Effective Marketing Is a Balance

Effective marketing is a two-pronged effort. There’s marketing for the purpose of brand building and positioning, and marketing for the purpose of getting, keeping, and growing customers. While both approaches have the goal of improving corporate revenue by increasing sales, these two types of marketing efforts are distinctively different from one another. Historically, Direct Response […]

We’re Making Better Happen with Enhanced Data and Analytics

Businessman working with financial report charts, business analytics and KPI

Successful new customer acquisition depends on delivering the right message to the right prospect through the right channel at the right time. Significantly higher year-over-year marketing expenses coupled with intense competition for new customers has substantially increased our clients’ cost-per-acquisition (CPA) while decreasing potential customer lifetime value. To mitigate the impact of these trends it […]

Making Cybersecurity a Habit You Practice Every Day

person typing in login information

Last month, I was asked to contribute a blog showcasing October as Cybersecurity Awareness Month. I agreed to write the blog, but I didn’t want it to post in October. Since 2004, October has been Cybersecurity Awareness Month. This works to make individuals aware of the need to protect themselves against threats as technology and […]

Transforming IWCO to Elevate Our Clients’ Marketing Performance

Butterfly going through metamorphosis process

I’ve been saying since I joined the company as CEO, and it’s never been more true: it’s an exciting time at IWCO. I’ve spent the majority of the last few months meeting with teams across our platform to discover what’s working, where we can improve performance for our clients, and how we can continue to […]

Data is at the Heart of Performance Marketing―So is Data Security

woman writing down data in server room

Leveraging data analytics to predict and fulfill campaign success is at the heart of performance marketing. The data that drives these campaigns is a powerful tool and it is more important than ever to protect it. At IWCO Direct, we use multiple security controls and frameworks to guide our data security practices. Our Security Controls Leverage […]

How Our Expanding Tech Stack Powers Omnichannel Marketing Programs

Employees working collaboratively in an office

In today’s multichannel, multi-touch marketing environment, having the right “tech stack” is essential for reaching the right individuals with the right offer at the right time. However, it can get overwhelming thinking about all these systems and how all that data needs to be harnessed, protected, and utilized. As a marketer, you shouldn’t need a […]

When the Cookie Crumbles, Direct Mail Data Matters More

Young girl eating cookies

By now you have more than likely seen headlines declaring in one form or another the death of the third-party cookie. You may also have questions about what this means to your marketing programs and what adjustments you’ll need to make. What marketers should know is that while this one door of available data is […]