Creative
Blog Tag
My Niece Just Sent Her First Piece of Mail. Here’s Why It Mattered.
“What’s this?” my niece Vivian asks. She’s rummaging through my desk on a Saturday afternoon in early January because “Mommy is napping,” and at four years old, Viv insists she’s too old for naps. (I don’t bother to point out that Mommy is much older than four and is napping—we’ve been down that road before, […]
Three More Tips to Make Your Mailpiece Design More Engaging
A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...]
Five Creative Tips for Folded Self-Mailers
We often talk about the importance of envelopes and how they are the first hurdle to getting a prospect or customer to read your direct mail—but what if you forgo the envelope altogether? Folded self-mailers are a great way of communicating with your audience quickly and concisely in a cost-efficient manner without the fuss of […]
Achieving G7 Colorspace Master Qualification is Further Proof of Color Excellence
The heightened value marketers place on color accuracy across their marketing communications makes our announcement from earlier today very important. IWCO Direct has achieved G7 Colorspace Master Qualification for our web and sheet-fed lithographic presses, continuous and cut-sheet digital equipment, and proofing devices at all facilities. This is the most stringent level of G7 compliance […]
Direct Mail Best Practices: An Update for 2018
While direct mail best practices tend to stand the test of time, they aren’t carved in stone. Today, I’d like to take some time to revisit one of my more popular blogs from a few years back, titled “Maximize Value with These Effective Direct Mail Techniques,” and see what has changed, what hasn’t, […]
