Customer Loyalty Blog Tag Stack Your Brackets with Direct Mail to Win at Every Customer Touchpoint info Posted March 15, 2017 by Tom Hexamer in Strategy and Analysis March Madness is here and with more than 40 million Americans participating, there’s a strong probability you fill out at least one NCAA bracket. Last year I decided to be bold and organize my own bracket pool amongst my friends and colleagues. I even had a trophy made. Needless to say, despite being a huge […] + Read More Our New Website Puts Creating Customers at Center Stage info Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […] + Read More Using Lifecycle Marketing to Stick with Your Customers info Posted February 8, 2017 by Alan Sherman in Direct Marketing Trends Maybe you’ve heard the term “lifecycle marketing.” But what is it, and what role does it play in direct marketing, particularly within the direct mail channel? Lifecycle marketing, also sometimes referred to as Customer Relationship Management/Marketing (CRM), is an active, planned engagement strategy to reach customers at all points of their relationship with your product […] + Read More New Investment Will Drive Direct Mail Innovation and Response info Posted December 14, 2016 by Jim Andersen in Announcements Today we announced the installation of a new Komori GL640/C press for promotional plastic and paper cards, including gift and loyalty cards. This strategic investment expands our production platform for innovative direct mail by adding technology designed to improve response rates for our clients. The Komori GL640/C delivers high-quality printing on paper and plastic with […] + Read More Enhancing Your Customer Loyalty Program info Posted September 16, 2016 by Alan Sherman in Direct Mail Tips, Direct Marketing Trends Today we see a wide variety of customer loyalty programs, ranging from the simple punch card found at your neighborhood sandwich shop to sophisticated, omni-channel data-driven programs run by credit card companies and retailers. They all have the same basic objective – to drive more business from existing customers. It’s widely known and accepted that […] + Read More Pages: « 2 3 4 5 6 7 8 9»Load More Articles
Stack Your Brackets with Direct Mail to Win at Every Customer Touchpoint info Posted March 15, 2017 by Tom Hexamer in Strategy and Analysis March Madness is here and with more than 40 million Americans participating, there’s a strong probability you fill out at least one NCAA bracket. Last year I decided to be bold and organize my own bracket pool amongst my friends and colleagues. I even had a trophy made. Needless to say, despite being a huge […] + Read More
Our New Website Puts Creating Customers at Center Stage info Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […] + Read More
Using Lifecycle Marketing to Stick with Your Customers info Posted February 8, 2017 by Alan Sherman in Direct Marketing Trends Maybe you’ve heard the term “lifecycle marketing.” But what is it, and what role does it play in direct marketing, particularly within the direct mail channel? Lifecycle marketing, also sometimes referred to as Customer Relationship Management/Marketing (CRM), is an active, planned engagement strategy to reach customers at all points of their relationship with your product […] + Read More
New Investment Will Drive Direct Mail Innovation and Response info Posted December 14, 2016 by Jim Andersen in Announcements Today we announced the installation of a new Komori GL640/C press for promotional plastic and paper cards, including gift and loyalty cards. This strategic investment expands our production platform for innovative direct mail by adding technology designed to improve response rates for our clients. The Komori GL640/C delivers high-quality printing on paper and plastic with […] + Read More
Enhancing Your Customer Loyalty Program info Posted September 16, 2016 by Alan Sherman in Direct Mail Tips, Direct Marketing Trends Today we see a wide variety of customer loyalty programs, ranging from the simple punch card found at your neighborhood sandwich shop to sophisticated, omni-channel data-driven programs run by credit card companies and retailers. They all have the same basic objective – to drive more business from existing customers. It’s widely known and accepted that […] + Read More
