Customer Acquisition Blog Tag We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend info Posted April 5, 2019 by Megan Lester in Direct Marketing Trends It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […] + Read More Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message info Posted March 22, 2019 by Brent Doering in Direct Marketing Trends, Strategy and Analysis Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous […] + Read More IWCO Direct Turns 50: Five Things That Haven’t Changed Since 1969 info Posted March 19, 2019 by Jim Andersen in Announcements March 17 appears on most calendars as St. Patrick’s Day, but this year, we had another reason to celebrate. The company we know today as IWCO Direct was founded fifty years ago on March 17, 1969, as Instant Services, Inc. There were four employees and one sheetfed press. The company name reflected what still differentiates […] + Read More Tips for Creating a Call-to-Action that Can’t Be Ignored info Posted March 1, 2019 by Marcus Johnson in Creative, Direct Mail Tips From time to time, in direct marketing writing and design, we need to focus on the fundamentals to help us stay sharp in conveying the purpose and value proposition of what we’re selling. Why? Because so many direct marketing packages fail to answer these basic questions: Do we give our audience a reason to open? […] + Read More Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills info Posted February 26, 2019 by Michelle Peel in Strategy and Analysis Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin, […] + Read More “A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar info Posted February 12, 2019 by Maggie Stack in Omnichannel Marketing The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations […] + Read More Who Won and Who Lost in Our Super Bowl Ad Review info Posted February 5, 2019 by Debora Haskel in Creative We couldn’t help but notice that this year’s Super Bowl ads would be reaching out to women, showcasing women, and focusing on women, so it only made sense to ask five women from IWCO Direct to review this year’s ads. While every response to this request was an enthusiastic variation of, “Count me in,” the […] + Read More 7 Ways to Make Your Marketing Copy More Engaging info Posted January 30, 2019 by Marcus Johnson in Creative Do you still believe the tired platitude that everyone hates direct mail? Hate, tolerate, or love it, direct mail gets results. And it’s become a key, if not essential, part of the mix for any smart marketing strategy. But let’s concede that there may be a grain of truth to that old chestnut [...] + Read More The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless info Posted January 16, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […] + Read More Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom info Posted January 15, 2019 by Michelle Peel in Direct Marketing Trends When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […] + Read More Pages: First Page1234567891011121314Last PageLoad More Articles
We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend info Posted April 5, 2019 by Megan Lester in Direct Marketing Trends It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […] + Read More
Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message info Posted March 22, 2019 by Brent Doering in Direct Marketing Trends, Strategy and Analysis Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous […] + Read More
IWCO Direct Turns 50: Five Things That Haven’t Changed Since 1969 info Posted March 19, 2019 by Jim Andersen in Announcements March 17 appears on most calendars as St. Patrick’s Day, but this year, we had another reason to celebrate. The company we know today as IWCO Direct was founded fifty years ago on March 17, 1969, as Instant Services, Inc. There were four employees and one sheetfed press. The company name reflected what still differentiates […] + Read More
Tips for Creating a Call-to-Action that Can’t Be Ignored info Posted March 1, 2019 by Marcus Johnson in Creative, Direct Mail Tips From time to time, in direct marketing writing and design, we need to focus on the fundamentals to help us stay sharp in conveying the purpose and value proposition of what we’re selling. Why? Because so many direct marketing packages fail to answer these basic questions: Do we give our audience a reason to open? […] + Read More
Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills info Posted February 26, 2019 by Michelle Peel in Strategy and Analysis Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin, […] + Read More
“A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar info Posted February 12, 2019 by Maggie Stack in Omnichannel Marketing The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations […] + Read More
Who Won and Who Lost in Our Super Bowl Ad Review info Posted February 5, 2019 by Debora Haskel in Creative We couldn’t help but notice that this year’s Super Bowl ads would be reaching out to women, showcasing women, and focusing on women, so it only made sense to ask five women from IWCO Direct to review this year’s ads. While every response to this request was an enthusiastic variation of, “Count me in,” the […] + Read More
7 Ways to Make Your Marketing Copy More Engaging info Posted January 30, 2019 by Marcus Johnson in Creative Do you still believe the tired platitude that everyone hates direct mail? Hate, tolerate, or love it, direct mail gets results. And it’s become a key, if not essential, part of the mix for any smart marketing strategy. But let’s concede that there may be a grain of truth to that old chestnut [...] + Read More
The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless info Posted January 16, 2019 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […] + Read More
Three Top Marketing Trends for 2019: What’s Happening in Financial, Insurance, and Telecom info Posted January 15, 2019 by Michelle Peel in Direct Marketing Trends When I’m not researching marketing trends in my professional life, I like to put my sleuthing skills to work in my personal life. For instance, I recently had a hair appointment for highlights (or what I refer to as ‘enhancements’). Prior to my appointment, I decided to look up hair trends for 2019 and found […] + Read More
