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Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message

Posted March 22, 2019 by in Direct Marketing Trends, Strategy and Analysis

Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous  […]

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Woman looking at temperature

Utility Marketing: Consumers Open to Hot Deals After Paying High Heating Bills

Posted February 26, 2019 by in Strategy and Analysis

Less than one month ago, much of the U.S. fell victim to the polar vortex. All across the nation, severely cold temperatures led to canceled flights, closed schools, and dangerous conditions. According to weather.com, at least four locations tied or set all-time record lows, including a bone-chilling negative 43 degrees northwest of Mather, Wisconsin,  […]

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How Integrated Direct Mail Can Boost Online Marketing – IWCO Direct

“A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar

Posted February 12, 2019 by in Omnichannel Marketing

The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations  […]

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