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Mail-Gard’s Production Operations Teams Deliver Under the Toughest Circumstances

Posted February 23, 2022 by in Business Continuity and Disaster Recovery

During the past two years, the Production Operations teams at Mail-Gard have been consistently called upon to continue business as usual during COVID-19. Continuing to Provide Essential Services At Mail-Gard, there are many teams that assist in Operational functions in order to get client product out the door―including Technical/IT, Customer Service, and Production Operations. Whether  […]

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Where is the Paper Market Headed in 2022?

Posted December 10, 2021 by in Direct Mail Production

In 2021, the direct mail industry saw rapid and consistent change. Key influences of these changes included a shift in the U.S. remote workforce, global supply chain disruptions (particularly the paper market), and national labor shortages, which drove evolution as companies looked for new ways to reach consumers. We expect this period of rapid change  […]

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After the Pandemic, Customer Journey Maps Are More Important Than Ever

Posted June 16, 2021 by in Strategy and Analysis

At IWCO Direct, our number one priority in building successful omnichannel marketing campaigns is to understand our clients’ business. Not just what our clients’ needs might be from a brand and corporate standpoint, but truly, what are the needs of their buyers. We have a rigorous approach to our campaign planning that involves understanding the  […]

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Four Ways Pandemic BC/DR Planning Helped Us Get Back to Basics

Posted March 17, 2021 by in Business Continuity and Disaster Recovery

If your business continuity and disaster recovery (BC/DR) plan was mature enough before 2020, you had probably found a good cadence of maintenance updates. Reviewing, updating, and refining your BC/DR plan to be ready for action likely included closing some gaps from exercises and plan testing, updating roles and responsibilities due to employee changes, and  […]

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Holiday Shopping Trends Reshape Retail Direct Marketing Efforts During the Pandemic

Posted December 9, 2020 by in Direct Marketing Trends

Before we explore the latest holiday shopping trends, I want to wish our readers and subscribers a safe and healthy holiday season! The holidays are a special time for traditions—decorating, baking, gift giving, and—my favorite tradition—shopping. For my annual shopping trip, I gathered my shopping list, my direct mail and email ads and coupons, and  […]

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Are Critical Communications Part of Your Disaster Recovery Plan?

Posted December 2, 2020 by in Business Continuity and Disaster Recovery

This year has proved to be stressful and challenging for most businesses, and Mail-Gard is no exception. When the COVID-19 pandemic began this spring, we had the challenge of protecting our employees and finding ways to safely work together while also supporting our clients with their own challenges caused by COVID-19. We’ve all discovered a  […]

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Match Your Holiday Marketing Efforts to the Moment

Posted October 28, 2020 by in Direct Marketing Trends

Every year around Halloween, the Leone family gets together for Spooky Dinner. It all stems from past Halloweens when the Leone children were living at home and ate my mom’s halloweenies (pigs in a blanket) before trick-or-treating. My parents decorate their house and everyone arrives in costumes and brings a Halloween themed dish to share.  […]

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How Verticals Have Adjusted Marketing Approaches to COVID-19

Posted September 30, 2020 by in Direct Marketing Trends

We’ve been analyzing how various verticals have adjusted their marketing approaches to COVID-19 and the impact on direct mail volumes. When the Winterberry Group released “The Outlook for Data Driven Advertising and Marketing 2020” in January, they projected direct mail to increase 0.6% and digital channels to increase an average of 14.5%. Then the COVID-19  […]

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