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What We're Reading: Seth Godin's "This is Marketing" – IWCO Direct

This is Marketing: A Marketing Philosophy Built on Making Connections and Meeting Needs

Posted January 11, 2019 by in Direct Marketing Trends

I’ve been a Seth Godin fan since the days of purple cows, so I was excited to discover his most recent book, This is Marketing. In his latest work, Godin reminds us that “marketing involves very little in the way of shouting, hustling, or coercion.” Instead, he describes effective marketing as “understanding our  […]

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How to Successfully Market Travel Loyalty Programs – IWCO Direct

What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail

Posted September 12, 2018 by in Strategy and Analysis

While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with  […]

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Values-Based Marketing to Millennials – IWCO Direct

Your Brand Values Have Value: How to Use Values-Based Marketing to Reach Millennials

Posted June 6, 2018 by in Direct Marketing Trends

Millennials are a little trigger-shy when it comes to making purchases. The recession left its mark on us—we know how quickly fortunes can change and money can become scarce. The shocking, downright depressing costs of student loans have also made funds low. Baby boomers who have held on to their higher-paying jobs because of recession-driven  […]

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