Customer Loyalty Blog Tag New Investment Will Drive Direct Mail Innovation and Response info Posted December 14, 2016 by Jim Andersen in Announcements Today we announced the installation of a new Komori GL640/C press for promotional plastic and paper cards, including gift and loyalty cards. This strategic investment expands our production platform for innovative direct mail by adding technology designed to improve response rates for our clients. The Komori GL640/C delivers high-quality printing on paper and plastic with […] + Read More Enhancing Your Customer Loyalty Program info Posted September 16, 2016 by Alan Sherman in Direct Mail Tips, Direct Marketing Trends Today we see a wide variety of customer loyalty programs, ranging from the simple punch card found at your neighborhood sandwich shop to sophisticated, omni-channel data-driven programs run by credit card companies and retailers. They all have the same basic objective – to drive more business from existing customers. It’s widely known and accepted that […] + Read More Thoughts That Have Been Brewing on the Value of Personalization info Posted September 13, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends If you know me at all, you know I love to connect the dots. In the past few days, I’ve been working on my session for next month’s thINK conference, a client asked us to help prove the value of personalization, and I was the beneficiary of a loyalty program thank-you gift that ignored […] + Read More Move Over Millennials – Let’s Take a Look at Marketing to Baby Boomers info Posted August 23, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Google “Marketing to Baby Boomers,” and you’ll be overwhelmed by search returns that use different words to arrive at the same conclusion. Boomers, born between 1946 and 1964 (the last of the boomers turned 50 in 2014), do not fit the stereotype of retirees (and those nearing retirement) who are looking only for comfort and […] + Read More Customer Retention Marketing: More Than Just Email info Posted August 3, 2016 by Krista Black in Direct Mail Tips, Direct Marketing Trends When was the last time you woke up to fewer than 20 emails in your inbox? Most of us can’t remember a morning routine that doesn’t include sifting through a pile of email from brands that we agreed to receive communications from at one point or another. And how often do you actually read those […] + Read More Pages: « 2 3 4 5 6 7 8 9»Load More Articles
New Investment Will Drive Direct Mail Innovation and Response info Posted December 14, 2016 by Jim Andersen in Announcements Today we announced the installation of a new Komori GL640/C press for promotional plastic and paper cards, including gift and loyalty cards. This strategic investment expands our production platform for innovative direct mail by adding technology designed to improve response rates for our clients. The Komori GL640/C delivers high-quality printing on paper and plastic with […] + Read More
Enhancing Your Customer Loyalty Program info Posted September 16, 2016 by Alan Sherman in Direct Mail Tips, Direct Marketing Trends Today we see a wide variety of customer loyalty programs, ranging from the simple punch card found at your neighborhood sandwich shop to sophisticated, omni-channel data-driven programs run by credit card companies and retailers. They all have the same basic objective – to drive more business from existing customers. It’s widely known and accepted that […] + Read More
Thoughts That Have Been Brewing on the Value of Personalization info Posted September 13, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends If you know me at all, you know I love to connect the dots. In the past few days, I’ve been working on my session for next month’s thINK conference, a client asked us to help prove the value of personalization, and I was the beneficiary of a loyalty program thank-you gift that ignored […] + Read More
Move Over Millennials – Let’s Take a Look at Marketing to Baby Boomers info Posted August 23, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Google “Marketing to Baby Boomers,” and you’ll be overwhelmed by search returns that use different words to arrive at the same conclusion. Boomers, born between 1946 and 1964 (the last of the boomers turned 50 in 2014), do not fit the stereotype of retirees (and those nearing retirement) who are looking only for comfort and […] + Read More
Customer Retention Marketing: More Than Just Email info Posted August 3, 2016 by Krista Black in Direct Mail Tips, Direct Marketing Trends When was the last time you woke up to fewer than 20 emails in your inbox? Most of us can’t remember a morning routine that doesn’t include sifting through a pile of email from brands that we agreed to receive communications from at one point or another. And how often do you actually read those […] + Read More
