Customer Acquisition Blog Tag How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time info Posted October 5, 2018 by Brent Doering in Strategy and Analysis We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant […] + Read More Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing info Posted September 14, 2018 by Alan Sherman in Strategy and Analysis If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […] + Read More What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail info Posted September 12, 2018 by Michelle Peel in Strategy and Analysis While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […] + Read More Essential Elements of a Medicare Advantage Marketing Plan to Nail the AEP info Posted August 22, 2018 by Maggie Stack in Direct Mail Tips Our hats go off to all our Medicare Advantage marketing partners this time of year. We know their to-do lists are long leading up to October 1, when marketing can officially begin for the Annual Enrollment Period (AEP). There are marketing plans to finalize, prospect databases to compile, creative to develop, and Centers for Medicare […] + Read More Wellness Marketing Rules for Back-to-School info Posted August 21, 2018 by Michelle Peel in Strategy and Analysis When most people think of getting students ready to go back to school, shopping is top of mind. Back-to-school season is a great time for retailers. In a recent survey of parents, RetailMeNot found that 96 percent of Americans will go to a brick-and-mortar store for their back-to-school shopping needs. Another study by the National […] + Read More Choosing Effective Marketing Lists Requires a Deep Understanding of Your Products and Customers info Posted August 10, 2018 by Cindy Shatto in Strategy and Analysis “How do we find the right prospects?” This is an age-old question every business has asked since businesses became a thing. Well, to find the right prospects, start by making sure you have a good understanding of your product or service. That might sound obvious, but it’s essential you’re asking the right questions about your […] + Read More Why Personalized Envelopes are Taking Off (and Why it Took So Long) info Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […] + Read More Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health info Posted April 25, 2018 by Megan Lester in Direct Marketing Trends “Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […] + Read More Data-Driven Marketing—Four Pillars of Success info Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […] + Read More Pages: First Page12345678910111213Last PageLoad More Articles
How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time info Posted October 5, 2018 by Brent Doering in Strategy and Analysis We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant […] + Read More
Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing info Posted September 14, 2018 by Alan Sherman in Strategy and Analysis If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […] + Read More
What Your Travel Loyalty Program Marketing Needs in 2018: Personalization, Relevancy, and Direct Mail info Posted September 12, 2018 by Michelle Peel in Strategy and Analysis While relaxing and recapping summer vacations with a group of friends recently, one family said traveling with their three daughters was stressful because one of the children always felt left out. Another couple mentioned that traveling with their teenage daughter was difficult because she complained she was bored and didn’t have anyone her age with […] + Read More
Essential Elements of a Medicare Advantage Marketing Plan to Nail the AEP info Posted August 22, 2018 by Maggie Stack in Direct Mail Tips Our hats go off to all our Medicare Advantage marketing partners this time of year. We know their to-do lists are long leading up to October 1, when marketing can officially begin for the Annual Enrollment Period (AEP). There are marketing plans to finalize, prospect databases to compile, creative to develop, and Centers for Medicare […] + Read More
Wellness Marketing Rules for Back-to-School info Posted August 21, 2018 by Michelle Peel in Strategy and Analysis When most people think of getting students ready to go back to school, shopping is top of mind. Back-to-school season is a great time for retailers. In a recent survey of parents, RetailMeNot found that 96 percent of Americans will go to a brick-and-mortar store for their back-to-school shopping needs. Another study by the National […] + Read More
Choosing Effective Marketing Lists Requires a Deep Understanding of Your Products and Customers info Posted August 10, 2018 by Cindy Shatto in Strategy and Analysis “How do we find the right prospects?” This is an age-old question every business has asked since businesses became a thing. Well, to find the right prospects, start by making sure you have a good understanding of your product or service. That might sound obvious, but it’s essential you’re asking the right questions about your […] + Read More
Why Personalized Envelopes are Taking Off (and Why it Took So Long) info Posted July 17, 2018 by Matt Shanahan in Direct Marketing Trends Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […] + Read More
Student Loan Debt Trends for 2018: Reaching Grads with Payment Options info Posted June 29, 2018 by Michelle Peel in Direct Marketing Trends Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million […] + Read More
LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health info Posted April 25, 2018 by Megan Lester in Direct Marketing Trends “Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […] + Read More
Data-Driven Marketing—Four Pillars of Success info Posted March 28, 2018 by Cindy Shatto in Direct Marketing Trends Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two […] + Read More
