Implement Hyper-Personalization Messaging in 4 Simple Steps

Senior Fashion Designers Taking Measurements of His Customer in Clothing Design Studio.

What is hyper-personalization? It’s an innovative method companies use to “tune” their marketing communications content to individual customers. This is done by creating targeted experiences through the use of data, analytics, and advanced technology solutions. Why the Old Ways of Personalization Don’t Work When companies take a legacy approach using broadly defined recipient segmentation and […]

IWCO Direct Included in Coveted Aspire Leaderboard for Service Providers

Aspire Leaderboard

Over the past four or five years we have been on a journey to build and improve IWCO Direct 1to1℠, our dynamic content management system powered by Messagepoint. The ability to provide our clients with the tools they need to deliver highly personalized offers across channels at “the Speed of E” is incredibly important and has been […]