Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Google’s Misleading Call to Go Paperless in 2013

Posted January 11, 2013 by Karen Weil in Direct Marketing Trends

It might be time for Google to search “definition of greenwashing.” As the latest digital company to launch a marketing campaign based on trees being somehow in danger and printing being an unsustainable practice, Google has drawn swift attention from the print industry at large for its “Paperless 2013” campaign. Much like Toshiba’s National No […]

3 Years of SpeakingDIRECT: What Were Our Top Direct Marketing Stories?

Posted January 9, 2013 by Pat Deck in Announcements, Direct Marketing Trends

Did you know that next Monday marks the three-year anniversary of our blog, SpeakingDIRECT? With nearly 200 posts, we’ve covered a lot of ground – everything from the latest direct marketing trends and tips, postal issues, and our Lean efforts to company announcements and events. We’re celebrating this milestone by compiling the top post from […]

A Sneak Peek at the 2013 PODi AppForum

Posted January 4, 2013 by Debora Haskel in Announcements, Direct Marketing Trends

Now that it’s January, we’re only a few short weeks away from the 2013 PODi AppForum. If one of your New Year’s resolutions is to learn more about using digital printing technology to increase the relevance of your direct marketing campaigns, there’s still time to register for the event. Yesterday we announced that […]

Commitment to Mentoring Highlighted During National Mentoring Month

Posted January 2, 2013 by Jim Andersen in Announcements

I hope everyone had a wonderful holiday season and great start to the new year. As we all embrace new beginnings in 2013, it’s a perfect time to think about how we can help others create new beginnings. January is National Mentoring Month – 31 days dedicated to the nationwide need for mentors in the […]

Spreading the Spirit of Generosity

Posted December 26, 2012 by Joe Morrison in Announcements

As we celebrate the holidays and prepare to ring in the new year, I would like to share how many employees at IWCO Direct have celebrated this season through contribution and community – two values that have been part of our culture for more than 40 years. November was designated “National Giving Month” […]

The Value of Operational Recovery

Posted December 21, 2012 by Jerry Montella in Business Continuity and Disaster Recovery

In my last blog I talked about making sure you have the right disaster recovery contract in place and the importance of testing. One way to help assure these two points is to ask your print-to-mail recovery provider for assistance with what we at Mail-Gard call “Operational Recovery.” Overflow assistance, peak production support, or just […]

Lean Journey Recap Part 2: Goals for 2013

Posted December 19, 2012 by Steve Myrvold in Announcements, Sustainability

On Monday we posted Part 1 of our Lean Journey Recap, which focused on the key achievements we made this year toward our Lean Manufacturing goals as we continuously pursue becoming more efficient for our customers’ benefit. Now that the new year is almost upon us we decided to write the last chapter in […]

Lean Journey Recap Part 1: Improving Response Time in 2012

Posted December 17, 2012 by Steve Myrvold in Announcements, Sustainability

IWCO Direct’s Lean Journey continues as we strive to become more efficient for our customers. It’s been a busy year; so active in fact, that we haven’t written about our progress in a while. When we left off, our Lean efforts had shifted to Hamburg and were quickly showing positive results. Today we highlight the […]

Design for Digital Printing Part 2: It’s All in the Color

Posted December 14, 2012 by Mike Dietz in Direct Mail Tips

On Wednesday, I shared differences between design for digital and conventional presses and how a selective approach can turn the digital solution into a tool that will build strong direct mail campaigns. Today the focus shifts to another factor you should consider in design for digital printing: color reproduction. As traditional direct mail designs transition […]

Design for Digital Printing Part 1: Choose Wisely

Posted December 12, 2012 by Mike Dietz in Direct Mail Tips

The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […]

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