Customer Loyalty Blog Tag Health and Wellness Marketing Trends for 2016 info Posted January 27, 2016 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends New Year, New You! Did you make a New Year’s resolution? My resolutions are to live a healthier lifestyle and to lose weight. According to Money magazine, I am not alone. Of those participating in their survey, 41.1% and 39.6% respectively identified living a healthier lifestyle and losing weight as their top resolutions. To […] + Read More Direct Mail Takes Flight at the Cloud Lending Summit & Expo info Posted January 26, 2016 by Debora Haskel in Announcements, Direct Marketing Trends There was a time when saying someone had their head in the cloud was not a compliment. Today it seems like being in the Cloud makes our lives easier. Think about how many things you do every day that involve the Cloud. Whether you need a ride, a bite to eat, a place to stay, […] + Read More Turning Black Friday and Cyber Monday Consumer Data into Dollars info Posted December 4, 2015 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends We just got through one of the busiest shopping periods of the year and retail marketers now have a bevy of consumer data at their disposal. Historically, Black Friday marked the kickoff to the holiday shopping season, but this year was different with more retailers starting their discounts earlier and opening on Thanksgiving day. Reuters […] + Read More Retail Marketing: The Hustle & Bustle of Holiday Shopping info Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […] + Read More Consumers Care About Health and Wellness. Is Your Marketing Keeping Pace? info Posted September 11, 2015 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends Health and wellness are a key priority for consumers. In fact, 47 percent of consumers described themselves as “health conscious” in 2015. That’s up from 46 percent in 2010, according to Deloitte. Deloitte recently presented these findings in its Dbrief webcast titled “Consumer Product Trends: Preparing for a New Landscape.” They identified one of the […] + Read More Travel Marketing: ‘Surprise and Delight’ to Stand Out info Posted July 31, 2015 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Writing today’s post on travel marketing reminded me a bit of writing a “What did you do on your summer vacation?” essay. Let me explain. For my summer vacation, I spent a week in New Orleans visiting my mom, sister, brother-in-law and adorable nieces. Our flight to New Orleans was on-time, our luggage arrived, and […] + Read More 8th Annual Loyalty Expo: Mail Matters as IWCO Direct & Best Western Shine info Posted May 5, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Those who know me will surely understand that “hot and humid” is not a forecast I look forward to. But even dew points in the 70s couldn’t dampen my enthusiasm for this year’s Loyalty Expo in Orlando. The reasons for my enthusiasm [...] + Read More What Surprised Me About Direct Mail info Posted February 13, 2015 by Krista Black in Direct Marketing Trends For those who don’t know me yet, I recently joined IWCO Direct as a senior customer engagement manager. A rapidly growing area within IWCO Direct is our front-end strategy capabilities as part of the Proprietary Intelligence model, and my role includes working with our clients to build out segmentation, messaging and creative strategies to […] + Read More Using Direct Mail to Win Back Customers info Posted February 11, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We often write about direct mail as a customer acquisition tool. But what about winning back customers who left? With Valentine’s Day just around the corner, we wanted to talk today about a strategic way to let that special someone know you’re still thinking about them and want to get back together. Many of our […] + Read More The Evolution of Credit Card Direct Mail Offers info Posted February 6, 2015 by Michelle Peel in Direct Marketing Trends Direct mail is unquestionably one of the best marketing channels available for customer acquisition marketing programs, according to a recent article in Direct Marketing News. Marketers continue to include and expand direct mail in their marketing budgets and, as a result, direct mail spend continues to increase. According to Winterberry Group, direct mail spend […] + Read More Pages: First Page1234567Last PageLoad More Articles
Health and Wellness Marketing Trends for 2016 info Posted January 27, 2016 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends New Year, New You! Did you make a New Year’s resolution? My resolutions are to live a healthier lifestyle and to lose weight. According to Money magazine, I am not alone. Of those participating in their survey, 41.1% and 39.6% respectively identified living a healthier lifestyle and losing weight as their top resolutions. To […] + Read More
Direct Mail Takes Flight at the Cloud Lending Summit & Expo info Posted January 26, 2016 by Debora Haskel in Announcements, Direct Marketing Trends There was a time when saying someone had their head in the cloud was not a compliment. Today it seems like being in the Cloud makes our lives easier. Think about how many things you do every day that involve the Cloud. Whether you need a ride, a bite to eat, a place to stay, […] + Read More
Turning Black Friday and Cyber Monday Consumer Data into Dollars info Posted December 4, 2015 by Wes Sparling in Direct Mail Tips, Direct Marketing Trends We just got through one of the busiest shopping periods of the year and retail marketers now have a bevy of consumer data at their disposal. Historically, Black Friday marked the kickoff to the holiday shopping season, but this year was different with more retailers starting their discounts earlier and opening on Thanksgiving day. Reuters […] + Read More
Retail Marketing: The Hustle & Bustle of Holiday Shopping info Posted November 20, 2015 by Michelle Peel in Direct Marketing Trends My friends and family say that I am a bit of a shopaholic. Ok, I am… I even bought the t-shirt. So not surprisingly, I look forward to the hustle and bustle of the holiday shopping season. Where do I find the best deals? In my mailbox, of course! In my cross body purse, I […] + Read More
Consumers Care About Health and Wellness. Is Your Marketing Keeping Pace? info Posted September 11, 2015 by Michelle Peel in Announcements, Direct Mail Tips, Direct Marketing Trends Health and wellness are a key priority for consumers. In fact, 47 percent of consumers described themselves as “health conscious” in 2015. That’s up from 46 percent in 2010, according to Deloitte. Deloitte recently presented these findings in its Dbrief webcast titled “Consumer Product Trends: Preparing for a New Landscape.” They identified one of the […] + Read More
Travel Marketing: ‘Surprise and Delight’ to Stand Out info Posted July 31, 2015 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Writing today’s post on travel marketing reminded me a bit of writing a “What did you do on your summer vacation?” essay. Let me explain. For my summer vacation, I spent a week in New Orleans visiting my mom, sister, brother-in-law and adorable nieces. Our flight to New Orleans was on-time, our luggage arrived, and […] + Read More
8th Annual Loyalty Expo: Mail Matters as IWCO Direct & Best Western Shine info Posted May 5, 2015 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Those who know me will surely understand that “hot and humid” is not a forecast I look forward to. But even dew points in the 70s couldn’t dampen my enthusiasm for this year’s Loyalty Expo in Orlando. The reasons for my enthusiasm [...] + Read More
What Surprised Me About Direct Mail info Posted February 13, 2015 by Krista Black in Direct Marketing Trends For those who don’t know me yet, I recently joined IWCO Direct as a senior customer engagement manager. A rapidly growing area within IWCO Direct is our front-end strategy capabilities as part of the Proprietary Intelligence model, and my role includes working with our clients to build out segmentation, messaging and creative strategies to […] + Read More
Using Direct Mail to Win Back Customers info Posted February 11, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We often write about direct mail as a customer acquisition tool. But what about winning back customers who left? With Valentine’s Day just around the corner, we wanted to talk today about a strategic way to let that special someone know you’re still thinking about them and want to get back together. Many of our […] + Read More
The Evolution of Credit Card Direct Mail Offers info Posted February 6, 2015 by Michelle Peel in Direct Marketing Trends Direct mail is unquestionably one of the best marketing channels available for customer acquisition marketing programs, according to a recent article in Direct Marketing News. Marketers continue to include and expand direct mail in their marketing budgets and, as a result, direct mail spend continues to increase. According to Winterberry Group, direct mail spend […] + Read More
