We’re Making Better Happen With Compelling Creative And Copy
Let’s have a contest. The theme is “What do you hate more than direct mail?” Talk among yourselves. Okay, to be fair, maybe that’s too glib. Low hanging fruit and all that. But it’s no surprise to those of us in the direct mail business that direct mail probably has a higher bar to clear […]
A Creative Director’s Take on the Most Effective Super Bowl LVI Commercials
A recent New Yorker cartoon portrayed two people on the couch watching a football game. The caption: “So have you given any thought to what you’re going to do with your life after the Super Bowl?” For most of us without a team in the fight, the day comes and goes. We hope for a competitive game, […]
Are you “Woke” to Slang? (and why those who know what “woke” means think that’s a bad blog title)
Not too long ago, my younger sister and I were talking to our dad when he grumbled something about us being “woke.” We looked at each other and telepathically decided in a way that only sisters can that our father had no idea what “woke” meant. In a weird parent-child freaky-Friday reversal, we asked him […]
