Customer Engagement
Blog Tag
Mintel Showcases Innovative 2018 Direct Mail Campaigns
Mintel recently released their report “Innovative Direct Mail Campaigns 2018,” which highlights what they describe as “brands that stood out in the mailbox with eye-catching creatives, exclusive invitations, and functional formats.” Throughout the report, we saw how direct mail campaigns are using technology to link recipients to a digital experience and extend the life of […]
Wellness Marketing Rules for Back-to-School
When most people think of getting students ready to go back to school, shopping is top of mind. Back-to-school season is a great time for retailers. In a recent survey of parents, RetailMeNot found that 96 percent of Americans will go to a brick-and-mortar store for their back-to-school shopping needs. Another study by the National […]
This is Your Brain on Direct Marketing
Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […]
You Can’t Judge a Book by its Cover, But Envelopes Tell All
When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […]
Toward or Towards—Which Should You Use? Does It Even Matter?
One show I love to binge watch is “The Good Place.” Near the end of season one (I haven’t seen season two yet, so no spoilers!), one of the main characters, Michael (played by the severely underrated Ted Danson) laments his impending demise. There was so much left to do! …Get his hair wet! Pull […]
