Customer Acquisition Blog Tag Ease and Simplicity Earn Top Marks in Student Loan Marketing info Posted July 10, 2019 by Michelle Peel in Direct Marketing Trends It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […] + Read More Why Nordstrom and J. Jill’s Direct Mail Mistake Cost Them Millions info Posted June 12, 2019 by Ashley Luehmann in Direct Mail Tips A very unexpected article drew me out of my usual morning email-checking haze today. My supervisor Debora Haskel had forwarded me an “interesting read” from MindFire, highlighting a drop in sales for clothing retailer J. Jill. The headline read “Retailer J. Jill learned the Hard Way Why Direct Mail is Still Relevant,” and the smell of scandal perked me up more than the cup of coffee I was holding [...] + Read More How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies info Posted April 10, 2019 by Michelle Peel in Direct Marketing Trends Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See […] + Read More We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend info Posted April 5, 2019 by Megan Lester in Direct Marketing Trends It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […] + Read More Pages: 1 2 3 4 5 6 7 8»Load More Articles
Ease and Simplicity Earn Top Marks in Student Loan Marketing info Posted July 10, 2019 by Michelle Peel in Direct Marketing Trends It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […] + Read More
Why Nordstrom and J. Jill’s Direct Mail Mistake Cost Them Millions info Posted June 12, 2019 by Ashley Luehmann in Direct Mail Tips A very unexpected article drew me out of my usual morning email-checking haze today. My supervisor Debora Haskel had forwarded me an “interesting read” from MindFire, highlighting a drop in sales for clothing retailer J. Jill. The headline read “Retailer J. Jill learned the Hard Way Why Direct Mail is Still Relevant,” and the smell of scandal perked me up more than the cup of coffee I was holding [...] + Read More
How to Avoid Four Common Direct Mail Design Mistakes info Posted June 4, 2019 by Mike Dietz in Creative You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...] + Read More
How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies info Posted April 10, 2019 by Michelle Peel in Direct Marketing Trends Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See […] + Read More
We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend info Posted April 5, 2019 by Megan Lester in Direct Marketing Trends It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […] + Read More
