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Choosing the Best Channel for Your Customer Acquisition Strategy – IWCO Direct

The “Silver Bullet” Channel for Customer Acquisition

Posted October 16, 2018 by in Omnichannel Marketing

Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives.

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DMAW Bridge Conference 2018: Understanding the “Art & Science” of Integrated Marketing

Posted August 8, 2018 by in Announcements, Direct Marketing Trends

Like the Super Bowl or the World Series, the 2018 Bridge Conference elicited a big game buzz, as fundraisers from all over the country descended on the Gaylord Hotel in National Harbor, MD. This conference brings professionals together from non-profit organizations of all sizes, as well as companies that help these organizations thrive. More than  […]

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Omnichannel Marketing is the New Black – IWCO Direct

In an Industry Focused on Trends, Omnichannel Marketing is the New Black

Posted August 3, 2018 by in Direct Marketing Trends, Omnichannel Marketing, Strategy and Analysis

Over the course of my marketing career, I have seen a lot of trends come and go—and I have to say, the age of digital marketing is by far the most fascinating. The way marketers can deliver a message to their key audience through a multitude of channel options is fantastic. When done correctly, the  […]

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Kurt Ruppel Named Vice Chairman of EMA Board of DirectorsRead More
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