Customer Acquisition Blog Tag Why Personalized Envelopes are Taking Off (and Why it Took So Long) info Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […] + Read More Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health info Posted April 25, 2018 by Megan Lester in Direct Marketing Trends “Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […] + Read More Data-Driven Marketing—Four Pillars of Success info Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […] + Read More Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More Why Attribution Models Are Important to Achieving Customer Acquisition Goals info Posted February 9, 2018 by Wes Sparling in Strategy and Analysis At IWCO Direct, it’s our belief that who you speak to is as important as what you say. While I have addressed it before, when attempting to calculate your return on marketing investment (ROMI), it’s important to consider the role of attribution and the method you use for response and conversion calculation when engaging in […] + Read More How Personalized Landing Pages Create Greater Relevance and Response info Posted December 15, 2017 by Brent Doering in Direct Mail Tips, Direct Marketing Trends Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we […] + Read More The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud info Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […] + Read More In an Age of Digital Gatekeepers, Direct Mail Holds the Key to Reaching Millennials info Posted November 8, 2017 by Ashley Leone in Direct Marketing Trends One of the most annoying things about being online is the pop up ads. There you are, innocently surfing the web for the perfect pair of shoes or trying to comment on a cat video, and BAM! Suddenly, you’re x-ing out of multiple popup windows and email submission forms. Most Millennials Don’t Respond to Your […] + Read More Pages: First Page1234567891011121314Last PageLoad More Articles
Why Personalized Envelopes are Taking Off (and Why it Took So Long) info Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […] + Read More
Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More
LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health info Posted April 25, 2018 by Megan Lester in Direct Marketing Trends “Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […] + Read More
Data-Driven Marketing—Four Pillars of Success info Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […] + Read More
Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More
Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More
Why Attribution Models Are Important to Achieving Customer Acquisition Goals info Posted February 9, 2018 by Wes Sparling in Strategy and Analysis At IWCO Direct, it’s our belief that who you speak to is as important as what you say. While I have addressed it before, when attempting to calculate your return on marketing investment (ROMI), it’s important to consider the role of attribution and the method you use for response and conversion calculation when engaging in […] + Read More
How Personalized Landing Pages Create Greater Relevance and Response info Posted December 15, 2017 by Brent Doering in Direct Mail Tips, Direct Marketing Trends Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we […] + Read More
The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud info Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […] + Read More
In an Age of Digital Gatekeepers, Direct Mail Holds the Key to Reaching Millennials info Posted November 8, 2017 by Ashley Leone in Direct Marketing Trends One of the most annoying things about being online is the pop up ads. There you are, innocently surfing the web for the perfect pair of shoes or trying to comment on a cat video, and BAM! Suddenly, you’re x-ing out of multiple popup windows and email submission forms. Most Millennials Don’t Respond to Your […] + Read More
