Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Season of Thanks Begins with Veterans Day info Posted November 11, 2013 by Pat Deck in Announcements Today is Veterans Day. With an intriguing history, this holiday has long been a staple in American culture: “On the 11th hour of the 11th day of the 11th month of 1918, an armistice, or temporary cessation of hostilities, was declared between the Allied nations and Germany in the First World […] + Read More Our ISO 27001 Certification Moves Data Security to the Forefront info Posted November 7, 2013 by Jim Andersen in Announcements Today we announced another major step in our focus on data security. IWCO Direct has achieved ISO/IEC 27001 Information Security Management System (ISMS) certification through BSI Group America Inc. This makes us one of the first major direct mail printing and production companies in the United States to attain this distinction. The reason we chose […] + Read More The Irony of Making MailPro All-Digital info Posted November 6, 2013 by Debora Haskel in Direct Marketing Trends A recent decision by the Postal Service to transition its MailPro magazine to an all-digital format has left many in the mailing community scratching our heads. This bi-monthly newsletter is full of valuable information for readers who depend on the mail. Each issue includes news on USPS programs and services, pricing information, mailing success stories […] + Read More Partnership with OfficeMax Enhances Sustainability Efforts info Posted November 1, 2013 by Karen Weil in Sustainability We’ve written about our sustainability efforts, which include implementing Lean Manufacturing principles across our platform and recycling a variety of materials from our daily operations. A recent enhancement to these efforts was naming OfficeMax our corporate supply vendor for all IWCO Direct locations, as their environmental policy closely aligns with our sustainability goals. OfficeMax’s […] + Read More Direct Mail as a Powerful Recruitment Tool info Posted October 30, 2013 by Bev Lohs in Direct Mail Tips, Direct Marketing Trends We write a lot about the ability of direct mail to acquire new customers and build loyalty. Direct mail however, can also be a powerful recruitment tool. IWCO Direct’s continued growth has resulted in a significant number of positions to fill in Little Falls, Chanhassen and Hamburg, so we decided to put our money where […] + Read More 5 Tips for Effective Letter Formats info Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […] + Read More EMA Fall Meeting Comes to Minnesota, Highlights Envelope Industry’s Future info Posted October 23, 2013 by Kurt Ruppel in Direct Marketing Trends The Envelope Manufacturers Association held its Fall Meeting in the Twin Cities last week. We were pleased to welcome our friends and join them in discovering the many culinary options Minneapolis has to offer, and despite deep concerns about early season snow from our colleagues from the South, we were even able to deliver very […] + Read More So Long Chicago: DMA 2013 Conference Comes to a Close info Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […] + Read More DMA Conference Rolls On: View from Operations info Posted October 16, 2013 by Dave Johannes in Announcements, Direct Marketing Trends We often talk about transforming your direct marketing campaigns (and your business) with data. It’s been a major talking point here at the DMA Conference, and this was reflected with Monday’s keynote presentations from Terry Jones and Nate Silver. The promise and perils of Big Data, including data management, data mining and predictive […] + Read More DMA Conference Keynotes: Terry Jones and Nate Silver Talk Big Data info Posted October 15, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Monday has traditionally been the biggest day of the DMA Conference. Yesterday was no exception with two marquee keynote speakers, both of whom were circled on our calendars as soon as the DMA 13 schedule was released. So without further ado, let’s jump into their presentations. Terry Jones – Listen to the Data Terry Jones, […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123Last PageLoad More Articles
Season of Thanks Begins with Veterans Day info Posted November 11, 2013 by Pat Deck in Announcements Today is Veterans Day. With an intriguing history, this holiday has long been a staple in American culture: “On the 11th hour of the 11th day of the 11th month of 1918, an armistice, or temporary cessation of hostilities, was declared between the Allied nations and Germany in the First World […] + Read More
Our ISO 27001 Certification Moves Data Security to the Forefront info Posted November 7, 2013 by Jim Andersen in Announcements Today we announced another major step in our focus on data security. IWCO Direct has achieved ISO/IEC 27001 Information Security Management System (ISMS) certification through BSI Group America Inc. This makes us one of the first major direct mail printing and production companies in the United States to attain this distinction. The reason we chose […] + Read More
The Irony of Making MailPro All-Digital info Posted November 6, 2013 by Debora Haskel in Direct Marketing Trends A recent decision by the Postal Service to transition its MailPro magazine to an all-digital format has left many in the mailing community scratching our heads. This bi-monthly newsletter is full of valuable information for readers who depend on the mail. Each issue includes news on USPS programs and services, pricing information, mailing success stories […] + Read More
Partnership with OfficeMax Enhances Sustainability Efforts info Posted November 1, 2013 by Karen Weil in Sustainability We’ve written about our sustainability efforts, which include implementing Lean Manufacturing principles across our platform and recycling a variety of materials from our daily operations. A recent enhancement to these efforts was naming OfficeMax our corporate supply vendor for all IWCO Direct locations, as their environmental policy closely aligns with our sustainability goals. OfficeMax’s […] + Read More
Direct Mail as a Powerful Recruitment Tool info Posted October 30, 2013 by Bev Lohs in Direct Mail Tips, Direct Marketing Trends We write a lot about the ability of direct mail to acquire new customers and build loyalty. Direct mail however, can also be a powerful recruitment tool. IWCO Direct’s continued growth has resulted in a significant number of positions to fill in Little Falls, Chanhassen and Hamburg, so we decided to put our money where […] + Read More
5 Tips for Effective Letter Formats info Posted October 25, 2013 by Ashley Leone in Direct Mail Tips, Direct Marketing Trends Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven […] + Read More
EMA Fall Meeting Comes to Minnesota, Highlights Envelope Industry’s Future info Posted October 23, 2013 by Kurt Ruppel in Direct Marketing Trends The Envelope Manufacturers Association held its Fall Meeting in the Twin Cities last week. We were pleased to welcome our friends and join them in discovering the many culinary options Minneapolis has to offer, and despite deep concerns about early season snow from our colleagues from the South, we were even able to deliver very […] + Read More
So Long Chicago: DMA 2013 Conference Comes to a Close info Posted October 17, 2013 by Jim Andersen in Announcements, Direct Marketing Trends The 2013 DMA Conference came to a close today. We always look forward to this event because of the opportunity it provides to catch-up with so many old friends and long-time customers in one place. It also lets us spend quality time with new customers and prospects to dive deeper into their direct marketing programs […] + Read More
DMA Conference Rolls On: View from Operations info Posted October 16, 2013 by Dave Johannes in Announcements, Direct Marketing Trends We often talk about transforming your direct marketing campaigns (and your business) with data. It’s been a major talking point here at the DMA Conference, and this was reflected with Monday’s keynote presentations from Terry Jones and Nate Silver. The promise and perils of Big Data, including data management, data mining and predictive […] + Read More
DMA Conference Keynotes: Terry Jones and Nate Silver Talk Big Data info Posted October 15, 2013 by Debora Haskel in Announcements, Direct Marketing Trends Monday has traditionally been the biggest day of the DMA Conference. Yesterday was no exception with two marquee keynote speakers, both of whom were circled on our calendars as soon as the DMA 13 schedule was released. So without further ado, let’s jump into their presentations. Terry Jones – Listen to the Data Terry Jones, […] + Read More
