Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

The Lessons We’ve Learned About Lean Manufacturing Principles

Posted June 26, 2013 by Steve Myrvold in Sustainability

After nearly four years of implementing Lean Manufacturing principles at IWCO Direct, it seems like the perfect time to reflect on the lessons we’ve learned, the positive impact Lean has had for us and our customers, and share some advice we’d give to others who are just beginning their own Lean Journey. What are some […]

Best Western Moves into the Customer Spotlight

Posted June 21, 2013 by Debora Haskel in Announcements

This week I had the honor of moderating a Customer Spotlight with Best Western. For those unfamiliar with our Customer Spotlight program, it’s an opportunity to simultaneously strengthen employee and customer engagement by providing a cross-section of IWCO Direct employees the ability to learn first-hand about a client’s business directly from the client. In turn, […]

USPS Update Part 2: Exigent Postage Rate Increase, ‘Tech Credit’, Network Changes

Posted June 20, 2013 by Kurt Ruppel in Postal Issues Updates

As promised, we’re back for Part 2 of our postal issues update. Yesterday we dove into postal legislation and finances. Today we’ll cover the latest on a possible exigent postage rate increase, the proposed “Tech Credit” and changes to the USPS network. Let’s get to it. Postage Rates Expected to Change When the Postal […]

USPS Update Part 1: Postal Legislation and Finances

Posted June 19, 2013 by Kurt Ruppel in Postal Issues Updates

It looks like it’s going to be a busy summer for those of us who follow postal affairs. While postal reform legislation and Postal Service finances remain hot topics, changes to USPS processing and retail networks continue, and the possibility of an exigent (above inflation) rate increase is again on the table. Let’s take a […]

Why Electronic Postmarked Email Guarantees Verification, Storage and Security

Posted June 14, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

One of the major highlights from Mail-Gard®’s trip to Orlando for DRJ Spring World 2013 was the growing interest in Electronic Postmarked Email (EPM), the patented service offered in partnership with Trustifi. In our recap of the show, we introduced the product, but we wanted to dive deeper and explain why we’ve partnered with […]

Maximize Value with These Effective Direct Mail Techniques

Posted June 12, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends

Even though it may not feel like June across much of the country, the calendar doesn’t lie. With June being Effective Communications Month, we’d like to share some of our experience on what makes direct mail most effective and answer some common questions. If you’re looking for effective direct mail techniques to boost open and […]

Three Direct Mail Trends in the Telecommunications Industry

Posted June 7, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

The telecommunications industry is growing. Significant investments were made to install the most efficient communications networks worldwide resulting in unprecedented growth of high-speed mobile Internet traffic. Consumers are seeing an increase in the amount of telecommunications industry mail in their mailboxes, too. In fact, a recent article from Zacks Equity Research identified the telecommunications industry […]

2012 Was A Banner Year for Paper Recycling

Posted June 5, 2013 by Karen Weil in Sustainability

Paper recycling is a major component of our sustainability efforts. We’re proud to have recently been recognized again by Pioneer Industries International for our recycling efforts and the resource savings achieved across our Minnesota and Pennsylvania facilities. According to their calculations, in 2012 our Operations teams recycled 21,131 tons of paper, which translates to a […]

Attention High School Seniors—We Need You in the Graphic Arts

Posted May 31, 2013 by Dr. John Leininger in Direct Marketing Trends

Today we’ve invited a guest blogger to address an important challenge facing our industry. To many of you he needs no introduction, as Dr. John Leininger, Professor in the Department of Graphic Communications at Clemson University, is one of the printing industry’s leading experts. We asked him to discuss how we can continue to attract […]

Five Reasons a Critical Communications Business Continuity Plan is One of The Best Ways to Protect Your Business

Posted May 29, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

“Why should we have a critical communications business continuity and disaster recovery plan?” It’s one of the most common questions asked in our business. The answer is simple for companies in certain industries. Often a variety of laws and regulations require or imply the need for a recovery plan to protect critical communications. Healthcare, financial, […]

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