Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

How Our Employee Wellness Program Changed My Life

Posted March 15, 2013 by Ged Maguire in Announcements

IWCO Direct’s “Better U” Wellness initiative was designed specifically for IWCO Direct to help improve the well-being of employees. With March being National Nutrition Month, I wanted to share my personal account of how I transformed from being extremely skeptical of the program to being one of its leading champions. Prior to enrolling in the […]

Direct Mail: The Keys to Relevance Amidst ‘Digital Hullaballoo’

Posted March 13, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

March is a crazy month. As if spring fever and wildly unpredictable weather weren’t enough, the NCAA Men’s Division I Basketball Championship is just around the corner. Yes March Madness is here. Aside from spiking your interest in the excitement of bracket busters and early favorites, you might be wondering how this relates to topics […]

Insurance Direct Mail on the Rise: Best Practices for Successful Campaigns

Posted March 8, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

The insurance industry, specifically the Property and Casualty Insurance category, is poised for sustained growth according to Deloitte’s 2013 Property and Casualty Insurance Industry Outlook. And companies within the insurance industry are finding direct mail to be highly effective in supporting their sales and marketing goals. Nearly 7 billion pieces of mail were sent […]

Plunging Thrice is Just as Nice

Posted March 7, 2013 by Bev Lohs in Announcements

They did it again! On Saturday, March 2, a team of 30 IWCO Direct Chanhassen employees participated in the Polar Bear Plunge – an annual event sponsored by Minnesota law enforcement officials to raise money for Special Olympics Minnesota. Polar Bear Plunge? I’ve never heard of it! The Polar Bear Plunge “is a unique opportunity […]

USPS Debuts Augmented Reality App, Previews Eye-Opening Direct Mail

Posted March 6, 2013 by Dave Johannes in Direct Marketing Trends

In an effort to make mail more relevant while enhancing revenue, the USPS has a number of initiatives lined up for 2013 including a Web interface that provides advance notice of letters, flats and parcels arriving in a recipient’s mailbox. Other Postal Service promotions and incentives include Mobile Coupon and Click to Call, which offers […]

The 2013 National Postal Forum is Around the Corner – Will We See You There?

Posted March 1, 2013 by Kurt Ruppel in Postal Issues Updates

It’s time to get your postal nerd on! The National Postal Forum (NPF) is coming up in only a couple weeks (March 17 – 20) at Moscone Center West in San Francisco. This is the premier show for those of us in the mailing industry. It’s our opportunity to interact with senior U.S. Postal Service […]

5 Simple Tips to Make Your Direct Mail Designs Stand Out

Posted February 27, 2013 by Mike Dietz in Direct Mail Tips

What makes a potential customer decide whether or not to open a piece of direct mail? The consumer ultimately needs to be in the market for your services, but is there a way to spark that curiosity? Every day people head to the mailbox and collect their mail. As they take that initial glance while […]

DRJ Spring World Kicks Off Conference Season

Posted February 22, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

One of the first signs of spring for the folks here at Mail-Gard is our attendance at the Disaster Recovery Journal (DRJ) Spring World in Orlando, Florida. The DRJ World is the largest conference dedicated to disaster recovery and business continuity and is celebrating its 48^th show. The event kicks off on Sunday, March […]

Direct Mail Design: Color Boosts Overall Performance, Response

Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends

Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […]

4 Keys to Building Stronger Customer Relationships

Posted February 15, 2013 by James Gartrell in Direct Marketing Trends

While yesterday likely meant flowers, chocolates and romance for love birds across the world, we celebrated Valentine’s Day by reflecting on the keys to building stronger relationships with our clients. Making substantial contributions to our customers’ success by minimizing risk, optimizing quality and maximizing value isn’t a one-day affair. It’s an ongoing commitment with four […]

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