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Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers

Posted July 12, 2019 by in Strategy and Analysis

Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts,  browse, or product applications) take  […]

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Why Nordstrom and J. Jill’s Direct Mail Mistake Cost Them Millions

Posted June 12, 2019 by in Direct Mail Tips

A very unexpected article drew me out of my usual morning email-checking haze today. My supervisor Debora Haskel had forwarded me an “interesting read” from MindFire, highlighting a drop in sales for clothing retailer J. Jill. The headline read “Retailer J. Jill learned the Hard Way Why Direct Mail is Still Relevant,” and the smell of scandal perked me up more than the cup of coffee I was holding [...]

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Woman seated at her laptop looking confused and upset while reviewing a piece of direct mail

How to Avoid Four Common Direct Mail Design Mistakes

Posted June 4, 2019 by in Creative

You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...]

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How to Use 2019 Results to Improve Your 2020 Medicare Marketing Strategies

Posted April 10, 2019 by in Direct Marketing Trends

Now is the time savvy Medicare marketers are beginning their 2020 Annual Enrollment Period (AEP) campaign planning. Results from 2019 AEP campaigns are being analyzed, and Medicare marketers are brainstorming to improve 2020 results. If mail volumes are any indication of a successful campaign, 2019 AEP campaign results should be lucrative. Medicare Marketing Campaigns See  […]

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