Customer Acquisition Blog Tag Five Tips for Effective Marketing to Baby Boomers info Posted September 8, 2017 by Jim Leone in Direct Mail Tips Growing up in a large family and having a big family of my own, I’ve been exposed to a wide variety of generations my entire life. From my parents (traditionalists) to my own generation (baby boomers) to some of my younger siblings (Generation X) to my kids (millennials) and now my grandkids (Generation Z), it’s […] + Read More Client Service Team Demonstrates Postal Expertise through MailPro Certification info Posted September 6, 2017 by Patrick Sondreal in Direct Marketing Trends, Postal Issues Updates IWCO Direct has always been known as a leader in direct mail, and while we have expanded our service offerings to our clients to create multichannel direct marketing campaigns, mail remains one of our greatest strengths. Because direct mail is such a powerful channel for creating new customers, we must know the ins and outs […] + Read More How to Structure Your Medicare Marketing for the AEP and Beyond info Posted August 25, 2017 by Alan Sherman in Direct Mail Tips Medicare Advantage program enrollment continues to grow year over year in a booming age-in market. For healthcare marketers to take full advantage of these growth opportunities, a detailed strategy will help optimize enrollment during both Age-In and the Annual Enrollment Period (AEP) running from October 15th through December 7th. Your Medicare marketing strategy should include […] + Read More Where Does Cluster Analysis Fit into Your Marketing Strategy? info Posted August 9, 2017 by Wes Sparling in Strategy and Analysis In my most recent post, I addressed the strengths and weaknesses of marketing personas and analytic segmentation. To continue that conversation, I would like to step back and address a more common database marketing tool: clustering. Keep reading for a brief overview of what cluster analysis is, its strengths and weaknesses, and how it […] + Read More Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact info Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […] + Read More Move Aside, Millennials: Generation Z Enters the Market info Posted July 12, 2017 by Madison Schumacher in Direct Marketing Trends You’ve heard of millennials, but there’s a new generational cohort rapidly coming of age: Generation Z. Most define Gen Z as those born after 1995, but some draw the line as early as 1993 or as late as 2000. We make up about a quarter of the United States population, and by 2020 that fraction […] + Read More Direct Mail is Among the Most Effective Media for Health Insurance Marketing info Posted July 11, 2017 by Tom Hexamer in Strategy and Analysis For years, direct mail has been the primary lead generation vehicle for most segments of the financial services market, primarily lending. By leveraging credit data, financial marketers are able to send very specific offers of credit (credit cards, mortgages, personal lending or installment loans) to the segments they are targeting. The same goes for insurance […] + Read More Why Online Mortgage Marketers are Investing in Direct Mail info Posted July 5, 2017 by Michelle Peel in Direct Marketing Trends The mortgage application process can be very stressful and time-consuming. I remember searching for hours in order to provide all of the necessary documentation for my mortgage application. My hand even got a cramp from signing all of the closing paperwork. Several years later, I decided to refinance my mortgage to take advantage of the […] + Read More It’s Time for Marketing Personas to Get Real info Posted June 23, 2017 by Wes Sparling in Strategy and Analysis I am old enough, though just barely, to have met more than a few unsung heroes of the advertising world. I’m talking about those people who worked in agencies making the successful campaigns we have all come to know and love: creative directors, copywriters, and others who put pen to paper to create campaigns like […] + Read More Things to Keep in Mind When Marketing to Dads This Father’s Day, Or Any Day info Posted June 16, 2017 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis Father’s Day is always special for me, but not because of the attention, the gifts, or even for getting to pick what I want to do for the whole day. It’s special because it’s a reminder of all of the blessings I have in my life, particularly my twin boys Caleb and Mason (12) and […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
