Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Marketing Lessons Learned as a Frequent Flyer

Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends

You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […]

How to Drive Response Rates in the Automotive Market

Posted August 16, 2013 by Michelle Peel in Direct Mail Tips, Direct Marketing Trends

The automotive market is cruising at a steady rate. In fact, IBISWorld reports the auto industry will grow at an annualized rate of 3.5% over the next five years due to higher consumer confidence and disposable income. This growth will drive an increased demand for cars and trucks and have auto vertical direct mail volumes […]

Postal Reform Bill from Senate Moves Process Forward

Posted August 14, 2013 by Kurt Ruppel in Postal Issues Updates

The postal reform process got another push forward when Sens. Tom Carper (D-DE) and Tom Coburn (R-OK) introduced bipartisan legislation recently. This bill has several similarities as well as some significant differences from the bill passed by the House Oversight and Government Reform Committee on a party-line vote in July. The Senate bill was introduced […]

G7^® Master Qualification Enhances Our Color Management Process

Posted August 13, 2013 by Jim Andersen in Announcements

We’re always working to continuously improve our processes at IWCO Direct. This commitment led us to pursue an important distinction in our industry – G7^® Master Qualification from IDEAlliance^®. We are proud to announce this level of qualification for the web and sheetfed printing operations at our headquarters in Chanhassen and at […]

Where the Wow Is – Our Interns’ Experience

Posted August 9, 2013 by Ashley Leone in Announcements

This summer, IWCO Direct took me and 11 other doe-eyed interns under their wing at the Chanhassen facility. While it was exciting to get a taste of big-kid jobs and corporate America, we quickly realized that we were all clueless on the inner workings of direct marketing. But that tiny, over-looked detail was quickly rectified […]

Education Center: What Clients Are Interested in Learning About

Posted August 7, 2013 by Michelle Peel in Announcements

At IWCO Direct, we truly believe in adding value to our customers’ direct marketing programs. It’s something we strive to offer whenever and wherever possible. One example of this philosophy put into action is our Education Center, which we offer to customers looking for assistance in training staff in the direct marketing production cycle. Through […]

4 Frequently Asked Questions on Using Digital Print

Posted August 2, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Last week we announced the installation of our new Océ ColorStream^® 3900 inkjet printer, which increases our capabilities and capacity for creating highly relevant, time-sensitive direct mail campaigns. As Jim Andersen pointed out in his post on the announcement, there are special considerations for creating direct mail that will be printed digitally. Now […]

8 Core Elements That Should Be Part of Upcoming Postal Reform Legislation

Posted July 31, 2013 by Kurt Ruppel in Direct Marketing Trends

It’s late summer and things are getting hot and steamy in Washington, D.C. When we last wrote about postal reform legislation, Rep. Darrell Issa (R-CA), Chairman of the House Oversight and Government Reform Committee, had just released a “discussion draft” of proposed legislation. Since then, both Rep. Issa and committee ranking member Elijah Cummings […]

The Impact of the Affordable Care Act on Healthcare Communications

Posted July 26, 2013 by Debora Haskel in Direct Marketing Trends

The Affordable Care Act (ACA) is not only shaking up the healthcare landscape in America, but also the way healthcare providers communicate with their customers. These companies are developing integrated communication strategies to help reach people and patients on a personal level, both to provide trustworthy information/advice and encourage them toward a healthier lifestyle. On […]

Don’t Overlook Document Scanning When Planning Business Recovery

Posted July 24, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

In a world still powered by paper, document scanning and archiving is critical to a company’s day-to-day operations and compliance requirements. Companies rely on scanning to capture critical information, archive it and make it available to anyone needing access to the information with a simple search. And companies who run internal scanning operations need to […]

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