Customer Acquisition Blog Tag How to Write Direct Response Copy in Any Channel info Posted November 18, 2020 by Marcus Johnson in Creative Staring into the abyss of writing direct response copy for a multichannel marketing campaign? Pull up a chair and let’s discuss. First, define the scope. Say you have direct mail, email, ad-like objects (think banner/display ads, including those for different online platforms like mobile, tablet, and desktop), and social media. We could go deeper, but […] + Read More 2021 Will Bring Enhanced Services to Our Data Analytics Solutions info Posted October 30, 2020 by Wes Sparling in Strategy and Analysis For more than 16 years, IWCO Direct has offered data analytics solutions, including robust modeling and analytics that improve Return on Marketing Investment (ROMI) for our clients. In early 2021, we will be expanding our offering with additional statistical and analytics resources by adding four team members. Today I wanted to provide just a few […] + Read More How Verticals Have Adjusted Marketing Approaches to COVID-19 info Posted September 30, 2020 by Michelle Peel in Direct Marketing Trends We’ve been analyzing how various verticals have adjusted their marketing approaches to COVID-19 and the impact on direct mail volumes. When the Winterberry Group released “The Outlook for Data Driven Advertising and Marketing 2020” in January, they projected direct mail to increase 0.6% and digital channels to increase an average of 14.5%. Then the COVID-19 […] + Read More A Discussion of Direct Marketing Trends with the AMA Southern Connecticut info Posted September 16, 2020 by Alan Sherman in Direct Marketing Trends I recently participated in a virtual panel for American Marketing Association’s southern Connecticut chapter on direct marketing trends titled "An Industry Reset: The Resurgence of Integrated Marketing and Direct Mail.” There were some 60 marketers from the greater New York area in attendance who had great questions for me and the other two direct and digital marketers on the panel. Here are a few of those questions and a summary of some of my responses: + Read More Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9 info Posted July 22, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […] + Read More An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6 info Posted July 17, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for Target Marketing a few years ago. Let’s move on to questions four through six. All […] + Read More An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes? info Posted July 15, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’re always on the lookout for and appreciative of essential advice for direct mail producers. A tip of the hat, then, to Paul Mcquillan and an unnamed marketing seminar speaker, whose direct mail checklist I recently came across in a piece Paul wrote for Target Marketing. + Read More Medicare Marketing: How Will COVID-19 Impact This Year’s AEP? info Posted May 13, 2020 by Alan Sherman in Strategy and Analysis As marketers continue to develop their Medicare marketing plans for this year’s Annual Enrollment Period (AEP), the impact of COVID-19 means we are no longer marketing within a business-as-usual setting. While some AEP tactics will change, and others will remain the same, direct mail will remain a key part of an omnichannel strategy. For example, […] + Read More How to Pivot Nonprofit Marketing Strategies During Times of Uncertainty info Posted April 15, 2020 by Jamie Veltri in Strategy and Analysis Our world has been turned upside down as we navigate responding to and containing the spread of COVID-19. Nonprofit marketing is no exception. How should nonprofit organizations adjust their marketing strategies during times of uncertainty? I have heard the question, “Should we stop fundraising?” The short answer is No. Your services as a nonprofit are […] + Read More Seven Important Marketing Metrics to Measure in 2020 info Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […] + Read More Pages: 123456789101112131415Load More Articles
How to Write Direct Response Copy in Any Channel info Posted November 18, 2020 by Marcus Johnson in Creative Staring into the abyss of writing direct response copy for a multichannel marketing campaign? Pull up a chair and let’s discuss. First, define the scope. Say you have direct mail, email, ad-like objects (think banner/display ads, including those for different online platforms like mobile, tablet, and desktop), and social media. We could go deeper, but […] + Read More
2021 Will Bring Enhanced Services to Our Data Analytics Solutions info Posted October 30, 2020 by Wes Sparling in Strategy and Analysis For more than 16 years, IWCO Direct has offered data analytics solutions, including robust modeling and analytics that improve Return on Marketing Investment (ROMI) for our clients. In early 2021, we will be expanding our offering with additional statistical and analytics resources by adding four team members. Today I wanted to provide just a few […] + Read More
How Verticals Have Adjusted Marketing Approaches to COVID-19 info Posted September 30, 2020 by Michelle Peel in Direct Marketing Trends We’ve been analyzing how various verticals have adjusted their marketing approaches to COVID-19 and the impact on direct mail volumes. When the Winterberry Group released “The Outlook for Data Driven Advertising and Marketing 2020” in January, they projected direct mail to increase 0.6% and digital channels to increase an average of 14.5%. Then the COVID-19 […] + Read More
A Discussion of Direct Marketing Trends with the AMA Southern Connecticut info Posted September 16, 2020 by Alan Sherman in Direct Marketing Trends I recently participated in a virtual panel for American Marketing Association’s southern Connecticut chapter on direct marketing trends titled "An Industry Reset: The Resurgence of Integrated Marketing and Direct Mail.” There were some 60 marketers from the greater New York area in attendance who had great questions for me and the other two direct and digital marketers on the panel. Here are a few of those questions and a summary of some of my responses: + Read More
Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9 info Posted July 22, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […] + Read More
An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6 info Posted July 17, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for Target Marketing a few years ago. Let’s move on to questions four through six. All […] + Read More
An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes? info Posted July 15, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’re always on the lookout for and appreciative of essential advice for direct mail producers. A tip of the hat, then, to Paul Mcquillan and an unnamed marketing seminar speaker, whose direct mail checklist I recently came across in a piece Paul wrote for Target Marketing. + Read More
Medicare Marketing: How Will COVID-19 Impact This Year’s AEP? info Posted May 13, 2020 by Alan Sherman in Strategy and Analysis As marketers continue to develop their Medicare marketing plans for this year’s Annual Enrollment Period (AEP), the impact of COVID-19 means we are no longer marketing within a business-as-usual setting. While some AEP tactics will change, and others will remain the same, direct mail will remain a key part of an omnichannel strategy. For example, […] + Read More
How to Pivot Nonprofit Marketing Strategies During Times of Uncertainty info Posted April 15, 2020 by Jamie Veltri in Strategy and Analysis Our world has been turned upside down as we navigate responding to and containing the spread of COVID-19. Nonprofit marketing is no exception. How should nonprofit organizations adjust their marketing strategies during times of uncertainty? I have heard the question, “Should we stop fundraising?” The short answer is No. Your services as a nonprofit are […] + Read More
Seven Important Marketing Metrics to Measure in 2020 info Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […] + Read More
