Customer Acquisition Blog Tag Data Drives the Top 2020 Marketing Trends info Posted January 15, 2020 by Debora Haskel in Strategy and Analysis I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list. + Read More The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry info Posted December 18, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry. + Read More Give Your Direct Mail Marketing a Lift with Promotional Cards info Posted November 13, 2019 by Marcus Johnson in Creative You know from our reporting on direct mail response rates that direct mail works better than other channels for getting response. That doesn’t mean there aren’t ways to improve it even further. Today’s topic: using cards to captivate your audience … + Read More Retailers Can Use These Proven Tips to Boost Their 2019 Holiday Marketing ROI info Posted November 1, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […] + Read More All I Really Need to Know is I’m Still Learning, More Than 30 Years Into My Career info Posted October 18, 2019 by Tedd Aurelius in Strategy and Analysis On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum. + Read More Long Copy or Not—That is The Question info Posted October 1, 2019 by Marcus Johnson in Creative It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...] + Read More How MSOs Can Master Their Marketing in the Age of Bundles info Posted September 13, 2019 by Michelle Peel in Direct Marketing Trends With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […] + Read More Direct Marketing: The (Really) Good, the (Not So) Bad and the (Potentially Very) Ugly info Posted August 14, 2019 by Debora Haskel in Strategy and Analysis What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why. + Read More Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers info Posted July 12, 2019 by Alan Sherman in Strategy and Analysis Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts, browse, or product applications) take […] + Read More Ease and Simplicity Earn Top Marks in Student Loan Marketing info Posted July 10, 2019 by Michelle Peel in Direct Marketing Trends It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […] + Read More Pages: 123456789101112131415Load More Articles
Data Drives the Top 2020 Marketing Trends info Posted January 15, 2020 by Debora Haskel in Strategy and Analysis I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list. + Read More
The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry info Posted December 18, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry. + Read More
Give Your Direct Mail Marketing a Lift with Promotional Cards info Posted November 13, 2019 by Marcus Johnson in Creative You know from our reporting on direct mail response rates that direct mail works better than other channels for getting response. That doesn’t mean there aren’t ways to improve it even further. Today’s topic: using cards to captivate your audience … + Read More
Retailers Can Use These Proven Tips to Boost Their 2019 Holiday Marketing ROI info Posted November 1, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […] + Read More
All I Really Need to Know is I’m Still Learning, More Than 30 Years Into My Career info Posted October 18, 2019 by Tedd Aurelius in Strategy and Analysis On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum. + Read More
Long Copy or Not—That is The Question info Posted October 1, 2019 by Marcus Johnson in Creative It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...] + Read More
How MSOs Can Master Their Marketing in the Age of Bundles info Posted September 13, 2019 by Michelle Peel in Direct Marketing Trends With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […] + Read More
Direct Marketing: The (Really) Good, the (Not So) Bad and the (Potentially Very) Ugly info Posted August 14, 2019 by Debora Haskel in Strategy and Analysis What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why. + Read More
Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers info Posted July 12, 2019 by Alan Sherman in Strategy and Analysis Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts, browse, or product applications) take […] + Read More
Ease and Simplicity Earn Top Marks in Student Loan Marketing info Posted July 10, 2019 by Michelle Peel in Direct Marketing Trends It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […] + Read More
