Customer Acquisition Blog Tag Using Mail to Conquer Your Competitors info Posted November 16, 2016 by Tom Hexamer in Direct Mail Tips For consumers, Black Friday means a chance to score some great deals and stock up before the holidays. For retailers, it refers to the point in the year when they can begin to turn a profit as the start of the holiday shopping season begins – and customer acquisition efforts play a leading role in […] + Read More Energy Marketing Insight and Tips to Generate New Customers info Posted October 26, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The energy vertical is seeing sparks of growth. Because I live in Pennsylvania, I’m seeing more acquisition direct mail offers from energy companies in my mailbox. If you’re not seeing these energy marketing campaigns, it’s because not everyone in the U.S. can receive direct mail offers from energy providers. Energy market deregulation varies from state-to-state. […] + Read More Enhancing Your Customer Loyalty Program info Posted September 16, 2016 by Alan Sherman in Direct Mail Tips, Direct Marketing Trends Today we see a wide variety of customer loyalty programs, ranging from the simple punch card found at your neighborhood sandwich shop to sophisticated, omni-channel data-driven programs run by credit card companies and retailers. They all have the same basic objective – to drive more business from existing customers. It’s widely known and accepted that […] + Read More There’s No Substitute for Direct Mail When It Comes to Alternative Lending info Posted September 9, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When you want to consolidate and reduce debt; when you need a new roof; when you need an expensive car repair; when your kids need braces, but you don’t have the money – where can you turn? Turn to your mailbox – with the rising prominence of alternative lending, you might find the financial resources […] + Read More Move Over Millennials – Let’s Take a Look at Marketing to Baby Boomers info Posted August 23, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Google “Marketing to Baby Boomers,” and you’ll be overwhelmed by search returns that use different words to arrive at the same conclusion. Boomers, born between 1946 and 1964 (the last of the boomers turned 50 in 2014), do not fit the stereotype of retirees (and those nearing retirement) who are looking only for comfort and […] + Read More The Top Trends Impacting MSOs and Their Direct Marketing Efforts info Posted July 27, 2016 by Michelle Peel in Direct Marketing Trends Whether it’s a vacation day, work day, or weekend, I have a daily routine. My morning rituals consist of enjoying my coffee, while reading the newspaper and watching TV. My evening routine consists of enjoying my decaf green tea, while reading my mail and watching TV. Yes, TV is an important part of my daily […] + Read More More on What We Learned at the 2016 DMAW Bridge Conference info Posted July 26, 2016 by Megan Lester in Announcements, Direct Marketing Trends Last week, I shared a few thoughts about the experience Todd Barzilay and I had at the DMAW 2016 Bridge Conference, a gathering that connected marketing professionals with non-profit organizations. As it turns out, there was a lot to discuss from the conference – so much that I left last week’s article on a bit […] + Read More A Focus on Fundraising at the 2016 DMAW Bridge Conference info Posted July 22, 2016 by Megan Lester in Announcements, Direct Marketing Trends My colleague Todd Barzilay and I recently returned from the 2016 Bridge Conference, an event that brings together marketing professionals and non-profit organizations to learn more about using direct response marketing for fundraising efforts. IWCO Direct has partnered with several non-profits over the years, and this event was a great opportunity to learn about […] + Read More How to Find the Customers You’re Overlooking info Posted July 20, 2016 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Whether it’s your keys, phone or wallet, we’ve all had moments where we can’t find something important that’s sitting right in front of us. Typically, someone else will spot the item immediately, leaving you perplexed by how you overlooked it in the first place. The same can be true of prospects or customers in your […] + Read More Survey Says: Millennials Stay Engaged with Mail info Posted June 15, 2016 by Kurt Ruppel in Direct Marketing Trends My colleagues, Ashley Leone and Debora Haskel, have written several pieces recently about how the millennial generation views direct mail (very positively, by the way). A recent “mail moments” study sponsored by the U.S. Postal Service and conducted by Summit Research looked at behavior and mail habits related to retrieving and sorting mail. This March […] + Read More Pages: 123456789101112131415Load More Articles
