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Enabling Successful Customer Communication Management Requires More than Software

Posted March 13, 2019 by in Dynamic Content Management

Positioning customer communication management (CCM) software as the “silver bullet” that ensures a successful direct marketing strategy by delivering a high degree of customer personalization is comparable to “snake oil” sales proclaiming a cure for all that ails you. Certainly, software plays an important role as an enabler of an effective marketing strategy, but in  […]

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Integrated Marketing Campaigns Build Trust & Loyalty – IWCO Direct

Trust, Equity, and Loyalty: How Integrated Marketing Campaigns Go Beyond a Single Purchase

Posted February 27, 2019 by in Omnichannel Marketing, Strategy and Analysis

The Data & Marketing Association (DMA) defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise.” They explain that integrated marketing campaigns “meld all aspects of marketing,” from advertising and public relations to sales and social media, to achieve consistent branding and a  […]

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How Integrated Direct Mail Can Boost Online Marketing – IWCO Direct

“A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar

Posted February 12, 2019 by in Omnichannel Marketing

The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations  […]

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How We Make Personalized Direct Marketing Easy – IWCO Direct

Personalized Direct Marketing Has Never Been Easier than with IWCO Direct 1to1℠

Posted February 6, 2019 by in Dynamic Content Management

In today’s fast-paced and connected world, it is increasingly critical to extend your marketing reach to customers through the use of multiple channels. With people constantly on the go or buried deep in their phones, if your message does not stand out, it is at risk of being missed entirely! So how do you engage  […]

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Our Favorite (and Least Favorite) 2019 Super Bowl Ads – IWCO Direct

Who Won and Who Lost in Our Super Bowl Ad Review

Posted February 5, 2019 by in Creative

We couldn’t help but notice that this year’s Super Bowl ads would be reaching out to women, showcasing women, and focusing on women, so it only made sense to ask five women from IWCO Direct to review this year’s ads. While every response to this request was an enthusiastic variation of, “Count me in,” the  […]

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