Performance Marketing Insights Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more. Start the Presses: Coverage in Printing Impressions and Direct Marketing News info Posted March 26, 2014 by Jim Andersen in Announcements, Direct Marketing Trends At IWCO Direct we tend to avoid the spotlight. We’ve established a culture of staying focused, working as a team to be as efficient as possible and doing great work for our clients. Receiving kudos from a client on a project well-done (and earning the trust they place in us to help grow their business) […] + Read More What We Learned at the National Postal Forum info Posted March 20, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates This year’s National Postal Forum (NPF) is now history. I always enjoy the NPF for the opportunity to interact, not only with USPS executives, but also with vendors and customers. As in past Forums, we had good conversations this year in which we were able to share pain points with our friends from the Postal […] + Read More National Postal Forum Day 3: Using Technology to Make Mail More Effective info Posted March 19, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates After reflecting on Postmaster Donahoe’s “Great Story” message from day two at the National Postal Forum (NPF), we had a chance to see how innovation is taking center stage. The two primary themes have been 1) new ways to use mail in integrated campaigns that can drive customers to interactive online experiences and 2) new […] + Read More National Postal Forum Day 2: There’s a Great Story to Tell About the Effectiveness of Mail info Posted March 18, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates After an exciting day one at the National Postal Forum (NPF), a late winter (early spring? – oh, please, please, please) snowfall blanketed the mid-Atlantic region and depressed attendance on Monday. Postmaster General Patrick Donahoe said this is the first NPF he could remember in his more than 30-year career with the Postal Service that […] + Read More National Postal Forum Day 1: The Mailing Industry & Postal Service: Stronger Together info Posted March 17, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates The National Postal Forum kicked-off yesterday at the Gaylord National Resort & Convention Center outside Washington, D.C. It’s always good to see old friends and be back among “my people” (fellow postal wonks, for those who don’t know me). The theme for this year’s event is Stronger Together: Information | Innovation | Inspiration. The National […] + Read More Three Tips for Successful Customer Onboarding info Posted March 14, 2014 by Pat Deck in Direct Marketing Trends At IWCO Direct we know moving a direct mail program to a new vendor can be a challenging process. There’s a lot of work that goes into any program, and understanding that program and translating it into tangible results can be tricky, especially as part of a new partnership. To help relieve some of the […] + Read More Customer Loyalty Marketing Series Part 2: Five Tips for Transforming Customer Data info Posted March 12, 2014 by Margaret Murphy in Direct Marketing Trends We’re excited to have Olson President Margaret Murphy back to continue her series on customer loyalty with an issue crucial to marketers—using customer data for more successful direct marketing campaigns. Never has it been more important to go beyond collecting customer data, which is readily available, to transforming it and truly understanding your key influencers. […] + Read More Going Green: Common Environmental Misconceptions of Going Paperless info Posted March 7, 2014 by Karen Weil in Announcements, Sustainability So far in 2014, 20 U.S. companies have removed the “Go green – Go paperless” claims that they were using to promote electronic services like online billing and paperless statements. These organizations, consisting primarily of top Fortune 500 organizations in banking, utilities, and telecommunications, were made aware of research conducted by Two Sides U.S., Inc. […] + Read More The Magic Behind Our Marketing Services – Using the Third Brain info Posted March 5, 2014 by Mike Ertel in Announcements, Direct Marketing Trends If you’ve been following our blog or participated in an IWCO Direct presentation in recent months, you’ve likely heard us touch on our Marketing Services offering and our ability to power clients’ direct mail programs to new heights. So what exactly do we mean by Marketing Services? Good question. In short, we’ve developed a process […] + Read More Will We See You at the National Postal Forum? info Posted February 28, 2014 by Kurt Ruppel in Direct Marketing Trends It’s hard to believe, but the National Postal Forum (NPF) is only two weeks away! This year’s event is March 16-19 at the Gaylord National Hotel and Conference Center near Washington, DC. Can you think of a better way to celebrate St. Patrick’s Day than hanging out with a few thousand other postal wonks? The […] + Read More Pages: 123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124Load More Articles
