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DMAW Bridge Conference 2018: Understanding the “Art & Science” of Integrated Marketing

Posted August 8, 2018 by in Announcements, Direct Marketing Trends

Like the Super Bowl or the World Series, the 2018 Bridge Conference elicited a big game buzz, as fundraisers from all over the country descended on the Gaylord Hotel in National Harbor, MD. This conference brings professionals together from non-profit organizations of all sizes, as well as companies that help these organizations thrive. More than  […]

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Dynamic Content Marketing – IWCO Direct

IWCO Direct 1to1: Where Dynamic Content Meets the Power of Direct Marketing

Posted July 27, 2018 by in Direct Marketing Trends

It’s easy for marketers to see the value that comes from using targeted messaging and dynamic content to send highly personalized offers to prospects and customers. The challenge has been finding and implementing a configurable technology platform that also provides a user-friendly workflow to manage variable offers, text, and images. Our response to that challenge  […]

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Extreme Direct Marketing Strategies – IWCO Direct

Risk, Reward, and Lots of Practice: What the X Games and “Extreme” Direct Marketing Strategies Have in Common

Posted July 25, 2018 by in Strategy and Analysis

You might’ve heard that the X Games made their way to Minneapolis for the second year in a row last weekend. By far my favorite competition is Big Air, both the skateboard and BMX variety. The athletes’ insane poise flying through the air makes long jump skiing look mundane. As a Gen Xer, I can  […]

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