the 2021 ANA Masters of Data and Technology Conference. The online sessions were jam-packed with marketing and strategy executives from a wide variety of big-name brands. There was a lot of material to cover, and a lot of great takeaways.
I have been thinking about passwords recently, which made me think about my first interaction with using passwords. I was a sophomore in college and took a class called “Structured Programming” CS-251. For this class, I would need an account to a Mainframe computer to load and compile my code. The professor required everyone in […]
It’s a big question. True direct response marketing starts with putting relevant, personalized marketing communications in front of targeted prospects. Done well, great direct marketing campaigns target more than just small groups with similar demographics―they target individuals. Every mailpiece or advertisement should reflect the needs of the individual targeted. Effective direct marketing drives response by […]
2020 brought a lot of change to the way companies do business. Cramped meeting rooms were replaced by video conference meetings. Towering buildings, once over capacity, now mostly empty as workers have pivoted to working remotely. The power lunch replaced by one of the many food delivery services. Because of the rapid and frequent business […]
The second annual ANA Data & Analytics Conference, hosted by American Express, was virtual this year, but its impact and insights were very real. ANA promised the audience would hear from key experts on innovation in data-driven tools and new technologies, personalization, brand and creative techniques founded in neuro-marketing, as well as the latest in compliance and privacy laws. More than 20 of my IWCO Direct colleagues registered for the event, and all who dialed in agreed it was a rousing success.
I remember my first visit to New York City. I wanted to see and do many of the traditional touristy things, but most of all I wanted to visit the Statue of Liberty. When I was coming out of the subway and walking through Battery Park along the way to the Ferry Terminal, there were […]