Using Mail to Conquer Your Competitors info Posted November 16, 2016 by Tom Hexamer in Direct Mail Tips For consumers, Black Friday means a chance to score some great deals and stock up before the holidays. For retailers, it refers to the point in the year when they can begin to turn a profit as the start of the holiday shopping season begins – and customer acquisition efforts play a leading role in […] + Read More
Energy Marketing Insight and Tips to Generate New Customers info Posted October 26, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The energy vertical is seeing sparks of growth. Because I live in Pennsylvania, I’m seeing more acquisition direct mail offers from energy companies in my mailbox. If you’re not seeing these energy marketing campaigns, it’s because not everyone in the U.S. can receive direct mail offers from energy providers. Energy market deregulation varies from state-to-state. […] + Read More
Enhancing Your Customer Loyalty Program info Posted September 16, 2016 by Alan Sherman in Direct Mail Tips, Direct Marketing Trends Today we see a wide variety of customer loyalty programs, ranging from the simple punch card found at your neighborhood sandwich shop to sophisticated, omni-channel data-driven programs run by credit card companies and retailers. They all have the same basic objective – to drive more business from existing customers. It’s widely known and accepted that […] + Read More
There’s No Substitute for Direct Mail When It Comes to Alternative Lending info Posted September 9, 2016 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends When you want to consolidate and reduce debt; when you need a new roof; when you need an expensive car repair; when your kids need braces, but you don’t have the money – where can you turn? Turn to your mailbox – with the rising prominence of alternative lending, you might find the financial resources […] + Read More
Move Over Millennials – Let’s Take a Look at Marketing to Baby Boomers info Posted August 23, 2016 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends Google “Marketing to Baby Boomers,” and you’ll be overwhelmed by search returns that use different words to arrive at the same conclusion. Boomers, born between 1946 and 1964 (the last of the boomers turned 50 in 2014), do not fit the stereotype of retirees (and those nearing retirement) who are looking only for comfort and […] + Read More
The Top Trends Impacting MSOs and Their Direct Marketing Efforts info Posted July 27, 2016 by Michelle Peel in Direct Marketing Trends Whether it’s a vacation day, work day, or weekend, I have a daily routine. My morning rituals consist of enjoying my coffee, while reading the newspaper and watching TV. My evening routine consists of enjoying my decaf green tea, while reading my mail and watching TV. Yes, TV is an important part of my daily […] + Read More
More on What We Learned at the 2016 DMAW Bridge Conference info Posted July 26, 2016 by Megan Lester in Announcements, Direct Marketing Trends Last week, I shared a few thoughts about the experience Todd Barzilay and I had at the DMAW 2016 Bridge Conference, a gathering that connected marketing professionals with non-profit organizations. As it turns out, there was a lot to discuss from the conference – so much that I left last week’s article on a bit […] + Read More
A Focus on Fundraising at the 2016 DMAW Bridge Conference info Posted July 22, 2016 by Megan Lester in Announcements, Direct Marketing Trends My colleague Todd Barzilay and I recently returned from the 2016 Bridge Conference, an event that brings together marketing professionals and non-profit organizations to learn more about using direct response marketing for fundraising efforts. IWCO Direct has partnered with several non-profits over the years, and this event was a great opportunity to learn about […] + Read More
How to Find the Customers You’re Overlooking info Posted July 20, 2016 by Tom Hexamer in Announcements, Direct Mail Tips, Direct Marketing Trends Whether it’s your keys, phone or wallet, we’ve all had moments where we can’t find something important that’s sitting right in front of us. Typically, someone else will spot the item immediately, leaving you perplexed by how you overlooked it in the first place. The same can be true of prospects or customers in your […] + Read More
Survey Says: Millennials Stay Engaged with Mail info Posted June 15, 2016 by Kurt Ruppel in Direct Marketing Trends My colleagues, Ashley Leone and Debora Haskel, have written several pieces recently about how the millennial generation views direct mail (very positively, by the way). A recent “mail moments” study sponsored by the U.S. Postal Service and conducted by Summit Research looked at behavior and mail habits related to retrieving and sorting mail. This March […] + Read More
