Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

New State of the Art Mail Facility Showcased During Supplier Summit

Posted October 24, 2012 by Jim Andersen in Announcements

Shortly after I joined IWCO Direct, one of the first initiatives we implemented was to create our annual Supplier Summit. We knew it would become an important venue to thank our business partners for their contributions to our success, but as importantly, share with them where we are as a company, where we are headed, […]

From the DMA Conference: Recapping the 2012 DMA Conference

Posted October 18, 2012 by Pat Deck in Direct Marketing Trends

We had big expectations for the 2012 DMA Conference, and it was a great success. We unveiled our new branding, shared our expertise in cross-channel marketing to deliver strong ROI for Healthways, caught up with current customers and met new ones. We were also pleased with the turnout for the event, which is a good […]

From the DMA Conference: Review of Healthways Presentation

Posted October 17, 2012 by Debora Haskel in Direct Marketing Trends

It’s been a whirlwind past few days at the 2012 DMA Conference! Earlier today Bill Garvin of Healthways, Deborah Challoner of IWCO Direct and I presented, “How Healthways Got Its Multichannel Marketing in Shape.” Shortly after the session […]

From the DMA Conference: Feedback on Our New Branding

Posted October 16, 2012 by Jim Andersen in Announcements

Since launching our completely revamped website last Monday, the immediate feedback has been very positive. We’ve heard rave reviews not only from our customers and employees, but from prospective job candidates at the University of Wisconsin-Stout Career Conference that ran Oct. 4-6. The big idea behind our new approach is this: Direct mail powers cross-channel […]

From the 2012 DMA Conference: “Big Data” Keynote Presentation

Posted October 15, 2012 by Joe Morrison in Direct Marketing Trends

Whew! We’re off and running at the 2012 DMA Conference. While pre-conference intensive sessions were in full swing prior to today’s events, the official kickoff began this morning at 8:45 a.m. when Chris Anderson, Editor-in-Chief of Wired Magazine, delivered the well-attended (but not quite standing room only) keynote presentation on “Big Data” and its role […]

From the 2012 DMA Conference: First Day Impressions

Posted October 15, 2012 by Mike Ertel in Announcements

The 2012 DMA Conference just kicked-off, and so far we’re having a blast. Our booth is in a perfect location, right in the middle of all the action and we’ve already had a chance to meet with many clients and prospects. Since we know it wasn’t possible for many of our readers to attend the […]

The Keys for Your Critical Communications Recovery Plan: Testing. Testing. Testing.

Posted October 12, 2012 by Jerry Montella in Business Continuity and Disaster Recovery, Strategy and Analysis

You know the old saying – “What are the three most important things in real estate? Location! Location! Location!” Well, in critical communications recovery the three most important things for your business continuity plan are: Testing! Testing! Testing! If there’s one thing we’ve learned over the years in providing print-to-mail critical communications recovery, it’s that […]

Our Redesigned Website and New Branding Showcase the Power of Direct Mail

Posted October 11, 2012 by Pat Deck in Announcements

In case you didn’t notice, things are a little different around here. We just completed a major redesign of our website and couldn’t be more excited about its new look, feel and functionality. But it’s more than just our presence on the Web that’s changed. We’ve always known (and long heard from our customers) that […]

Choosing Paper Stocks for Offset and Digital Printing

Posted October 5, 2012 by Karen Weil in Direct Mail Tips

Choosing the best paper stock for direct mail campaigns can be a challenging process. While there’s no universal answer to which paper is best for your direct mail package, one thing to keep in mind is the type of press it will be printed on. There are specific considerations for both offset and digital presses. […]

Consumers Prefer Mail When Receiving Health Insurance Communications

Posted October 4, 2012 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Healthcare has been a hot topic lately, and it will only get hotter as the Patient Protection and Affordable Care Act (PPACA) will be a major point of contention during the Presidential debates. The first debate kicks-off tonight at 9:00 p.m. Eastern. It’s an issue that everyone can relate to, and it’s certainly been a […]

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