Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

With Direct Mail Design, It’s Only Creative If It Works

Posted October 11, 2013 by Mike Dietz in Direct Mail Tips

There’s a saying at IWCO Direct that direct mail is “only creative if it works.” In other words, a test package might look and read great, but underperform when it comes to what matters most – open and response rates. In fact, from time to time we will see dynamic mailpieces with a lot of […]

DM News: No Direct Mail Means Marketers Are ‘Missing Out’ with Millennials

Posted October 9, 2013 by Debora Haskel in Direct Marketing Trends

A recent headline from Direct Marketing News caught my attention: “The DM Train to Engagement Land.” Sounds interesting, right? Curiosity piqued; I decided to read on. And it was the final quote from Chris Rimlinger, SVP of Money Mailer, that really hits home for direct marketers: “This age group [Generation Y, or, Millennials] […]

Credit Card Direct Mail Offers: Cut Out the Competition with Irresistible Incentives

Posted October 4, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

Credit card direct mail volumes are on the rise and taking charge of the mailbox once again. There was a 15% increase in credit card direct mail offers from the first six months of 2012 to the same period in 2013 according to market research firm Mintel Comperemedia. The top six credit card mailers during […]

On The Road to UW-Stout Career Conference

Posted October 2, 2013 by Bev Lohs in Announcements

I recently wrote about the longevity of many of our employees and the value that their decades of experience provide to IWCO Direct. Today I’m writing because we’re also looking for fresh faces to bring new skills and bright ideas to our ranks. We are hoping to fill a variety of full time positions in […]

DRJ Fall World – Document Management Recovery Draws Strong Interest

Posted September 27, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

It’s been an exciting week for the Mail-Gard^® team as we wrap up one of the biggest events in the business continuity and disaster recovery industry. DRJ Fall World 2013 was held at the beautiful Hilton San Diego Bayfront, a brand new venue for the DRJ show. We always look forward to a successful […]

News Alert: USPS Announces Postage Increase

Posted September 25, 2013 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates

You may have seen the news that earlier today the USPS Board of Governors announced the Postal Service will seek an across-the-board price increase, effective January 26, 2014, of 5.9%. The postage increase is made up of two parts: 1.6% is based on the CPI rate cap, with the remaining 4.3% based on an exigent […]

What’s New and What Not to Miss at DMA 2013

Posted September 25, 2013 by Mike Ertel in Announcements, Direct Marketing Trends

As you can tell by the DMA countdown clock on our website, we’re eagerly awaiting our trip to DMA 2013 in Chicago (17 days and counting). With technology and consumer trends changing at such a rapid pace, this year’s event is sure to be full of informative sessions and spirited discussions. If you’ll be at […]

Minnesota’s EVOLVE 2013 Mail Expo Welcomes Postmaster General Donahoe

Posted September 20, 2013 by Kurt Ruppel in Postal Issues Updates

On Wednesday I attended EVOLVE 2013, a “mail expo” sponsored by the Twin Cities Postal Customer Council (TCPCC) in observance of the U.S. Postal Service’s National PCC Week. PCCs serve as an open channel for USPS-to-business communication, providing information and best practices for cost-effective and profitable mailing, education and training, and solving local challenges. Future […]

Supplier Summit Shows Company Growth, Strength of Direct Mail

Posted September 18, 2013 by Jim Andersen in Announcements, Direct Marketing Trends

Our business – and the ability to passionately serve our customers – is only possible with outstanding support and dedication from our supply partners. It is with this reality that we gathered more than 115 partners from 37 companies for our 13^th annual Supplier Summit in Chanhassen on Monday. This was an excellent opportunity […]

PRINT 13 Recap: Five Days of Digital

Posted September 13, 2013 by Steve Myrvold in Direct Marketing Trends

Every four years the print industry convenes for one of its biggest events. This year’s rendition, PRINT 13, was held Sept. 8-12 at McCormick Place in Chicago. I had the privilege of attending and representing IWCO Direct with several colleagues including Frank Boncore, Director of Mailing Operations in Hamburg, Doug Brustad, Manufacturing Operations Manager, and […]

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