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2019 State of Social Report Highlights Importance of Social Media for Omnichannel Success

Posted October 4, 2019 by in Direct Marketing Trends, Omnichannel Marketing

Marketers know that social media can be an exciting and effective way to reach audiences, but its place in the omnichannel experience is sometimes overlooked—or misunderstood. In The 2019 State of Social Report, published by Netbase, it was reported, “The ‘omnichannel’ approach has led some brands to believe they must be everywhere at all times, but that’s no longer the case” […]

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The Intersection of Purpose and Passion: Takeaways from Digital Summit Philadelphia 2019

Posted August 9, 2019 by in Announcements

I had the privilege of attending Digital Summit Philadelphia held July 24-25 at the Philadelphia Convention Center. More than 1,300 digital marketers, creative directors, marketing managers/directors, email and social media marketers, and marketing communications professionals attended its 45+ “in-depth, trend-forward digital marketing sessions" [...]

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Direct Marketing Expert Jamie Veltri Joins IWCO Direct as VP, Marketing StrategyRead More
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