Customer Acquisition Blog Tag Keep the Heat on the Competition with These Retail Energy Marketing Tips info Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […] + Read More How Marketing Models Minimize Guesswork and Maximize Predictability info Posted October 27, 2017 by Wes Sparling in Strategy and Analysis In today’s direct marketing universe, we have options for how we target prospective customers. We can target based on personas, on one or more criteria generally referred to as “criteria selection,” or we can target based on models. In my last article, I expanded on personas and how they are used in targeting. In […] + Read More Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up info Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […] + Read More Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans info Posted September 13, 2017 by Michelle Peel in Direct Marketing Trends There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the hustle and bustle of the season and do the majority of my shopping during the […] + Read More Five Tips for Effective Marketing to Baby Boomers info Posted September 8, 2017 by Jim Leone in Direct Mail Tips Growing up in a large family and having a big family of my own, I’ve been exposed to a wide variety of generations my entire life. From my parents (traditionalists) to my own generation (baby boomers) to some of my younger siblings (Generation X) to my kids (millennials) and now my grandkids (Generation Z), it’s […] + Read More Client Service Team Demonstrates Postal Expertise through MailPro Certification info Posted September 6, 2017 by Patrick Sondreal in Direct Marketing Trends, Postal Issues Updates IWCO Direct has always been known as a leader in direct mail, and while we have expanded our service offerings to our clients to create multichannel direct marketing campaigns, mail remains one of our greatest strengths. Because direct mail is such a powerful channel for creating new customers, we must know the ins and outs […] + Read More How to Structure Your Medicare Marketing for the AEP and Beyond info Posted August 25, 2017 by Alan Sherman in Direct Mail Tips Medicare Advantage program enrollment continues to grow year over year in a booming age-in market. For healthcare marketers to take full advantage of these growth opportunities, a detailed strategy will help optimize enrollment during both Age-In and the Annual Enrollment Period (AEP) running from October 15th through December 7th. Your Medicare marketing strategy should include […] + Read More Where Does Cluster Analysis Fit into Your Marketing Strategy? info Posted August 9, 2017 by Wes Sparling in Strategy and Analysis In my most recent post, I addressed the strengths and weaknesses of marketing personas and analytic segmentation. To continue that conversation, I would like to step back and address a more common database marketing tool: clustering. Keep reading for a brief overview of what cluster analysis is, its strengths and weaknesses, and how it […] + Read More Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact info Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […] + Read More Move Aside, Millennials: Generation Z Enters the Market info Posted July 12, 2017 by Madison Schumacher in Direct Marketing Trends You’ve heard of millennials, but there’s a new generational cohort rapidly coming of age: Generation Z. Most define Gen Z as those born after 1995, but some draw the line as early as 1993 or as late as 2000. We make up about a quarter of the United States population, and by 2020 that fraction […] + Read More Pages: First Page1234567891011121314Last PageLoad More Articles
Keep the Heat on the Competition with These Retail Energy Marketing Tips info Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […] + Read More
How Marketing Models Minimize Guesswork and Maximize Predictability info Posted October 27, 2017 by Wes Sparling in Strategy and Analysis In today’s direct marketing universe, we have options for how we target prospective customers. We can target based on personas, on one or more criteria generally referred to as “criteria selection,” or we can target based on models. In my last article, I expanded on personas and how they are used in targeting. In […] + Read More
Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up info Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […] + Read More
Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans info Posted September 13, 2017 by Michelle Peel in Direct Marketing Trends There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the hustle and bustle of the season and do the majority of my shopping during the […] + Read More
Five Tips for Effective Marketing to Baby Boomers info Posted September 8, 2017 by Jim Leone in Direct Mail Tips Growing up in a large family and having a big family of my own, I’ve been exposed to a wide variety of generations my entire life. From my parents (traditionalists) to my own generation (baby boomers) to some of my younger siblings (Generation X) to my kids (millennials) and now my grandkids (Generation Z), it’s […] + Read More
Client Service Team Demonstrates Postal Expertise through MailPro Certification info Posted September 6, 2017 by Patrick Sondreal in Direct Marketing Trends, Postal Issues Updates IWCO Direct has always been known as a leader in direct mail, and while we have expanded our service offerings to our clients to create multichannel direct marketing campaigns, mail remains one of our greatest strengths. Because direct mail is such a powerful channel for creating new customers, we must know the ins and outs […] + Read More
How to Structure Your Medicare Marketing for the AEP and Beyond info Posted August 25, 2017 by Alan Sherman in Direct Mail Tips Medicare Advantage program enrollment continues to grow year over year in a booming age-in market. For healthcare marketers to take full advantage of these growth opportunities, a detailed strategy will help optimize enrollment during both Age-In and the Annual Enrollment Period (AEP) running from October 15th through December 7th. Your Medicare marketing strategy should include […] + Read More
Where Does Cluster Analysis Fit into Your Marketing Strategy? info Posted August 9, 2017 by Wes Sparling in Strategy and Analysis In my most recent post, I addressed the strengths and weaknesses of marketing personas and analytic segmentation. To continue that conversation, I would like to step back and address a more common database marketing tool: clustering. Keep reading for a brief overview of what cluster analysis is, its strengths and weaknesses, and how it […] + Read More
Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact info Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […] + Read More
Move Aside, Millennials: Generation Z Enters the Market info Posted July 12, 2017 by Madison Schumacher in Direct Marketing Trends You’ve heard of millennials, but there’s a new generational cohort rapidly coming of age: Generation Z. Most define Gen Z as those born after 1995, but some draw the line as early as 1993 or as late as 2000. We make up about a quarter of the United States population, and by 2020 that fraction […] + Read More
