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Strong Passwords Are an Important Element in Data Security

Posted April 28, 2021 by in Data Security

I have been thinking about passwords recently, which made me think about my first interaction with using passwords. I was a sophomore in college and took a class called “Structured Programming” CS-251. For this class, I would need an account to a Mainframe computer to load and compile my code. The professor required everyone in  […]

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What Does it Take to Create Great Direct Marketing?

Posted March 24, 2021 by in Strategy and Analysis

It’s a big question. True direct response marketing starts with putting relevant, personalized marketing communications in front of targeted prospects. Done well, great direct marketing campaigns target more than just small groups with similar demographics―they target individuals. Every mailpiece or advertisement should reflect the needs of the individual targeted. Effective direct marketing drives response by  […]

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Rise in Cybercrime Reinforces Need for Strong Information Security Practices

Posted February 3, 2021 by in Data Security

2020 brought a lot of change to the way companies do business. Cramped meeting rooms were replaced by video conference meetings. Towering buildings, once over capacity, now mostly empty as workers have pivoted to working remotely. The power lunch replaced by one of the many food delivery services. Because of the rapid and frequent business  […]

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ANA Data & Analytics Conference: Expert Advice to Sustain, Grow, & Transform Direct Mail

Posted September 23, 2020 by in Direct Marketing Trends

The second annual ANA Data & Analytics Conference, hosted by American Express, was virtual this year, but its impact and insights were very real. ANA promised the audience would hear from key experts on innovation in data-driven tools and new technologies, personalization, brand and creative techniques founded in neuro-marketing, as well as the latest in compliance and privacy laws. More than 20 of my IWCO Direct colleagues registered for the event, and all who dialed in agreed it was a rousing success.

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ANA Masters of Data and Technology Conference Showcases Drivers of Growth

Posted February 20, 2020 by in Direct Marketing Trends, Strategy and Analysis

Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference

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Two technical professionals examining server in server room with laptop, running diagnostics and problem-solving.

Ongoing Security Training Helps Us Stay Sharp

Posted November 22, 2019 by in Data Security

A year-end review of our data security means looking at every aspect of our program, even those that are performing well, to identify areas where we can be even better. While our Information Security team will certainly be joining in this time of reflection, it will be as part of the everyday commitment that is required to deliver effective security …

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