Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Print Communications Are More Powerful Than Ever

Posted May 24, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

Not too long ago we received an email for an eBook entitled, “The Power of Print (in Marketing).” A cynic might find it curious that a book touting print communications is published as an eBook and promoted via email. But it’s a perfect example of the complex nature of direct marketing today. Marketers must find […]

Mail-Gard® Adds Flexibility and Capacity with Océ JetStream® 2200

Posted May 22, 2013 by Jerry Montella in Announcements, Business Continuity and Disaster Recovery

Last month, Mail-Gard® partnered with Data Management International (DMI) to expand our services and become the only print recovery provider to offer document recovery solutions. Now, in response to our customers’ growing demand for full-color variable data printing and multiple finishing requirements, we are excited to announce the recent installation of an Océ JetStream® 2200 […]

Enabling a ‘BetterU’: IWCO Direct Adds Novu to Health and Wellness Program

Posted May 17, 2013 by Bev Lohs in Announcements

Our “BetterU” health and wellness program has been an important (and sometimes life-changing) resource for our employees. In fact, Ged Maguire, Director of Scheduling/QA, shared his eye-opening lifestyle transformation through the “BetterU” program in this recent blog post. In celebration of National Physical Fitness and Sports Month, and in an effort to continuously […]

Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb

Posted May 15, 2013 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends

There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if […]

Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns

Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […]

Three Ways to Cut Back on Your Direct Mail Printing Costs

Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […]

Commitment to Safety Marked by Industry Awards

Posted May 7, 2013 by Jim Andersen in Announcements

Today we have the pleasure of announcing that IWCO Direct has been recognized by the Envelope Manufacturers Association (EMA) and Minnesota Safety Council for excellent safety performance and ongoing dedication to implementing a comprehensive safety program. While we celebrate our commitment to safety today, these awards are the result of a tremendous amount of […]

Conference Roundup: Business Continuity and Recovery Top of Mind for Mail-Gard®

Posted May 3, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

Mail-Gard® has just returned from an exciting few weeks meeting and greeting customers and prospects at three business continuity and recovery conferences. While it feels like we just got done unpacking our bags, here’s the lowdown from each show: RIMS 2013 Annual Conference & Exhibition The Risk and Insurance Management Society (RIMS) Conference was held […]

Free Webinar: ‘Anatomy of a Direct Marketing Campaign’

Posted April 30, 2013 by Debora Haskel in Announcements, Direct Marketing Trends

It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll […]

What’s Happening with Postal Reform: PostalVision 2020 Recap

Posted April 26, 2013 by Kurt Ruppel in Postal Issues Updates

My colleagues like to tease me, joking about “Mr. Ruppel Goes to Washington,” when I head off to our nation’s capital for various postal meetings. That’s especially true when my travels involve meetings with IWCO Direct’s Congressional representatives to discuss the urgency and shape of postal reform legislation, as they have this week. I can […]

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