With Halloween in the rearview, it’s prime time to roll out your holiday marketing plans. Do your campaigns leverage multiple channels to increase response? You could be missing out […]
On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum.
It’s debated in boardrooms and break rooms. The subject of passionate internet screeds. And the source of endless squabbles in the neighborhood sandbox. What am I talking about? Whether long copy or short copy sells better in direct mail [...]
With eleven days until the premiere of “This is Us” season four, I realize I’m not alone in my TV fandom. With millions of Americans having personal experiences with the TV they watch, MSOs have a unique opportunity to reach them […]
What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why.