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The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019

Posted August 9, 2019 by in Announcements

I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]

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Megan Brennan presenting at the 2019 National Postal Forum in front of a banner that reads

The 2019 National Postal Forum Highlights the Ability of Mail to Enhance Marketing Campaigns

Posted May 14, 2019 by in Postal Issues Updates

The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...]

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Presentation AEM innovation at Adobe Summit 2019

Adobe Summit 2019 Signals How Customer Experience Management is the Future of Marketing

Posted April 16, 2019 by in Dynamic Content Management

By all measures, Adobe Summit 2019 exceeded expectations. It wasn’t just the sheer number of direct participants—more than 17,000—that impressed us. It was the meaningful content that continues to reinforce the ever-changing landscape for B2B, B2C, and the enticing new moniker of the Business to Everyone (B2E) market [...]

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DMCNY 2019 Marketing Outlook – IWCO Direct

Here’s Your 2019 Marketing Forecast, Courtesy of Bruce Biegel and DMCNY

Posted January 25, 2019 by in Strategy and Analysis

The Direct Marketing Club of New York (DMCNY) promised to kick off the new year and their Annual Outlook Luncheon with the “razor-sharp predictions” of Bruce Biegel, Senior Managing Director of Winterberry Group and advisor for Petsky Prunier. This was a milestone for Biegel, as he celebrated his tenth anniversary of providing the industry outlook and insights we enjoy every January [...]

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