Data Security
Blog Tag
Data is at the Heart of Performance Marketing―So is Data Security
Leveraging data analytics to predict and fulfill campaign success is at the heart of performance marketing. The data that drives these campaigns is a powerful tool and it is more important than ever to protect it. At IWCO Direct, we use multiple security controls and frameworks to guide our data security practices.
Strong Passwords Are an Important Element in Data Security
I have been thinking about passwords recently, which made me think about my first interaction with using passwords. I was a sophomore in college and took a class called “Structured Programming” CS-251. For this class, I would need an account to a Mainframe computer to load and compile my code. The professor required everyone in […]
Rise in Cybercrime Reinforces Need for Strong Information Security Practices
2020 brought a lot of change to the way companies do business. Cramped meeting rooms were replaced by video conference meetings. Towering buildings, once over capacity, now mostly empty as workers have pivoted to working remotely. The power lunch replaced by one of the many food delivery services. Because of the rapid and frequent business […]
Protecting Data Security While Working from Home
I remember my first visit to New York City. I wanted to see and do many of the traditional touristy things, but most of all I wanted to visit the Statue of Liberty. When I was coming out of the subway and walking through Battery Park along the way to the Ferry Terminal, there were […]
Ongoing Security Training Helps Us Stay Sharp
A year-end review of our data security means looking at every aspect of our program, even those that are performing well, to identify areas where we can be even better. While our Information Security team will certainly be joining in this time of reflection, it will be as part of the everyday commitment that is required to deliver effective security …
Reinforcing our Commitment to Data Security with a SOC 2 Report
IWCO Direct takes its data security practices seriously across the board. From strict access restrictions to practical precautions, there’s no detail too small to focus on when it comes to keeping our data (and that of our clients) safe, secure, and available to only those who need it. Part of our ongoing commitment to data […]
How Physical Security Controls Strengthen Data Security
People tend to think of data security as an online issue, with attempts to access important information being conducted from remote locations. Whether it’s a movie or TV show about an information heist or a news article about a data breach, such stories tend to present the culprit as a hooded scoundrel, hunched over a […]
Don’t Be Fooled: Data Security is No Laughing Matter
With the days of falling victim to April Fools’ Day pranks largely behind me (no more notes on my back like in middle school, at least I hope), the first of April has mostly become a day for chuckling at whatever wacky jokes companies like Google, Netflix, and countless others come up with. However, some […]
How the ANA & DMA are Advocating for the Future of Direct Marketing
Some of the most important issues facing our industry are also the most difficult to monitor, as initiatives at the state level seem to spread like the flu across the country. Our trade associations do an amazing job and deserve special thanks for embracing the thankless task of keeping us informed of all the ways […]
Three Ways Marketers Can Help Keep Their Data Secure
Personalized offers have become the hallmark of today’s direct marketing campaigns. But creating the highly relevant pieces that are driving response to new heights requires marketers to share customer and prospect data with their marketing partners. Those of us who are responsible for data security need to work together across the marketing supply chain to […]
