Customer Acquisition Blog Tag Direct Mail Can Work for Any Business—Including Yours info Posted January 4, 2019 by Alan Sherman in Strategy and Analysis For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […] + Read More The “Silver Bullet” Channel for Customer Acquisition info Posted October 16, 2018 by Tedd Aurelius in Omnichannel Marketing Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives. + Read More The Power of Direct Marketing Copywriting, Tips, and Testing, Testing… info Posted October 9, 2018 by Marcus Johnson in Creative, Direct Mail Tips Quick, which offer will pull better: 50% off or Half Off? Should you offer something FREE or Complimentary? Buy One Get One Free or BOGO? If you answered “It depends” to the questions above, you’re right. That is why we test. + Read More How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time info Posted October 5, 2018 by Brent Doering in Strategy and Analysis We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant […] + Read More Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing info Posted September 14, 2018 by Alan Sherman in Strategy and Analysis If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […] + Read More Pages: « 2 3 4 5 6 7 8 9»Load More Articles
Direct Mail Can Work for Any Business—Including Yours info Posted January 4, 2019 by Alan Sherman in Strategy and Analysis For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they […] + Read More
The “Silver Bullet” Channel for Customer Acquisition info Posted October 16, 2018 by Tedd Aurelius in Omnichannel Marketing Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives. + Read More
The Power of Direct Marketing Copywriting, Tips, and Testing, Testing… info Posted October 9, 2018 by Marcus Johnson in Creative, Direct Mail Tips Quick, which offer will pull better: 50% off or Half Off? Should you offer something FREE or Complimentary? Buy One Get One Free or BOGO? If you answered “It depends” to the questions above, you’re right. That is why we test. + Read More
How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time info Posted October 5, 2018 by Brent Doering in Strategy and Analysis We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant […] + Read More
Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing info Posted September 14, 2018 by Alan Sherman in Strategy and Analysis If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […] + Read More
