Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Commitment to Mentoring Highlighted During National Mentoring Month

Posted January 2, 2013 by Jim Andersen in Announcements

I hope everyone had a wonderful holiday season and great start to the new year. As we all embrace new beginnings in 2013, it’s a perfect time to think about how we can help others create new beginnings. January is National Mentoring Month – 31 days dedicated to the nationwide need for mentors in the […]

Spreading the Spirit of Generosity

Posted December 26, 2012 by Joe Morrison in Announcements

As we celebrate the holidays and prepare to ring in the new year, I would like to share how many employees at IWCO Direct have celebrated this season through contribution and community – two values that have been part of our culture for more than 40 years. November was designated “National Giving Month” […]

The Value of Operational Recovery

Posted December 21, 2012 by Jerry Montella in Business Continuity and Disaster Recovery

In my last blog I talked about making sure you have the right disaster recovery contract in place and the importance of testing. One way to help assure these two points is to ask your print-to-mail recovery provider for assistance with what we at Mail-Gard call “Operational Recovery.” Overflow assistance, peak production support, or just […]

Lean Journey Recap Part 2: Goals for 2013

Posted December 19, 2012 by Steve Myrvold in Announcements, Sustainability

On Monday we posted Part 1 of our Lean Journey Recap, which focused on the key achievements we made this year toward our Lean Manufacturing goals as we continuously pursue becoming more efficient for our customers’ benefit. Now that the new year is almost upon us we decided to write the last chapter in […]

Lean Journey Recap Part 1: Improving Response Time in 2012

Posted December 17, 2012 by Steve Myrvold in Announcements, Sustainability

IWCO Direct’s Lean Journey continues as we strive to become more efficient for our customers. It’s been a busy year; so active in fact, that we haven’t written about our progress in a while. When we left off, our Lean efforts had shifted to Hamburg and were quickly showing positive results. Today we highlight the […]

Design for Digital Printing Part 2: It’s All in the Color

Posted December 14, 2012 by Mike Dietz in Direct Mail Tips

On Wednesday, I shared differences between design for digital and conventional presses and how a selective approach can turn the digital solution into a tool that will build strong direct mail campaigns. Today the focus shifts to another factor you should consider in design for digital printing: color reproduction. As traditional direct mail designs transition […]

Design for Digital Printing Part 1: Choose Wisely

Posted December 12, 2012 by Mike Dietz in Direct Mail Tips

The fundamental rules of design do not differ greatly when developing direct mail to be produced on digital vs. conventional presses. Your goals and strategies are the same, but the road forks when you start talking about tailoring unique offers to individual consumers. Conventional direct mail production offers the ability to uniquely target select groups […]

Postal Service Changes for 2013

Posted December 7, 2012 by Kurt Ruppel in Postal Issues Updates

The mailing industry gathered at Postal Service headquarters in Washington, DC last week for the quarterly meetings of the Mailers Technical Advisory Committee and the accompanying USPS Leadership Forum for Stakeholders. As the “Technical” in the name of the group suggests, much of our discussion focused on the nuts and bolts of ensuring predictable, timely […]

Execution Essential for Successful Loyalty Programs

Posted December 5, 2012 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

IWCO Direct has been working with customers on loyalty programs for a long time, so I admit I may be more aware than many consumers about some basic loyalty program practices. Last Monday I received two envelopes from a credit card company with whom I have both a MasterCard and a Visa account. Both were […]

Direct Mail Drives Retail Sales

Posted November 30, 2012 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

The holidays mean many things to many people, but for retailers, it means sales – big, beautiful sales. According to published reports, retailers experienced their best Black Friday weekend on record after hauling in more than $59 billion. Of course, this was followed by our newest holiday creation – Cyber Monday. According to USA Today […]

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