Direct Marketing New, Direct Mail News and Tips

Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Year-End Postal Update Part 2: Mailing Promotions and Incentive Programs for 2014

Posted December 6, 2013 by Kurt Ruppel in Postal Issues Updates

On Wednesday, in Part 1 of our year-end postal update, we examined the latest USPS financial reports, developments in the plan for a two-part postage increase and progress (or lack thereof) surrounding postal reform. Today we’re previewing the 2014 Mailing Promotions and Incentive Programs, which are designed to expand the value of mail. (Click […]

Year-End Postal Update Part 1: USPS Financial Reports, Postage Rate Updates and Postal Reform Legislation

Posted December 4, 2013 by Kurt Ruppel in Postal Issues Updates

Now that everyone has recovered from overdosing on turkey and football, it’s time to catch up on what’s happening in the postal world. Here’s the latest from the USPS as we turn the page on 2013. Postal Finances The good news in the Postal Service’s year-end financial reports for fiscal year 2013 was an $800-million […]

Community Giving Efforts Serve Local Families and Organizations

Posted November 27, 2013 by Bev Lohs in Announcements

The season of giving (and of giving thanks) has been in full swing at IWCO Direct. Each year, we look forward to serving our communities and doing our best to help those in need. Here’s a look at just some of the causes our employees have supported recently, but first, a big thank you to […]

The Secrets Behind Compelling Direct Mail Copy

Posted November 25, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

The importance of compelling direct mail copy as part of the overall package cannot be overstated. It’s the difference between the envelope being opened or tossed – and you only have seconds to make a lasting first impression. So find a creative writer and you have great copy for your direct mail campaign, right? Wrong. […]

The Eyes Have It! Using Eye-Tracking Software to Optimize Print Design

Posted November 22, 2013 by Dr. John Leininger in Direct Mail Tips, Direct Marketing Trends

Back for his second guest appearance is Dr. John Leininger, a professor in the Department of Graphic Communications at Clemson University. In this post, he explains how eye-tracking software can help pinpoint the effectiveness (or ineffectiveness) of specific design elements in printed communications. This topic is an intriguing complement to our recent post on how […]

Print-to-Mail Disaster Recovery Testing Evolves as Declarations Rise

Posted November 20, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

It’s almost the end of the year, and perhaps time for a little reflection. Mail-Gard has seen more than our usual share of activity in 2013, from customer declarations to expanded testing. One thing’s for sure – print and mail recovery plans no longer sit on a shelf for years-on-end waiting for a “natural” disaster. […]

Customer Loyalty Marketing Series Part 1: Where to Begin

Posted November 15, 2013 by Margaret Murphy in Direct Marketing Trends

Our third guest post comes from a well-respected leader in marketing circles. Margaret Murphy, President at Olson, kicks-off a series on customer loyalty by walking through the basics of a loyalty program – such as outlining objectives, success metrics and key considerations as marketers start or redesign their offerings. When it comes to the power […]

[VIDEO] Our Digital Printing Technology In Action

Posted November 13, 2013 by Dave Johannes in Announcements, Direct Marketing Trends

Yesterday IWCO Direct President Joe Morrison described how the dramatic shift toward digital printing technology is driving IWCO Direct’s investment strategy. This technology increases relevance of marketing communications, makes cross-channel integration easier and allows for integration of Big Data into direct mail campaigns – all of which drives stronger ROI for our customers. And […]

Convergence to Digital Drives Strategic Investments

Posted November 12, 2013 by Joe Morrison in Direct Marketing Trends

It’s no secret that the direct marketing community is in the midst of a dramatic shift toward digital printing technology. We have embraced this “disruptive force,” and it drives our investment strategy. Marketers today need their messaging to be more personalized and relevant to the recipient, and we strive to lead the way for our […]

Season of Thanks Begins with Veterans Day

Posted November 11, 2013 by Pat Deck in Announcements

Today is Veterans Day. With an intriguing history, this holiday has long been a staple in American culture: “On the 11^th hour of the 11^th day of the 11^th month of 1918, an armistice, or temporary cessation of hostilities, was declared between the Allied nations and Germany in the First World […]

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