Customer Loyalty Blog Tag Using Data-Driven Marketing to Give Moms What They Want Most this Mother’s Day info Posted May 12, 2017 by Krista Black in Direct Marketing Trends, Strategy and Analysis With Mother’s Day around the corner, I’ve been asked a couple of times now by my sweet family—“Is there anything you want or need?” Honest answer? I’d really love some more time in my day. I’m sure all you moms and dads out there can relate. We’re used to things being hard and taking twice […] + Read More Using RFM to Understand Your Best Customers and Find Others Like Them info Posted April 19, 2017 by Brent Doering in Strategy and Analysis Although you may not be acquainted with recency, frequency, monetary value (RFM) analysis, I’m betting that most of you are very familiar with the 80/20 rule (or more precisely, the Pareto Principle). Regardless of how you refer to it, it states that for many events roughly 80% of the effects come from 20% of the […] + Read More Stack Your Brackets with Direct Mail to Win at Every Customer Touchpoint info Posted March 15, 2017 by Tom Hexamer in Strategy and Analysis March Madness is here and with more than 40 million Americans participating, there’s a strong probability you fill out at least one NCAA bracket. Last year I decided to be bold and organize my own bracket pool amongst my friends and colleagues. I even had a trophy made. Needless to say, despite being a huge […] + Read More Our New Website Puts Creating Customers at Center Stage info Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […] + Read More Using Lifecycle Marketing to Stick with Your Customers info Posted February 8, 2017 by Alan Sherman in Direct Marketing Trends Maybe you’ve heard the term “lifecycle marketing.” But what is it, and what role does it play in direct marketing, particularly within the direct mail channel? Lifecycle marketing, also sometimes referred to as Customer Relationship Management/Marketing (CRM), is an active, planned engagement strategy to reach customers at all points of their relationship with your product […] + Read More Pages: 1 2 3 4 5 6 7 8»Load More Articles
Using Data-Driven Marketing to Give Moms What They Want Most this Mother’s Day info Posted May 12, 2017 by Krista Black in Direct Marketing Trends, Strategy and Analysis With Mother’s Day around the corner, I’ve been asked a couple of times now by my sweet family—“Is there anything you want or need?” Honest answer? I’d really love some more time in my day. I’m sure all you moms and dads out there can relate. We’re used to things being hard and taking twice […] + Read More
Using RFM to Understand Your Best Customers and Find Others Like Them info Posted April 19, 2017 by Brent Doering in Strategy and Analysis Although you may not be acquainted with recency, frequency, monetary value (RFM) analysis, I’m betting that most of you are very familiar with the 80/20 rule (or more precisely, the Pareto Principle). Regardless of how you refer to it, it states that for many events roughly 80% of the effects come from 20% of the […] + Read More
Stack Your Brackets with Direct Mail to Win at Every Customer Touchpoint info Posted March 15, 2017 by Tom Hexamer in Strategy and Analysis March Madness is here and with more than 40 million Americans participating, there’s a strong probability you fill out at least one NCAA bracket. Last year I decided to be bold and organize my own bracket pool amongst my friends and colleagues. I even had a trophy made. Needless to say, despite being a huge […] + Read More
Our New Website Puts Creating Customers at Center Stage info Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […] + Read More
Using Lifecycle Marketing to Stick with Your Customers info Posted February 8, 2017 by Alan Sherman in Direct Marketing Trends Maybe you’ve heard the term “lifecycle marketing.” But what is it, and what role does it play in direct marketing, particularly within the direct mail channel? Lifecycle marketing, also sometimes referred to as Customer Relationship Management/Marketing (CRM), is an active, planned engagement strategy to reach customers at all points of their relationship with your product […] + Read More
