Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Three Direct Mail Trends in the Telecommunications Industry

Posted June 7, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

The telecommunications industry is growing. Significant investments were made to install the most efficient communications networks worldwide resulting in unprecedented growth of high-speed mobile Internet traffic. Consumers are seeing an increase in the amount of telecommunications industry mail in their mailboxes, too. In fact, a recent article from Zacks Equity Research identified the telecommunications industry […]

2012 Was A Banner Year for Paper Recycling

Posted June 5, 2013 by Karen Weil in Sustainability

Paper recycling is a major component of our sustainability efforts. We’re proud to have recently been recognized again by Pioneer Industries International for our recycling efforts and the resource savings achieved across our Minnesota and Pennsylvania facilities. According to their calculations, in 2012 our Operations teams recycled 21,131 tons of paper, which translates to a […]

Attention High School Seniors—We Need You in the Graphic Arts

Posted May 31, 2013 by Dr. John Leininger in Direct Marketing Trends

Today we’ve invited a guest blogger to address an important challenge facing our industry. To many of you he needs no introduction, as Dr. John Leininger, Professor in the Department of Graphic Communications at Clemson University, is one of the printing industry’s leading experts. We asked him to discuss how we can continue to attract […]

Five Reasons a Critical Communications Business Continuity Plan is One of The Best Ways to Protect Your Business

Posted May 29, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

“Why should we have a critical communications business continuity and disaster recovery plan?” It’s one of the most common questions asked in our business. The answer is simple for companies in certain industries. Often a variety of laws and regulations require or imply the need for a recovery plan to protect critical communications. Healthcare, financial, […]

Print Communications Are More Powerful Than Ever

Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […]

Mail-Gard® Adds Flexibility and Capacity with Océ JetStream® 2200

Posted May 22, 2013 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery

Last month, Mail-Gard® partnered with Data Management International (DMI) to expand our services and become the only print recovery provider to offer document recovery solutions. Now, in response to our customers’ growing demand for full-color variable data printing and multiple finishing requirements, we are excited to announce the recent installation of an Océ JetStream® 2200 […]

Enabling a ‘BetterU’: IWCO Direct Adds Novu to Health and Wellness Program

Posted May 17, 2013 by Bev Lohs in Announcements

Our “BetterU” health and wellness program has been an important (and sometimes life-changing) resource for our employees. In fact, Ged Maguire, Director of Scheduling/QA, shared his eye-opening lifestyle transformation through the “BetterU” program in this recent blog post. In celebration of National Physical Fitness and Sports Month, and in an effort to continuously […]

Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb

Posted May 15, 2013 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends

There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if […]

Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns

Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […]

Three Ways to Cut Back on Your Direct Mail Printing Costs

Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […]

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