Customer Acquisition Blog Tag A Discussion of Direct Marketing Trends with the AMA Southern Connecticut info Posted September 16, 2020 by Alan Sherman in Direct Marketing Trends I recently participated in a virtual panel for American Marketing Association’s southern Connecticut chapter on direct marketing trends titled "An Industry Reset: The Resurgence of Integrated Marketing and Direct Mail.” There were some 60 marketers from the greater New York area in attendance who had great questions for me and the other two direct and digital marketers on the panel. Here are a few of those questions and a summary of some of my responses: + Read More Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9 info Posted July 22, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […] + Read More An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6 info Posted July 17, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for Target Marketing a few years ago. Let’s move on to questions four through six. All […] + Read More An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes? info Posted July 15, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’re always on the lookout for and appreciative of essential advice for direct mail producers. A tip of the hat, then, to Paul Mcquillan and an unnamed marketing seminar speaker, whose direct mail checklist I recently came across in a piece Paul wrote for Target Marketing. + Read More Medicare Marketing: How Will COVID-19 Impact This Year’s AEP? info Posted May 13, 2020 by Alan Sherman in Strategy and Analysis As marketers continue to develop their Medicare marketing plans for this year’s Annual Enrollment Period (AEP), the impact of COVID-19 means we are no longer marketing within a business-as-usual setting. While some AEP tactics will change, and others will remain the same, direct mail will remain a key part of an omnichannel strategy. For example, […] + Read More How to Pivot Nonprofit Marketing Strategies During Times of Uncertainty info Posted April 15, 2020 by Jamie Veltri in Strategy and Analysis Our world has been turned upside down as we navigate responding to and containing the spread of COVID-19. Nonprofit marketing is no exception. How should nonprofit organizations adjust their marketing strategies during times of uncertainty? I have heard the question, “Should we stop fundraising?” The short answer is No. Your services as a nonprofit are […] + Read More Seven Important Marketing Metrics to Measure in 2020 info Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […] + Read More Data Drives the Top 2020 Marketing Trends info Posted January 15, 2020 by Debora Haskel in Strategy and Analysis I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list. + Read More The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry info Posted December 18, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry. + Read More Give Your Direct Mail Marketing a Lift with Promotional Cards info Posted November 13, 2019 by Marcus Johnson in Creative You know from our reporting on direct mail response rates that direct mail works better than other channels for getting response. That doesn’t mean there aren’t ways to improve it even further. Today’s topic: using cards to captivate your audience … + Read More Pages: First Page1234567891011121314Last PageLoad More Articles
A Discussion of Direct Marketing Trends with the AMA Southern Connecticut info Posted September 16, 2020 by Alan Sherman in Direct Marketing Trends I recently participated in a virtual panel for American Marketing Association’s southern Connecticut chapter on direct marketing trends titled "An Industry Reset: The Resurgence of Integrated Marketing and Direct Mail.” There were some 60 marketers from the greater New York area in attendance who had great questions for me and the other two direct and digital marketers on the panel. Here are a few of those questions and a summary of some of my responses: + Read More
Does Your Direct Mail Package Pass the Test? An Essential Checklist—Rules 7-9 info Posted July 22, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’ve come to the final three (of nine) questions that every direct mail producer should ask before, during, and after you create a direct mail package. Reminder: these questions come courtesy of Paul McQuillan, who turned his experience at a marketing seminar into a piece for Target Marketing. His article appeared a few years […] + Read More
An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes?—Rules 4-6 info Posted July 17, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis Continuing our review of the nine questions that should guide every direct mail user— courtesy of Paul McQuillan and an unnamed marketing seminar speaker. Paul turned that seminar encounter into a helpful direct mail checklist and wrote a piece for Target Marketing a few years ago. Let’s move on to questions four through six. All […] + Read More
An Essential Direct Mail Checklist. Does Your Direct Mail Check the Boxes? info Posted July 15, 2020 by Marcus Johnson in Direct Mail Tips, Strategy and Analysis We’re always on the lookout for and appreciative of essential advice for direct mail producers. A tip of the hat, then, to Paul Mcquillan and an unnamed marketing seminar speaker, whose direct mail checklist I recently came across in a piece Paul wrote for Target Marketing. + Read More
Medicare Marketing: How Will COVID-19 Impact This Year’s AEP? info Posted May 13, 2020 by Alan Sherman in Strategy and Analysis As marketers continue to develop their Medicare marketing plans for this year’s Annual Enrollment Period (AEP), the impact of COVID-19 means we are no longer marketing within a business-as-usual setting. While some AEP tactics will change, and others will remain the same, direct mail will remain a key part of an omnichannel strategy. For example, […] + Read More
How to Pivot Nonprofit Marketing Strategies During Times of Uncertainty info Posted April 15, 2020 by Jamie Veltri in Strategy and Analysis Our world has been turned upside down as we navigate responding to and containing the spread of COVID-19. Nonprofit marketing is no exception. How should nonprofit organizations adjust their marketing strategies during times of uncertainty? I have heard the question, “Should we stop fundraising?” The short answer is No. Your services as a nonprofit are […] + Read More
Seven Important Marketing Metrics to Measure in 2020 info Posted January 29, 2020 by Jamie Veltri in Direct Marketing Trends, Strategy and Analysis What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to […] + Read More
Data Drives the Top 2020 Marketing Trends info Posted January 15, 2020 by Debora Haskel in Strategy and Analysis I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list. + Read More
The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry info Posted December 18, 2019 by Michelle Peel in Direct Marketing Trends, Strategy and Analysis The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry. + Read More
Give Your Direct Mail Marketing a Lift with Promotional Cards info Posted November 13, 2019 by Marcus Johnson in Creative You know from our reporting on direct mail response rates that direct mail works better than other channels for getting response. That doesn’t mean there aren’t ways to improve it even further. Today’s topic: using cards to captivate your audience … + Read More
