Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Enabling a ‘BetterU’: IWCO Direct Adds Novu to Health and Wellness Program

Posted May 17, 2013 by Bev Lohs in Announcements

Our “BetterU” health and wellness program has been an important (and sometimes life-changing) resource for our employees. In fact, Ged Maguire, Director of Scheduling/QA, shared his eye-opening lifestyle transformation through the “BetterU” program in this recent blog post. In celebration of National Physical Fitness and Sports Month, and in an effort to continuously […]

Three Commonly Asked Questions (with Answers) Surrounding Full-Service IMb

Posted May 15, 2013 by Kurt Ruppel in Direct Mail Tips, Direct Marketing Trends

There have been many questions within the mailing community regarding Full-Service Intelligent Mail. Since January 2013, some form of Intelligent Mail barcode (IMb) – either Basic or Full-Service – has been mandatory. It has been notoriously challenging for those in the process of building systems to support Full-Service. So many direct marketers have wondered if […]

Xplor Webinar Recap: Three Keys to Driving Integrated Marketing Campaigns

Posted May 10, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

For those who enjoy reading and keeping up with our blog on a regular basis, you already know about Wednesday’s Xplor International webinar. If you’re a first time reader, or just happened to miss last week’s preview article, let me bring you up to speed. I had the pleasure of participating in an interactive […]

Three Ways to Cut Back on Your Direct Mail Printing Costs

Posted May 8, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

I never think twice when receiving an opportunity to contribute to a publication like Target Marketing Magazine. I always enjoy sharing our experience at IWCO Direct with different audiences. So let’s cut to the chase. In its most recent issue, I offer eight ways to keep your direct mail printing costs on a healthy […]

Commitment to Safety Marked by Industry Awards

Posted May 7, 2013 by Jim Andersen in Announcements

Today we have the pleasure of announcing that IWCO Direct has been recognized by the Envelope Manufacturers Association (EMA) and Minnesota Safety Council for excellent safety performance and ongoing dedication to implementing a comprehensive safety program. While we celebrate our commitment to safety today, these awards are the result of a tremendous amount of […]

Conference Roundup: Business Continuity and Recovery Top of Mind for Mail-Gard®

Posted May 3, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

Mail-Gard® has just returned from an exciting few weeks meeting and greeting customers and prospects at three business continuity and recovery conferences. While it feels like we just got done unpacking our bags, here’s the lowdown from each show: RIMS 2013 Annual Conference & Exhibition The Risk and Insurance Management Society (RIMS) Conference was held […]

Free Webinar: ‘Anatomy of a Direct Marketing Campaign’

Posted April 30, 2013 by Debora Haskel in Announcements, Direct Marketing Trends

It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll […]

What’s Happening with Postal Reform: PostalVision 2020 Recap

Posted April 26, 2013 by Kurt Ruppel in Postal Issues Updates

My colleagues like to tease me, joking about “Mr. Ruppel Goes to Washington,” when I head off to our nation’s capital for various postal meetings. That’s especially true when my travels involve meetings with IWCO Direct’s Congressional representatives to discuss the urgency and shape of postal reform legislation, as they have this week. I can […]

Mailing Industry Meets to Address Increasing the Value and Volume of Mail

Posted April 23, 2013 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates

Last week the combined Envelope Manufacturers Association (EMA) Spring Meeting and Global Envelope Alliance’s (GEA) 6^th Global Envelope Conference was held in Orlando, FL. When my colleague Steve Myrvold and I attended, we came away with new insight on technical innovations, sustainability initiatives and postal affairs. Two recent studies sponsored by the EMA Foundation […]

Turn the Page on Going Paperless Claims

Posted April 19, 2013 by Karen Weil in Direct Marketing Trends, Sustainability

Earth Day falls on April 22 each year and just so happens to be this coming Monday. Arbor Day is also next week on Friday, April 26. These internationally-recognized observances celebrate the environmental stewardship of individuals, communities and companies across the world. It is an ideal time to consider the value of trees and how […]

Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last Page

Subscribe Today

We post a new article weekly. We promise to keep it fresh and snappy—our Stevie^® and Feedspot Awards are proof!

Subscribe

Read Our Data Management White Paper
Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data.

+ Get it Now

Make Your Marketing Matter to Millennials
Don’t let millennials remain a mystery for your marketing plans. Find out what makes them respond to direct marketing with our complimentary compilation of tips, trends, and best advice for reaching these important consumers.

+ Sign Me Up

Categories

Categories

Tags

Blog Authors

Archives
Archives

Direct Marketing News, Tips & Trends