Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Plunging Thrice is Just as Nice

Posted March 7, 2013 by Bev Lohs in Announcements

They did it again! On Saturday, March 2, a team of 30 IWCO Direct Chanhassen employees participated in the Polar Bear Plunge – an annual event sponsored by Minnesota law enforcement officials to raise money for Special Olympics Minnesota. Polar Bear Plunge? I’ve never heard of it! The Polar Bear Plunge “is a unique opportunity […]

USPS Debuts Augmented Reality App, Previews Eye-Opening Direct Mail

Posted March 6, 2013 by Dave Johannes in Direct Marketing Trends

In an effort to make mail more relevant while enhancing revenue, the USPS has a number of initiatives lined up for 2013 including a Web interface that provides advance notice of letters, flats and parcels arriving in a recipient’s mailbox. Other Postal Service promotions and incentives include Mobile Coupon and Click to Call, which offers […]

The 2013 National Postal Forum is Around the Corner – Will We See You There?

Posted March 1, 2013 by Kurt Ruppel in Postal Issues Updates

It’s time to get your postal nerd on! The National Postal Forum (NPF) is coming up in only a couple weeks (March 17 – 20) at Moscone Center West in San Francisco. This is the premier show for those of us in the mailing industry. It’s our opportunity to interact with senior U.S. Postal Service […]

5 Simple Tips to Make Your Direct Mail Designs Stand Out

Posted February 27, 2013 by Mike Dietz in Direct Mail Tips

What makes a potential customer decide whether or not to open a piece of direct mail? The consumer ultimately needs to be in the market for your services, but is there a way to spark that curiosity? Every day people head to the mailbox and collect their mail. As they take that initial glance while […]

DRJ Spring World Kicks Off Conference Season

Posted February 22, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

One of the first signs of spring for the folks here at Mail-Gard is our attendance at the Disaster Recovery Journal (DRJ) Spring World in Orlando, Florida. The DRJ World is the largest conference dedicated to disaster recovery and business continuity and is celebrating its 48^th show. The event kicks off on Sunday, March […]

Direct Mail Design: Color Boosts Overall Performance, Response

Posted February 20, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends

Full-color printing and its ability to increase overall response and recall has long been the focus of industry discussion. But as technology has evolved, so has the conversation to variable color printing. Debora Haskel’s comparison between the science of personalization and the art of relevance got me thinking: While both strategies are crucial to the […]

4 Keys to Building Stronger Customer Relationships

Posted February 15, 2013 by James Gartrell in Direct Marketing Trends

While yesterday likely meant flowers, chocolates and romance for love birds across the world, we celebrated Valentine’s Day by reflecting on the keys to building stronger relationships with our clients. Making substantial contributions to our customers’ success by minimizing risk, optimizing quality and maximizing value isn’t a one-day affair. It’s an ongoing commitment with four […]

Océ 3500 Delivers Unrivaled Personalization and Relevance to Customers

Posted February 13, 2013 by Dave Johannes in Direct Mail Tips, Direct Marketing Trends

We often talk about the important ways technology allows direct marketers to create more personalized and relevant direct mail offers. A little more than a year ago, IWCO Direct became the first company in the U.S. to install the Océ ColorStream® 3500. We wanted to share a video Océ recently created on how the ColorStream […]

Déjà vu – PODi AppForum Exceeds Expectations Yet Again

Posted February 8, 2013 by Debora Haskel in Direct Marketing Trends

If you’ve been reading my blogs for the past two years, you know every year I say the PODi AppForum continues to exceed my expectations. So I don’t know why I’m surprised to say that 2013 was no exception. In fact, the energy in the sessions […]

Breaking News: How Will No Saturday Delivery Impact Your Direct Mail Efforts?

Posted February 6, 2013 by Kurt Ruppel in Postal Issues Updates

As we mentioned earlier today, the Postmaster General (PMG) made a major announcement this morning. Beginning the week of August 5, the Postal Service plans to halt Saturday mail delivery (letters and flats of all classes). Post Offices will continue to be open on Saturdays (including delivery of mail to P.O. Boxes) and facilities […]

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