Get Your Business Booming by Marketing to Baby Boomers

Group of elders posing for picture

Normally, I preach about the benefits of marketing to the newest generations of buyers, Gen Z and millennials, and for good reason—these two generations represent $165 billion in spending, and earning their loyalty now could mean decades of repeat purchases in the future. But that’s not to say that the young bucks are the only generations […]

Why Brands Shouldn’t Ignore Social Media for Customer Service

Group of people sitting on phones wearing masks

Several months ago, after a heavy rainfall, 11 units and four hallways at my condo flooded from a fallen hallway pipe. The building management held a meeting about the flooding. They revealed that the building’s insurance was not going to pay for the water damage. People stood up from their chairs. Yelling ensued. Everyone wanted […]