Customer Acquisition Blog Tag 2021 Holiday Shopping Recap: Season was Strong Despite Supply Chain Concerns info Posted January 19, 2022 by Michelle Peel in Direct Marketing Trends If you read my blog posts, you know that I love shopping. The holiday season, November 1 to December 24, is my favorite time of year for shopping…the decorations, the music, and the sales. The 2020 holiday shopping season was disrupted due to COVID-19 restrictions and in-person shopping included social distancing, a facemask, and hand sanitizer. What would disrupt the 2021 holiday shopping season? + Read More Three Trends to Drive Marketing Performance in 2022 info Posted December 16, 2021 by Tedd Aurelius in Direct Marketing Trends, Strategy and Analysis It’s that time of the year again! All of the so-called ‘marketing experts’ release their lists of the ‘hot 2022 marketing trends that will define your success’ that marketers must pay attention to or else they will fail miserably. Of course, as loyal readers of my blog, you’ll recall my “Ode to Trends” […] + Read More Direct Mail Strategies to Engage a Hispanic Audience info Posted September 29, 2021 by Alexander Negrete in Strategy and Analysis Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear […] + Read More After the Pandemic, Customer Journey Maps Are More Important Than Ever info Posted June 16, 2021 by Siri Prax in Strategy and Analysis At IWCO Direct, our number one priority in building successful omnichannel marketing campaigns is to understand our clients’ business. Not just what our clients’ needs might be from a brand and corporate standpoint, but truly, what are the needs of their buyers. We have a rigorous approach to our campaign planning that involves understanding the […] + Read More A 4-Step Process for Developing an Effective Marketing Strategy Based on the Cost Per Sale info Posted May 19, 2021 by Ted Grigg in Strategy and Analysis In my last post, I defined cost per lead (CPL), cost per sale (CPS), and allowable cost per sale (ACPS) in relation to your direct marketing budget and mail quantities. That being said, effective marketing strategy is not just about these costs, but how you use that information to inform future campaigns and measurably improve the ROI of your marketing efforts. These four simple steps will help you and your team use this data to your advantage. + Read More Manage Your Direct Marketing Efforts Based on the Cost Per Sale info Posted May 12, 2021 by Ted Grigg in Strategy and Analysis Today, I’d like to talk about how to better understand how your direct marketing budget is working for you by evaluating your cost per lead, cost per sale, and determining your allowable cost per sale. The first priority in evaluating the effectiveness of your direct marketing campaign is to define your customers’ decision steps. This […] + Read More Selling Insurance to Millennials Requires Education and a Personal Connection info Posted May 5, 2021 by Ashley Leone in Direct Marketing Trends This past year, I had to buy home insurance, and I wasn’t the only millennial in the market. There are approximately 73 million millennials in the U.S. Of that number, 80% own a car, 45% own a house, and an additional 78% plan to buy a house in the next nine years. That’s a lot […] + Read More Integrated Marketing Approach Delivers Measurable Results info Posted April 8, 2021 by Mike Parker in Strategy and Analysis We all know the old saying ‘may you live in interesting times,’ which is often described as being both a blessing and a curse. We have certainly seen the continued pace of change in the marketing industry around us―and in direct marketing specifically, but I strongly believe these are in fact exciting times for IWCO […] + Read More What Does it Take to Create Great Direct Marketing? info Posted March 24, 2021 by Wes Sparling in Strategy and Analysis It’s a big question. True direct response marketing starts with putting relevant, personalized marketing communications in front of targeted prospects. Done well, great direct marketing campaigns target more than just small groups with similar demographics―they target individuals. Every mailpiece or advertisement should reflect the needs of the individual targeted. Effective direct marketing drives response by […] + Read More Holiday Shopping Trends Reshape Retail Direct Marketing Efforts During the Pandemic info Posted December 9, 2020 by Michelle Peel in Direct Marketing Trends Before we explore the latest holiday shopping trends, I want to wish our readers and subscribers a safe and healthy holiday season! The holidays are a special time for traditions—decorating, baking, gift giving, and—my favorite tradition—shopping. For my annual shopping trip, I gathered my shopping list, my direct mail and email ads and coupons, and […] + Read More Pages: 123456789101112131415Load More Articles
