Customer Loyalty Blog Tag The Evolution of Credit Card Direct Mail Offers info Posted February 6, 2015 by Michelle Peel in Direct Marketing Trends Direct mail is unquestionably one of the best marketing channels available for customer acquisition marketing programs, according to a recent article in Direct Marketing News. Marketers continue to include and expand direct mail in their marketing budgets and, as a result, direct mail spend continues to increase. According to Winterberry Group, direct mail spend […] + Read More Acquire, Engage, Delight: Using Trigger Mail to Spur Action info Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […] + Read More The Brands Behind Brilliant Customer Loyalty Programs info Posted November 19, 2014 by Debora Haskel in Direct Marketing Trends According to Colloquy, the average number of customer loyalty programs per U.S. household has grown to 21.9, but only 9.5 of those memberships are currently active. In my house, we discovered the metal container used by Wrigley for its Eclipse® mints is the perfect vessel for those mostly-inactive loyalty program fob cards. Since it […] + Read More Preparing for Takeoff: The Keys to Successful Travel Loyalty Programs info Posted October 10, 2014 by Michelle Peel in Direct Marketing Trends Successful marketers in the airline and hotel industries know the effectiveness of direct mail and its ability to successfully target loyal customers. Many leading companies trust IWCO Direct to manage their direct mail-focused travel loyalty programs, and we continue to see high-volumes of mail used in this sector. The airline and hotel industries sent more […] + Read More P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More Pages: « 5 6 7 8 9 10 11 12»Load More Articles
The Evolution of Credit Card Direct Mail Offers info Posted February 6, 2015 by Michelle Peel in Direct Marketing Trends Direct mail is unquestionably one of the best marketing channels available for customer acquisition marketing programs, according to a recent article in Direct Marketing News. Marketers continue to include and expand direct mail in their marketing budgets and, as a result, direct mail spend continues to increase. According to Winterberry Group, direct mail spend […] + Read More
Acquire, Engage, Delight: Using Trigger Mail to Spur Action info Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […] + Read More
The Brands Behind Brilliant Customer Loyalty Programs info Posted November 19, 2014 by Debora Haskel in Direct Marketing Trends According to Colloquy, the average number of customer loyalty programs per U.S. household has grown to 21.9, but only 9.5 of those memberships are currently active. In my house, we discovered the metal container used by Wrigley for its Eclipse® mints is the perfect vessel for those mostly-inactive loyalty program fob cards. Since it […] + Read More
Preparing for Takeoff: The Keys to Successful Travel Loyalty Programs info Posted October 10, 2014 by Michelle Peel in Direct Marketing Trends Successful marketers in the airline and hotel industries know the effectiveness of direct mail and its ability to successfully target loyal customers. Many leading companies trust IWCO Direct to manage their direct mail-focused travel loyalty programs, and we continue to see high-volumes of mail used in this sector. The airline and hotel industries sent more […] + Read More
P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More
