Customer Acquisition Blog Tag Four Metrics to Prove the Value of Mail to C-Suite Executives info Posted August 26, 2015 by Wes Sparling in Announcements, Direct Mail Tips, Direct Marketing Trends C-suite executives are notoriously short on time. They tend to ask pointed questions, want data quickly and won’t tolerate a lengthy explanation that’s short on detail. With that in mind, we wanted to summarize four of the best metrics to express direct mail ROI. Possessing a strong grasp of what these metrics are and having […] + Read More 2015 DMA Response Rate Report: Direct Mail Outperforms All Digital Channels Combined By Nearly 600% info Posted April 14, 2015 by Debora Haskel in Announcements, Direct Mail Tips, Direct Marketing Trends New Response Rate data available! Check out our most recent article. Data on current direct mail response rates is one of the most popular topics on our blog, and for good reason, as companies look to get the most out of their marketing dollar. We’re happy to report the Direct Marketing Association recently made its […] + Read More The Evolution of Credit Card Direct Mail Offers info Posted February 6, 2015 by Michelle Peel in Direct Marketing Trends Direct mail is unquestionably one of the best marketing channels available for customer acquisition marketing programs, according to a recent article in Direct Marketing News. Marketers continue to include and expand direct mail in their marketing budgets and, as a result, direct mail spend continues to increase. According to Winterberry Group, direct mail spend […] + Read More Acquire, Engage, Delight: Using Trigger Mail to Spur Action info Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […] + Read More Digital Marketing and The Shiny Object Syndrome info Posted September 12, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends There are many adjectives I would use to describe working in the marketing industry. Rewarding, challenging and highly competitive come to mind. One thing for certain is it’s never boring! Marketers are not tasked with maintaining status quo; they are expected to drive growth, and innovation is a key tenet of the marketing gospel. In […] + Read More P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More Millennials, Not Moms, Covet Coupons info Posted May 21, 2014 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends I think it goes without saying that everybody enjoys a good deal. Take Black Friday. Some people are willing to wait outside for hours and then re-enact a scene from Gladiator in the store to get a low-priced TV. But the lengths people go to for savings isn’t limited to a one day event. Nearly […] + Read More Tips and Trends for Insurance Direct Marketing info Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […] + Read More Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More 5 Simple Tips to Make Your Direct Mail Designs Stand Out info Posted February 27, 2013 by Mike Dietz in Direct Mail Tips What makes a potential customer decide whether or not to open a piece of direct mail? The consumer ultimately needs to be in the market for your services, but is there a way to spark that curiosity? Every day people head to the mailbox and collect their mail. As they take that initial glance while […] + Read More Pages: First Page1234567891011121314Last PageLoad More Articles
Four Metrics to Prove the Value of Mail to C-Suite Executives info Posted August 26, 2015 by Wes Sparling in Announcements, Direct Mail Tips, Direct Marketing Trends C-suite executives are notoriously short on time. They tend to ask pointed questions, want data quickly and won’t tolerate a lengthy explanation that’s short on detail. With that in mind, we wanted to summarize four of the best metrics to express direct mail ROI. Possessing a strong grasp of what these metrics are and having […] + Read More
2015 DMA Response Rate Report: Direct Mail Outperforms All Digital Channels Combined By Nearly 600% info Posted April 14, 2015 by Debora Haskel in Announcements, Direct Mail Tips, Direct Marketing Trends New Response Rate data available! Check out our most recent article. Data on current direct mail response rates is one of the most popular topics on our blog, and for good reason, as companies look to get the most out of their marketing dollar. We’re happy to report the Direct Marketing Association recently made its […] + Read More
The Evolution of Credit Card Direct Mail Offers info Posted February 6, 2015 by Michelle Peel in Direct Marketing Trends Direct mail is unquestionably one of the best marketing channels available for customer acquisition marketing programs, according to a recent article in Direct Marketing News. Marketers continue to include and expand direct mail in their marketing budgets and, as a result, direct mail spend continues to increase. According to Winterberry Group, direct mail spend […] + Read More
Acquire, Engage, Delight: Using Trigger Mail to Spur Action info Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […] + Read More
Digital Marketing and The Shiny Object Syndrome info Posted September 12, 2014 by Tom Hexamer in Direct Mail Tips, Direct Marketing Trends There are many adjectives I would use to describe working in the marketing industry. Rewarding, challenging and highly competitive come to mind. One thing for certain is it’s never boring! Marketers are not tasked with maintaining status quo; they are expected to drive growth, and innovation is a key tenet of the marketing gospel. In […] + Read More
P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers info Posted July 25, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer growth this year. Simply put, one insurer’s acquisition success will be another insurer’s retention failure. Most acquired customers are […] + Read More
Millennials, Not Moms, Covet Coupons info Posted May 21, 2014 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends I think it goes without saying that everybody enjoys a good deal. Take Black Friday. Some people are willing to wait outside for hours and then re-enact a scene from Gladiator in the store to get a low-priced TV. But the lengths people go to for savings isn’t limited to a one day event. Nearly […] + Read More
Tips and Trends for Insurance Direct Marketing info Posted May 2, 2014 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends It may seem like every time you turn on the TV, listen to the radio or open the mailbox you are greeted by a mascot, movie star or character trying to sell insurance. In fact, Flo jokes in a recent radio commercial, “Don’t change the channel; I’m on all of them.” So if it seems […] + Read More
Pump Up the Volume: Hottest Direct Mail Verticals info Posted April 18, 2014 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends Now that spring has officially arrived there is a sense of energy in the air. Birds are chirping, kids are playing outside and the mercury is slowing rising. But the weather isn’t the only thing warming up; volumes for certain direct mail verticals are rising as well. Today we wanted to look at which industries […] + Read More
5 Simple Tips to Make Your Direct Mail Designs Stand Out info Posted February 27, 2013 by Mike Dietz in Direct Mail Tips What makes a potential customer decide whether or not to open a piece of direct mail? The consumer ultimately needs to be in the market for your services, but is there a way to spark that curiosity? Every day people head to the mailbox and collect their mail. As they take that initial glance while […] + Read More
