Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Direct Mail as a Powerful Recruitment Tool info Posted October 30, 2013 by Bev Lohs in Direct Mail Tips, Direct Marketing Trends We write a lot about the ability of direct mail to acquire new customers and build loyalty. Direct mail however, can also be a powerful recruitment tool. IWCO Direct’s continued growth has resulted in a significant number of positions to fill in Little Falls, Chanhassen and Hamburg, so we decided to put our money where […] + Read More 5 Tips for Effective Letter Formats info Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […] + Read More EMA Fall Meeting Comes to Minnesota, Highlights Envelope Industry’s Future info Posted October 23, 2013 by Kurt Ruppel in Direct Marketing Trends The Envelope Manufacturers Association held its Fall Meeting in the Twin Cities last week. We were pleased to welcome our friends and join them in discovering the many culinary options Minneapolis has to offer, and despite deep concerns about early season snow from our colleagues from the South, we were even able to deliver very […] + Read More So Long Chicago: DMA 2013 Conference Comes to a Close info Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […] + Read More DMA Conference Rolls On: View from Operations info Posted October 16, 2013 by Dave Johannes in Announcements, Direct Marketing Trends We often talk about transforming your direct marketing campaigns (and your business) with data. It’s been a major talking point here at the DMA Conference, and this was reflected with Monday’s keynote presentations from Terry Jones and Nate Silver. The promise and perils of Big Data, including data management, data mining and predictive […] + Read More DMA Conference Keynotes: Terry Jones and Nate Silver Talk Big Data info Posted October 15, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Monday has traditionally been the biggest day of the DMA Conference. Yesterday was no exception with two marquee keynote speakers, both of whom were circled on our calendars as soon as the DMA 13 schedule was released. So without further ado, let’s jump into their presentations. Terry Jones – Listen to the Data Terry Jones, […] + Read More And We’re Off: Initial Thoughts from the DMA Conference info Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […] + Read More With Direct Mail Design, It’s Only Creative If It Works info Posted October 11, 2013 by Mike Dietz in Direct Mail Tips There’s a saying at IWCO Direct that direct mail is “only creative if it works.” In other words, a test package might look and read great, but underperform when it comes to what matters most – open and response rates. In fact, from time to time we will see dynamic mailpieces with a lot of […] + Read More DM News: No Direct Mail Means Marketers Are ‘Missing Out’ with Millennials info Posted October 9, 2013 by Debora Haskel in Direct Marketing Trends A recent headline from Direct Marketing News caught my attention: “The DM Train to Engagement Land.” Sounds interesting, right? Curiosity piqued; I decided to read on. And it was the final quote from Chris Rimlinger, SVP of Money Mailer, that really hits home for direct marketers: “This age group [Generation Y, or, Millennials] […] + Read More Credit Card Direct Mail Offers: Cut Out the Competition with Irresistible Incentives info Posted October 4, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Credit card direct mail volumes are on the rise and taking charge of the mailbox once again. There was a 15% increase in credit card direct mail offers from the first six months of 2012 to the same period in 2013 according to market research firm Mintel Comperemedia. The top six credit card mailers during […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Direct Mail as a Powerful Recruitment Tool info Posted October 30, 2013 by Bev Lohs in Direct Mail Tips, Direct Marketing Trends We write a lot about the ability of direct mail to acquire new customers and build loyalty. Direct mail however, can also be a powerful recruitment tool. IWCO Direct’s continued growth has resulted in a significant number of positions to fill in Little Falls, Chanhassen and Hamburg, so we decided to put our money where […] + Read More
5 Tips for Effective Letter Formats info Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […] + Read More
EMA Fall Meeting Comes to Minnesota, Highlights Envelope Industry’s Future info Posted October 23, 2013 by Kurt Ruppel in Direct Marketing Trends The Envelope Manufacturers Association held its Fall Meeting in the Twin Cities last week. We were pleased to welcome our friends and join them in discovering the many culinary options Minneapolis has to offer, and despite deep concerns about early season snow from our colleagues from the South, we were even able to deliver very […] + Read More
So Long Chicago: DMA 2013 Conference Comes to a Close info Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […] + Read More
DMA Conference Rolls On: View from Operations info Posted October 16, 2013 by Dave Johannes in Announcements, Direct Marketing Trends We often talk about transforming your direct marketing campaigns (and your business) with data. It’s been a major talking point here at the DMA Conference, and this was reflected with Monday’s keynote presentations from Terry Jones and Nate Silver. The promise and perils of Big Data, including data management, data mining and predictive […] + Read More
DMA Conference Keynotes: Terry Jones and Nate Silver Talk Big Data info Posted October 15, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Monday has traditionally been the biggest day of the DMA Conference. Yesterday was no exception with two marquee keynote speakers, both of whom were circled on our calendars as soon as the DMA 13 schedule was released. So without further ado, let’s jump into their presentations. Terry Jones – Listen to the Data Terry Jones, […] + Read More
And We’re Off: Initial Thoughts from the DMA Conference info Posted October 14, 2013 by Mike Ertel in Announcements, Direct Marketing Trends And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had […] + Read More
With Direct Mail Design, It’s Only Creative If It Works info Posted October 11, 2013 by Mike Dietz in Direct Mail Tips There’s a saying at IWCO Direct that direct mail is “only creative if it works.” In other words, a test package might look and read great, but underperform when it comes to what matters most – open and response rates. In fact, from time to time we will see dynamic mailpieces with a lot of […] + Read More
DM News: No Direct Mail Means Marketers Are ‘Missing Out’ with Millennials info Posted October 9, 2013 by Debora Haskel in Direct Marketing Trends A recent headline from Direct Marketing News caught my attention: “The DM Train to Engagement Land.” Sounds interesting, right? Curiosity piqued; I decided to read on. And it was the final quote from Chris Rimlinger, SVP of Money Mailer, that really hits home for direct marketers: “This age group [Generation Y, or, Millennials] […] + Read More
Credit Card Direct Mail Offers: Cut Out the Competition with Irresistible Incentives info Posted October 4, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends Credit card direct mail volumes are on the rise and taking charge of the mailbox once again. There was a 15% increase in credit card direct mail offers from the first six months of 2012 to the same period in 2013 according to market research firm Mintel Comperemedia. The top six credit card mailers during […] + Read More
