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ANA Masters of Data and Technology Conference Showcases Drivers of Growth

Posted February 20, 2020 by in Direct Marketing Trends, Strategy and Analysis

Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference

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