Direct Marketing Trends, Direct Mail News and Tips

Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

Community Giving Efforts Serve Local Families and Organizations

Posted November 27, 2013 by Bev Lohs in Announcements

The season of giving (and of giving thanks) has been in full swing at IWCO Direct. Each year, we look forward to serving our communities and doing our best to help those in need. Here’s a look at just some of the causes our employees have supported recently, but first, a big thank you to […]

The Secrets Behind Compelling Direct Mail Copy

Posted November 25, 2013 by Debora Haskel in Direct Mail Tips, Direct Marketing Trends

The importance of compelling direct mail copy as part of the overall package cannot be overstated. It’s the difference between the envelope being opened or tossed – and you only have seconds to make a lasting first impression. So find a creative writer and you have great copy for your direct mail campaign, right? Wrong. […]

The Eyes Have It! Using Eye-Tracking Software to Optimize Print Design

Posted November 22, 2013 by Dr. John Leininger in Direct Mail Tips, Direct Marketing Trends

Back for his second guest appearance is Dr. John Leininger, a professor in the Department of Graphic Communications at Clemson University. In this post, he explains how eye-tracking software can help pinpoint the effectiveness (or ineffectiveness) of specific design elements in printed communications. This topic is an intriguing complement to our recent post on how […]

Print-to-Mail Disaster Recovery Testing Evolves as Declarations Rise

Posted November 20, 2013 by Jerry Montella in Business Continuity and Disaster Recovery

It’s almost the end of the year, and perhaps time for a little reflection. Mail-Gard has seen more than our usual share of activity in 2013, from customer declarations to expanded testing. One thing’s for sure – print and mail recovery plans no longer sit on a shelf for years-on-end waiting for a “natural” disaster. […]

Customer Loyalty Marketing Series Part 1: Where to Begin

Posted November 15, 2013 by Margaret Murphy in Direct Marketing Trends

Our third guest post comes from a well-respected leader in marketing circles. Margaret Murphy, President at Olson, kicks-off a series on customer loyalty by walking through the basics of a loyalty program – such as outlining objectives, success metrics and key considerations as marketers start or redesign their offerings. When it comes to the power […]

[VIDEO] Our Digital Printing Technology In Action

Posted November 13, 2013 by Dave Johannes in Announcements, Direct Marketing Trends

Yesterday IWCO Direct President Joe Morrison described how the dramatic shift toward digital printing technology is driving IWCO Direct’s investment strategy. This technology increases relevance of marketing communications, makes cross-channel integration easier and allows for integration of Big Data into direct mail campaigns – all of which drives stronger ROI for our customers. And […]

Convergence to Digital Drives Strategic Investments

Posted November 12, 2013 by Joe Morrison in Direct Marketing Trends

It’s no secret that the direct marketing community is in the midst of a dramatic shift toward digital printing technology. We have embraced this “disruptive force,” and it drives our investment strategy. Marketers today need their messaging to be more personalized and relevant to the recipient, and we strive to lead the way for our […]

Season of Thanks Begins with Veterans Day

Posted November 11, 2013 by Pat Deck in Announcements

Today is Veterans Day. With an intriguing history, this holiday has long been a staple in American culture: “On the 11^th hour of the 11^th day of the 11^th month of 1918, an armistice, or temporary cessation of hostilities, was declared between the Allied nations and Germany in the First World […]

Our ISO 27001 Certification Moves Data Security to the Forefront

Posted November 7, 2013 by Jim Andersen in Announcements

Today we announced another major step in our focus on data security. IWCO Direct has achieved ISO/IEC 27001 Information Security Management System (ISMS) certification through BSI Group America Inc. This makes us one of the first major direct mail printing and production companies in the United States to attain this distinction. The reason we chose […]

The Irony of Making MailPro All-Digital

Posted November 6, 2013 by Debora Haskel in Direct Marketing Trends

A recent decision by the Postal Service to transition its MailPro magazine to an all-digital format has left many in the mailing community scratching our heads. This bi-monthly newsletter is full of valuable information for readers who depend on the mail. Each issue includes news on USPS programs and services, pricing information, mailing success stories […]

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