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Reading vs. Scanning: Sidebars Can Engage Any Kind of Mail Recipient

Posted August 20, 2019 by in Strategy and Analysis

Are you a reader or a scanner? The world is full of both. That matters to those of us who include direct mail and direct response advertising as part of our marketing mix. If we don’t create direct mail designs that account for both of those information intake preferences, we risk losing a big chunk of our audience and their potential to respond.

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“Stop Worrying About Big Numbers:” Seth Godin on Getting Specific with Marketing Personalization

Posted August 7, 2019 by in Direct Marketing Trends

At this point in my dating career, I feel like I need to rent a billboard on a major highway and throw my phone number up there. Marketers have the same concern when promoting their businesses—why don't they see ROI on their ad investments? The missing link is having a target market to narrow your audience from the big, loud world down [...]

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Play by the 3:33 Rule for Direct Mail Success

Posted July 2, 2019 by in Strategy and Analysis

You just launched a big direct mail acquisition campaign. Close to a million pieces are fanning out to carefully segmented audiences in areas where your research indicates high concentrations of verified prospects. Will it be a hit or a miss? Grab a stopwatch (or your mobile phone with its many timing apps) and let’s consider.  […]

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Steve Myrvold, EVP of Operations and Customer Experience, Elected to the APTech Board of DirectorsRead More
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