Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Postal Service Changes for 2013

Posted December 7, 2012 by Kurt Ruppel in Postal Issues Updates

The mailing industry gathered at Postal Service headquarters in Washington, DC last week for the quarterly meetings of the Mailers Technical Advisory Committee and the accompanying USPS Leadership Forum for Stakeholders. As the “Technical” in the name of the group suggests, much of our discussion focused on the nuts and bolts of ensuring predictable, timely […]

Execution Essential for Successful Loyalty Programs

Posted December 5, 2012 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

IWCO Direct has been working with customers on loyalty programs for a long time, so I admit I may be more aware than many consumers about some basic loyalty program practices. Last Monday I received two envelopes from a credit card company with whom I have both a MasterCard and a Visa account. Both were […]

Direct Mail Drives Retail Sales

Posted November 30, 2012 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

The holidays mean many things to many people, but for retailers, it means sales – big, beautiful sales. According to published reports, retailers experienced their best Black Friday weekend on record after hauling in more than $59 billion. Of course, this was followed by our newest holiday creation – Cyber Monday. According to USA Today […]

Getting the Right Print-to-Mail Disaster Recovery Contract in Place

Posted November 28, 2012 by Jerry Montella in Business Continuity and Disaster Recovery

Having the right disaster recovery contract in place is essential to the success of your business continuity plan. How do you know you have the right contract in place? Well, the sure fire test is to actually have to utilize your print-to-mail recovery plan, and you’ll find out very quickly, where you stand. Through our […]

National Giving Month Inspires Company-Wide Fundraising Efforts

Posted November 21, 2012 by Joe Morrison in Announcements

This year we have much to be thankful for, especially the fact that our employees on the East Coast remained safe during Hurricane Sandy. With the month of November designated as National Giving Month, and in the spirit of Thanksgiving, each of our facilities are conducting fund raising events to support local, regional and nationwide […]

Recyclable Plastic Cards for Direct Mail

Posted November 16, 2012 by Karen Weil in Direct Marketing Trends, Sustainability

As many of you know, yesterday was America Recycles Day – an annual program which takes place across the country in an effort to raise awareness and promote recycling efforts. Participants can sign up to host their own event on Nov. 15 (or throughout the fall based on convenience) or search by location to find […]

It’s Time for Congress to Act to Put the Postal Service on the Road to Financial Stability

Posted November 14, 2012 by Kurt Ruppel in Postal Issues Updates

The time has come for Congress to step up and put the Postal Service back on the road to financial stability. Although the Senate passed a comprehensive postal reform measure in April of this year, the House has not yet voted on a postal reform package. Our senators and representatives will meet in “lame duck” […]

A Special Thanks To All Those Who Served on Veterans Day

Posted November 9, 2012 by Pat Deck in Announcements

This Sunday is Veterans Day. As we are all busily preparing for Thanksgiving, watching our favorite football team, or just relaxing in preparation for another week, please take a few moments out of your day to remember all who have served or are serving this great country. Whether it’s attending a ceremony, making a call […]

The Results are In: Direct Marketing Remains Prominent in 2012 Elections

Posted November 7, 2012 by Joe Morrison in Direct Marketing Trends

By now our ballots have been cast, final results have been tallied (or soon to be tallied in smaller local elections or in the event of a November surprise) and most of us are glad the election cycle is over. Pundits are calling this the most expensive presidential campaign in history, and the price tag […]

Mail-Gard Remains Ready, Despite Superstorm Sandy

Posted November 1, 2012 by Jerry Montella in Business Continuity and Disaster Recovery

Superstorm Sandy battered the East Coast earlier this week and continues to affect millions of people. While natural disasters are one of the main reasons to have a critical communications recovery plan in place, it’s not often you find yourself in the throes of a mega storm. Even though it was perhaps one of the […]

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