Five Tips for Effective Marketing to Baby Boomers info Posted September 8, 2017 by Jim Leone in Direct Mail Tips Growing up in a large family and having a big family of my own, I’ve been exposed to a wide variety of generations my entire life. From my parents (traditionalists) to my own generation (baby boomers) to some of my younger siblings (Generation X) to my kids (millennials) and now my grandkids (Generation Z), it’s […] + Read More
Client Service Team Demonstrates Postal Expertise through MailPro Certification info Posted September 6, 2017 by Patrick Sondreal in Direct Marketing Trends, Postal Issues Updates IWCO Direct has always been known as a leader in direct mail, and while we have expanded our service offerings to our clients to create multichannel direct marketing campaigns, mail remains one of our greatest strengths. Because direct mail is such a powerful channel for creating new customers, we must know the ins and outs […] + Read More
How to Structure Your Medicare Marketing for the AEP and Beyond info Posted August 25, 2017 by Alan Sherman in Direct Mail Tips Medicare Advantage program enrollment continues to grow year over year in a booming age-in market. For healthcare marketers to take full advantage of these growth opportunities, a detailed strategy will help optimize enrollment during both Age-In and the Annual Enrollment Period (AEP) running from October 15th through December 7th. Your Medicare marketing strategy should include […] + Read More
Where Does Cluster Analysis Fit into Your Marketing Strategy? info Posted August 9, 2017 by Wes Sparling in Strategy and Analysis In my most recent post, I addressed the strengths and weaknesses of marketing personas and analytic segmentation. To continue that conversation, I would like to step back and address a more common database marketing tool: clustering. Keep reading for a brief overview of what cluster analysis is, its strengths and weaknesses, and how it […] + Read More
Glued to Many Screens: How MSO Marketing Efforts Can Leverage Football Season for Maximum Impact info Posted August 4, 2017 by Michelle Peel in Direct Marketing Trends To quote Hank Williams, Jr.’s famous song: “Are you ready for some football?” There are only 34 days until the professional football season begins, and I cannot wait. Within our company, there are some good-natured football rivalries. If you visit the IWCO Direct Minnesota facilities during football season, expect to see both Minnesota Vikings and […] + Read More
Move Aside, Millennials: Generation Z Enters the Market info Posted July 12, 2017 by Madison Schumacher in Direct Marketing Trends You’ve heard of millennials, but there’s a new generational cohort rapidly coming of age: Generation Z. Most define Gen Z as those born after 1995, but some draw the line as early as 1993 or as late as 2000. We make up about a quarter of the United States population, and by 2020 that fraction […] + Read More
Direct Mail is Among the Most Effective Media for Health Insurance Marketing info Posted July 11, 2017 by Tom Hexamer in Strategy and Analysis For years, direct mail has been the primary lead generation vehicle for most segments of the financial services market, primarily lending. By leveraging credit data, financial marketers are able to send very specific offers of credit (credit cards, mortgages, personal lending or installment loans) to the segments they are targeting. The same goes for insurance […] + Read More
Why Online Mortgage Marketers are Investing in Direct Mail info Posted July 5, 2017 by Michelle Peel in Direct Marketing Trends The mortgage application process can be very stressful and time-consuming. I remember searching for hours in order to provide all of the necessary documentation for my mortgage application. My hand even got a cramp from signing all of the closing paperwork. Several years later, I decided to refinance my mortgage to take advantage of the […] + Read More
It’s Time for Marketing Personas to Get Real info Posted June 23, 2017 by Wes Sparling in Strategy and Analysis I am old enough, though just barely, to have met more than a few unsung heroes of the advertising world. I’m talking about those people who worked in agencies making the successful campaigns we have all come to know and love: creative directors, copywriters, and others who put pen to paper to create campaigns like […] + Read More
Things to Keep in Mind When Marketing to Dads This Father’s Day, Or Any Day info Posted June 16, 2017 by Mike Ertel in Direct Marketing Trends, Strategy and Analysis Father’s Day is always special for me, but not because of the attention, the gifts, or even for getting to pick what I want to do for the whole day. It’s special because it’s a reminder of all of the blessings I have in my life, particularly my twin boys Caleb and Mason (12) and […] + Read More
