Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Value of the Direct Mail Industry

Posted April 5, 2013 by Joe Morrison in Direct Marketing Trends

At IWCO Direct, we are very proud of our industry. Recently, a local (Minneapolis) television affiliate ran a report on retailers requesting ZIP codes from customers at the point of sale, suggesting that providing this information may lead to more “junk mail.” As the largest producer of direct mail advertising in the country, we take […]

Make Sure Your Direct Mail Offers Don’t Make Prospects Feel Foolish

Posted April 3, 2013 by Mike Dietz in Direct Mail Tips

While we hope you didn’t fall for any April Fools’ jokes on Monday, this annual day of pranks got us thinking about the best ways to drive response to your direct mail offers that don’t make customers and prospects feel frustrated and downright foolish. Responding to your offer should be clear, simple and easy. With […]

What’s Trending for Customer Loyalty Programs in 2013

Posted March 29, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando for the DRJ Spring World Conference. Luckily we’re members of frequent flyer loyalty programs, so there are additional rewards […]

Electronic Postmarked Email Makes Splash at DRJ Spring World 2013

Posted March 27, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

While our friends and colleagues were at the National Postal Forum last week, the Mail-Gard® team attended Disaster Recovery Journal’s (DRJ) Spring World 2013 in Orlando, Florida – the world’s largest conference dedicated to business continuity and disaster recovery. “Charting the Course to True Resiliency” was the central theme at this year’s show, and print-to-mail […]

Value Stream Mapping: IWCO Direct and King Solutions Work Together to Provide Consistent and Predictable Delivery

Posted March 22, 2013 by Steve Myrvold in Announcements, Sustainability

Efficiency is crucial to our business because consistent and predictable delivery is central to our customers’ ability to provide personal, relevant and timely offers. Our efficiency has long been driven by Lean Manufacturing – the process of eliminating wasted time and resources from the production process through steps like Value Stream Mapping (VSM). Now our […]

Final Thoughts from The National Postal Forum

Posted March 20, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

It feels like we just arrived here in San Francisco for the National Postal Forum, but it’s already time to say our goodbyes and look forward to next year. Before we get on a plane back to the cold and snow in Minnesota, there was one final keynote presentation worth sharing. Ellis Burgoyne, CIO […]

National Postal Forum Rolls On

Posted March 19, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates

The National Postal Forum rolls on! Not only was it announced that a detailed plan for transition to 5-day delivery will be ready by the end of March, but Nagisa Manabe, Chief Marketing and Sales Officer, delivered her keynote presentation entitled, “Tomorrow’s Kind of Thinking.” Before diving into the details of Day 3, we wanted […]

Postmaster General Keynote – Mail Is Your Only Friend in a World of Spam

Posted March 18, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

It has been another exciting day at the National Postal Forum. Earlier today I sat in packed room to listen to Postmaster General Donahoe’s keynote presentation which featured the powerful theme, “Mail: Your only friend in a world of spam.” That’s a pretty bold statement, but he made his case that the experience of mail […]

National Postal Forum Kicks Off

Posted March 17, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

It’s March 17^th, one of the most exciting days of the year. No, not because it’s St. Patrick’s Day. And no, not because it’s Selection Sunday in college basketball. It’s exciting because it’s the first day of the National Postal Forum, the biggest event of the year for those involved with the […]

How Our Employee Wellness Program Changed My Life

Posted March 15, 2013 by Ged Maguire in Announcements

IWCO Direct’s “Better U” Wellness initiative was designed specifically for IWCO Direct to help improve the well-being of employees. With March being National Nutrition Month, I wanted to share my personal account of how I transformed from being extremely skeptical of the program to being one of its leading champions. Prior to enrolling in the […]

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