Customer Acquisition Blog Tag Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message info Posted March 22, 2019 by Brent Doering in Direct Marketing Trends, Strategy and Analysis Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous […] + Read More IWCO Direct Turns 50: Five Things That Haven’t Changed Since 1969 info Posted March 19, 2019 by Jim Andersen in Announcements March 17 appears on most calendars as St. Patrick’s Day, but this year, we had another reason to celebrate. The company we know today as IWCO Direct was founded fifty years ago on March 17, 1969, as Instant Services, Inc. There were four employees and one sheetfed press. The company name reflected what still differentiates […] + Read More Tips for Creating a Call-to-Action that Can’t Be Ignored info Posted March 1, 2019 by Marcus Johnson in Creative, Direct Mail Tips From time to time, in direct marketing writing and design, we need to focus on the fundamentals to help us stay sharp in conveying the purpose and value proposition of what we’re selling. Why? Because so many direct marketing packages fail to answer these basic questions: Do we give our audience a reason to open? […] + Read More Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills info Posted February 26, 2019 by Michelle Peel in Strategy and Analysis Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin, […] + Read More “A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar info Posted February 12, 2019 by Maggie Stack in Omnichannel Marketing The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations […] + Read More Pages: 1 2 3 4 5 6 7 8»Load More Articles
Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message info Posted March 22, 2019 by Brent Doering in Direct Marketing Trends, Strategy and Analysis Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous […] + Read More
IWCO Direct Turns 50: Five Things That Haven’t Changed Since 1969 info Posted March 19, 2019 by Jim Andersen in Announcements March 17 appears on most calendars as St. Patrick’s Day, but this year, we had another reason to celebrate. The company we know today as IWCO Direct was founded fifty years ago on March 17, 1969, as Instant Services, Inc. There were four employees and one sheetfed press. The company name reflected what still differentiates […] + Read More
Tips for Creating a Call-to-Action that Can’t Be Ignored info Posted March 1, 2019 by Marcus Johnson in Creative, Direct Mail Tips From time to time, in direct marketing writing and design, we need to focus on the fundamentals to help us stay sharp in conveying the purpose and value proposition of what we’re selling. Why? Because so many direct marketing packages fail to answer these basic questions: Do we give our audience a reason to open? […] + Read More
Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills info Posted February 26, 2019 by Michelle Peel in Strategy and Analysis Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin, […] + Read More
“A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar info Posted February 12, 2019 by Maggie Stack in Omnichannel Marketing The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations […] + Read More
