Data
Blog Tag
Making Cybersecurity a Habit You Practice Every Day
Last month, I was asked to contribute a blog showcasing October as Cybersecurity Awareness Month. I agreed to write the blog, but I didn’t want it to post in October. Since 2004, October has been Cybersecurity Awareness Month. This works to make individuals aware of the need to protect themselves against threats as technology and […]
Transforming IWCO to Elevate Our Clients’ Marketing Performance
I’ve been saying since I joined the company as CEO, and it’s never been more true: it’s an exciting time at IWCO. I’ve spent the majority of the last few months meeting with teams across our platform to discover what’s working, where we can improve performance for our clients, and how we can continue to […]
The Critical Importance of Data and Creative Best Practices to Drive Marketing Success
A few years back, I was out on a sailing trip with other dads and their young sons in the Gulf of Mexico. The afternoon wind had died, so our captain suggested we take down the big sails and try our luck catching some dinner. My son and I eagerly dropped in our lines and […]
Data is at the Heart of Performance Marketing―So is Data Security
Leveraging data analytics to predict and fulfill campaign success is at the heart of performance marketing. The data that drives these campaigns is a powerful tool and it is more important than ever to protect it. At IWCO Direct, we use multiple security controls and frameworks to guide our data security practices.
Why Direct Marketing Creative Must Create Emotional Connections Across Channels
Like most new jobs, I was excited, but wasn’t entirely sure what to expect when I joined IWCO Direct about a month ago. I began my career at an agency with direct marketing in its blood, Ogilvy & Mather. And I knew IWCO Direct would give me the opportunity to rekindle that DM experience by […]
How Our Expanding Tech Stack Powers Omnichannel Marketing Programs
In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a […]
When the Cookie Crumbles, Direct Mail Data Matters More
By now you have more than likely seen headlines declaring in one form or another the death of the third-party cookie. You may also have questions about what this means to your marketing programs and what adjustments you’ll need to make. What marketers should know is that while this one door of available data is […]
Put Customers First is the Common Thread at the ANA Masters of Data and Technology Conference
This past week, many members of our team were able to attend the 2021 ANA Masters of Data and Technology Conference. The online sessions were jam-packed with marketing and strategy executives from a wide variety of big-name brands. There was a lot of material to cover, and a lot of great takeaways.
Strong Passwords Are an Important Element in Data Security
I have been thinking about passwords recently, which made me think about my first interaction with using passwords. I was a sophomore in college and took a class called “Structured Programming” CS-251. For this class, I would need an account to a Mainframe computer to load and compile my code. The professor required everyone in […]
What Does it Take to Create Great Direct Marketing?
It’s a big question. True direct response marketing starts with putting relevant, personalized marketing communications in front of targeted prospects. Done well, great direct marketing campaigns target more than just small groups with similar demographics―they target individuals. Every mailpiece or advertisement should reflect the needs of the individual targeted. Effective direct marketing drives response by […]