Start the Presses: Coverage in Printing Impressions and Direct Marketing News info Posted March 26, 2014 by Jim Andersen in Announcements, Direct Marketing Trends At IWCO Direct we tend to avoid the spotlight. We’ve established a culture of staying focused, working as a team to be as efficient as possible and doing great work for our clients. Receiving kudos from a client on a project well-done (and earning the trust they place in us to help grow their business) […] + Read More
What We Learned at the National Postal Forum info Posted March 20, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates This year’s National Postal Forum (NPF) is now history. I always enjoy the NPF for the opportunity to interact, not only with USPS executives, but also with vendors and customers. As in past Forums, we had good conversations this year in which we were able to share pain points with our friends from the Postal […] + Read More
National Postal Forum Day 3: Using Technology to Make Mail More Effective info Posted March 19, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates After reflecting on Postmaster Donahoe’s “Great Story” message from day two at the National Postal Forum (NPF), we had a chance to see how innovation is taking center stage. The two primary themes have been 1) new ways to use mail in integrated campaigns that can drive customers to interactive online experiences and 2) new […] + Read More
National Postal Forum Day 2: There’s a Great Story to Tell About the Effectiveness of Mail info Posted March 18, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates After an exciting day one at the National Postal Forum (NPF), a late winter (early spring? – oh, please, please, please) snowfall blanketed the mid-Atlantic region and depressed attendance on Monday. Postmaster General Patrick Donahoe said this is the first NPF he could remember in his more than 30-year career with the Postal Service that […] + Read More
National Postal Forum Day 1: The Mailing Industry & Postal Service: Stronger Together info Posted March 17, 2014 by Kurt Ruppel in Announcements, Postal Issues Updates The National Postal Forum kicked-off yesterday at the Gaylord National Resort & Convention Center outside Washington, D.C. It’s always good to see old friends and be back among “my people” (fellow postal wonks, for those who don’t know me). The theme for this year’s event is Stronger Together: Information | Innovation | Inspiration. The National […] + Read More
Three Tips for Successful Customer Onboarding info Posted March 14, 2014 by Pat Deck in Direct Marketing Trends At IWCO Direct we know moving a direct mail program to a new vendor can be a challenging process. There’s a lot of work that goes into any program, and understanding that program and translating it into tangible results can be tricky, especially as part of a new partnership. To help relieve some of the […] + Read More
Customer Loyalty Marketing Series Part 2: Five Tips for Transforming Customer Data info Posted March 12, 2014 by Margaret Murphy in Direct Marketing Trends We’re excited to have Olson President Margaret Murphy back to continue her series on customer loyalty with an issue crucial to marketers—using customer data for more successful direct marketing campaigns. Never has it been more important to go beyond collecting customer data, which is readily available, to transforming it and truly understanding your key influencers. […] + Read More
Going Green: Common Environmental Misconceptions of Going Paperless info Posted March 7, 2014 by Karen Weil in Announcements, Sustainability So far in 2014, 20 U.S. companies have removed the “Go green – Go paperless” claims that they were using to promote electronic services like online billing and paperless statements. These organizations, consisting primarily of top Fortune 500 organizations in banking, utilities, and telecommunications, were made aware of research conducted by Two Sides U.S., Inc. […] + Read More
The Magic Behind Our Marketing Services – Using the Third Brain info Posted March 5, 2014 by Mike Ertel in Announcements, Direct Marketing Trends If you’ve been following our blog or participated in an IWCO Direct presentation in recent months, you’ve likely heard us touch on our Marketing Services offering and our ability to power clients’ direct mail programs to new heights. So what exactly do we mean by Marketing Services? Good question. In short, we’ve developed a process […] + Read More
Will We See You at the National Postal Forum? info Posted February 28, 2014 by Kurt Ruppel in Direct Marketing Trends It’s hard to believe, but the National Postal Forum (NPF) is only two weeks away! This year’s event is March 16-19 at the Gaylord National Hotel and Conference Center near Washington, DC. Can you think of a better way to celebrate St. Patrick’s Day than hanging out with a few thousand other postal wonks? The […] + Read More
