Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Enabling a ‘BetterU’: IWCO Direct Adds Novu to Health and Wellness Program info Posted May 17, 2013 by Bev Lohs in Announcements Our “BetterU” health and wellness program has been an important (and sometimes life-changing) resource for our employees. In fact, Ged Maguire, Director of Scheduling/QA, shared his eye-opening lifestyle transformation through the “BetterU” program in this recent blog post. In celebration of National Physical Fitness and Sports Month, and in an effort to continuously […] + Read More Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb info Posted May 15, 2013 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if […] + Read More Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More Commitment to Safety Marked by Industry Awards info Posted May 7, 2013 by Jim Andersen in Announcements Today we have the pleasure of announcing that IWCO Direct has been recognized by the Envelope Manufacturers Association (EMA) and Minnesota Safety Council for excellent safety performance and ongoing dedication to implementing a comprehensive safety program. While we celebrate our commitment to safety today, these awards are the result of a tremendous amount of […] + Read More Conference Roundup: Business Continuity and Recovery Top of Mind for Mail-Gard® info Posted May 3, 2013 by Jerry Montella in Business Continuity and Disaster Recovery Mail-Gard® has just returned from an exciting few weeks meeting and greeting customers and prospects at three business continuity and recovery conferences. While it feels like we just got done unpacking our bags, here’s the lowdown from each show: RIMS 2013 Annual Conference & Exhibition The Risk and Insurance Management Society (RIMS) Conference was held […] + Read More Free Webinar: ‘Anatomy of a Direct Marketing Campaign’ info Posted April 30, 2013 by Debora Haskel in Announcements, Direct Marketing Trends It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll […] + Read More What’s Happening with Postal Reform: PostalVision 2020 Recap info Posted April 26, 2013 by Kurt Ruppel in Postal Issues Updates My colleagues like to tease me, joking about “Mr. Ruppel Goes to Washington,” when I head off to our nation’s capital for various postal meetings. That’s especially true when my travels involve meetings with IWCO Direct’s Congressional representatives to discuss the urgency and shape of postal reform legislation, as they have this week. I can […] + Read More Mailing Industry Meets to Address Increasing the Value and Volume of Mail info Posted April 23, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates Last week the combined Envelope Manufacturers Association (EMA) Spring Meeting and Global Envelope Alliance’s (GEA) 6th Global Envelope Conference was held in Orlando, FL. When my colleague Steve Myrvold and I attended, we came away with new insight on technical innovations, sustainability initiatives and postal affairs. Two recent studies sponsored by the EMA Foundation […] + Read More Turn the Page on Going Paperless Claims info Posted April 19, 2013 by Karen Weil in Direct Marketing Trends, Sustainability Earth Day falls on April 22 each year and just so happens to be this coming Monday. Arbor Day is also next week on Friday, April 26. These internationally-recognized observances celebrate the environmental stewardship of individuals, communities and companies across the world. It is an ideal time to consider the value of trees and how […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
Enabling a ‘BetterU’: IWCO Direct Adds Novu to Health and Wellness Program info Posted May 17, 2013 by Bev Lohs in Announcements Our “BetterU” health and wellness program has been an important (and sometimes life-changing) resource for our employees. In fact, Ged Maguire, Director of Scheduling/QA, shared his eye-opening lifestyle transformation through the “BetterU” program in this recent blog post. In celebration of National Physical Fitness and Sports Month, and in an effort to continuously […] + Read More
Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb info Posted May 15, 2013 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if […] + Read More
Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns info Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […] + Read More
Three Ways to Cut Back on Your Direct Mail Printing Costs info Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […] + Read More
Commitment to Safety Marked by Industry Awards info Posted May 7, 2013 by Jim Andersen in Announcements Today we have the pleasure of announcing that IWCO Direct has been recognized by the Envelope Manufacturers Association (EMA) and Minnesota Safety Council for excellent safety performance and ongoing dedication to implementing a comprehensive safety program. While we celebrate our commitment to safety today, these awards are the result of a tremendous amount of […] + Read More
Conference Roundup: Business Continuity and Recovery Top of Mind for Mail-Gard® info Posted May 3, 2013 by Jerry Montella in Business Continuity and Disaster Recovery Mail-Gard® has just returned from an exciting few weeks meeting and greeting customers and prospects at three business continuity and recovery conferences. While it feels like we just got done unpacking our bags, here’s the lowdown from each show: RIMS 2013 Annual Conference & Exhibition The Risk and Insurance Management Society (RIMS) Conference was held […] + Read More
Free Webinar: ‘Anatomy of a Direct Marketing Campaign’ info Posted April 30, 2013 by Debora Haskel in Announcements, Direct Marketing Trends It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll […] + Read More
What’s Happening with Postal Reform: PostalVision 2020 Recap info Posted April 26, 2013 by Kurt Ruppel in Postal Issues Updates My colleagues like to tease me, joking about “Mr. Ruppel Goes to Washington,” when I head off to our nation’s capital for various postal meetings. That’s especially true when my travels involve meetings with IWCO Direct’s Congressional representatives to discuss the urgency and shape of postal reform legislation, as they have this week. I can […] + Read More
Mailing Industry Meets to Address Increasing the Value and Volume of Mail info Posted April 23, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates Last week the combined Envelope Manufacturers Association (EMA) Spring Meeting and Global Envelope Alliance’s (GEA) 6th Global Envelope Conference was held in Orlando, FL. When my colleague Steve Myrvold and I attended, we came away with new insight on technical innovations, sustainability initiatives and postal affairs. Two recent studies sponsored by the EMA Foundation […] + Read More
Turn the Page on Going Paperless Claims info Posted April 19, 2013 by Karen Weil in Direct Marketing Trends, Sustainability Earth Day falls on April 22 each year and just so happens to be this coming Monday. Arbor Day is also next week on Friday, April 26. These internationally-recognized observances celebrate the environmental stewardship of individuals, communities and companies across the world. It is an ideal time to consider the value of trees and how […] + Read More