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Sharing Data with Marketing Partners – IWCO Direct

Three Ways Marketers Can Help Keep Their Data Secure

Posted February 19, 2019 by in Data Security

Personalized offers have become the hallmark of today’s direct marketing campaigns. But creating the highly relevant pieces that are driving response to new heights requires marketers to share customer and prospect data with their marketing partners. Those of us who are responsible for data security need to work together across the marketing supply chain to  […]

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Elements of a Strong IT Business Continuity Plan – IWCO Direct

What to Look for in Your IT Business Continuity Plan

Posted August 28, 2018 by in Data Security, Direct Marketing Trends

IWCO Direct has written several articles recently about the value and importance of operational business continuity (including topics from Mail-Gard, our dedicated print-to-mail recovery service), which helps us ensure that in the event of a business disruption, we’re prepared to keep the day-to-day operations of both our clients’ mailing programs and our own functioning  […]

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How Marketers Can Maintain Consumer Trust Amid Data Privacy Concerns – IWCO Direct

Data Paranoia—How Can Marketers Establish Trust in an Era of Data Privacy Concerns?

Posted August 24, 2018 by in Direct Marketing Trends

Like many other data breaches that have been flooding the news, the Facebook/Cambridge Analytica data privacy scandal sent the social media world into panic. This scandal was different from the other reports of misused consumer data (like Equifax) for two reasons: one, because of the sheer number of people affected (some reports stating as  […]

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