Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

DRJ Spring World Kicks Off Conference Season

Posted February 22, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

One of the first signs of spring for the folks here at Mail-Gard is our attendance at the Disaster Recovery Journal (DRJ) Spring World in Orlando, Florida. The DRJ World is the largest conference dedicated to disaster recovery and business continuity and is celebrating its 48^th show. The event kicks off on Sunday, March […]

Direct Mail Design: Color Boosts Overall Performance, Response

Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends

Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […]

4 Keys to Building Stronger Customer Relationships

Posted February 15, 2013 by James Gartrell in Direct Marketing Trends

While yesterday likely meant flowers, chocolates and romance for love birds across the world, we celebrated Valentine’s Day by reflecting on the keys to building stronger relationships with our clients. Making substantial contributions to our customers’ success by minimizing risk, optimizing quality and maximizing value isn’t a one-day affair. It’s an ongoing commitment with four […]

Océ 3500 Delivers Unrivaled Personalization and Relevance to Customers

Posted February 13, 2013 by Dave Johannes in Direct Mail Tips, Direct Marketing Trends

We often talk about the important ways technology allows direct marketers to create more personalized and relevant direct mail offers. A little more than a year ago, IWCO Direct became the first company in the U.S. to install the Océ ColorStream® 3500. We wanted to share a video Océ recently created on how the ColorStream […]

Déjà vu – PODi AppForum Exceeds Expectations Yet Again

Posted February 8, 2013 by Debora Haskel in Direct Marketing Trends

If you’ve been reading my blogs for the past two years, you know every year I say the PODi AppForum continues to exceed my expectations. So I don’t know why I’m surprised to say that 2013 was no exception. In fact, the energy in the sessions […]

Breaking News: How Will No Saturday Delivery Impact Your Direct Mail Efforts?

Posted February 6, 2013 by Kurt Ruppel in Postal Issues Updates

As we mentioned earlier today, the Postmaster General (PMG) made a major announcement this morning. Beginning the week of August 5, the Postal Service plans to halt Saturday mail delivery (letters and flats of all classes). Post Offices will continue to be open on Saturdays (including delivery of mail to P.O. Boxes) and facilities […]

Not All Doom and Gloom with Postal Reform

Posted February 6, 2013 by Kurt Ruppel in Postal Issues Updates

Despite what you may be hearing in the news, all is not doom and gloom with the U.S. Postal Service. While it is true that the need for Congressional support in postal reform is beyond urgent, the agency has a number of initiatives underway to control costs, increase revenues, and make mail more relevant. I […]

The Legend of Groundhog Day and Three More Myths Surrounding Direct Mail

Posted February 1, 2013 by Mike Ertel in Direct Marketing Trends

Super Bowl XLVII isn’t the only big event this weekend. Tomorrow is Groundhog Day, an annual holiday that revolves around the resident groundhog in Punxsutawney, Pennsylvania. Each year, the town (located approximately four to five hours from our Hamburg and Warminster facilities) celebrates with a four-day festival full of shopping, food and a variety […]

Game Day Lessons for Direct Mail Campaigns

Posted January 30, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends

As a longtime Chicago Bears fan, it was tough to see my favorite team miss the NFL playoffs this year. But like any football fan, I’ve moved on as the excitement of Super Bowl XLVII continues to build heading into this weekend’s matchup. What’s interesting about the big game is the two very different roads […]

Multivariate Testing Drives Better Direct Mail Performance – Part 2

Posted January 25, 2013 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

As promised, we’re back to pick up where we left off on best practices for multivariate testing. Last time we introduced the growing importance of “Big Data” and how it influences successful cross-channel marketing campaigns through deeper insight into consumer preferences. We also stressed the increasing role of technology in data-driven direct mail campaigns. […]

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