Customer Acquisition Blog Tag Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More Why Attribution Models Are Important to Achieving Customer Acquisition Goals info Posted February 9, 2018 by Wes Sparling in Strategy and Analysis At IWCO Direct, it’s our belief that who you speak to is as important as what you say. While I have addressed it before, when attempting to calculate your return on marketing investment (ROMI), it’s important to consider the role of attribution and the method you use for response and conversion calculation when engaging in […] + Read More How Personalized Landing Pages Create Greater Relevance and Response info Posted December 15, 2017 by Brent Doering in Direct Mail Tips, Direct Marketing Trends Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we […] + Read More The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud info Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […] + Read More In an Age of Digital Gatekeepers, Direct Mail Holds the Key to Reaching Millennials info Posted November 8, 2017 by Ashley Leone in Direct Marketing Trends One of the most annoying things about being online is the pop up ads. There you are, innocently surfing the web for the perfect pair of shoes or trying to comment on a cat video, and BAM! Suddenly, you’re x-ing out of multiple popup windows and email submission forms. Most Millennials Don’t Respond to Your […] + Read More Keep the Heat on the Competition with These Retail Energy Marketing Tips info Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […] + Read More How Marketing Models Minimize Guesswork and Maximize Predictability info Posted October 27, 2017 by Wes Sparling in Strategy and Analysis In today’s direct marketing universe, we have options for how we target prospective customers. We can target based on personas, on one or more criteria generally referred to as “criteria selection,” or we can target based on models. In my last article, I expanded on personas and how they are used in targeting. In […] + Read More Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up info Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […] + Read More Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans info Posted September 13, 2017 by Michelle Peel in Direct Marketing Trends There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the hustle and bustle of the season and do the majority of my shopping during the […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
Homeowners are Getting Ready for Spring Home Improvements—Here’s How to Reach Them with Personal Loan Offers info Posted March 20, 2018 by Michelle Peel in Direct Marketing Trends Spring is finally here! When I think of spring, I think clean, fresh, and new. I also think of home improvements, since spring is a great time to give your space a spruce-up. Whether you clean by power washing your house and walkways, re-stain your deck for a fresh look, or landscape and plant new […] + Read More
Help People Protect the Ones They Love This Valentine’s Day with the Right P&C Insurance Policy info Posted February 14, 2018 by Michelle Peel in Direct Marketing Trends On Valentine’s Day, we celebrate the ones we love with romantic gestures or gifts. Some celebrate by going out to dinner, others buy jewelry, red roses, heart-shaped boxes of candy, and romantic cards. How are you celebrating Valentine’s Day? It is expected that 55 percent of the U.S. population will celebrate Valentine’s Day this year, […] + Read More
Why Attribution Models Are Important to Achieving Customer Acquisition Goals info Posted February 9, 2018 by Wes Sparling in Strategy and Analysis At IWCO Direct, it’s our belief that who you speak to is as important as what you say. While I have addressed it before, when attempting to calculate your return on marketing investment (ROMI), it’s important to consider the role of attribution and the method you use for response and conversion calculation when engaging in […] + Read More
How Personalized Landing Pages Create Greater Relevance and Response info Posted December 15, 2017 by Brent Doering in Direct Mail Tips, Direct Marketing Trends Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we […] + Read More
The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud info Posted November 17, 2017 by Alan Sherman in Direct Marketing Trends, Strategy and Analysis Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […] + Read More
In an Age of Digital Gatekeepers, Direct Mail Holds the Key to Reaching Millennials info Posted November 8, 2017 by Ashley Leone in Direct Marketing Trends One of the most annoying things about being online is the pop up ads. There you are, innocently surfing the web for the perfect pair of shoes or trying to comment on a cat video, and BAM! Suddenly, you’re x-ing out of multiple popup windows and email submission forms. Most Millennials Don’t Respond to Your […] + Read More
Keep the Heat on the Competition with These Retail Energy Marketing Tips info Posted November 7, 2017 by Michelle Peel in Direct Marketing Trends I love fall in Pennsylvania—from the beautiful red, orange, and yellow leaves falling from the trees to pumpkin-flavored everything. We have been fortunate to experience an unseasonably warm fall season. Now it is time to finally bundle up and turn on the heat in our home. While turning up the heat may mean seeing red […] + Read More
How Marketing Models Minimize Guesswork and Maximize Predictability info Posted October 27, 2017 by Wes Sparling in Strategy and Analysis In today’s direct marketing universe, we have options for how we target prospective customers. We can target based on personas, on one or more criteria generally referred to as “criteria selection,” or we can target based on models. In my last article, I expanded on personas and how they are used in targeting. In […] + Read More
Millennial Home Buying is Slowly Becoming a Reality—Here’s How to Speed It Up info Posted September 27, 2017 by Ashley Leone in Direct Marketing Trends There’s a cutting joke out there about millennials living in their parents’ basements. The punch line is something about how millennials refuse to grow up or some other Freudian concept I don’t buy. In reality, millennials—like pretty much every other generation—value independence. In fact, according to CNBC, 80% of millennials want to buy a […] + Read More
Don’t Wait Until the Last Minute to Put Together Your Holiday Marketing Plans info Posted September 13, 2017 by Michelle Peel in Direct Marketing Trends There is something special about planning my holiday shopping adventure, sipping on a hot peppermint mocha latte lite with my shopping list and store coupons in hand. Although I tend to buy little gifts throughout the year, I enjoy the hustle and bustle of the season and do the majority of my shopping during the […] + Read More
