Customer Loyalty Blog Tag Acquire, Engage, Delight: Using Trigger Mail to Spur Action info Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […] + Read More The Brands Behind Brilliant Customer Loyalty Programs info Posted November 19, 2014 by Debora Haskel in Direct Marketing Trends According to Colloquy, the average number of customer loyalty programs per U.S. household has grown to 21.9, but only 9.5 of those memberships are currently active. In my house, we discovered the metal container used by Wrigley for its Eclipse® mints is the perfect vessel for those mostly-inactive loyalty program fob cards. Since it […] + Read More Preparing for Takeoff: The Keys to Successful Travel Loyalty Programs info Posted October 10, 2014 by Michelle Peel in Direct Marketing Trends Successful marketers in the airline and hotel industries know the effectiveness of direct mail and its ability to successfully target loyal customers. Many leading companies trust IWCO Direct to manage their direct mail-focused travel loyalty programs, and we continue to see high-volumes of mail used in this sector. The airline and hotel industries sent more […] + Read More P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More Customer Loyalty Marketing Series Part 2: Five Tips for Transforming Customer Data info Posted March 12, 2014 by Margaret Murphy in Direct Marketing Trends We’re excited to have Olson President Margaret Murphy back to continue her series on customer loyalty with an issue crucial to marketers—using customer data for more successful direct marketing campaigns. Never has it been more important to go beyond collecting customer data, which is readily available, to transforming it and truly understanding your key influencers. […] + Read More It’s the Most Wonderful Time of Year…for Retailers! info Posted December 11, 2013 by Michelle Peel in Direct Marketing Trends With the holiday shopping season in full swing, and as the annual spike in retail sales returns, it’s never too early to start planning for your next promotion. Especially since this year looks even more promising than last. The National Retail Federation (NRF) expects 2013 holiday retail sales to increase 3.9 percent compared to 2012. […] + Read More Customer Loyalty Marketing Series Part 1: Where to Begin info Posted November 15, 2013 by Margaret Murphy in Direct Marketing Trends Our third guest post comes from a well-respected leader in marketing circles. Margaret Murphy, President at Olson, kicks-off a series on customer loyalty by walking through the basics of a loyalty program – such as outlining objectives, success metrics and key considerations as marketers start or redesign their offerings. When it comes to the power […] + Read More The Value of Employee Longevity at IWCO Direct info Posted September 4, 2013 by Bev Lohs in Announcements Labor Day has once again come and gone, an annual sign that fall is just around the corner. With that in mind, we’d like to reflect on the recent holiday with a few thoughts about the value of employee longevity at IWCO Direct. Each month, we recognize our employees who will celebrate significant milestones with […] + Read More Marketing Lessons Learned as a Frequent Flyer info Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […] + Read More What’s Trending for Customer Loyalty Programs in 2013 info Posted March 29, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando for the DRJ Spring World Conference. Luckily we’re members of frequent flyer loyalty programs, so there are additional rewards […] + Read More Pages: First Page1234567Last PageLoad More Articles
Acquire, Engage, Delight: Using Trigger Mail to Spur Action info Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […] + Read More
The Brands Behind Brilliant Customer Loyalty Programs info Posted November 19, 2014 by Debora Haskel in Direct Marketing Trends According to Colloquy, the average number of customer loyalty programs per U.S. household has grown to 21.9, but only 9.5 of those memberships are currently active. In my house, we discovered the metal container used by Wrigley for its Eclipse® mints is the perfect vessel for those mostly-inactive loyalty program fob cards. Since it […] + Read More
Preparing for Takeoff: The Keys to Successful Travel Loyalty Programs info Posted October 10, 2014 by Michelle Peel in Direct Marketing Trends Successful marketers in the airline and hotel industries know the effectiveness of direct mail and its ability to successfully target loyal customers. Many leading companies trust IWCO Direct to manage their direct mail-focused travel loyalty programs, and we continue to see high-volumes of mail used in this sector. The airline and hotel industries sent more […] + Read More
P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More
Customer Loyalty Marketing Series Part 2: Five Tips for Transforming Customer Data info Posted March 12, 2014 by Margaret Murphy in Direct Marketing Trends We’re excited to have Olson President Margaret Murphy back to continue her series on customer loyalty with an issue crucial to marketers—using customer data for more successful direct marketing campaigns. Never has it been more important to go beyond collecting customer data, which is readily available, to transforming it and truly understanding your key influencers. […] + Read More
It’s the Most Wonderful Time of Year…for Retailers! info Posted December 11, 2013 by Michelle Peel in Direct Marketing Trends With the holiday shopping season in full swing, and as the annual spike in retail sales returns, it’s never too early to start planning for your next promotion. Especially since this year looks even more promising than last. The National Retail Federation (NRF) expects 2013 holiday retail sales to increase 3.9 percent compared to 2012. […] + Read More
Customer Loyalty Marketing Series Part 1: Where to Begin info Posted November 15, 2013 by Margaret Murphy in Direct Marketing Trends Our third guest post comes from a well-respected leader in marketing circles. Margaret Murphy, President at Olson, kicks-off a series on customer loyalty by walking through the basics of a loyalty program – such as outlining objectives, success metrics and key considerations as marketers start or redesign their offerings. When it comes to the power […] + Read More
The Value of Employee Longevity at IWCO Direct info Posted September 4, 2013 by Bev Lohs in Announcements Labor Day has once again come and gone, an annual sign that fall is just around the corner. With that in mind, we’d like to reflect on the recent holiday with a few thoughts about the value of employee longevity at IWCO Direct. Each month, we recognize our employees who will celebrate significant milestones with […] + Read More
Marketing Lessons Learned as a Frequent Flyer info Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […] + Read More
What’s Trending for Customer Loyalty Programs in 2013 info Posted March 29, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando for the DRJ Spring World Conference. Luckily we’re members of frequent flyer loyalty programs, so there are additional rewards […] + Read More
