Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

[VIDEO] Interactive Devices Increase Direct Mail Open Rates

Posted July 10, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends

Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut! [sc:youtube id=”cKofzwTVqlM”] […]

Retail Marketing Trends: Fourth of July Spending Up 58%

Posted July 3, 2013 by Jim Andersen in Announcements, Direct Marketing Trends

It doesn’t seem possible after such a slow start to summer, but Independence Day is here. We’d like to wish all our readers a happy Fourth of July, and while direct marketing may not be at the top of your to-do list tomorrow, I wanted to kick off the holiday by examining an important retail […]

Reduce the Time and Cost Needed to Implement Your Print-to-Mail Business Continuity and Disaster Recovery Plan

Posted July 1, 2013 by Jerry Montella in Business Continuity and Disaster Recovery, Direct Marketing Trends

Most companies see the need to have a business continuity and disaster recovery plan in place. While some of these companies use a third party to implement their recovery plans, the majority employ a business continuity and disaster recovery planner. This person is responsible for the development, implementation and management of the continuity plans for […]

Partnership with Finch Paper Featured in Recent Case Study

Posted June 28, 2013 by Joe Morrison in Announcements

One of the most rewarding aspects of SpeakingDIRECT has been expanding the conversation about the direct marketing and printing industries. As we’ve said in the past, we’re very proud of the many benefits direct mail offers to marketers and consumers alike – and it’s great to observe what others are doing to champion the industry […]

The Lessons We’ve Learned About Lean Manufacturing Principles

Posted June 26, 2013 by Steve Myrvold in Sustainability

After nearly four years of implementing Lean Manufacturing principles at IWCO Direct, it seems like the perfect time to reflect on the lessons we’ve learned, the positive impact Lean has had for us and our customers, and share some advice we’d give to others who are just beginning their own Lean Journey. What are some […]

Best Western Moves into the Customer Spotlight

Posted June 21, 2013 by Debora Haskel in Announcements

This week I had the honor of moderating a Customer Spotlight with Best Western. For those unfamiliar with our Customer Spotlight program, it’s an opportunity to simultaneously strengthen employee and customer engagement by providing a cross-section of IWCO Direct employees the ability to learn first-hand about a client’s business directly from the client. In turn, […]

USPS Update Part 2: Exigent Postage Rate Increase, ‘Tech Credit’, Network Changes

Posted June 20, 2013 by Kurt Ruppel in Postal Issues Updates

As promised, we’re back for Part 2 of our postal issues update. Yesterday we dove into postal legislation and finances. Today we’ll cover the latest on a possible exigent postage rate increase, the proposed “Tech Credit” and changes to the USPS network. Let’s get to it. Postage Rates Expected to Change When the Postal […]

USPS Update Part 1: Postal Legislation and Finances

Posted June 19, 2013 by Kurt Ruppel in Postal Issues Updates

It looks like it’s going to be a busy summer for those of us who follow postal affairs. While postal reform legislation and Postal Service finances remain hot topics, changes to USPS processing and retail networks continue, and the possibility of an exigent (above inflation) rate increase is again on the table. Let’s take a […]

Why Electronic Postmarked Email Guarantees Verification, Storage and Security

Posted June 14, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

One of the major highlights from Mail-Gard®’s trip to Orlando for DRJ Spring World 2013 was the growing interest in Electronic Postmarked Email (EPM), the patented service offered in partnership with Trustifi. In our recap of the show, we introduced the product, but we wanted to dive deeper and explain why we’ve partnered with […]

Maximize Value with These Effective Direct Mail Techniques

Posted June 12, 2013 by Mike Dietz in Direct Mail Tips, Direct Marketing Trends

Even though it may not feel like June across much of the country, the calendar doesn’t lie. With June being Effective Communications Month, we’d like to share some of our experience on what makes direct mail most effective and answer some common questions. If you’re looking for effective direct mail techniques to boost open and […]

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