Customer Experience
Blog Tag
Optimizing Customer Experience with a Customer Journey Leader
We spend a lot of time talking about how to improve response and conversion in your direct marketing efforts, but equally as important is the customer journey. It can feel like a daunting task, but it’s achievable with the right planning, execution, and guidance by a customer journey leader …
2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success
Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […]
The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019
I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]
How to Leverage Experience-Driven Content Marketing in 2019
Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...]
The 2019 National Postal Forum Highlights the Ability of Mail to Enhance Marketing Campaigns
The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...]
