Our 53 Year Legacy is Only the Beginning: Our Plans for 2022 and Beyond
Happy Birthday to IWCO! 53 years is no small feat, and after spending just a few weeks here, I can say our legacy is built on the knowledge of the experts who make up our team. As the new CEO of this great company, I’d like to thank all my new colleagues for their warm […]
A Creative Director’s Take on the Most Effective Super Bowl LVI Commercials
A recent New Yorker cartoon portrayed two people on the couch watching a football game. The caption: “So have you given any thought to what you’re going to do with your life after the Super Bowl?” For most of us without a team in the fight, the day comes and goes. We hope for a competitive game, […]
When the Cookie Crumbles, Direct Mail Data Matters More
By now you have more than likely seen headlines declaring in one form or another the death of the third-party cookie. You may also have questions about what this means to your marketing programs and what adjustments you’ll need to make. What marketers should know is that while this one door of available data is […]
Put Customers First is the Common Thread at the ANA Masters of Data and Technology Conference
This past week, many members of our team were able to attend the 2021 ANA Masters of Data and Technology Conference. The online sessions were jam-packed with marketing and strategy executives from a wide variety of big-name brands. There was a lot of material to cover, and a lot of great takeaways. Here are some key […]
