Customer Experience
Blog Tag
The Secret to Marketing Success is No Secret…it’s Building Strong Relationships
I have been a Marketer for more than 20 years. I have worked in retail, non-profit, and the entertainment industry, and spent the last 15 years working with some of the biggest brands within agencies. Regardless of the company or the industry vertical, I have learned the most critical element for success is a strong […]
IWCO Direct Included in Coveted Aspire Leaderboard for Service Providers
Over the past four or five years we have been on a journey to build and improve IWCO Direct 1to1℠, our dynamic content management system powered by Messagepoint. The ability to provide our clients with the tools they need to deliver highly personalized offers across channels at “the Speed of E” is incredibly important and has been a pursuit our team has worked on tirelessly. As a result of our efforts, IWCO Direct was recently included in the prestigious Aspire Leaderboard for CCM-CXM Service Providers (free registration required).
IWCO Direct 1to1℠ Customer Communications Management Updates Enhance Speed, Flexibility, and Performance
How do you keep customer communications relevant in an ever-changing landscape? The answer is to keep moving forward. And that’s what we’ve done by adding greater speed, flexibility, and performance to our technology solution. The IWCO Direct 1to1℠ solution team has the primary mission of continually expanding features and functions to provide responsive innovation. The […]
Intelligent Approaches to Content Management Can Transform the Customer Experience
The IWCO Direct Dynamic Content Management team presented at Content Centricity 2020 and shared insights for creating a positive customer experience.
Use These Marketing Recommendations to Put the Buyer First
Our team always looks forward to überflip’s Trends Reports, and their recent “What Today’s Marketers Are Focused On in 2020” was no exception. The forward from President and CMO, Randy Frisch, echoed our thinking when he said, “Although looking at trends can give us an edge, it can also take us off track."
How Direct Mail Enhances the Customer Journey
When working on a marketing plan or strategy, you may hear these questions: “Do we really need to include direct mail?” or “Can we scale back on direct mail?” And while the response should be that, yes, we definitely want to include direct mail in the customer journey, it should also be noted that […]
Optimizing Customer Experience with a Customer Journey Leader
We spend a lot of time talking about how to improve response and conversion in your direct marketing efforts, but equally as important is the customer journey. It can feel like a daunting task, but it’s achievable with the right planning, execution, and guidance by a customer journey leader …
2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success
Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […]
The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019
I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]
How to Leverage Experience-Driven Content Marketing in 2019
Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...]
