Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. The Value of Employee Longevity at IWCO Direct info Posted September 4, 2013 by Bev Lohs in Announcements Labor Day has once again come and gone, an annual sign that fall is just around the corner. With that in mind, we’d like to reflect on the recent holiday with a few thoughts about the value of employee longevity at IWCO Direct. Each month, we recognize our employees who will celebrate significant milestones with […] + Read More Our Partnership with Canon Drives Innovation for Customers info Posted August 30, 2013 by Dave Johannes in Announcements, Direct Marketing Trends Earlier this month, Canon U.S.A. celebrated the grand opening of its new 700,000 square-foot Canon Americas Headquarters in Melville, New York. I was invited to speak on behalf of IWCO Direct as the voice of a Canon customer. The event gained the interest of customers, state and local officials, industry analysts and members of […] + Read More The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More What’s New in Print-to-Mail Disaster Recovery info Posted August 23, 2013 by Jerry Montella in Business Continuity and Disaster Recovery It’s important to keep up with industry-wide developments. Ever-changing print and insert technology keeps a recovery provider, like us, on our toes and always searching for the best possible solutions for our customers. Let’s take a look at some of the latest print-to-mail disaster recovery trends. Full-Color Printing with Variable Perf and MICR More and […] + Read More Marketing Lessons Learned as a Frequent Flyer info Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […] + Read More How to Drive Response Rates in the Automotive Market info Posted August 16, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The automotive market is cruising at a steady rate. In fact, IBISWorld reports the auto industry will grow at an annualized rate of 3.5% over the next five years due to higher consumer confidence and disposable income. This growth will drive an increased demand for cars and trucks and have auto vertical direct mail volumes […] + Read More Postal Reform Bill from Senate Moves Process Forward info Posted August 14, 2013 by Kurt Ruppel in Postal Issues Updates The postal reform process got another push forward when Sens. Tom Carper (D-DE) and Tom Coburn (R-OK) introduced bipartisan legislation recently. This bill has several similarities as well as some significant differences from the bill passed by the House Oversight and Government Reform Committee on a party-line vote in July. The Senate bill was introduced […] + Read More G7® Master Qualification Enhances Our Color Management Process info Posted August 13, 2013 by Jim Andersen in Announcements We’re always working to continuously improve our processes at IWCO Direct. This commitment led us to pursue an important distinction in our industry – G7® Master Qualification from IDEAlliance®. We are proud to announce this level of qualification for the web and sheetfed printing operations at our headquarters in Chanhassen and at […] + Read More Where the Wow Is – Our Interns’ Experience info Posted August 9, 2013 by Ashley Leone in Announcements This summer, IWCO Direct took me and 11 other doe-eyed interns under their wing at the Chanhassen facility. While it was exciting to get a taste of big-kid jobs and corporate America, we quickly realized that we were all clueless on the inner workings of direct marketing. But that tiny, over-looked detail was quickly rectified […] + Read More Education Center: What Clients Are Interested in Learning About info Posted August 7, 2013 by Michelle Peel in Announcements At IWCO Direct, we truly believe in adding value to our customers’ direct marketing programs. It’s something we strive to offer whenever and wherever possible. One example of this philosophy put into action is our Education Center, which we offer to customers looking for assistance in training staff in the direct marketing production cycle. Through […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
The Value of Employee Longevity at IWCO Direct info Posted September 4, 2013 by Bev Lohs in Announcements Labor Day has once again come and gone, an annual sign that fall is just around the corner. With that in mind, we’d like to reflect on the recent holiday with a few thoughts about the value of employee longevity at IWCO Direct. Each month, we recognize our employees who will celebrate significant milestones with […] + Read More
Our Partnership with Canon Drives Innovation for Customers info Posted August 30, 2013 by Dave Johannes in Announcements, Direct Marketing Trends Earlier this month, Canon U.S.A. celebrated the grand opening of its new 700,000 square-foot Canon Americas Headquarters in Melville, New York. I was invited to speak on behalf of IWCO Direct as the voice of a Canon customer. The event gained the interest of customers, state and local officials, industry analysts and members of […] + Read More
The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More
What’s New in Print-to-Mail Disaster Recovery info Posted August 23, 2013 by Jerry Montella in Business Continuity and Disaster Recovery It’s important to keep up with industry-wide developments. Ever-changing print and insert technology keeps a recovery provider, like us, on our toes and always searching for the best possible solutions for our customers. Let’s take a look at some of the latest print-to-mail disaster recovery trends. Full-Color Printing with Variable Perf and MICR More and […] + Read More
Marketing Lessons Learned as a Frequent Flyer info Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […] + Read More
How to Drive Response Rates in the Automotive Market info Posted August 16, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends The automotive market is cruising at a steady rate. In fact, IBISWorld reports the auto industry will grow at an annualized rate of 3.5% over the next five years due to higher consumer confidence and disposable income. This growth will drive an increased demand for cars and trucks and have auto vertical direct mail volumes […] + Read More
Postal Reform Bill from Senate Moves Process Forward info Posted August 14, 2013 by Kurt Ruppel in Postal Issues Updates The postal reform process got another push forward when Sens. Tom Carper (D-DE) and Tom Coburn (R-OK) introduced bipartisan legislation recently. This bill has several similarities as well as some significant differences from the bill passed by the House Oversight and Government Reform Committee on a party-line vote in July. The Senate bill was introduced […] + Read More
G7® Master Qualification Enhances Our Color Management Process info Posted August 13, 2013 by Jim Andersen in Announcements We’re always working to continuously improve our processes at IWCO Direct. This commitment led us to pursue an important distinction in our industry – G7® Master Qualification from IDEAlliance®. We are proud to announce this level of qualification for the web and sheetfed printing operations at our headquarters in Chanhassen and at […] + Read More
Where the Wow Is – Our Interns’ Experience info Posted August 9, 2013 by Ashley Leone in Announcements This summer, IWCO Direct took me and 11 other doe-eyed interns under their wing at the Chanhassen facility. While it was exciting to get a taste of big-kid jobs and corporate America, we quickly realized that we were all clueless on the inner workings of direct marketing. But that tiny, over-looked detail was quickly rectified […] + Read More
Education Center: What Clients Are Interested in Learning About info Posted August 7, 2013 by Michelle Peel in Announcements At IWCO Direct, we truly believe in adding value to our customers’ direct marketing programs. It’s something we strive to offer whenever and wherever possible. One example of this philosophy put into action is our Education Center, which we offer to customers looking for assistance in training staff in the direct marketing production cycle. Through […] + Read More