2021 Holiday Shopping Recap: Season was Strong Despite Supply Chain Concerns info Posted January 19, 2022 by Michelle Peel in Direct Marketing Trends If you read my blog posts, you know that I love shopping. The holiday season, November 1 to December 24, is my favorite time of year for shopping…the decorations, the music, and the sales. The 2020 holiday shopping season was disrupted due to COVID-19 restrictions and in-person shopping included social distancing, a facemask, and hand sanitizer. What would disrupt the 2021 holiday shopping season? + Read More
Three Trends to Drive Marketing Performance in 2022 info Posted December 16, 2021 by Tedd Aurelius in Direct Marketing Trends, Strategy and Analysis It’s that time of the year again! All of the so-called ‘marketing experts’ release their lists of the ‘hot 2022 marketing trends that will define your success’ that marketers must pay attention to or else they will fail miserably. Of course, as loyal readers of my blog, you’ll recall my “Ode to Trends” […] + Read More
Direct Mail Strategies to Engage a Hispanic Audience info Posted September 29, 2021 by Alexander Negrete in Strategy and Analysis Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear […] + Read More
After the Pandemic, Customer Journey Maps Are More Important Than Ever info Posted June 16, 2021 by Siri Prax in Strategy and Analysis At IWCO Direct, our number one priority in building successful omnichannel marketing campaigns is to understand our clients’ business. Not just what our clients’ needs might be from a brand and corporate standpoint, but truly, what are the needs of their buyers. We have a rigorous approach to our campaign planning that involves understanding the […] + Read More
A 4-Step Process for Developing an Effective Marketing Strategy Based on the Cost Per Sale info Posted May 19, 2021 by Ted Grigg in Strategy and Analysis In my last post, I defined cost per lead (CPL), cost per sale (CPS), and allowable cost per sale (ACPS) in relation to your direct marketing budget and mail quantities. That being said, effective marketing strategy is not just about these costs, but how you use that information to inform future campaigns and measurably improve the ROI of your marketing efforts. These four simple steps will help you and your team use this data to your advantage. + Read More
Manage Your Direct Marketing Efforts Based on the Cost Per Sale info Posted May 12, 2021 by Ted Grigg in Strategy and Analysis Today, I’d like to talk about how to better understand how your direct marketing budget is working for you by evaluating your cost per lead, cost per sale, and determining your allowable cost per sale. The first priority in evaluating the effectiveness of your direct marketing campaign is to define your customers’ decision steps. This […] + Read More
Selling Insurance to Millennials Requires Education and a Personal Connection info Posted May 5, 2021 by Ashley Leone in Direct Marketing Trends This past year, I had to buy home insurance, and I wasn’t the only millennial in the market. There are approximately 73 million millennials in the U.S. Of that number, 80% own a car, 45% own a house, and an additional 78% plan to buy a house in the next nine years. That’s a lot […] + Read More
Integrated Marketing Approach Delivers Measurable Results info Posted April 8, 2021 by Mike Parker in Strategy and Analysis We all know the old saying ‘may you live in interesting times,’ which is often described as being both a blessing and a curse. We have certainly seen the continued pace of change in the marketing industry around us―and in direct marketing specifically, but I strongly believe these are in fact exciting times for IWCO […] + Read More
What Does it Take to Create Great Direct Marketing? info Posted March 24, 2021 by Wes Sparling in Strategy and Analysis It’s a big question. True direct response marketing starts with putting relevant, personalized marketing communications in front of targeted prospects. Done well, great direct marketing campaigns target more than just small groups with similar demographics―they target individuals. Every mailpiece or advertisement should reflect the needs of the individual targeted. Effective direct marketing drives response by […] + Read More
Holiday Shopping Trends Reshape Retail Direct Marketing Efforts During the Pandemic info Posted December 9, 2020 by Michelle Peel in Direct Marketing Trends Before we explore the latest holiday shopping trends, I want to wish our readers and subscribers a safe and healthy holiday season! The holidays are a special time for traditions—decorating, baking, gift giving, and—my favorite tradition—shopping. For my annual shopping trip, I gathered my shopping list, my direct mail and email ads and coupons, and […] + Read More
