Power your Marketing.


Customer Loyalty

Blog Tag


Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message

Posted March 22, 2019 by in Direct Marketing Trends, Strategy and Analysis

Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous  […]

Read More

The ANA Needs Your Help Fighting the CCPA and Other Data Privacy Legislation – IWCO Direct

Help ANA Develop a New Paradigm to Benefit Consumers and Businesses

Posted March 8, 2019 by in Direct Marketing Trends

“Data Privacy Legislation Isn’t Confined to California.” A few weeks ago, I wrote that sentence in a blog recapping the work being done by ANA and DMA to advocate for the future of direct marketing amid the potential overreach of new data privacy restrictions like the California Consumer Privacy Act (CCPA). I have rarely been accused of being understated, but that statement now seems like the opposite of hyperbole [...]

Read More

What Are the 5Is and 7Ps of the Marketing Mix? – IWCO Direct

The Hidden Drivers of Today’s Marketing Mix: The 5Is and 7Ps

Posted January 23, 2019 by in Strategy and Analysis

The concept of the Marketing Mix has been around since the 1950s when Neil Borden introduced it as the ingredients for an integrated set of marketing “tactics” to create a higher value relationship with customers (what we now refer to as “CX” or “customer experience.”) In the early ‘60s, a marketing professor named E. Jerome McCarthy created a mnemonic for his students [...]

Read More

What We're Reading: Seth Godin's "This is Marketing" – IWCO Direct

This is Marketing: A Marketing Philosophy Built on Making Connections and Meeting Needs

Posted January 11, 2019 by in Direct Marketing Trends

I’ve been a Seth Godin fan since the days of purple cows, so I was excited to discover his most recent book, This is Marketing. In his latest work, Godin reminds us that “marketing involves very little in the way of shouting, hustling, or coercion.” Instead, he describes effective marketing as “understanding our  […]

Read More

keyboard_arrow_upBack to top