Customer Acquisition Blog Tag Who Won and Who Lost in Our Super Bowl Ad Review info Posted February 5, 2019 by Debora Haskel in Creative We couldn’t help but notice that this year’s Super Bowl ads would be reaching out to women, showcasing women, and focusing on women, so it only made sense to ask five women from IWCO Direct to review this year’s ads. While every response to this request was an enthusiastic variation of, “Count me in,” the […] + Read More 7 Ways to Make Your Marketing Copy More Engaging info Posted January 30, 2019 by Marcus Johnson in Creative Do you still believe the tired platitude that everyone hates direct mail? Hate, tolerate, or love it, direct mail gets results. And it’s become a key, if not essential, part of the mix for any smart marketing strategy. But let’s concede that there may be a grain of truth to that old chestnut [...] + Read More The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless info Posted January 16, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […] + Read More Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom info Posted January 15, 2019 by Michelle Peel in Direct Marketing Trends When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […] + Read More Don’t Play On Generational Stereotypes to Reach Millennials info Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […] + Read More Pages: 1 2 3 4 5 6 7 8»Load More Articles
Who Won and Who Lost in Our Super Bowl Ad Review info Posted February 5, 2019 by Debora Haskel in Creative We couldn’t help but notice that this year’s Super Bowl ads would be reaching out to women, showcasing women, and focusing on women, so it only made sense to ask five women from IWCO Direct to review this year’s ads. While every response to this request was an enthusiastic variation of, “Count me in,” the […] + Read More
7 Ways to Make Your Marketing Copy More Engaging info Posted January 30, 2019 by Marcus Johnson in Creative Do you still believe the tired platitude that everyone hates direct mail? Hate, tolerate, or love it, direct mail gets results. And it’s become a key, if not essential, part of the mix for any smart marketing strategy. But let’s concede that there may be a grain of truth to that old chestnut [...] + Read More
The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless info Posted January 16, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […] + Read More
Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom info Posted January 15, 2019 by Michelle Peel in Direct Marketing Trends When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […] + Read More
Don’t Play On Generational Stereotypes to Reach Millennials info Posted January 8, 2019 by Ashley Leone in Direct Marketing Trends There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […] + Read More
