Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

What’s New and What Not to Miss at DMA 2013

Posted September 25, 2013 by Mike Ertel in Announcements, Direct Marketing Trends

As you can tell by the DMA countdown clock on our website, we’re eagerly awaiting our trip to DMA 2013 in Chicago (17 days and counting). With technology and consumer trends changing at such a rapid pace, this year’s event is sure to be full of informative sessions and spirited discussions. If you’ll be at […]

Minnesota’s EVOLVE 2013 Mail Expo Welcomes Postmaster General Donahoe

Posted September 20, 2013 by Kurt Ruppel in Postal Issues Updates

On Wednesday I attended EVOLVE 2013, a “mail expo” sponsored by the Twin Cities Postal Customer Council (TCPCC) in observance of the U.S. Postal Service’s National PCC Week. PCCs serve as an open channel for USPS-to-business communication, providing information and best practices for cost-effective and profitable mailing, education and training, and solving local challenges. Future […]

Supplier Summit Shows Company Growth, Strength of Direct Mail

Posted September 18, 2013 by Jim Andersen in Announcements, Direct Marketing Trends

Our business – and the ability to passionately serve our customers – is only possible with outstanding support and dedication from our supply partners. It is with this reality that we gathered more than 115 partners from 37 companies for our 13^th annual Supplier Summit in Chanhassen on Monday. This was an excellent opportunity […]

PRINT 13 Recap: Five Days of Digital

Posted September 13, 2013 by Steve Myrvold in Direct Marketing Trends

Every four years the print industry convenes for one of its biggest events. This year’s rendition, PRINT 13, was held Sept. 8-12 at McCormick Place in Chicago. I had the privilege of attending and representing IWCO Direct with several colleagues including Frank Boncore, Director of Mailing Operations in Hamburg, Doug Brustad, Manufacturing Operations Manager, and […]

Physical Requirements for Self-Mailers

Posted September 12, 2013 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates

Yesterday Mike Dietz showcased some popular self-mailer formats and key concepts to consider when creating your designs. But there’s another critical component to self-mailers – USPS regulations regarding the placement of tabs or glue to close them. Improperly sealed self-mailers can result in the mailpiece being damaged or destroyed during processing. In addition, self-mailers […]

[VIDEO] Self-Mailer Show and Tell: The Keys to Effective Design

Posted September 11, 2013 by Mike Dietz in Direct Mail Tips, Postal Issues Updates

Despite their simple concept, we get a lot of questions about how to properly design self-mailers to avoid damage in the mail stream and qualify for postal automation discounts. Today I’d like to showcase some of the most popular formats and key concepts to keep in mind from a design perspective. Tomorrow Kurt Ruppel will […]

Postal Update: Reform Legislation, MTAC Meetings & 2014 Promotions

Posted September 6, 2013 by Kurt Ruppel in Postal Issues Updates

As a confirmed postal geek, last week was an exciting one for me. It started with the opportunity to share our views on postal reform legislation with one of our Congressional representatives and concluded at Postal Service headquarters with the quarterly Mailers Technical Advisory Committee (MTAC) meetings. Here are a few of the highlights. Postal […]

The Value of Employee Longevity at IWCO Direct

Posted September 4, 2013 by Bev Lohs in Announcements

Labor Day has once again come and gone, an annual sign that fall is just around the corner. With that in mind, we’d like to reflect on the recent holiday with a few thoughts about the value of employee longevity at IWCO Direct. Each month, we recognize our employees who will celebrate significant milestones with […]

Our Partnership with Canon Drives Innovation for Customers

Posted August 30, 2013 by Dave Johannes in Announcements, Direct Marketing Trends

Earlier this month, Canon U.S.A. celebrated the grand opening of its new 700,000 square-foot Canon Americas Headquarters in Melville, New York. I was invited to speak on behalf of IWCO Direct as the voice of a Canon customer. The event gained the interest of customers, state and local officials, industry analysts and members of […]

The New Drivers of Successful Direct Mail

Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends

Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […]

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