Customer Acquisition Blog Tag Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health info Posted April 25, 2018 by Megan Lester in Direct Marketing Trends “Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […] + Read More Data-Driven Marketing—Four Pillars of Success info Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […] + Read More Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More Pages: « 4 5 6 7 8 9 10 11»Load More Articles
Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More
LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health info Posted April 25, 2018 by Megan Lester in Direct Marketing Trends “Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […] + Read More
Data-Driven Marketing—Four Pillars of Success info Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […] + Read More
Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More
Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More
