Customer Experience
Blog Tag
How to Leverage Experience-Driven Content Marketing in 2019
Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...]
The 2019 National Postal Forum Highlights the Ability of Mail to Enhance Marketing Campaigns
The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...]
Adobe Summit 2019 Signals How Customer Experience Management is the Future of Marketing
By all measures, Adobe Summit 2019 exceeded expectations. It wasn’t just the sheer number of direct participants—more than 17,000—that impressed us. It was the meaningful content that continues to reinforce the ever-changing landscape for B2B, B2C, and the enticing new moniker of the Business to Everyone (B2E) market [...]
Here’s Your 2019 Marketing Forecast, Courtesy of Bruce Biegel and DMCNY
The Direct Marketing Club of New York (DMCNY) promised to kick off the new year and their Annual Outlook Luncheon with the “razor-sharp predictions” of Bruce Biegel, Senior Managing Director of Winterberry Group and advisor for Petsky Prunier. This was a milestone for Biegel, as he celebrated his tenth anniversary of providing the industry outlook and insights we enjoy every January [...]
The Hidden Drivers of Today’s Marketing Mix: The 5Is and 7Ps
The concept of the Marketing Mix has been around since the 1950s when Neil Borden introduced it as the ingredients for an integrated set of marketing “tactics” to create a higher value relationship with customers (what we now refer to as “CX” or “customer experience.”) In the early ‘60s, a marketing professor named E. Jerome McCarthy created a mnemonic for his students [...]
