Customer Acquisition Blog Tag Tips for Credit Union Marketing Success info Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […] + Read More Using Data-Driven Marketing to Give Moms What They Want Most this Mother’s Day info Posted May 12, 2017 by Krista Black in Direct Marketing Trends, Strategy and Analysis With Mother’s Day around the corner, I’ve been asked a couple of times now by my sweet family—“Is there anything you want or need?” Honest answer? I’d really love some more time in my day. I’m sure all you moms and dads out there can relate. We’re used to things being hard and taking twice […] + Read More Using RFM to Understand Your Best Customers and Find Others Like Them info Posted April 19, 2017 by Brent Doering in Strategy and Analysis Although you may not be acquainted with recency, frequency, monetary value (RFM) analysis, I’m betting that most of you are very familiar with the 80/20 rule (or more precisely, the Pareto Principle). Regardless of how you refer to it, it states that for many events roughly 80% of the effects come from 20% of the […] + Read More Direct Mail Moves to the Head of the Class for Education Loan Lenders info Posted April 12, 2017 by Michelle Peel in Direct Marketing Trends Financial aid, education lending, student loans—all rely on direct marketing to communicate educational funding options to students. As the parents of two pre-teen daughters, my husband and I focus a lot of our financial planning energies into helping them afford college. Student loans are becoming a more important piece of the college finance puzzle. Here […] + Read More We’ve Just Been Ranked Number One in Direct Mail by Bell and Howell info Posted April 4, 2017 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced IWCO Direct was recognized in Bell and Howell’s DM200 report as the number one direct mail service provider in the United States. The recognition comes on the heels of being ranked as the largest direct mail printer in North America in the December issue of Printing Impressions magazine. Our number one […] + Read More 4 Reasons Goldman Sachs Turned to Direct Mail to Launch Marcus info Posted March 29, 2017 by Hank Andersen in Direct Marketing Trends As my colleague Megan Lester reported a few weeks ago, this year’s LendIt conference was filled with amazing energy and content from the opening keynote in the morning to the last session of the conference. One of the most interesting sessions from my perspective was listening to Harit Talwar, head of digital finance for Goldman […] + Read More Stack Your Brackets with Direct Mail to Win at Every Customer Touchpoint info Posted March 15, 2017 by Tom Hexamer in Strategy and Analysis March Madness is here and with more than 40 million Americans participating, there’s a strong probability you fill out at least one NCAA bracket. Last year I decided to be bold and organize my own bracket pool amongst my friends and colleagues. I even had a trophy made. Needless to say, despite being a huge […] + Read More Our New Website Puts Creating Customers at Center Stage info Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […] + Read More Comperemedia Highlights Important 2017 Marketing Trends for Key Market Segments info Posted January 31, 2017 by Michelle Peel in Direct Marketing Trends I don’t know about you, but I’m always interested in hearing about the latest trends: Fashion trends, hairstyle trends, color trends. In recent years, color industry mainstay Pantone has even jumped on the trend bandwagon by announcing the Pantone Color of the Year (since you’re wondering, 2017’s is Greenery 15-0343). Keeping the IWCO Direct […] + Read More Direct Mail’s Role in a Customer’s Journey info Posted January 25, 2017 by Eric Cummings in Direct Mail Tips, Direct Marketing Trends I recently booked a trip to a tropical destination using an online resource and the entire experience seemed to have been accomplished digitally. After all, I searched for potential destinations online; I scoured the internet for the best deals; I paid and received all my confirmations online. From this perspective, booking travel appears to be […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
Tips for Credit Union Marketing Success info Posted May 31, 2017 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When I was looking to purchase a new vehicle, I went to three dealerships to shop for the best deal. When it came time to finance it, I also shopped for the best deal and visited a local bank and my credit union. This got me thinking about the differences between banks and credit unions, […] + Read More
Using Data-Driven Marketing to Give Moms What They Want Most this Mother’s Day info Posted May 12, 2017 by Krista Black in Direct Marketing Trends, Strategy and Analysis With Mother’s Day around the corner, I’ve been asked a couple of times now by my sweet family—“Is there anything you want or need?” Honest answer? I’d really love some more time in my day. I’m sure all you moms and dads out there can relate. We’re used to things being hard and taking twice […] + Read More
Using RFM to Understand Your Best Customers and Find Others Like Them info Posted April 19, 2017 by Brent Doering in Strategy and Analysis Although you may not be acquainted with recency, frequency, monetary value (RFM) analysis, I’m betting that most of you are very familiar with the 80/20 rule (or more precisely, the Pareto Principle). Regardless of how you refer to it, it states that for many events roughly 80% of the effects come from 20% of the […] + Read More
Direct Mail Moves to the Head of the Class for Education Loan Lenders info Posted April 12, 2017 by Michelle Peel in Direct Marketing Trends Financial aid, education lending, student loans—all rely on direct marketing to communicate educational funding options to students. As the parents of two pre-teen daughters, my husband and I focus a lot of our financial planning energies into helping them afford college. Student loans are becoming a more important piece of the college finance puzzle. Here […] + Read More
We’ve Just Been Ranked Number One in Direct Mail by Bell and Howell info Posted April 4, 2017 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced IWCO Direct was recognized in Bell and Howell’s DM200 report as the number one direct mail service provider in the United States. The recognition comes on the heels of being ranked as the largest direct mail printer in North America in the December issue of Printing Impressions magazine. Our number one […] + Read More
4 Reasons Goldman Sachs Turned to Direct Mail to Launch Marcus info Posted March 29, 2017 by Hank Andersen in Direct Marketing Trends As my colleague Megan Lester reported a few weeks ago, this year’s LendIt conference was filled with amazing energy and content from the opening keynote in the morning to the last session of the conference. One of the most interesting sessions from my perspective was listening to Harit Talwar, head of digital finance for Goldman […] + Read More
Stack Your Brackets with Direct Mail to Win at Every Customer Touchpoint info Posted March 15, 2017 by Tom Hexamer in Strategy and Analysis March Madness is here and with more than 40 million Americans participating, there’s a strong probability you fill out at least one NCAA bracket. Last year I decided to be bold and organize my own bracket pool amongst my friends and colleagues. I even had a trophy made. Needless to say, despite being a huge […] + Read More
Our New Website Puts Creating Customers at Center Stage info Posted March 3, 2017 by Debora Haskel in Announcements, Direct Marketing Trends I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get the design and messaging just right. Our main objective with the new website is to […] + Read More
Comperemedia Highlights Important 2017 Marketing Trends for Key Market Segments info Posted January 31, 2017 by Michelle Peel in Direct Marketing Trends I don’t know about you, but I’m always interested in hearing about the latest trends: Fashion trends, hairstyle trends, color trends. In recent years, color industry mainstay Pantone has even jumped on the trend bandwagon by announcing the Pantone Color of the Year (since you’re wondering, 2017’s is Greenery 15-0343). Keeping the IWCO Direct […] + Read More
Direct Mail’s Role in a Customer’s Journey info Posted January 25, 2017 by Eric Cummings in Direct Mail Tips, Direct Marketing Trends I recently booked a trip to a tropical destination using an online resource and the entire experience seemed to have been accomplished digitally. After all, I searched for potential destinations online; I scoured the internet for the best deals; I paid and received all my confirmations online. From this perspective, booking travel appears to be […] + Read More
