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Choosing Effective Marketing Lists Requires a Deep Understanding of Your Products and Customers

Posted August 10, 2018 by in Strategy and Analysis

“How do we find the right prospects?” This is an age-old question every business has asked since businesses became a thing. Well, to find the right prospects, start by making sure you have a good understanding of your product or service. That might sound obvious, but it’s essential you’re asking the right questions about your  […]

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2018 Education Loans and Direct Mail – IWCO Direct

Student Loan Debt Trends for 2018: Reaching Grads with Payment Options

Posted June 29, 2018 by in Direct Marketing Trends

Congratulations, recent college graduates! The National Center for Education Statistics estimated that during the 2017–18 school year, colleges and universities are expected to award 3.87 million college degrees. Roughly 70% of these graduates will have student loans to repay. With the right timing, channel, personalization, and offer, student loan marketers can reach those 2.7 million  […]

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Alan Sherman LendIt Fintech 2018 – IWCO Direct

LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health

Posted April 25, 2018 by in Direct Marketing Trends

“Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional  […]

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Data-Driven Marketing and Multichannel

Data-Driven Marketing—Four Pillars of Success

Posted March 28, 2018 by in Direct Marketing Trends

Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two  […]

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