Customer Acquisition Blog Tag 7 Ways to Make Your Marketing Copy More Engaging info Posted January 30, 2019 by Marcus Johnson in Creative Do you still believe the tired platitude that everyone hates direct mail? Hate, tolerate, or love it, direct mail gets results. And it’s become a key, if not essential, part of the mix for any smart marketing strategy. But let’s concede that there may be a grain of truth to that old chestnut [...] + Read More The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless info Posted January 16, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […] + Read More Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom info Posted January 15, 2019 by Michelle Peel in Direct Marketing Trends When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […] + Read More Don’t Play On Generational Stereotypes to Reach Millennials info Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […] + Read More Direct Mail Can Work for Any Business—Including Yours info Posted January 4, 2019 by Alan Sherman in Strategy and Analysis For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […] + Read More The “Silver Bullet” Channel for Customer Acquisition info Posted October 16, 2018 by Tedd Aurelius in Omnichannel Marketing Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives. + Read More The Power of Direct Marketing Copywriting, Tips, and Testing, Testing… info Posted October 9, 2018 by Marcus Johnson in Creative, Direct Mail Tips Quick, which offer will pull better: 50% off or Half Off? Should you offer something FREE or Complimentary? Buy One Get One Free or BOGO? If you answered “It depends” to the questions above, you’re right. That is why we test. + Read More How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time info Posted October 5, 2018 by Brent Doering in Strategy and Analysis We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant […] + Read More Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing info Posted September 14, 2018 by Alan Sherman in Strategy and Analysis If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […] + Read More What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail info Posted September 12, 2018 by Michelle Peel in Strategy and Analysis While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […] + Read More Pages: 123456789101112131415Load More Articles
7 Ways to Make Your Marketing Copy More Engaging info Posted January 30, 2019 by Marcus Johnson in Creative Do you still believe the tired platitude that everyone hates direct mail? Hate, tolerate, or love it, direct mail gets results. And it’s become a key, if not essential, part of the mix for any smart marketing strategy. But let’s concede that there may be a grain of truth to that old chestnut [...] + Read More
The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless info Posted January 16, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […] + Read More
Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom info Posted January 15, 2019 by Michelle Peel in Direct Marketing Trends When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […] + Read More
Don’t Play On Generational Stereotypes to Reach Millennials info Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […] + Read More
Direct Mail Can Work for Any Business—Including Yours info Posted January 4, 2019 by Alan Sherman in Strategy and Analysis For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […] + Read More
The “Silver Bullet” Channel for Customer Acquisition info Posted October 16, 2018 by Tedd Aurelius in Omnichannel Marketing Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives. + Read More
The Power of Direct Marketing Copywriting, Tips, and Testing, Testing… info Posted October 9, 2018 by Marcus Johnson in Creative, Direct Mail Tips Quick, which offer will pull better: 50% off or Half Off? Should you offer something FREE or Complimentary? Buy One Get One Free or BOGO? If you answered “It depends” to the questions above, you’re right. That is why we test. + Read More
How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time info Posted October 5, 2018 by Brent Doering in Strategy and Analysis We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant […] + Read More
Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing info Posted September 14, 2018 by Alan Sherman in Strategy and Analysis If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […] + Read More
What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail info Posted September 12, 2018 by Michelle Peel in Strategy and Analysis While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […] + Read More
