Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Mailing Industry Meets to Address Increasing the Value and Volume of Mail

Posted April 23, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

Last week the combined Envelope Manufacturers Association (EMA) Spring Meeting and Global Envelope Alliance’s (GEA) 6^th Global Envelope Conference was held in Orlando, FL. When my colleague Steve Myrvold and I attended, we came away with new insight on technical innovations, sustainability initiatives and postal affairs. Two recent studies sponsored by the EMA Foundation […]

Turn the Page on Going Paperless Claims

Posted April 19, 2013 by Karen Weil in Direct Marketing Trends, Sustainability

Earth Day falls on April 22 each year and just so happens to be this coming Monday. Arbor Day is also next week on Friday, April 26. These internationally-recognized observances celebrate the environmental stewardship of individuals, communities and companies across the world. It is an ideal time to consider the value of trees and how […]

Inaugural Inkjet Summit Explores the Future of Inkjet Printing

Posted April 17, 2013 by Dave Johannes in Direct Marketing Trends

Last week I traveled to Ponte Vedra Beach, FL, to attend the Inkjet Summit 2013. This invitation-only event was the first of its kind to focus solely on inkjet printing technology, which is typically just one of many topics covered at large printing tradeshows. Because this was the inaugural event, I went in with […]

Using Direct Mail Designs to Improve Response

Posted April 16, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends

Last month, at the 2013 National Postal Forum, Debora Haskel and I introduced the concept of official, hybrid and promotional direct mail designs, and how they increase open and response rates, during our “Creative Inspiration for Making Mail Irresistible” presentation. There was excellent audience participation, and one individual asked for guidance on deciding which […]

Lean Journey Continues at 2013 Continuous Improvement Conference

Posted April 12, 2013 by Steve Myrvold in Sustainability

Our Lean Journey has been well documented, and as promised, we’d like to update you further on our progress. The latest stop on the road to meeting our efficiency goals was attending the 2013 Continuous Improvement Conference held in Indianapolis and sponsored by the Printing Industries of America. My colleagues Paul Overn, Russ Palm, […]

Mail-Gard Partners with DMI, Offers Cloud-Based Document Recovery and Archiving

Posted April 10, 2013 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery

Along with our recent participation at some of the largest business continuity and recovery events in the industry, Mail-Gard^® has some exciting news of our own to share. Yesterday we announced a partnership with Data Management Internationale (DMI), which allows us to provide continuity and recovery solutions for document management systems. Most companies […]

The Value of the Direct Mail Industry

Posted April 5, 2013 by Joe Morrison in Direct Marketing Trends

At IWCO Direct, we are very proud of our industry. Recently, a local (Minneapolis) television affiliate ran a report on retailers requesting ZIP codes from customers at the point of sale, suggesting that providing this information may lead to more “junk mail.” As the largest producer of direct mail advertising in the country, we take […]

Make Sure Your Direct Mail Offers Don’t Make Prospects Feel Foolish

Posted April 3, 2013 by Mike Dietz in Direct Mail Tips

While we hope you didn’t fall for any April Fools’ jokes on Monday, this annual day of pranks got us thinking about the best ways to drive response to your direct mail offers that don’t make customers and prospects feel frustrated and downright foolish. Responding to your offer should be clear, simple and easy. With […]

What’s Trending for Customer Loyalty Programs in 2013

Posted March 29, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Over the past few weeks our team has been racking up the frequent flyer miles as we crisscrossed the country to attend various tradeshows. We’ve been to San Francisco for the National Postal Forum and Orlando for the DRJ Spring World Conference. Luckily we’re members of frequent flyer loyalty programs, so there are additional rewards […]

Electronic Postmarked Email Makes Splash at DRJ Spring World 2013

Posted March 27, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

While our friends and colleagues were at the National Postal Forum last week, the Mail-Gard® team attended Disaster Recovery Journal’s (DRJ) Spring World 2013 in Orlando, Florida – the world’s largest conference dedicated to business continuity and disaster recovery. “Charting the Course to True Resiliency” was the central theme at this year’s show, and print-to-mail […]

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