Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Game Day Lessons for Direct Mail Campaigns

Posted January 30, 2013 by Pat Deck in Direct Mail Tips, Direct Marketing Trends

As a longtime Chicago Bears fan, it was tough to see my favorite team miss the NFL playoffs this year. But like any football fan, I’ve moved on as the excitement of Super Bowl XLVII continues to build heading into this weekend’s matchup. What’s interesting about the big game is the two very different roads […]

Multivariate Testing Drives Better Direct Mail Performance – Part 2

Posted January 25, 2013 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

As promised, we’re back to pick up where we left off on best practices for multivariate testing. Last time we introduced the growing importance of “Big Data” and how it influences successful cross-channel marketing campaigns through deeper insight into consumer preferences. We also stressed the increasing role of technology in data-driven direct mail campaigns. […]

Multivariate Testing Drives Better Direct Mail Performance – Part 1

Posted January 23, 2013 by Debora Haskel in Direct Marketing Trends, Strategy and Analysis

As we mentioned in last Wednesday’s article on key direct marketing trends for 2013, “Big Data” is playing an ever increasing role in the success of cross-channel marketing campaigns. And while marketers are harnessing deeper insight into the preferences of their customers and prospects, technology is also playing a more significant role in creating, […]

Print-to-Mail Recovery Plans Need Security Compliance

Posted January 18, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

The importance of having a plan in place to respond to a data security breach can’t be overstated. The need for well-defined response plans has been reinforced over the past six months as millions of dollars in fines were levied to companies who failed to protect sensitive patient data under the Health Insurance Portability and […]

Something Old, Something New: The Latest Direct Mail Trends and Predictions

Posted January 16, 2013 by Mike Ertel in Direct Mail Tips, Direct Marketing Trends

With 2012 firmly in the rear view mirror, it’s time to look back at what we’ve learned and then look forward to what lies ahead. Bruce Biegel, Senior Managing Director of the Winterberry Group and Petsky Prunier, spoke at the Direct Marketing Club of New York’s (DMCNY) January 10 Luncheon and Annual Outlook event. […]

Google’s Misleading Call to Go Paperless in 2013

Posted January 11, 2013 by Karen Weil in Direct Marketing Trends

It might be time for Google to search “definition of greenwashing.” As the latest digital company to launch a marketing campaign based on trees being somehow in danger and printing being an unsustainable practice, Google has drawn swift attention from the print industry at large for its “Paperless 2013” campaign. Much like Toshiba’s National No […]

3 Years of SpeakingDIRECT: What Were Our Top Direct Marketing Stories?

Posted January 9, 2013 by Pat Deck in Announcements, Direct Marketing Trends

Did you know that next Monday marks the three-year anniversary of our blog, SpeakingDIRECT? With nearly 200 posts, we’ve covered a lot of ground – everything from the latest direct marketing trends and tips, postal issues, and our Lean efforts to company announcements and events. We’re celebrating this milestone by compiling the top post from […]

A Sneak Peek at the 2013 PODi AppForum

Posted January 4, 2013 by Debora Haskel in Announcements, Direct Marketing Trends

Now that it’s January, we’re only a few short weeks away from the 2013 PODi AppForum. If one of your New Year’s resolutions is to learn more about using digital printing technology to increase the relevance of your direct marketing campaigns, there’s still time to register for the event. Yesterday we announced that […]

Commitment to Mentoring Highlighted During National Mentoring Month

Posted January 2, 2013 by Jim Andersen in Announcements

I hope everyone had a wonderful holiday season and great start to the new year. As we all embrace new beginnings in 2013, it’s a perfect time to think about how we can help others create new beginnings. January is National Mentoring Month – 31 days dedicated to the nationwide need for mentors in the […]

Spreading the Spirit of Generosity

Posted December 26, 2012 by Joe Morrison in Announcements

As we celebrate the holidays and prepare to ring in the new year, I would like to share how many employees at IWCO Direct have celebrated this season through contribution and community – two values that have been part of our culture for more than 40 years. November was designated “National Giving Month” […]

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