Customer Acquisition Blog Tag Retailers Can Use These Proven Tips to Boost Their 2019 Holiday Marketing ROI info Posted November 1, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […] + Read More All I Really Need to Know is I’m Still Learning, More Than 30 Years Into My Career info Posted October 18, 2019 by Tedd Aurelius in Strategy and Analysis On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum. + Read More Long Copy or Not—That is The Question info Posted October 1, 2019 by Marcus Johnson in Creative It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...] + Read More How MSOs Can Master Their Marketing in the Age of Bundles info Posted September 13, 2019 by Michelle Peel in Direct Marketing Trends With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […] + Read More Direct Marketing: The (Really) Good, the (Not So) Bad and the (Potentially Very) Ugly info Posted August 14, 2019 by Debora Haskel in Strategy and Analysis What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why. + Read More Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers info Posted July 12, 2019 by Alan Sherman in Strategy and Analysis Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts, browse, or product applications) take […] + Read More Ease and Simplicity Earn Top Marks in Student Loan Marketing info Posted July 10, 2019 by Michelle Peel in Direct Marketing Trends It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […] + Read More Why Nordstrom and J. Jill’s Direct Mail Mistake Cost Them Millions info Posted June 12, 2019 by Ashley Luehmann in Direct Mail Tips A very unexpected article drew me out of my usual morning email-checking haze today. My supervisor Debora Haskel had forwarded me an “interesting read” from MindFire, highlighting a drop in sales for clothing retailer J. Jill. The headline read “Retailer J. Jill learned the Hard Way Why Direct Mail is Still Relevant,” and the smell of scandal perked me up more than the cup of coffee I was holding [...] + Read More How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies info Posted April 10, 2019 by Michelle Peel in Direct Marketing Trends Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See […] + Read More Pages: First Page1234567891011121314Last PageLoad More Articles
Retailers Can Use These Proven Tips to Boost Their 2019 Holiday Marketing ROI info Posted November 1, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […] + Read More
All I Really Need to Know is I’m Still Learning, More Than 30 Years Into My Career info Posted October 18, 2019 by Tedd Aurelius in Strategy and Analysis On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum. + Read More
Long Copy or Not—That is The Question info Posted October 1, 2019 by Marcus Johnson in Creative It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...] + Read More
How MSOs Can Master Their Marketing in the Age of Bundles info Posted September 13, 2019 by Michelle Peel in Direct Marketing Trends With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […] + Read More
Direct Marketing: The (Really) Good, the (Not So) Bad and the (Potentially Very) Ugly info Posted August 14, 2019 by Debora Haskel in Strategy and Analysis What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why. + Read More
Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers info Posted July 12, 2019 by Alan Sherman in Strategy and Analysis Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts, browse, or product applications) take […] + Read More
Ease and Simplicity Earn Top Marks in Student Loan Marketing info Posted July 10, 2019 by Michelle Peel in Direct Marketing Trends It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […] + Read More
Why Nordstrom and J. Jill’s Direct Mail Mistake Cost Them Millions info Posted June 12, 2019 by Ashley Luehmann in Direct Mail Tips A very unexpected article drew me out of my usual morning email-checking haze today. My supervisor Debora Haskel had forwarded me an “interesting read” from MindFire, highlighting a drop in sales for clothing retailer J. Jill. The headline read “Retailer J. Jill learned the Hard Way Why Direct Mail is Still Relevant,” and the smell of scandal perked me up more than the cup of coffee I was holding [...] + Read More
How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More
How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies info Posted April 10, 2019 by Michelle Peel in Direct Marketing Trends Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See […] + Read More
