Direct Marketing News, Tips & Trends Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Supplier Summit Shows Company Growth, Strength of Direct Mail info Posted September 18, 2013 by Jim Andersen in Announcements, Direct Marketing Trends Our business – and the ability to passionately serve our customers – is only possible with outstanding support and dedication from our supply partners. It is with this reality that we gathered more than 115 partners from 37 companies for our 13th annual Supplier Summit in Chanhassen on Monday. This was an excellent opportunity […] + Read More PRINT 13 Recap: Five Days of Digital info Posted September 13, 2013 by Steve Myrvold in Direct Marketing Trends Every four years the print industry convenes for one of its biggest events. This year’s rendition, PRINT 13, was held Sept. 8-12 at McCormick Place in Chicago. I had the privilege of attending and representing IWCO Direct with several colleagues including Frank Boncore, Director of Mailing Operations in Hamburg, Doug Brustad, Manufacturing Operations Manager, and […] + Read More Physical Requirements for Self-Mailers info Posted September 12, 2013 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates Yesterday Mike Dietz showcased some popular self-mailer formats and key concepts to consider when creating your designs. But there’s another critical component to self-mailers – USPS regulations regarding the placement of tabs or glue to close them. Improperly sealed self-mailers can result in the mailpiece being damaged or destroyed during processing. In addition, self-mailers […] + Read More [VIDEO] Self-Mailer Show and Tell: The Keys to Effective Design info Posted September 11, 2013 by Mike Dietz in Direct Mail Tips, Postal Issues Updates Despite their simple concept, we get a lot of questions about how to properly design self-mailers to avoid damage in the mail stream and qualify for postal automation discounts. Today I’d like to showcase some of the most popular formats and key concepts to keep in mind from a design perspective. Tomorrow Kurt Ruppel will […] + Read More Postal Update: Reform Legislation, MTAC Meetings & 2014 Promotions info Posted September 6, 2013 by Kurt Ruppel in Postal Issues Updates As a confirmed postal geek, last week was an exciting one for me. It started with the opportunity to share our views on postal reform legislation with one of our Congressional representatives and concluded at Postal Service headquarters with the quarterly Mailers Technical Advisory Committee (MTAC) meetings. Here are a few of the highlights. Postal […] + Read More The Value of Employee Longevity at IWCO Direct info Posted September 4, 2013 by Bev Lohs in Announcements Labor Day has once again come and gone, an annual sign that fall is just around the corner. With that in mind, we’d like to reflect on the recent holiday with a few thoughts about the value of employee longevity at IWCO Direct. Each month, we recognize our employees who will celebrate significant milestones with […] + Read More Our Partnership with Canon Drives Innovation for Customers info Posted August 30, 2013 by Dave Johannes in Announcements, Direct Marketing Trends Earlier this month, Canon U.S.A. celebrated the grand opening of its new 700,000 square-foot Canon Americas Headquarters in Melville, New York. I was invited to speak on behalf of IWCO Direct as the voice of a Canon customer. The event gained the interest of customers, state and local officials, industry analysts and members of […] + Read More The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More What’s New in Print-to-Mail Disaster Recovery info Posted August 23, 2013 by Jerry Montella in Business Continuity and Disaster Recovery It’s important to keep up with industry-wide developments. Ever-changing print and insert technology keeps a recovery provider, like us, on our toes and always searching for the best possible solutions for our customers. Let’s take a look at some of the latest print-to-mail disaster recovery trends. Full-Color Printing with Variable Perf and MICR More and […] + Read More Marketing Lessons Learned as a Frequent Flyer info Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […] + Read More Pages: First Page123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118Last PageLoad More Articles
Supplier Summit Shows Company Growth, Strength of Direct Mail info Posted September 18, 2013 by Jim Andersen in Announcements, Direct Marketing Trends Our business – and the ability to passionately serve our customers – is only possible with outstanding support and dedication from our supply partners. It is with this reality that we gathered more than 115 partners from 37 companies for our 13th annual Supplier Summit in Chanhassen on Monday. This was an excellent opportunity […] + Read More
PRINT 13 Recap: Five Days of Digital info Posted September 13, 2013 by Steve Myrvold in Direct Marketing Trends Every four years the print industry convenes for one of its biggest events. This year’s rendition, PRINT 13, was held Sept. 8-12 at McCormick Place in Chicago. I had the privilege of attending and representing IWCO Direct with several colleagues including Frank Boncore, Director of Mailing Operations in Hamburg, Doug Brustad, Manufacturing Operations Manager, and […] + Read More
Physical Requirements for Self-Mailers info Posted September 12, 2013 by Kurt Ruppel in Direct Mail Tips, Postal Issues Updates Yesterday Mike Dietz showcased some popular self-mailer formats and key concepts to consider when creating your designs. But there’s another critical component to self-mailers – USPS regulations regarding the placement of tabs or glue to close them. Improperly sealed self-mailers can result in the mailpiece being damaged or destroyed during processing. In addition, self-mailers […] + Read More
[VIDEO] Self-Mailer Show and Tell: The Keys to Effective Design info Posted September 11, 2013 by Mike Dietz in Direct Mail Tips, Postal Issues Updates Despite their simple concept, we get a lot of questions about how to properly design self-mailers to avoid damage in the mail stream and qualify for postal automation discounts. Today I’d like to showcase some of the most popular formats and key concepts to keep in mind from a design perspective. Tomorrow Kurt Ruppel will […] + Read More
Postal Update: Reform Legislation, MTAC Meetings & 2014 Promotions info Posted September 6, 2013 by Kurt Ruppel in Postal Issues Updates As a confirmed postal geek, last week was an exciting one for me. It started with the opportunity to share our views on postal reform legislation with one of our Congressional representatives and concluded at Postal Service headquarters with the quarterly Mailers Technical Advisory Committee (MTAC) meetings. Here are a few of the highlights. Postal […] + Read More
The Value of Employee Longevity at IWCO Direct info Posted September 4, 2013 by Bev Lohs in Announcements Labor Day has once again come and gone, an annual sign that fall is just around the corner. With that in mind, we’d like to reflect on the recent holiday with a few thoughts about the value of employee longevity at IWCO Direct. Each month, we recognize our employees who will celebrate significant milestones with […] + Read More
Our Partnership with Canon Drives Innovation for Customers info Posted August 30, 2013 by Dave Johannes in Announcements, Direct Marketing Trends Earlier this month, Canon U.S.A. celebrated the grand opening of its new 700,000 square-foot Canon Americas Headquarters in Melville, New York. I was invited to speak on behalf of IWCO Direct as the voice of a Canon customer. The event gained the interest of customers, state and local officials, industry analysts and members of […] + Read More
The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More
What’s New in Print-to-Mail Disaster Recovery info Posted August 23, 2013 by Jerry Montella in Business Continuity and Disaster Recovery It’s important to keep up with industry-wide developments. Ever-changing print and insert technology keeps a recovery provider, like us, on our toes and always searching for the best possible solutions for our customers. Let’s take a look at some of the latest print-to-mail disaster recovery trends. Full-Color Printing with Variable Perf and MICR More and […] + Read More
Marketing Lessons Learned as a Frequent Flyer info Posted August 21, 2013 by Debora Haskel in Direct Marketing Trends You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion. Marketing Lesson […] + Read More