Power your Marketing.


Customer Acquisition

Blog Tag


Medicare Marketing: How Will COVID-19 Impact This Year’s AEP?

Posted May 13, 2020 by in Strategy and Analysis

As marketers continue to develop their Medicare marketing plans for this year’s Annual Enrollment Period (AEP), the impact of COVID-19 means we are no longer marketing within a business-as-usual setting. While some AEP tactics will change, and others will remain the same, direct mail will remain a key part of an omnichannel strategy. For example,  […]

Read More

How to Pivot Nonprofit Marketing Strategies During Times of Uncertainty

Posted April 15, 2020 by in Strategy and Analysis

Our world has been turned upside down as we navigate responding to and containing the spread of COVID-19. Nonprofit marketing is no exception. How should nonprofit organizations adjust their marketing strategies during times of uncertainty? I have heard the question, “Should we stop fundraising?” The short answer is No. Your services as a nonprofit are  […]

Read More

Seven Important Marketing Metrics to Measure in 2020

Posted January 29, 2020 by in Direct Marketing Trends, Strategy and Analysis

What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to  […]

Read More

Data Drives the Top 2020 Marketing Trends

Posted January 15, 2020 by in Strategy and Analysis

I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list.

Read More

keyboard_arrow_upBack to top