The IWCO Direct Dynamic Content Management team presented at Content Centricity 2020 and shared insights for creating a positive customer experience.
Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track."
When working on a marketing plan or strategy, you may hear these questions: “Do we really need to include direct mail?” or “Can we scale back on direct mail?” And while the response should be that, yes, we definitely want to include direct mail in the customer journey, it should also be noted that […]
We spend a lot of time talking about how to improve response and conversion in your direct marketing efforts, but equally as important is the customer journey. It can feel like a daunting task, but it’s achievable with the right planning, execution, and guidance by a customer journey leader …
Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […]
I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]
Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...]
The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...]
By all measures, Adobe Summit 2019 exceeded expectations. It wasn’t just the sheer number of direct participants—more than 17,000—that impressed us. It was the meaningful content that continues to reinforce the ever-changing landscape for B2B, B2C, and the enticing new moniker of the Business to Everyone (B2E) market [...]
The Direct Marketing Club of New York (DMCNY) promised to kick off the new year and their Annual Outlook Luncheon with the “razor-sharp predictions” of Bruce Biegel, Senior Managing Director of Winterberry Group and advisor for Petsky Prunier. This was a milestone for Biegel, as he celebrated his tenth anniversary of providing the industry outlook and insights we enjoy every January [...]